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The global Matcha market size in 2022 is 3390.1 million US dollars, and it is expected to be 5810.0 million US dollars by 2029, with a compound annual growth rate of 8.00% expected in 2023-2029.
MARKET COMPETITIVE LANDSCAPE:
The main players in the Matcha market include Nestle SA (Switzerland), Tata Consumers products Ltd. (India), The Unilever Group (U.K.), Encha (U.S), and Grace & Green (Japan). The share of the top 3 players in the Matcha market is XX%.
REGION SHARE:
The report covers the market size information of North America, Europe, Asia Pacific, Latin America, Middle East and Africa, and North America accounted for XX%, Europe accounted for XX% of Matcha market, and Asia Pacific accounted for XX%.
SEGMENT OVERVIEW:
The report segments the market by Type and Application. Ceremonial accounted for XX% of Matcha market in 2022. Classic share of XX%.
Online accounted for XX% of the Matcha market in 2022. Offline accounts for XX%.
Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
COVID-19 Impact:
Outbreak of COVID-19 pandemic due to lockdown restrictions imposed by governments around the world has affected the growth of the global Matcha market in 2020. The containment measures taken by the governments of various countries in response to control the outbreak of COVID-19 disrupted the entire supply chain by creating logistical interruptions, transportation restrictions, and product supply across borders.
The report analyzes the key trends in each segment of the global Matcha market along with global and country-level forecasts from 2023 to 2028. Our report segments the market based on types and applications, thereby providing a detailed analysis of the market to help gain an in-depth understanding of the market and enable market participants, stakeholders, investors, etc. to have a clearer understanding of the market and judgment.
Key benefits to stakeholders:
The report provides a comprehensive quantitative analysis of various segments, historical and current market trends, market forecasts, and dynamics of the Matcha market for 2017-2028.
The research report provides the latest information on the market drivers, challenges and opportunities of the global Matcha market.
The study profiles the leading as well as the fastest growing regional markets. It further enables stakeholders to identify key country-level markets within each region.
Porter's Five Forces Analysis helps stakeholders assess the impact of new entrants, competitors, supplier strength, buyer strength, and threat of substitution. It helps stakeholders analyze the level of competition in the Matcha industry and its attractiveness.
The competitive landscape enables stakeholders to understand their competitive environment and gain insight into the current position of the key players in the market.
Chapter Outline
Chapter 1: Introduces the product overview, research purposes, and then includes economic analysis of global regions, inflation analysis, and the impact of the Russian-Ukrainian war on the market.
Chapters 2-4: Segmented the global Matcha market by type, application and region. Analyze the revenue of market segments from different perspectives.
Chapters 5-9: Provide North America, Europe, Asia-Pacific, Latin America and Middle East & Africa Matcha market type, application and country market segmentation data.
Chapter 10: Analysis of the competitive environment of Matcha market participants. This mainly includes the revenue and market share of the top players, along with the players' M&A and expansion in recent years.
Chapter 11: Analyzes the main companies in the Matcha industry, including their main businesses, products/services, revenue, gross margin, and the latest developments.
Chapters 12-14: Provide detailed Matcha market forecast data, broken down by type, application, and region to help understand future growth trends.
Chapter 15: Introduces the market dynamics, the trends factors and drivers factors of the market, and the challenges and restraints faced by manufacturers in the industry.
Highlights-Regions
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Spain
Nordic
Asia Pacific
China
Japan
South Korea
India
Southeast Asia
Australia
Latin America
Brazil
Mexico
Argentina
Middle East & Africa
Egypt
South Africa
UAE
Turkey
Saudi Arabia
Player list
Nestle SA (Switzerland)
Tata Consumers products Ltd. (India)
The Unilever Group (U.K.)
Encha (U.S)
Grace & Green (Japan)
Green Foods Corp (U.S)
AOI Tea Company (U.S.)
Aiya Co. Ltd. (Japan)
ITO EN, LTD (Japan)
Marukyu Koyamaen (Japan)
Types list
Ceremonial
Classic
Culinary
Application list
Online
Offline
Table of Content
1 Matcha Market Introduction and Overview
1.1 Matcha Definition
1.2 Research Purposes
1.3 Report Timeline
1.4 Economic Analysis of Global Regions
1.5 Inflation Analysis
1.6 The Impact of the Russian-Ukrainian War on the Market
1.7 Coronavirus Disease 2020 (COVID-19) Impact on Global
2 Global Matcha Historical Market Analysis by Type
2.1 Market Size Analysis by Types
2.2 Global Matcha Revenue and Market Share by Type
3 Global Matcha Historical Market Analysis by Application
3.1 Market Size Analysis by Application
3.2 Global Matcha Revenue Market Share by Application (2018-2023)
4 Global Market Growth Trends Analysis
4.1 Global Matcha Market Size (2018-2023)
4.2 Matcha Growth Trends Analysis by Regions
4.2.1 Matcha Market Size by Regions: 2018 VS 2023 VS 2029
4.2.2 Matcha Historic Revenue Market Size by Regions (2018-2023)
4.2.3 North America Matcha Market Size (2018-2023)
4.2.4 Europe Matcha Market Size (2018-2023)
4.2.5 Asia-Pacific Matcha Market Size (2018-2023)
4.2.6 Latin America Matcha Market Size (2018-2023)
4.2.7 Middle East & Africa Matcha Market Size (2018-2023)
5 North America
5.1 North America Matcha Revenue by Countries
5.1.1 North America Matcha Revenue by Countries (2018-2023)
5.2 North America Matcha Revenue by Types
5.3 North America Matcha Revenue by Applications
5.4 United States
5.5 Canada
6 Asia Pacific
6.1 Asia Pacific Matcha Revenue by Countries
6.1.1 Asia Pacific Matcha Revenue by Countries (2018-2023)
6.2 Asia Pacific Matcha Revenue by Types
6.3 Asia Pacific Matcha Revenue by Applications
6.4 China
6.5 Japan
6.6 Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe Matcha Revenue by Countries
7.1.1 Europe Matcha Revenue by Countries (2018-2023)
7.2 Europe Matcha Revenue by Types
7.3 Europe Matcha Revenue by Applications
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
7.9 Spain
7.10 Nordic
8 Latin America
8.1 Latin America Matcha Revenue by Countries
8.1.1 Latin America Matcha Revenue by Countries (2018-2023)
8.2 Latin America Matcha Revenue by Types
8.3 Latin America Matcha Revenue by Applications
8.4 Brazil
8.5 Argentina
8.6 Mexico
9 Middle East & Africa
9.1 Middle East & Africa Matcha Revenue by Countries
9.1.1 Middle East & Africa Matcha Revenue by Countries (2018-2023)
9.2 Middle East & Africa Matcha Revenue by Types
9.3 Middle East & Africa Matcha Revenue by Applications
9.4 Egypt
9.5 South Africa
9.6 UAE
9.7 Turkey
9.8 Saudi Arabia
10 Global Matcha Market Competition, by Players
10.1 Global Matcha Revenue and Market Share by Players
10.2 Market Concentration Rate
10.2.1 Top 3 Matcha Players Market Share in 2022
10.2.2 Top 6 Matcha Players Market Share in 2022
10.2.3 Market Competition Trend
10.3 Matcha Players Head Office, Business Provided
10.4 Matcha Mergers & Acquisitions
10.5 Matcha New Entrants and Expansion Plans
11 Players Profiles11.1 Nestle SA (Switzerland)
11.1.1 Nestle SA (Switzerland) Company Profile
11.1.2 Matcha Product Overview
11.1.3 Nestle SA (Switzerland) Matcha Market Performance (2018-2023)
11.1.4 Nestle SA (Switzerland) Business Overview
11.1.5 Recent Developments and Plans
11.2 Tata Consumers products Ltd. (India)
11.2.1 Tata Consumers products Ltd. (India) Company Profile
11.2.2 Matcha Product Overview
11.2.3 Tata Consumers products Ltd. (India) Matcha Market Performance (2018-2023)
11.2.4 Tata Consumers products Ltd. (India) Business Overview
11.2.5 Recent Developments and Plans
11.3 The Unilever Group (U.K.)
11.3.1 The Unilever Group (U.K.) Company Profile
11.3.2 Matcha Product Overview
11.3.3 The Unilever Group (U.K.) Matcha Market Performance (2018-2023)
11.3.4 The Unilever Group (U.K.) Business Overview
11.3.5 Recent Developments and Plans
11.4 Encha (U.S)
11.4.1 Encha (U.S) Company Profile
11.4.2 Matcha Product Overview
11.4.3 Encha (U.S) Matcha Market Performance (2018-2023)
11.4.4 Encha (U.S) Business Overview
11.4.5 Recent Developments and Plans
11.5 Grace & Green (Japan)
11.5.1 Grace & Green (Japan) Company Profile
11.5.2 Matcha Product Overview
11.5.3 Grace & Green (Japan) Matcha Market Performance (2018-2023)
11.5.4 Grace & Green (Japan) Business Overview
11.5.5 Recent Developments and Plans
11.6 Green Foods Corp (U.S)
11.6.1 Green Foods Corp (U.S) Company Profile
11.6.2 Matcha Product Overview
11.6.3 Green Foods Corp (U.S) Matcha Market Performance (2018-2023)
11.6.4 Green Foods Corp (U.S) Business Overview
11.6.5 Recent Developments and Plans
11.7 AOI Tea Company (U.S.)
11.7.1 AOI Tea Company (U.S.) Company Profile
11.7.2 Matcha Product Overview
11.7.3 AOI Tea Company (U.S.) Matcha Market Performance (2018-2023)
11.7.4 AOI Tea Company (U.S.) Business Overview
11.7.5 Recent Developments and Plans
11.8 Aiya Co. Ltd. (Japan)
11.8.1 Aiya Co. Ltd. (Japan) Company Profile
11.8.2 Matcha Product Overview
11.8.3 Aiya Co. Ltd. (Japan) Matcha Market Performance (2018-2023)
11.8.4 Aiya Co. Ltd. (Japan) Business Overview
11.8.5 Recent Developments and Plans
11.9 ITO EN, LTD (Japan)
11.9.1 ITO EN, LTD (Japan) Company Profile
11.9.2 Matcha Product Overview
11.9.3 ITO EN, LTD (Japan) Matcha Market Performance (2018-2023)
11.9.4 ITO EN, LTD (Japan) Business Overview
11.9.5 Recent Developments and Plans
11.10 Marukyu Koyamaen (Japan)
11.10.1 Marukyu Koyamaen (Japan) Company Profile
11.10.2 Matcha Product Overview
11.10.3 Marukyu Koyamaen (Japan) Matcha Market Performance (2018-2023)
11.10.4 Marukyu Koyamaen (Japan) Business Overview
11.10.5 Recent Developments and Plans
12 Global Matcha Forecast Market Analysis by Type
12.1 Global Matcha Revenue Market Forecast by Type (2023-2029)
13 Global Matcha Forecast Market Analysis by Application
13.1 Matcha Revenue Market Forecast by Application (2023-2029)
14 Global Market Growth Forecast Analysis
14.1 Global Matcha Forecast Market Size (2023-2029)
14.2 Matcha Growth Trends Forecast Analysis by Regions
14.2.1 Matcha Revenue Forecast Market Size by Regions (2023-2029)
14.2.2 North America Matcha Forecast Market Size (2023-2029)
14.2.3 Europe Matcha Forecast Market Size (2023-2029)
14.2.4 Asia-Pacific Matcha Forecast Market Size (2023-2029)
14.2.5 Latin America Matcha Forecast Market Size (2023-2029)
14.2.6 Middle East & Africa Matcha Forecast Market Size (2023-2029)
15 Matcha Industry Dynamic Analysis
15.1 Matcha Market Trends Analysis
15.2 Matcha Market Drivers Analysis
15.3 Matcha Market Challenges Analysis
15.4 Matcha Market Restraints Analysis
List of Tables and Figures
Figure Matcha Picture
Table Product Definition of Matcha
Table Economic Analysis of Global Regions
Table Inflation Analysis
Table The Impact of the Russian-Ukrainian War on the Market
Figure 2020 (COVID-19) Impact on Global Economic Growth 2019, 2020, 2021
Figure Population infected by the Covid-19 of Major Countries
Table Global Matcha Market Size by Type (2018 VS 2023 VS 2029)
Table Global Matcha Revenue and Market Size by Type (2018-2023)
Table Global Matcha Revenue and Market Share by Type (2018-2023)
Table Global Matcha Market Size by Application (2018 VS 2023 VS 2029)
Table Global Matcha Revenue Market Size by Application (2018-2023)
Table Global Matcha Revenue Market Share by Application (2018-2023)
Figure Global Matcha Revenue Market Size (2018-2023)
Table Matcha Market Size by Regions: 2018 VS 2023 VS 2029
Table Matcha Historic Revenue Market Size by Regions (2018-2023)
Table Matcha Historic Revenue Market Share by Regions (2018-2023)
Figure North America Matcha Market Size (2018-2023)
Figure Europe Matcha Market Size (2018-2023)
Figure Asia-Pacific Matcha Market Size (2018-2023)
Figure Latin America Matcha Market Size (2018-2023)
Figure Middle East & Africa Matcha Market Size (2018-2023)
Table North America Matcha Revenue by Countries (2018-2023)
Table North America Matcha Revenue Market Share by Countries (2018-2023)
Table North America Matcha Revenue by Types (2018-2023)
Table North America Matcha Revenue Market Share by Types (2018-2023)
Table North America Matcha Revenue by Applications (2018-2023)
Table North America Matcha Revenue Market Share by Applications (2018-2023)
Figure United States Matcha Revenue and Growth (2018-2023)
Figure Canada Matcha Revenue and Growth (2018-2023)
Table Asia-Pacific Matcha Revenue by Countries (2018-2023)
Table Asia-Pacific Matcha Revenue Market Share by Countries (2018-2023)
Table Asia Pacific Matcha Revenue by Types (2018-2023)
Table Asia Pacific Matcha Revenue Market Share by Types (2018-2023)
Table Asia Pacific Matcha Revenue by Applications (2018-2023)
Table Asia Pacific Matcha Revenue Market Share by Applications (2018-2023)
Figure China Matcha Revenue and Growth (2018-2023)
Figure Japan Matcha Revenue and Growth (2018-2023)
Figure Korea Matcha Revenue and Growth (2018-2023)
Figure Southeast Asia Matcha Revenue and Growth (2018-2023)
Figure India Matcha Revenue and Growth (2018-2023)
Figure Australia Matcha Revenue and Growth (2018-2023)
Table Europe Matcha Revenue by Countries (2018-2023)
Table Europe Matcha Revenue Market Share by Countries (2018-2023)
Table Europe Matcha Revenue by Types (2018-2023)
Table Europe Matcha Revenue Market Share by Types (2018-2023)
Table Europe Matcha Revenue by Applications (2018-2023)
Table Europe Matcha Revenue Market Share by Applications (2018-2023)
Figure Germany Matcha Revenue and Growth (2018-2023)
Figure France Matcha Revenue and Growth (2018-2023)
Figure UK Matcha Revenue and Growth (2018-2023)
Figure Italy Matcha Revenue and Growth (2018-2023)
Figure Russia Matcha Revenue and Growth (2018-2023)
Figure Spain Matcha Revenue and Growth (2018-2023)
Figure Nordic Matcha Revenue and Growth (2018-2023)
Table Latin America Matcha Revenue by Countries (2018-2023)
Table Latin America Matcha Revenue Market Share by Countries (2018-2023)
Table Latin America Matcha Revenue by Types (2018-2023)
Table Latin America Matcha Revenue Market Share by Types (2018-2023)
Table Latin America Matcha Revenue by Applications (2018-2023)
Table Latin America Matcha Revenue Market Share by Applications (2018-2023)
Figure Brazil Matcha Revenue and Growth (2018-2023)
Figure Argentina Matcha Revenue and Growth (2018-2023)
Figure Mexico Matcha Revenue and Growth (2018-2023)
Table Middle East & Africa Matcha Revenue by Countries (2018-2023)
Table Middle East & Africa Matcha Revenue Market Share by Countries (2018-2023)
Table Middle East & Africa Matcha Revenue by Types (2018-2023)
Table Middle East & Africa Matcha Revenue Market Share by Types (2018-2023)
Table Middle East & Africa Matcha Revenue by Applications (2018-2023)
Table Middle East & Africa Matcha Revenue Market Share by Applications (2018-2023)
Figure Egypt Matcha Revenue and Growth (2018-2023)
Figure South Africa Matcha Revenue and Growth (2018-2023)
Figure UAE Matcha Revenue and Growth (2018-2023)
Figure Turkey Matcha Revenue and Growth (2018-2023)
Figure Saudi Arabia Matcha Revenue and Growth (2018-2023)
Table Global Matcha Revenue by Players (2018-2023)
Table Global Matcha Revenue Market Share by Players (2018-2023)
Figure Global Top 3 Companies Revenue Share in 2022
Figure Global Top 6 Companies Revenue Share in 2022
Table Global Matcha Players Market Concentration Ratio (CR5) (2018-2023)
Table Matcha Players Head Office, Business Provided
Table Mergers & Acquisitions
Table New Entrants and Expansion Plans
Table Nestle SA (Switzerland) Profile
Table Product Overview
Table Nestle SA (Switzerland) Matcha Revenue, Gross and Gross Margin (2018-2023)
Figure Nestle SA (Switzerland) Revenue and Growth Rate
Figure Nestle SA (Switzerland) Revenue Market Share 2017-2022
Table Business Overview
Table Recent Developments and Plans
Table Tata Consumers products Ltd. (India) Profile
Table Product Overview
Table Tata Consumers products Ltd. (India) Matcha Revenue, Gross and Gross Margin (2018-2023)
Figure Tata Consumers products Ltd. (India) Revenue and Growth Rate
Figure Tata Consumers products Ltd. (India) Revenue Market Share 2017-2022
Table Business Overview
Table Recent Developments and Plans
Table The Unilever Group (U.K.) Profile
Table Product Overview
Table The Unilever Group (U.K.) Matcha Revenue, Gross and Gross Margin (2018-2023)
Figure The Unilever Group (U.K.) Revenue and Growth Rate
Figure The Unilever Group (U.K.) Revenue Market Share 2017-2022
Table Business Overview
Table Recent Developments and Plans
Table Encha (U.S) Profile
Table Product Overview
Table Encha (U.S) Matcha Revenue, Gross and Gross Margin (2018-2023)
Figure Encha (U.S) Revenue and Growth Rate
Figure Encha (U.S) Revenue Market Share 2017-2022
Table Business Overview
Table Recent Developments and Plans
Table Grace & Green (Japan) Profile
Table Product Overview
Table Grace & Green (Japan) Matcha Revenue, Gross and Gross Margin (2018-2023)
Figure Grace & Green (Japan) Revenue and Growth Rate
Figure Grace & Green (Japan) Revenue Market Share 2017-2022
Table Business Overview
Table Recent Developments and Plans
Table Green Foods Corp (U.S) Profile
Table Product Overview
Table Green Foods Corp (U.S) Matcha Revenue, Gross and Gross Margin (2018-2023)
Figure Green Foods Corp (U.S) Revenue and Growth Rate
Figure Green Foods Corp (U.S) Revenue Market Share 2017-2022
Table Business Overview
Table Recent Developments and Plans
Table AOI Tea Company (U.S.) Profile
Table Product Overview
Table AOI Tea Company (U.S.) Matcha Revenue, Gross and Gross Margin (2018-2023)
Figure AOI Tea Company (U.S.) Revenue and Growth Rate
Figure AOI Tea Company (U.S.) Revenue Market Share 2017-2022
Table Business Overview
Table Recent Developments and Plans
Table Aiya Co. Ltd. (Japan) Profile
Table Product Overview
Table Aiya Co. Ltd. (Japan) Matcha Revenue, Gross and Gross Margin (2018-2023)
Figure Aiya Co. Ltd. (Japan) Revenue and Growth Rate
Figure Aiya Co. Ltd. (Japan) Revenue Market Share 2017-2022
Table Business Overview
Table Recent Developments and Plans
Table ITO EN, LTD (Japan) Profile
Table Product Overview
Table ITO EN, LTD (Japan) Matcha Revenue, Gross and Gross Margin (2018-2023)
Figure ITO EN, LTD (Japan) Revenue and Growth Rate
Figure ITO EN, LTD (Japan) Revenue Market Share 2017-2022
Table Business Overview
Table Recent Developments and Plans
Table Marukyu Koyamaen (Japan) Profile
Table Product Overview
Table Marukyu Koyamaen (Japan) Matcha Revenue, Gross and Gross Margin (2018-2023)
Figure Marukyu Koyamaen (Japan) Revenue and Growth Rate
Figure Marukyu Koyamaen (Japan) Revenue Market Share 2017-2022
Table Business Overview
Table Recent Developments and Plans
Table Global Matcha Revenue Market Size Forecast by Type (2023-2029)
Table Global Matcha Revenue Market Share Forecast by Type (2023-2029)
Table Global Matcha Revenue Market Size by Application (2023-2029)
Table Global Matcha Revenue Market Share by Application (2023-2029)
Figure Global Matcha Revenue Forecast Market Size (2023-2029)
Table Matcha Revenue Forecast Market Size by Regions (2023-2029)
Table Matcha Revenue Forecast Market Share by Regions (2023-2029)
Figure North America Matcha Revenue Forecast Market Size (2023-2029)
Figure Europe Matcha Revenue Forecast Market Size (2023-2029)
Figure Asia-Pacific Matcha Revenue Forecast Market Size (2023-2029)
Figure Latin America Matcha Revenue Forecast Market Size (2023-2029)
Figure Middle East & Africa Matcha Revenue Forecast Market Size (2023-2029)
Table Market Trends Analysis
Table Market Drivers Analysis
Table Market Challenges Analysis
Table Market Restraints Analysis
Research Methodology:
Global Matcha Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
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Qualitative Analysis |
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Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
Primary Sources | Parameters | Key Data |
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Total Market |
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