Product Overview

Management of loyalty deals with the creation of benefits for the past buying and provides incentives for future buying. The Rewards program provides the customer with strong value, with better customer penetration, cross-sales, and loyalty. A loyalty system comprises operational parameters that include; financing options, program design, and transaction types. It also incorporates different parameters of value such as redemption thresholds, reimbursement options, and earnings rates. Many organizations concentrate their activities on spending on loyalty programs. This allows the promotion of brands and continues to attract a new audience. It helps collect more information and insights to develop a more sophisticated customer profile. For the reason of its influence on the brand value and their capability of loyalty management programs to sustain and attract potential customers, loyalty management is a key part of the seller strategy.

Market Highlights

Fatpos Global anticipates the Loyalty Management market to surpass USD XX Billion by 2030, which is valued at XX billion in 2019 at a compound annual growth rate of XX%. Increasing the use of mobile technologies, increasing focus on managing customer relationships, increased use of digital cards is driving the loyalty market. The spread of mobile technology requires a real-time loyalty program, accessible by mobile devices and not by customers. Based on consumer preferences, the loyalty program software lets businesses get consumer input from the various services, and eventually, it contributes to a better solution/service for consumers. Consumer feedback provides enhanced customer experience management.

Source: Fatpos Global

Global Loyalty Management Market: Segments

Global Loyalty Management Market has been segmented on the basis of application type and by deployment mode. It has been further segmented on the basis of region into North America, Europe, Asia-Pacific, Mid East and Africa.

By Application (in %), Global Loyalty Management Market, 2019

In 2019, the mobile segment dominated the global Loyalty Management market.

The global Loyalty Management Market is segmented by application type into Web and Mobile. The fast penetration of mobile apps gives mobile loyalty programs a boost. Mobile app loyalty schemes enable businesses to remain actively involved in brand loyalty with their consumers. While both mobile applications and web apps will provide a positive experience compared to a loyalty program focused only on websites, a customer's and business' loyalty program has a lot more to offer. More and more consumers want everything to be made available from their smartphones. A mobile awards program provides consumers with digital access to their previous orders, ratings, special deals, rewards, and loyalty cards. In addition, the loyalty points earned in the app are easier to reach and it's easier for the company to keep up with the consumers once they have downloaded the app. Mobile apps allow marketers to reach consumers directly and collect detailed information about their purchase behavior, which in turn helps create a strong database and improve marketing efforts.

By Deployment (in %), Global Loyalty Management Market, 2019

Cloud accounted for XX% of the global volume in 2019 and is anticipated to dominate the market in the forecasted period

Global Loyalty Management Market is segmented by deployment type: Cloud and on-premises. Digital content development was driven by the widespread use of the internet and the broader usage of various technologies such as smartphones, the Web, and social media. Enterprises need solutions to enhance their mobile and hybrid content management and combine this with other loyalty management systems, including CRM and marketing strategic planning, to strengthen their marketing efforts and make it economically cost-efficient for the analyses and other purposes for real-time content collaboration among employees. Such solutions, however, are costly and offer minimal scalability. This allows businesses, in turn, to implement loyalty programs focused on the cloud. These strategies offer all the advantages at lower costs because they do not require high capital costs.

Source: Fatpos Global

Global Loyalty Management Market: Market Dynamics

Drivers

Penetration of Artificial intelligence and machine learning

Penetration of emerging technologies such as machine learning and artificial intelligence has enhanced consumer’s experience by predicting customer’s buying patterns by data analytics and thereby influencing their buying pattern. This has further transformed the loyalty market. This analysis is aimed at potential consumers to enhance their buying experience, which in turn fuels the market growth.

Restraints

Limited awareness about security and data privacy

The key challenges for the loyalty industry are not designing effective loyalty programs and not having a good consumer relationship between customer and company. These two problems impede market demand for solutions for loyalty management. Moreover, stringent government regulations about data breaching have impeded market growth. Many security rules limit the consumer to share data related to them. This results in the failure of proper and sufficient knowledge can that be provided to the enterprises, thus sellers fail to provide efficient loyalty schemes.

Global Loyalty Management Market: Key Players

Bond Brand Loyalty (Canada)

Company Overview

Business Strategy

Key Product Offerings

Financial Performance

Key Performance Indicators

Risk Analysis

Recent Development

Regional Presence

SWOT Analysis

Brierley+Partners (US)

Apptivo (US)

TIBCO (US)

Yotpo (US)

Lacek (US)

Loyalty Gator (Canada)

Epsilon (US)

ICF Next (US)

Smile.io (Canada)

FiveStars (US)

Oracle (US)

Other prominent players

Global Loyalty Management Market: Regions

North America was the largest market accounting for 42% of the total market volume share in 2019

In addition to integrating advanced technologies like machine learning and IA, this area comprises developed economies like the US and Canada that have equally embraced the latest instruments in fields like customer data analysis and real-time reporting, thereby enabling organizations in these economies to succeed in the loyalty management market domain.

Asia Pacific: China, Japan, India, and Rest of Asia Pacific

Europe: Germany, the UK, France, and the Rest of Europe

North America: The US, Mexico, and Canada

Latin America: Brazil and Rest of Latin America

Middle East & Africa: GCC Countries and Rest of Middle East & Africa

Source: Fatpos Global

Global Loyalty Management market is further segmented by region into:

North America Market Size, Share, Trends, Opportunities, Y-o-Y

Growth, CAGR – United States and Canada

Latin America Market Size, Share, Trends, Opportunities, Y-o-Y

Growth, CAGR – Mexico, Argentina, Brazil, and Rest of Latin America

Europe Market Size, Share, Trends, Opportunities, Y-o-Y Growth,

CAGR – United Kingdom, France, Germany, Italy, Spain, Belgium,

Hungary, Luxembourg, Netherlands, Poland, NORDIC, Russia, Turkey, and the Rest of Europe

APAC Market Size, Share, Trends, Opportunities, Y-o-Y Growth,

CAGR – India, China, South Korea, Japan, Malaysia, Indonesia, New Zealand, Australia, and the Rest of APAC

MENA Market Size, Share, Trends, Opportunities, Y-o-Y Growth,

CAGR – North Africa, Israel, GCC, South Africa

Global Loyalty Management market report also contains analysis on:

Loyalty Management Market Segments:

By Deployment Type:

Cloud

On-premises

By Application Type:

Web

Mobile

Loyalty Management Market Dynamics

Loyalty Management Market Size

Supply & Demand

Current Trends/Issues/Challenges

Competition & Companies Involved in the Market

Value Chain of the Market

Market Drivers and Restraints

Contents

1. Executive Summary

2. Loyalty Management Platform Comprehensive

2.1. Product Overview

2.2. Market Definition

2.3. Segmentation

2.4. Assumptions and Acronyms

3. Research Methodology

3.1. Research Objectives

3.2. Primary Research

3.3. Secondary Research

3.4. Forecast Model

3.5. Market Size Estimation

4. Average Pricing Analysis

5. Market Dynamics

5.1. Growth Drivers

5.2. Restraints

5.3. Opportunity

5.4. Trends

6. Correlation & Regression Analysis

6.1. Correlation Matrix

6.2. Regression Matrix

7. Recent Development, Policies & Regulatory Landscape

8. Risk Analysis

8.1. Demand Risk Analysis

8.2. Supply Risk Analysis

9. Loyalty Management Platform Comprehensive Industry Analysis

9.1. Porters Five Forces

9.1.1. Threat of New Entrants

9.1.2. Bargaining Power of Suppliers

9.1.3. Threat of Substitutes

9.1.4. Rivalry

9.2. PEST Analysis

9.2.1. Political

9.2.2. Economic

9.2.3. Social

9.2.4. Technological

10. Global Loyalty Management Platform Comprehensive Market

10.1. Market Size & forecast, 2019A-2030F

10.1.1. By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

11. Global Loyalty Management Platform Comprehensive Market: Market Segmentation

11.1. By Regions

11.1.1. North America:(U.S. and Canada)

• By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

11.1.2. Latin America: (Brazil, Mexico, Argentina, Rest of Latin America)

• By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

11.1.3. Europe: (Germany, UK, France, Italy, Spain, BENELUX, NORDIC, Hungary, Poland, Turkey, Russia, Rest of Europe)

• By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

11.1.4. Asia-Pacific: (China, India, Japan, South Korea, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia Pacific)

• By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

11.1.5. Middle East and Africa: (Israel, GCC, North Africa, South Africa, Rest of Middle East and Africa)

• By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

11.2. By deployment: Market Share (2020-2030F)

11.2.1. Cloud, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

11.2.2. On premises, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

11.3. By Application type: Market Share (2020-2030F)

11.3.1. Mobile application, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

11.3.2. Web application, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F

12. Company Profile

12.1. Bond Brand Loyalty (Canada)

12.1.1. Company Overview

12.1.2. Company Total Revenue (Financials)

12.1.3. Market Potential

12.1.4. Global Presence

12.1.5. Key Performance Indicators

12.1.6. SWOT Analysis

12.1.7. Product Launch

12.2. Brierley+Partners (US)

12.3. Apptivo (US)

12.4. TIBCO (US)

12.5. Yotpo (US)

12.6. Lacek (US)

12.7. Loyalty Gator (Canada)

12.8. Epsilon (US)

12.9. ICF Next (US)

12.10. Smile.io (Canada)

12.11. FiveStars (US)

12.12. Oracle (US)

12.13. Other prominent players

13. Consultant Recommendation

**The above given segmentations and companies could be subjected to further modification based on in-depth feasibility studies conducted for the final deliverable.

Methodology/Research Approach

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

Research Programs/Design

Historical Data (2015-2019)	Industry Trends Competitive Landscape By Company Expansion Mergers and Acquisitions Market Segment by Type by Application By Regions/ Geography	Value Status and Outlook Value for Major Players Market Share Growth Rate Present Situation Analysis Value Market Share Growth Rate Present Situation Analysis
Influencing Factors	Market Environment Government Policy Technological Changes Market Risks	Market Drivers Growing Demand of Downstream Reduction in Cost
Market Forecast (2021-2026)	Overall Size by Type by Application By Regions/Geography	Key Data (Value) Market Share Growth Rate CAGR (2021-2026)

Market Size Estimation

Top-down and bottom-up approaches are used to validate the global Voluntary Carbon Offset market size market and estimate the market size for Company, regions segments, product segments and Application (end users).

The market estimations in this report are based on the marketed sale price of Voluntary Carbon Offset (excluding any discounts provided by the player, distributor, wholesaler or traders). The percentage splits, market share, and breakdowns of the product segments are derived on the basis of weights assigned to each of the segments on the basis of their utilization rate and average sale price. The regional splits of the overall Voluntary Carbon Offset market and its sub-segments are based on the percentage adoption or utilization of the given product in the respective region or country.

Major Company in the market is identified through secondary research and their market revenues determined through primary and secondary research. Secondary research included the research of the annual and financial reports of the top Company; whereas, primary research included extensive interviews of key opinion leaders and industry experts such as experienced front-line staff, directors, CEOs and marketing executives. The percentage splits, market share, Growth Rate and breakdowns of the product markets are determined through using secondary sources and verified through the primary sources.

All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or other factors are not accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from Market Intellix and presented in this report

The following figure shows an illustrative representation of the overall market size estimation process used for this study.

Market Breakdown and Data Triangulation

After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation, extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report. Extensive qualitative and further quantitative analysis is also done from all the numbers arrived at in the complete market engineering process to list key information throughout the report.

Data Source

Secondary Sources

Secondary sources include such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data, etc. This research study involves the usage of widespread secondary sources, directories, databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), and TRADING ECONOMICS, and News Network, statista, Federal Reserve Economic Data, annual reports, BIS Statistics, ICIS; company house documents; CAS(American Chemical Society); investor presentations; and SEC filings of companies. Secondary research was used to identify and collect information useful for the extensive, technical, market-oriented, and Hospitals study of the Voluntary Carbon Offset market. It was also used to obtain important information about the top companies, market classification and segmentation according to industry trends to the bottom-most level, and key developments related to market and technology perspectives.

Market Size	Segmental value Geographic Penetration Product Adoption Rate for Different market	Journals, Websites, and Press Releases Annual Reports and SEC Filings Company Websites and Press Releases Public and Paid Databases Market Intellix Data Repository
Market Position of Top Company	Product Financials Geographic value Mix Total Company value Business/Segmental value Mix
Qualitative Analysis	Influence Factors Market Potential Market Risks and Opportunities Industry Trends Geographical Features Government Policies	Company Websites and Press Releases Public and Paid Databases Annual Reports Industry Associations Market Intellix Data Repository

Primary Sources

In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product Company (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers, etc.

The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end use (product buyers), and related key executives from various key companies and organizations operating in the global market.

Primary research was conducted to identify segmentation Type, product price range, product Application, key Company, raw materials supply and the downstream demand, industry status and outlook, and key market dynamics such as risks, influence factors, opportunities, market barriers, industry trends, and key player strategies.

Key Executives Interviewed

Key Data Information from Primary Sources

Primary Sources	Parameters	Key Data
Market Segments(by Application, by Type)	Value by Type Status and Forecast Value by Application Value by Regions, Status and Forecast (2021-2026)	Value Market Share by Type Value Growth Rate by Type Value by Application Percentage and Growth Rate by Application Value Growth Rate and Market Share by Regions Market Size Status and Forecast (2021-2026)
Total Market	Overall Size, Status and Forecast	Market Size Status and Forecast (2021-2026)