Global Matcha Market Trend and Development Strategy Analysis 2023-2029
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Market Analysis and Insights: Global Matcha Market
The global Matcha market size in 2022 is XX million US dollars, and it is expected to be 5810.0 million US dollars by 2029, with a compound annual growth rate of 8.00% expected in 2023-2029.
MARKET COMPETITIVE LANDSCAPE:
The main players in the Matcha market include Nestle SA (Switzerland), Tata Consumers products Ltd. (India), The Unilever Group (U.K.), Encha (U.S), and Grace & Green (Japan). The share of the top 3 players in the Matcha market is XX%.
REGION SHARE:
The report covers the market size information of North America, Europe, Asia Pacific, Latin America, Middle East and Africa, and North America accounted for XX%, Europe accounted for XX% of Matcha market, and Asia Pacific accounted for XX%.
SEGMENT OVERVIEW:
The report segments the market by Type and Application. Regular tea accounted for XX% of Matcha market in 2022. Matcha beverages share of XX%.
Online accounted for XX% of the Matcha market in 2022. Offline accounts for XX%.
With industry-standard accuracy in analysis and high data integrity, the report makes a brilliant attempt to unveil key opportunities available in the global Matcha market to help players in achieving a strong market position. Buyers of the report can access verified and reliable market forecasts, including those for the overall size of the global Matcha market in terms of revenue.
On the whole, the report proves to be an effective tool that players can use to gain a competitive edge over their competitors and ensure lasting success in the global Matcha market. All of the findings, data, and information provided in the report are validated and revalidated with the help of trustworthy sources. The analysts who have authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global Matcha market.
Global Matcha Scope and Market Size
Matcha market is segmented by company, region (country), by Type, and by Application. Players, stakeholders, and other participants in the global Matcha market will be able to gain the upper hand as they use the report as a powerful resource.
The impact of the outbreak of COVID-19 and the Russia-Ukraine War on the Matcha industry is considered in the report, covering the dynamic analysis of the development of the Matcha industry, including trends, technologies, opportunities, constraints. To ensure report buyers are able to gain in-depth knowledge of the market.
With the development of the economy, the improvement of residents' consumption level and the upgrade of consumption structure, the food and beverage industry as a whole has shown a good growth trend. In the future, the production capacity will continue to expand, and the industrial structure will be further improved and optimized.
E-Commerce Growth: The growth of e-commerce has significantly impacted the food and beverage industry. Online grocery shopping and food delivery services have witnessed tremendous growth, especially during the COVID-19 pandemic. Companies have been investing in online platforms and expanding their digital presence to cater to changing consumer preferences.
Clean label and transparency: Consumers are increasingly seeking transparency in food products. Clean label initiatives emphasize the use of natural ingredients, removal of artificial additives, and clear and accurate labeling to provide consumers with more information about the food they consume.
Regions Covered in This Report Are
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Spain
Nordic
Asia Pacific
China
Japan
South Korea
India
Southeast Asia
Australia
Latin America
Brazil
Mexico
Argentina
Middle East & Africa
Egypt
South Africa
UAE
Turkey
Saudi Arabia
Some of the Top Key Players:
Nestle SA (Switzerland)
Tata Consumers products Ltd. (India)
The Unilever Group (U.K.)
Encha (U.S)
Grace & Green (Japan)
Green Foods Corp (U.S)
AOI Tea Company (U.S.)
Aiya Co. Ltd. (Japan)
ITO EN, LTD (Japan)
Marukyu Koyamaen (Japan)
Product Types Outlook
Regular tea
Matcha beverages
Food
Personal care
Application Outlook
Online
Offline
Table of Content
1 Matcha Market Introduction and Overview
1.1 Matcha Definition
1.2 Research Purposes
1.3 Report Timeline
1.4 Economic Analysis of Global Regions
1.5 Matcha Industry Dynamic Analysis
1.5.1 Matcha Market Trends Analysis
1.5.2 Matcha Market Drivers Analysis
1.5.3 Matcha Market Challenges Analysis
1.5.4 Matcha Market Restraints Analysis
1.6 Inflation Analysis
1.7 The Impact of the Russian-Ukrainian War on the Market
1.8 Coronavirus Disease 2020 (COVID-19) Impact on Global
2 Global Matcha Market Insights by Type
2.1 Market Size Insights by Types
2.2 Global Matcha Revenue and Share by Type
2.3 Global Matcha Sales and Share by Type
3 Global Matcha Market Insights by Application
3.1 Market Size Insights by Application
3.2 Global Matcha Revenue and Share by Application (2018-2023)
3.3 Global Matcha Sales and Share by Application (2018-2023)
4 Global Market Growth Insights
4.1 Global Matcha Market Size (2018-2023)
4.2 Matcha Growth Insights by Regions
4.2.1 Matcha Market Size by Regions: 2018 VS 2023 VS 2029
4.2.2 Matcha Revenue Market Size by Regions (2018-2023)
4.2.3 Matcha Sales Market Size by Regions (2018-2023)
4.2.4 North America Matcha Market Size (2018-2023)
4.2.5 Europe Matcha Market Size (2018-2023)
4.2.6 Asia-Pacific Matcha Market Size (2018-2023)
4.2.7 Latin America Matcha Market Size (2018-2023)
4.2.8 Middle East & Africa Matcha Market Size (2018-2023)
5 North America
5.1 North America Matcha Revenue by Countries
5.1.1 North America Matcha Revenue by Countries (2018-2023)
5.1.2 North America Matcha Sales by Countries (2018-2023)
5.2 North America PEST Analysis
5.3 United States
5.4 Canada
6 Asia Pacific
6.1 Asia Pacific Matcha Revenue by Countries
6.1.1 Asia Pacific Matcha Revenue by Countries (2018-2023)
6.1.2 Asia Pacific Matcha Sales by Countries (2018-2023)
6.2 Asia-Pacific PEST Analysis
6.3 China
6.4 Japan
6.5 Korea
6.6 Southeast Asia
6.7 India
6.8 Australia
7 Europe
7.1 Europe Matcha Revenue by Countries
7.1.1 Europe Matcha Revenue by Countries (2018-2023)
7.1.2 Europe Matcha Sales by Countries (2018-2023)
7.2 Europe PEST Analysis
7.3 Germany
7.4 France
7.5 UK
7.6 Italy
7.7 Russia
7.8 Spain
7.9 Nordic
8 Latin America
8.1 Latin America Matcha Revenue by Countries
8.1.1 Latin America Matcha Revenue by Countries (2018-2023)
8.1.2 Latin America Matcha Sales by Countries (2018-2023)
8.2 Latin America PEST Analysis
8.3 Brazil
8.4 Argentina
8.5 Mexico
9 Middle East & Africa
9.1 Middle East & Africa Matcha Revenue by Countries
9.1.1 Middle East & Africa Matcha Revenue by Countries (2018-2023)
9.1.2 Middle East & Africa Matcha Sales by Countries (2018-2023)
9.2 Middle East & Africa PEST Analysis
9.3 Egypt
9.4 South Africa
9.5 UAE
9.6 Turkey
9.7 Saudi Arabia
10 Global Matcha Market Competition, by Players
10.1 Global Matcha Revenue and Market Share by Players
10.2 Market Concentration Rate
10.2.1 Top 3 Matcha Players Market Share in 2022
10.2.2 Top 6 Matcha Players Market Share in 2022
10.2.3 Market Competition Trend
10.3 Matcha Players Head Office, Business Provided
10.4 Matcha Mergers & Acquisitions
10.5 Matcha New Entrants and Expansion Plans
11 Players Profiles
11.1 Nestle SA (Switzerland)
11.1.1 Nestle SA (Switzerland) Company Profile
11.1.2 Matcha Product Overview
11.1.3 Nestle SA (Switzerland) Matcha Market Performance (2018-2023)
11.1.4 Nestle SA (Switzerland) Business Overview
11.1.5 Recent Developments and Plans
11.2 Tata Consumers products Ltd. (India)
11.2.1 Tata Consumers products Ltd. (India) Company Profile
11.2.2 Matcha Product Overview
11.2.3 Tata Consumers products Ltd. (India) Matcha Market Performance (2018-2023)
11.2.4 Tata Consumers products Ltd. (India) Business Overview
11.2.5 Recent Developments and Plans
11.3 The Unilever Group (U.K.)
11.3.1 The Unilever Group (U.K.) Company Profile
11.3.2 Matcha Product Overview
11.3.3 The Unilever Group (U.K.) Matcha Market Performance (2018-2023)
11.3.4 The Unilever Group (U.K.) Business Overview
11.3.5 Recent Developments and Plans
11.4 Encha (U.S)
11.4.1 Encha (U.S) Company Profile
11.4.2 Matcha Product Overview
11.4.3 Encha (U.S) Matcha Market Performance (2018-2023)
11.4.4 Encha (U.S) Business Overview
11.4.5 Recent Developments and Plans
11.5 Grace & Green (Japan)
11.5.1 Grace & Green (Japan) Company Profile
11.5.2 Matcha Product Overview
11.5.3 Grace & Green (Japan) Matcha Market Performance (2018-2023)
11.5.4 Grace & Green (Japan) Business Overview
11.5.5 Recent Developments and Plans
11.6 Green Foods Corp (U.S)
11.6.1 Green Foods Corp (U.S) Company Profile
11.6.2 Matcha Product Overview
11.6.3 Green Foods Corp (U.S) Matcha Market Performance (2018-2023)
11.6.4 Green Foods Corp (U.S) Business Overview
11.6.5 Recent Developments and Plans
11.7 AOI Tea Company (U.S.)
11.7.1 AOI Tea Company (U.S.) Company Profile
11.7.2 Matcha Product Overview
11.7.3 AOI Tea Company (U.S.) Matcha Market Performance (2018-2023)
11.7.4 AOI Tea Company (U.S.) Business Overview
11.7.5 Recent Developments and Plans
11.8 Aiya Co. Ltd. (Japan)
11.8.1 Aiya Co. Ltd. (Japan) Company Profile
11.8.2 Matcha Product Overview
11.8.3 Aiya Co. Ltd. (Japan) Matcha Market Performance (2018-2023)
11.8.4 Aiya Co. Ltd. (Japan) Business Overview
11.8.5 Recent Developments and Plans
11.9 ITO EN, LTD (Japan)
11.9.1 ITO EN, LTD (Japan) Company Profile
11.9.2 Matcha Product Overview
11.9.3 ITO EN, LTD (Japan) Matcha Market Performance (2018-2023)
11.9.4 ITO EN, LTD (Japan) Business Overview
11.9.5 Recent Developments and Plans
11.10 Marukyu Koyamaen (Japan)
11.10.1 Marukyu Koyamaen (Japan) Company Profile
11.10.2 Matcha Product Overview
11.10.3 Marukyu Koyamaen (Japan) Matcha Market Performance (2018-2023)
11.10.4 Marukyu Koyamaen (Japan) Business Overview
11.10.5 Recent Developments and Plans
12 Matcha Manufacturing Cost Analysis
12.1 Matcha Key Raw Materials Analysis
12.1.1 Key Raw Materials
12.1.2 Price Trend of Key Raw Materials
12.1.3 Key Suppliers of Raw Materials
12.2 Proportion of Manufacturing Cost Structure
12.2.1 Raw Materials
12.2.2 Labor Cost
12.2.3 Manufacturing Expenses
12.3 Manufacturing Process Analysis of Matcha
12.4 Matcha Industrial Chain Analysis
13 Market Channel, Distributors, Traders and Dealers
13.1 Market Channel Status
13.1.1 Direct Marketing
13.1.2 Indirect Marketing
13.2 Matcha Typical Distributors
13.3 Matcha Typical Customers
14 Global Matcha Forecast Market Insights by Type
14.1 Global Matcha Revenue Market Forecast by Type (2023-2029)
14.2 Global Matcha Sales Market Forecast by Type (2023-2029)
15 Global Matcha Forecast Market Insights by Application
15.1 Matcha Revenue Market Forecast by Application (2023-2029)
15.2 Matcha Sales Market Forecast by Application (2023-2029)
16 Global Market Growth Forecast Insights
16.1 Global Matcha Forecast Market Size (2023-2029)
16.2 Matcha Growth Forecast Insights by Regions
16.2.1 Matcha Revenue Forecast Market Size by Regions (2023-2029)
16.2.2 Matcha Sales Forecast Market Size by Regions (2023-2029)
16.2.3 North America Matcha Forecast Market Size (2023-2029)
16.2.4 Europe Matcha Forecast Market Size (2023-2029)
16.2.5 Asia-Pacific Matcha Forecast Market Size (2023-2029)
16.2.6 Latin America Matcha Forecast Market Size (2023-2029)
16.2.7 Middle East & Africa Matcha Forecast Market Size (2023-2029)
17 Research Findings and Conclusion
18 Methodology and Data Source
18.1 A Methodology
18.1.1 Research Process
18.1.2 Market Size Estimation
18.1.3 Market Breakdown and Data Triangulation
18.2 B Data Source
18.2.1 Legal Disclaimer
Tables & Figures:
List of Tables and Figures
Figure Matcha Picture
Table Product Definition of Matcha
Table Global Matcha Market Size Growth Rate by Type, 2018 VS 2023 VS 2029
Table Global Matcha Market Size Growth Rate by Application, 2018 VS 2023 VS 2029
Figure Years Considered
Table Inflation Analysis
Table The Impact of the Russian-Ukrainian War on the Market
Figure (COVID-19) Impact on Global Economic Growth 2019, 2020, 2021
Figure Population infected by the Covid-19 of Major Countries
Table Global Matcha Production by Players (2018-2023)
Table Global Matcha Production Market Share by Players (2018-2023)
Figure Top 5 Largest Players of Matcha in 2023
Figure Top 10 Largest Players of Matcha in 2023
Table Global Matcha Revenue by Players (2018-2023)
Table Global Matcha Revenue Market Share by Players (2018-2023)
Figure Top 5 Largest Players of Matcha in 2023
Figure Top 10 Largest Players of Matcha in 2023
Table Global Matcha Production Price by Players
Table Players Market Concentration Ratio (CR5)
Table Global Matcha Players Geographical Distribution
Table Mergers & Acquisitions, Expansion Plans
Table Company Profiles
Table Nestle SA (Switzerland) Overview
Table Nestle SA (Switzerland) Production, Price, Value, Gross, Gross Margin 2018-2023
Table Nestle SA (Switzerland) Related Developments
Table Company Profiles
Table Tata Consumers products Ltd. (India) Overview
Table Tata Consumers products Ltd. (India) Production, Price, Value, Gross, Gross Margin 2018-2023
Table Tata Consumers products Ltd. (India) Related Developments
Table Company Profiles
Table The Unilever Group (U.K.) Overview
Table The Unilever Group (U.K.) Production, Price, Value, Gross, Gross Margin 2018-2023
Table The Unilever Group (U.K.) Related Developments
Table Company Profiles
Table Encha (U.S) Overview
Table Encha (U.S) Production, Price, Value, Gross, Gross Margin 2018-2023
Table Encha (U.S) Related Developments
Table Company Profiles
Table Grace & Green (Japan) Overview
Table Grace & Green (Japan) Production, Price, Value, Gross, Gross Margin 2018-2023
Table Grace & Green (Japan) Related Developments
Table Company Profiles
Table Green Foods Corp (U.S) Overview
Table Green Foods Corp (U.S) Production, Price, Value, Gross, Gross Margin 2018-2023
Table Green Foods Corp (U.S) Related Developments
Table Company Profiles
Table AOI Tea Company (U.S.) Overview
Table AOI Tea Company (U.S.) Production, Price, Value, Gross, Gross Margin 2018-2023
Table AOI Tea Company (U.S.) Related Developments
Table Company Profiles
Table Aiya Co. Ltd. (Japan) Overview
Table Aiya Co. Ltd. (Japan) Production, Price, Value, Gross, Gross Margin 2018-2023
Table Aiya Co. Ltd. (Japan) Related Developments
Table Company Profiles
Table ITO EN, LTD (Japan) Overview
Table ITO EN, LTD (Japan) Production, Price, Value, Gross, Gross Margin 2018-2023
Table ITO EN, LTD (Japan) Related Developments
Table Company Profiles
Table Marukyu Koyamaen (Japan) Overview
Table Marukyu Koyamaen (Japan) Production, Price, Value, Gross, Gross Margin 2018-2023
Table Marukyu Koyamaen (Japan) Related Developments
Table Global Matcha Production by Type (2018-2023)
Table Global Matcha Production Share by Type (2018-2023)
Table Global Matcha Forecasted Production by Type (2023-2029)
Table Global Matcha Forecasted Production Share by Type (2023-2029)
Table Global Matcha Value by Type (2018-2023)
Table Global Matcha Value Share by Type (2018-2023)
Table Global Matcha Forecasted Value by Type (2023-2029)
Table Global Matcha Forecasted Value Share by Type (2023-2029)
Table Global Matcha Price by Type (2018-2023)
Table Global Matcha Price Forecast by Type (2023-2029)
Table Global Matcha Consumption by Application (2018-2023)
Table Global Matcha Consumption Share by Application (2018-2023)
Table Global Matcha Forecasted Consumption by Application (2023-2029)
Table Global Matcha Forecasted Consumption Share by Application (2023-2029)
Table Global Matcha Revenue by Application (2018-2023)
Table Global Matcha Revenue Share by Application (2018-2023)
Table Global Matcha Forecasted Revenue by Application (2023-2029)
Table Global Matcha Forecasted Revenue Share by Application (2023-2029)
Table Global Matcha Price by Application (2018-2023)
Table Global Matcha Price Forecast by Application (2023-2029)
Figure Global Matcha Production (2018-2029)
Figure Global Matcha Value (2018-2029)
Table Global Matcha Production by Region: 2018 VS 2023 VS 2029
Table Global Matcha Historic Production by Region (2018-2023)
Table Global Matcha Historic Production Share by Region (2018-2023)
Table Global Matcha Historic Value by Region (2018-2023)
Table Global Matcha Historic Value Share by Region (2018-2023)
Table Global Matcha Forecasted Production by Region (2023-2029)
Table Global Matcha Forecasted Production Share by Region (2023-2029)
Table Global Matcha Forecasted Value by Region (2023-2029)
Table Global Matcha Forecasted Value Share by Region (2023-2029)
Figure North America Matcha Production (2018-2029)
Figure North America Matcha Value (2018-2029)
Table North America Production, Price, Value, Gross, Gross Margin 2018-2023
Table SWOT Analysis
Figure Europe Matcha Production (2018-2029)
Figure Europe Matcha Value (2018-2029)
Table Europe Production, Price, Value, Gross, Gross Margin 2018-2023
Table SWOT Analysis
Figure China Matcha Production (2018-2029)
Figure China Matcha Value (2018-2029)
Table China Production, Price, Value, Gross, Gross Margin 2018-2023
Table SWOT Analysis
Figure Japan Matcha Production (2018-2029)
Figure Japan Matcha Value (2018-2029)
Table Japan Production, Price, Value, Gross, Gross Margin 2018-2023
Table SWOT Analysis
Figure Global Matcha Sales Estimates and Forecasts 2018-2029
Table Global Matcha Sales by Region: 2018 VS 2023 VS 2029
Table Global Matcha Sales by Region (2018-2023)
Table Global Matcha Sales Share by Region (2018-2023)
Table Global Matcha Sales by Region (2023-2029)
Table Global Matcha Sales Share by Region (2023-2029)
Figure North America Matcha Sales (2018-2029)
Table North America Matcha Sales by Country (2018-2029)
Table North America Matcha Sales Share by Country (2018-2029)
Figure United States Matcha Sales Market Size (2018-2029)
Figure Canada Matcha Sales Market Size (2018-2029)
Figure Europe Matcha Sales (2018-2029)
Table Europe Matcha Sales by Country (2018-2029)
Table Europe Matcha Sales Share by Country (2018-2029)
Figure Germany Matcha Sales Market Size (2018-2029)
Figure France Matcha Sales Market Size (2018-2029)
Figure U.K. Matcha Sales Market Size (2018-2029)
Figure Italy Matcha Sales Market Size (2018-2029)
Figure Russia Matcha Sales Market Size (2018-2029)
Figure Asia-Pacific Matcha Sales (2018-2029)
Table Asia Pacific Matcha Sales by Region (2018-2029)
Table Asia Pacific Matcha Sales Share by Region (2018-2029)
Figure China Matcha Sales Market Size (2018-2029)
Figure Japan Matcha Sales Market Size (2018-2029)
Figure South Korea Matcha Sales Market Size (2018-2029)
Figure India Matcha Sales Market Size (2018-2029)
Figure Southeast Asia Matcha Sales Market Size (2018-2029)
Figure Australia Matcha Sales Market Size (2018-2029)
Figure Latin America Matcha Sales (2018-2029)
Table Latin America Matcha Sales by Country (2018-2029)
Table Latin America Matcha Sales Share by Country (2018-2029)
Figure Mexico Matcha Sales Market Size (2018-2029)
Figure Brazil Matcha Sales Market Size (2018-2029)
Figure Middle East & Africa Matcha Sales (2018-2029)
Table Middle East and Africa Matcha Sales by Country (2018-2029)
Table Middle East and Africa Matcha Sales Share by Country (2018-2029)
Figure Turkey Matcha Sales Market Size (2018-2029)
Figure Saudi Arabia Matcha Sales Market Size (2018-2029)
Figure U.A.E Matcha Sales Market Size (2018-2029)
Table Raw Material
Table Raw Materials Key Suppliers
Figure Sales Channels
Table Major Distributors of Matcha with Contact Information
Table Major Customers of Matcha with Contact Information
Table Research Process
Figure Bottom-up and Top-down Approaches for This Report
Research Methodology:
Matcha Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
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Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
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