2023-2029 Global Internet Advertising Technology Services Industry Research & Trends Analysis Report
2023-2029 Global Internet Advertising Technology Services Industry Research & Trends Analysis Report
The Global Internet Advertising Technology Services Market investigation report contains Types, Application & all logical and factual briefs about market Overview, CAGR, Production Volume, Sales, Revenue with the regional analysis covers North America, Europe, Asia-Pacific, South America, Middle East & Africa & The top Players like {playerNamesStr}
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According to the latest research analysis,the global market for Internet Advertising Technology Services should grow from US$ million in 2022 to US$ million by 2029, with a CAGR of % for the period of 2023-2029.
China Internet Advertising Technology Services market should grow from US$ million in 2022 to US$ million by 2029, with a CAGR of % for the period of 2023-2029.
The United States Internet Advertising Technology Services market should grow from US$ million in 2022 to US$ million by 2029, with a CAGR of % for the period of 2023-2029.
In terms of type, On-Premise segment holds a share about % in 2022 and will reach % in 2029; while in terms of application, Ads Setting has a share approximately % in 2022 and will grow at a CAGR % during 2023 and 2029.
The global key manufacturers of Internet Advertising Technology Services include Adform, Adobe, AdRoll, Amazon (AWS), AT&T (WarnerMedia), CAKE, Choozle, Criteo and Google, etc. In 2022, the global top five players hold a share approximately % in terms of revenue.
Advertising technology (AdTech) is an umbrella term that refers to the tools and software advertisers use to reach audiences, run digital ad campaigns, and measure the effectiveness of digital ad campaigns. As the process of buying and selling digital ads has become more complex, ad tech has emerged to simplify the process. Common ad tech tools such as demand-side platforms are the integration of a set of technologies that allow advertisers to buy impressions and select audiences across numerous publisher sites. Now, ad technology enables advertisers and ad agencies to efficiently manage integrated ad campaigns. It also enables brands to get the most out of their budgets and helps maximize return on investment (ROI) on digital advertising. Ultimately, the ad tech environment enables advertisers to strategically plan and optimize their ad campaigns.
This report aims to provide a comprehensive study of the global market for Internet Advertising Technology Services.
Data-Driven Insights: Highlights from Our Report
(1) Global Internet Advertising Technology Services market size (value), history data from 2018-2022 and forecast data from 2023 to 2029.
(2) Global Internet Advertising Technology Services market competitive situation, revenue and market share, from 2018 to 2022.
(3) China Internet Advertising Technology Services market competitive situation, revenue and market share, from 2018 to 2022.
(4) Global Internet Advertising Technology Services segment by region (or country), key regions cover the United States, Europe, Japan, South Korea, Southeast Asia and India, etc.
(5) Global Internet Advertising Technology Services segment by type and by application and regional segment by type and by application.
(6) Internet Advertising Technology Services industry supply chain, upstream, midstream and downstream analysis.
Breaking Down Market Segments by Region: A Deep Dive Analysis
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia, Italy and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
South America (Brazil, Rest of South America)
Middle East & Africa
Understanding Market Segments by Type: A Comparative Analysis
On-Premise
Cloud-Based
Market Segmentation by Application: Dividing Key Markets and Identifying Opportunities
Ads Setting
Data Analytics
Yield Management
Others
Understanding Market Segments by Key Players: Insights and Opportunities
Adform
Adobe
AdRoll
Amazon (AWS)
AT&T (WarnerMedia)
CAKE
Choozle
Criteo
LiveIntent
Marin Software
MediaMath
Quantcast
Singapore Telecommunications (Amobee)
Sovrn
The Search Monitor
The Trade Desk
Verizon (Verizon Media)
Verve
1 Market Overview
1.1 Product Overview and Scope of Internet Advertising Technology Services
1.2 Global Internet Advertising Technology Services Market Size and Forecast
1.3 China Internet Advertising Technology Services Market Size and Forecast
1.4 China Market Percentage in Global
1.4.1 By Revenue, China Internet Advertising Technology Services Share in Global Market, 2018-2029
1.4.2 Internet Advertising Technology Services Market Size: China VS Global, 2018-2029
1.5 Internet Advertising Technology Services Market Dynamics
1.5.1 Internet Advertising Technology Services Market Drivers
1.5.2 Internet Advertising Technology Services Market Restraints
1.5.3 Internet Advertising Technology Services Industry Trends
1.5.4 Internet Advertising Technology Services Industry Policy
2 Global Competitive Situation by Company
2.1 Global Internet Advertising Technology Services Revenue by Company (2018-2023)
2.2 Global Internet Advertising Technology Services Participants, Market Position (Tier 1, Tier 2 and Tier 3)
2.3 Global Internet Advertising Technology Services Concentration Ratio
2.4 Global Internet Advertising Technology Services Mergers & Acquisitions, Expansion Plans
2.5 Global Internet Advertising Technology Services Manufacturers Product Type
3 China Competitive Situation by Company
3.1 China Internet Advertising Technology Services Revenue by Company (2018-2023)
3.2 China Internet Advertising Technology Services Internet Advertising Technology Services Participants, Market Position (Tier 1, Tier 2 and Tier 3)
3.3 China Internet Advertising Technology Services, Revenue Percentage of Local Players VS Foreign Manufacturers (2018-2023)
4 Industry Chain Analysis
4.1 Internet Advertising Technology Services Industry Chain
4.2 Internet Advertising Technology Services Upstream Analysis
4.3 Internet Advertising Technology Services Midstream Analysis
4.4 Internet Advertising Technology Services Downstream Analysis
5 Sights by Type
5.1 Internet Advertising Technology Services Classification
5.1.1 On-Premise
5.1.2 Cloud-Based
5.2 By Type, Global Internet Advertising Technology Services Market Size & CAGR, 2018 VS 2022 VS 2029
5.3 By Type, Global Internet Advertising Technology Services Revenue, 2018-2029
6 Sights by Application
6.1 Internet Advertising Technology Services Segment by Application
6.1.1 Ads Setting
6.1.2 Data Analytics
6.1.3 Yield Management
6.1.4 Others
6.2 By Application, Global Internet Advertising Technology Services Market Size & CAGR, 2018 VS 2022 VS 2029
6.3 By Application, Global Internet Advertising Technology Services Revenue, 2018-2029
7 Sales Sights by Region
7.1 By Region, Global Internet Advertising Technology Services Market Size, 2018 VS 2022 VS 2029
7.2 By Region, Global Internet Advertising Technology Services Market Size, 2018-2029
7.3 North America
7.3.1 North America Internet Advertising Technology Services Market Size & Forecasts, 2018-2029
7.3.2 By Country, North America Internet Advertising Technology Services Market Size Market Share
7.4 Europe
7.4.1 Europe Internet Advertising Technology Services Market Size & Forecasts, 2018-2029
7.4.2 By Country, Europe Internet Advertising Technology Services Market Size Market Share
7.5 Asia Pacific
7.5.1 Asia Pacific Internet Advertising Technology Services Market Size & Forecasts, 2018-2029
7.5.2 By Country/Region, Asia Pacific Internet Advertising Technology Services Market Size Market Share
7.6 South America
7.6.1 South America Internet Advertising Technology Services Market Size & Forecasts, 2018-2029
7.6.2 By Country, South America Internet Advertising Technology Services Market Size Market Share
7.7 Middle East & Africa
8 Sights by Country Level
8.1 By Country, Global Internet Advertising Technology Services Market Size & CAGR，2018 VS 2022 VS 2029
8.2 By Country, Global Internet Advertising Technology Services Market Size, 2018-2029
8.3 U.S.
8.3.1 U.S. Internet Advertising Technology Services Market Size, 2018-2029
8.3.2 By Company, U.S. Internet Advertising Technology Services Revenue Market Share, 2018-2023
8.3.3 By Type, U.S. Internet Advertising Technology Services Revenue Market Share, 2022 VS 2029
8.3.4 By Application, U.S. Internet Advertising Technology Services Revenue Market Share, 2022 VS 2029
8.4 Europe
8.4.1 Europe Internet Advertising Technology Services Market Size, 2018-2029
8.4.2 By Company, Europe Internet Advertising Technology Services Revenue Market Share, 2018-2023
8.4.3 By Type, Europe Internet Advertising Technology Services Revenue Market Share, 2022 VS 2029
8.4.4 By Application, Europe Internet Advertising Technology Services Revenue Market Share, 2022 VS 2029
8.5 China
8.5.1 China Internet Advertising Technology Services Market Size, 2018-2029
8.5.2 By Company, China Internet Advertising Technology Services Revenue Market Share, 2018-2023
8.5.3 By Type, China Internet Advertising Technology Services Revenue Market Share, 2022 VS 2029
8.5.4 By Application, China Internet Advertising Technology Services Revenue Market Share, 2022 VS 2029
8.6 Japan
8.6.1 Japan Internet Advertising Technology Services Market Size, 2018-2029
8.6.2 By Company, Japan Internet Advertising Technology Services Revenue Market Share, 2018-2023
8.6.3 By Type, Japan Internet Advertising Technology Services Revenue Market Share, 2022 VS 2029
8.6.4 By Application, Japan Internet Advertising Technology Services Revenue Market Share, 2022 VS 2029
8.7 South Korea
8.7.1 South Korea Internet Advertising Technology Services Market Size, 2018-2029
8.7.2 By Company, South Korea Internet Advertising Technology Services Revenue Market Share, 2018-2023
8.7.3 By Type, South Korea Internet Advertising Technology Services Revenue Market Share, 2022 VS 2029
8.7.4 By Application, South Korea Internet Advertising Technology Services Revenue Market Share, 2022 VS 2029
8.8 Southeast Asia
8.8.1 Southeast Asia Internet Advertising Technology Services Market Size, 2018-2029
8.8.2 By Company, Southeast Asia Internet Advertising Technology Services Revenue Market Share, 2018-2023
8.8.3 By Type, Southeast Asia Internet Advertising Technology Services Revenue Market Share, 2022 VS 2029
8.8.4 By Application, Southeast Asia Internet Advertising Technology Services Revenue Market Share, 2022 VS 2029
8.9 India
8.9.1 India Internet Advertising Technology Services Market Size, 2018-2029
8.9.2 By Company, India Internet Advertising Technology Services Revenue Market Share, 2018-2023
8.9.3 By Type, India Internet Advertising Technology Services Revenue Market Share, 2022 VS 2029
8.9.4 By Application, India Internet Advertising Technology Services Revenue Market Share, 2022 VS 2029
8.10 Middle East & Asia
8.10.1 Middle East & Asia Internet Advertising Technology Services Market Size, 2018-2029
8.10.2 By Company, Middle East & Asia Internet Advertising Technology Services Revenue Market Share, 2018-2023
8.10.3 By Type, Middle East & Asia Internet Advertising Technology Services Revenue Market Share, 2022 VS 2029
8.10.4 By Application, Middle East & Asia Internet Advertising Technology Services Revenue Market Share, 2022 VS 2029
9 Global Manufacturers Profile
9.1 Adform
9.1.1 Adform Company Information, Head Office, Market Area and Industry Position
9.1.2 Adform Company Profile and Main Business
9.1.3 Adform Internet Advertising Technology Services Models, Specifications and Application
9.1.4 Adform Internet Advertising Technology Services Revenue and Gross Margin, 2018-2023
9.1.5 Adform Recent Developments
9.2 Adobe
9.2.1 Adobe Company Information, Head Office, Market Area and Industry Position
9.2.2 Adobe Company Profile and Main Business
9.2.3 Adobe Internet Advertising Technology Services Models, Specifications and Application
9.2.4 Adobe Internet Advertising Technology Services Revenue and Gross Margin, 2018-2023
9.2.5 Adobe Recent Developments
9.3 AdRoll
9.3.1 AdRoll Company Information, Head Office, Market Area and Industry Position
9.3.2 AdRoll Company Profile and Main Business
9.3.3 AdRoll Internet Advertising Technology Services Models, Specifications and Application
9.3.4 AdRoll Internet Advertising Technology Services Revenue and Gross Margin, 2018-2023
9.3.5 AdRoll Recent Developments
9.4 Amazon (AWS)
9.4.1 Amazon (AWS) Company Information, Head Office, Market Area and Industry Position
9.4.2 Amazon (AWS) Company Profile and Main Business
9.4.3 Amazon (AWS) Internet Advertising Technology Services Models, Specifications and Application
9.4.4 Amazon (AWS) Internet Advertising Technology Services Revenue and Gross Margin, 2018-2023
9.4.5 Amazon (AWS) Recent Developments
9.5 AT&T (WarnerMedia)
9.5.1 AT&T (WarnerMedia) Company Information, Head Office, Market Area and Industry Position
9.5.2 AT&T (WarnerMedia) Company Profile and Main Business
9.5.3 AT&T (WarnerMedia) Internet Advertising Technology Services Models, Specifications and Application
9.5.4 AT&T (WarnerMedia) Internet Advertising Technology Services Revenue and Gross Margin, 2018-2023
9.5.5 AT&T (WarnerMedia) Recent Developments
9.6 CAKE
9.6.1 CAKE Company Information, Head Office, Market Area and Industry Position
9.6.2 CAKE Company Profile and Main Business
9.6.3 CAKE Internet Advertising Technology Services Models, Specifications and Application
9.6.4 CAKE Internet Advertising Technology Services Revenue and Gross Margin, 2018-2023
9.6.5 CAKE Recent Developments
9.7 Choozle
9.7.1 Choozle Company Information, Head Office, Market Area and Industry Position
9.7.2 Choozle Company Profile and Main Business
9.7.3 Choozle Internet Advertising Technology Services Models, Specifications and Application
9.7.4 Choozle Internet Advertising Technology Services Revenue and Gross Margin, 2018-2023
9.7.5 Choozle Recent Developments
9.8 Criteo
9.8.1 Criteo Company Information, Head Office, Market Area and Industry Position
9.8.2 Criteo Company Profile and Main Business
9.8.3 Criteo Internet Advertising Technology Services Models, Specifications and Application
9.8.4 Criteo Internet Advertising Technology Services Revenue and Gross Margin, 2018-2023
9.8.5 Criteo Recent Developments
9.9 Google
9.9.1 Google Company Information, Head Office, Market Area and Industry Position
9.9.2 Google Company Profile and Main Business
9.9.3 Google Internet Advertising Technology Services Models, Specifications and Application
9.9.4 Google Internet Advertising Technology Services Revenue and Gross Margin, 2018-2023
9.9.5 Google Recent Developments
9.10 LiveIntent
9.10.1 LiveIntent Company Information, Head Office, Market Area and Industry Position
9.10.2 LiveIntent Company Profile and Main Business
9.10.3 LiveIntent Internet Advertising Technology Services Models, Specifications and Application
9.10.4 LiveIntent Internet Advertising Technology Services Revenue and Gross Margin, 2018-2023
9.10.5 LiveIntent Recent Developments
9.11 Marin Software
9.11.1 Marin Software Company Information, Head Office, Market Area and Industry Position
9.11.2 Marin Software Company Profile and Main Business
9.11.3 Marin Software Internet Advertising Technology Services Models, Specifications and Application
9.11.4 Marin Software Internet Advertising Technology Services Revenue and Gross Margin, 2018-2023
9.11.5 Marin Software Recent Developments
9.12 MediaMath
9.12.1 MediaMath Company Information, Head Office, Market Area and Industry Position
9.12.2 MediaMath Company Profile and Main Business
9.12.3 MediaMath Internet Advertising Technology Services Models, Specifications and Application
9.12.4 MediaMath Internet Advertising Technology Services Revenue and Gross Margin, 2018-2023
9.12.5 MediaMath Recent Developments
9.13 Quantcast
9.13.1 Quantcast Company Information, Head Office, Market Area and Industry Position
9.13.2 Quantcast Company Profile and Main Business
9.13.3 Quantcast Internet Advertising Technology Services Models, Specifications and Application
9.13.4 Quantcast Internet Advertising Technology Services Revenue and Gross Margin, 2018-2023
9.13.5 Quantcast Recent Developments
9.14 Singapore Telecommunications (Amobee)
9.14.1 Singapore Telecommunications (Amobee) Company Information, Head Office, Market Area and Industry Position
9.14.2 Singapore Telecommunications (Amobee) Company Profile and Main Business
9.14.3 Singapore Telecommunications (Amobee) Internet Advertising Technology Services Models, Specifications and Application
9.14.4 Singapore Telecommunications (Amobee) Internet Advertising Technology Services Revenue and Gross Margin, 2018-2023
9.14.5 Singapore Telecommunications (Amobee) Recent Developments
9.15 Sovrn
9.15.1 Sovrn Company Information, Head Office, Market Area and Industry Position
9.15.2 Sovrn Company Profile and Main Business
9.15.3 Sovrn Internet Advertising Technology Services Models, Specifications and Application
9.15.4 Sovrn Internet Advertising Technology Services Revenue and Gross Margin, 2018-2023
9.15.5 Sovrn Recent Developments
9.16 The Search Monitor
9.16.1 The Search Monitor Company Information, Head Office, Market Area and Industry Position
9.16.2 The Search Monitor Company Profile and Main Business
9.16.3 The Search Monitor Internet Advertising Technology Services Models, Specifications and Application
9.16.4 The Search Monitor Internet Advertising Technology Services Revenue and Gross Margin, 2018-2023
9.16.5 The Search Monitor Recent Developments
9.17 The Trade Desk
9.17.1 The Trade Desk Company Information, Head Office, Market Area and Industry Position
9.17.2 The Trade Desk Company Profile and Main Business
9.17.3 The Trade Desk Internet Advertising Technology Services Models, Specifications and Application
9.17.4 The Trade Desk Internet Advertising Technology Services Revenue and Gross Margin, 2018-2023
9.17.5 The Trade Desk Recent Developments
9.18 Verizon (Verizon Media)
9.18.1 Verizon (Verizon Media) Company Information, Head Office, Market Area and Industry Position
9.18.2 Verizon (Verizon Media) Company Profile and Main Business
9.18.3 Verizon (Verizon Media) Internet Advertising Technology Services Models, Specifications and Application
9.18.4 Verizon (Verizon Media) Internet Advertising Technology Services Revenue and Gross Margin, 2018-2023
9.18.5 Verizon (Verizon Media) Recent Developments
9.19 Verve
9.19.1 Verve Company Information, Head Office, Market Area and Industry Position
9.19.2 Verve Company Profile and Main Business
9.19.3 Verve Internet Advertising Technology Services Models, Specifications and Application
9.19.4 Verve Internet Advertising Technology Services Revenue and Gross Margin, 2018-2023
9.19.5 Verve Recent Developments
10 Conclusion
11 Appendix
11.1 Research Methodology
11.2 Data Source
11.2.1 Secondary Sources
11.2.2 Primary Sources
11.3 Market Estimation Model
11.4 Disclaimer
Research Methodology:
Internet Advertising Technology Services Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
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Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
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