Product Overview

Media monitoring is a process of gathering data from all the concerned sources using a tool functionally designed to monitor and analyze content with specific keywords and topics related to any event or situation or reviews about a product or a brand or what is being said about an individual. Most eCommerce platforms use social media to communicate with current and prospective consumers which helps them to get useful insights and use positive feedbacks in their marketing and negative feedbacks to rectify the errors in their business. The media monitoring tool uses algorithms that crawl sites and continuously index them, after which, they can be accessed using strings and queries.

Market Highlights

Global Media Monitoring Software Comprehensive market is expected to project a notable CAGR of XX.X% in 2030.

Global Media Monitoring Software Comprehensive market to surpass USD XXXX million by 2030 from USD XXXX million in 2020 at a CAGR of XX.X% throughout the forecast period, i.e. 2020-30. With the rising digitalization consumers are preferring digital platforms to study, for financial transactions, online shopping, to virtually stay connected with friends which are some of the key factors for the expansion of the media monitoring software market.

Recent Highlights in Global Media Monitoring Software Comprehensive Market

In July 2020, Inclusive, a data science company announced the latest additions to Inclusive media monitoring software named Essentials and Pro.

Global Media Monitoring Software Comprehensive Market: Segments

A cloud-based segment to grow with the highest CAGR of XX.X% during 2020-30

Global Media Monitoring Software Comprehensive market is segmented by deployment into Cloud-based and On-Premises. The cloud-based segment held the largest market share of XX.X% in the year 2019.

Integrated platform segment to grow with the highest CAGR of XX.X% during 2020-30

Global Media Monitoring Software Comprehensive market is bifurcated by offering into the integrated platform and standalone system. Integrated platform segment held the largest market share of XX.X% in the year 2019.

IT and telecommunications segment to grow with the highest CAGR of XX% during 2020-30

Global Media Monitoring Software Comprehensive market is also segmented by end-users into media and entertainment, retail and consumer goods, financial services, IT and telecommunications, and Others. IT and telecommunications segment held the largest market share of XX.X% in the year 2019.

Large Enterprise segment to grow with the highest CAGR of XX% during 2020-30

Global Media Monitoring Software Comprehensive market is also segmented by organization size into small & medium enterprise and large enterprise. The large enterprise segment held the largest market share of XX% in the year 2019. This is rising on the back of the high growth rate of employees in the sector. Presently, demand for media monitoring tools has been higher in large enterprises. Although this trend is likely to remain so over the next few years, small and medium enterprises are also projected to report an increase in their demand for these tools in the near future. Software platforms are witnessing the most prominent demand among the components of media monitoring tools. Proliferating at a CAGR of XX.X%, this segment is expected to maintain its lead over the period of the forecast. Network security management and digital asset management have surfaced as the leading application areas for media monitoring and are expected to continue with their high demand in the years to come.

Market Dynamics

Drivers

Mounting digital platforms

Rise in the number of digital platforms such as e-books, online newspapers, and magazines, online study materials, and tutorials, online courses have virtually connected people with the latest technology. Additionally, the increasing number of subscribers on Facebook, Instagram, LinkedIn, etc. are key factors contributing to the growth of the media monitoring software market.

Increase in adoption of media monitoring software by companies

With the advent of digitalization in various sectors of the economy, companies have initiated the process of deployment of media monitoring software to gather and analyze the relevant data which has positively impacted the business efficiencies and is expected to boost the media monitoring software market throughout the forecast period.

Restraint

Lack of Professional Workforce

With the rising digitalization, an increase in the number of databases has been observed which is a key factor restraining growth since to handle databases, acquire the necessary information and generate useful insights skilled and professional workforce is required which is in scarce numbers. Network security is also one of the issues restraining the growth of the global market.

Global Media Monitoring Software Comprehensive Market: Regions

Global Media Monitoring Software Comprehensive market is segmented based on regional analysis into five major regions. These include North America, Latin America, Europe, APAC, and MENA.

Global Media Monitoring Software Comprehensives market in North America held the largest market share of XX.X% in the year 2019. North America will continue to dominate the global media monitoring software market throughout the forecast period due to the highest internet consumption rate in the world, access to advanced IT infrastructure, and constant innovations in the application of media monitoring tools. Europe and Asia-Pacific regions will also observe substantial growth over the projected timeline due to rising awareness of the media monitoring software and the rising number of social media users.

Global Media Monitoring Software Comprehensive market is further segmented by region into:

North America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United States and Canada

Latin America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – Mexico, Argentina, Brazil, and Rest of Latin America

Europe Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United Kingdom, France, Germany, Italy, Spain, Belgium, Hungary, Luxembourg, Netherlands, Poland, NORDIC, Russia, Turkey, and Rest of Europe

APAC Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – India, China, South Korea, Japan, Malaysia, Indonesia, New Zealand, Australia, and Rest of APAC

MENA Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – North Africa, Israel, GCC, South Africa, and Rest of MENA

Global Media Monitoring Software Comprehensives Market: Key Players

Sprinklr

Company Overview

Business Strategy

Key Product Offerings

Financial Performance

Key Performance Indicators

Risk Analysis

Recent Development

Regional Presence

SWOT Analysis

Zoho Corporation

Brandwatch

Brand24 Global

CARMA International

Lithium Technologies Inc.

Kantar Media UK

Oracle

Union Metrics

Other Prominent Players

Global Media Monitoring Software Comprehensive market report also contains analysis on:

Media Monitoring Software Comprehensive Market Segments:

By Deployment

Cloud-based

On-premises

By Offering

Integrated Platform

Standalone Software

By End Users

Media and Entertainment

Retail and consumer goods

Financial services

IT and telecommunications

Others

By Organization Size

Small & Medium Enterprise

Large Enterprise

Media Monitoring Software Comprehensive Market Dynamics

Media Monitoring Software Comprehensive Market Size

Supply & Demand

Current Trends/Issues/Challenges

Competition & Companies Involved in the Market

Value Chain of the Market

Market Drivers and Restraints

Contents

1. Executive Summary

2. Global Media Monitoring Software Comprehensive Market

2.1. Product Overview

2.2. Market Definition

2.3. Segmentation

2.4. Assumptions and Acronyms

3. Research Methodology

3.1. Research Objectives

3.2. Primary Research

3.3. Secondary Research

3.4. Forecast Model

3.5. Market Size Estimation

4. Average Pricing Analysis

5. Macro-Economic Indicators

6. Market Dynamics

6.1. Growth Drivers

6.2. Restraints

6.3. Opportunity

6.4. Trends

7. Correlation & Regression Analysis

7.1. Correlation Matrix

7.2. Regression Matrix

8. Recent Development, Policies & Regulatory Landscape

9. Risk Analysis

9.1. Demand Risk Analysis

9.2. Supply Risk Analysis

10. Global Media Monitoring Software Comprehensive Market Analysis

10.1. Porters Five Forces

10.1.1. Threat of New Entrants

10.1.2. Bargaining Power of Suppliers

10.1.3. Threat of Substitutes

10.1.4. Rivalry

10.2. PEST Analysis

10.2.1. Political

10.2.2. Economic

10.2.3. Social

10.2.4. Technological

11. Global Media Monitoring Software Comprehensive Market

11.1. Market Size & forecast, 2019A-2030F

11.1.1. By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

11.1.2. By Volume (Million Units) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

12. Global Media Monitoring Software Comprehensive Market: Market Segmentation

12.1. By Regions

12.1.1. North America:(U.S. and Canada)

• By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

12.1.2. Latin America: (Brazil, Mexico, Argentina, Rest of Latin America)

• By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

12.1.3. Europe: (Germany, UK, France, Italy, Spain, BENELUX, NORDIC, Hungary, Poland, Turkey, Russia, Rest of Europe)

• By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

12.1.4. Asia-Pacific: (China, India, Japan, South Korea, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia Pacific)

• By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

12.1.5. Middle East and Africa: (Israel, GCC, North Africa, South Africa, Rest of Middle East and Africa)

• By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

12.2. By Deployment: Market Share (2020-2030F)

12.2.1. Cloud Based, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

12.2.2. On-Premises, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

12.3. By Offering: Market Share (2020-2030F)

12.3.1. Integrated Platform, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

12.3.2. Standalone Software, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

12.4. By End Users: Market Share (2020-2030F)

12.4.1. Media and Entertainment, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

12.4.2. Retail and consumer goods, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

12.4.3. Financial services, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

12.4.4. IT and telecommunications, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

12.4.5. Others, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

12.5. By Organization Size: Market Share (2020-2030F)

12.5.1. Small & Medium Enterprise, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

12.5.2. Large Enterprise, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

13. Company Profile

13.3. Sprinklr

13.3.2. Company Overview

13.3.3. Company Total Revenue (Financials)

13.3.4. Market Potential

13.3.5. Global Presence

13.3.6. Key Performance Indicators

13.3.7. SWOT Analysis

13.3.8. Product Launch

13.4. Zoho Corporation

13.5. Brandwatch

13.6. Brand24 Global

13.7. CARMA International

13.8. Lithium Technologies Inc.

13.9. Kantar Media UK

13.10. Oracle

13.11. Union Metrics

13.12. Other Prominent Players

14. Consultant Recommendation

**The above given segmentations and companies could be subjected to further modification based on in-depth feasibility studies conducted for the final deliverable.

Methodology/Research Approach

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

Research Programs/Design

Historical Data (2015-2019)	Industry Trends Competitive Landscape By Company Expansion Mergers and Acquisitions Market Segment by Type by Application By Regions/ Geography	Value Status and Outlook Value for Major Players Market Share Growth Rate Present Situation Analysis Value Market Share Growth Rate Present Situation Analysis
Influencing Factors	Market Environment Government Policy Technological Changes Market Risks	Market Drivers Growing Demand of Downstream Reduction in Cost
Market Forecast (2021-2026)	Overall Size by Type by Application By Regions/Geography	Key Data (Value) Market Share Growth Rate CAGR (2021-2026)

Market Size Estimation

Top-down and bottom-up approaches are used to validate the global Voluntary Carbon Offset market size market and estimate the market size for Company, regions segments, product segments and Application (end users).

The market estimations in this report are based on the marketed sale price of Voluntary Carbon Offset (excluding any discounts provided by the player, distributor, wholesaler or traders). The percentage splits, market share, and breakdowns of the product segments are derived on the basis of weights assigned to each of the segments on the basis of their utilization rate and average sale price. The regional splits of the overall Voluntary Carbon Offset market and its sub-segments are based on the percentage adoption or utilization of the given product in the respective region or country.

Major Company in the market is identified through secondary research and their market revenues determined through primary and secondary research. Secondary research included the research of the annual and financial reports of the top Company; whereas, primary research included extensive interviews of key opinion leaders and industry experts such as experienced front-line staff, directors, CEOs and marketing executives. The percentage splits, market share, Growth Rate and breakdowns of the product markets are determined through using secondary sources and verified through the primary sources.

All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or other factors are not accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from Market Intellix and presented in this report

The following figure shows an illustrative representation of the overall market size estimation process used for this study.

Market Breakdown and Data Triangulation

After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation, extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report. Extensive qualitative and further quantitative analysis is also done from all the numbers arrived at in the complete market engineering process to list key information throughout the report.

Data Source

Secondary Sources

Secondary sources include such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data, etc. This research study involves the usage of widespread secondary sources, directories, databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), and TRADING ECONOMICS, and News Network, statista, Federal Reserve Economic Data, annual reports, BIS Statistics, ICIS; company house documents; CAS(American Chemical Society); investor presentations; and SEC filings of companies. Secondary research was used to identify and collect information useful for the extensive, technical, market-oriented, and Hospitals study of the Voluntary Carbon Offset market. It was also used to obtain important information about the top companies, market classification and segmentation according to industry trends to the bottom-most level, and key developments related to market and technology perspectives.

Market Size	Segmental value Geographic Penetration Product Adoption Rate for Different market	Journals, Websites, and Press Releases Annual Reports and SEC Filings Company Websites and Press Releases Public and Paid Databases Market Intellix Data Repository
Market Position of Top Company	Product Financials Geographic value Mix Total Company value Business/Segmental value Mix
Qualitative Analysis	Influence Factors Market Potential Market Risks and Opportunities Industry Trends Geographical Features Government Policies	Company Websites and Press Releases Public and Paid Databases Annual Reports Industry Associations Market Intellix Data Repository

Primary Sources

In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product Company (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers, etc.

The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end use (product buyers), and related key executives from various key companies and organizations operating in the global market.

Primary research was conducted to identify segmentation Type, product price range, product Application, key Company, raw materials supply and the downstream demand, industry status and outlook, and key market dynamics such as risks, influence factors, opportunities, market barriers, industry trends, and key player strategies.

Key Executives Interviewed

Key Data Information from Primary Sources

Primary Sources	Parameters	Key Data
Market Segments(by Application, by Type)	Value by Type Status and Forecast Value by Application Value by Regions, Status and Forecast (2021-2026)	Value Market Share by Type Value Growth Rate by Type Value by Application Percentage and Growth Rate by Application Value Growth Rate and Market Share by Regions Market Size Status and Forecast (2021-2026)
Total Market	Overall Size, Status and Forecast	Market Size Status and Forecast (2021-2026)