According to the latest research analysis,the global market for Internet Advertising Technology Services should grow from US$ million in 2022 to US$ million by 2029, with a CAGR of % for the period of 2023-2029.

China Internet Advertising Technology Services market should grow from US$ million in 2022 to US$ million by 2029, with a CAGR of % for the period of 2023-2029.

The United States Internet Advertising Technology Services market should grow from US$ million in 2022 to US$ million by 2029, with a CAGR of % for the period of 2023-2029.

In terms of type, On-Premise segment holds a share about % in 2022 and will reach % in 2029; while in terms of application, Ads Setting has a share approximately % in 2022 and will grow at a CAGR % during 2023 and 2029.

The global key manufacturers of Internet Advertising Technology Services include Adform, Adobe, AdRoll, Amazon (AWS), AT&T (WarnerMedia), CAKE, Choozle, Criteo and Google, etc. In 2022, the global top five players hold a share approximately % in terms of revenue.

Advertising technology (AdTech) is an umbrella term that refers to the tools and software advertisers use to reach audiences, run digital ad campaigns, and measure the effectiveness of digital ad campaigns. As the process of buying and selling digital ads has become more complex, ad tech has emerged to simplify the process. Common ad tech tools such as demand-side platforms are the integration of a set of technologies that allow advertisers to buy impressions and select audiences across numerous publisher sites. Now, ad technology enables advertisers and ad agencies to efficiently manage integrated ad campaigns. It also enables brands to get the most out of their budgets and helps maximize return on investment (ROI) on digital advertising. Ultimately, the ad tech environment enables advertisers to strategically plan and optimize their ad campaigns.

This report aims to provide a comprehensive study of the global market for Internet Advertising Technology Services.
Data-Driven Insights: Highlights from Our Report

(1) Global Internet Advertising Technology Services market size (value), history data from 2018-2022 and forecast data from 2023 to 2029.

(2) Global Internet Advertising Technology Services market competitive situation, revenue and market share, from 2018 to 2022.

(3) China Internet Advertising Technology Services market competitive situation, revenue and market share, from 2018 to 2022.

(4) Global Internet Advertising Technology Services segment by region (or country), key regions cover the United States, Europe, Japan, South Korea, Southeast Asia and India, etc.

(5) Global Internet Advertising Technology Services segment by type and by application and regional segment by type and by application.

(6) Internet Advertising Technology Services industry supply chain, upstream, midstream and downstream analysis.

Breaking Down Market Segments by Region: A Deep Dive Analysis

North America (United States, Canada and Mexico)

Europe (Germany, France, UK, Russia, Italy and Rest of Europe)

Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)

South America (Brazil, Rest of South America)

Middle East & Africa

Understanding Market Segments by Type: A Comparative Analysis

On-Premise

Cloud-Based

Market Segmentation by Application: Dividing Key Markets and Identifying Opportunities

Ads Setting

Data Analytics

Yield Management

Others

Understanding Market Segments by Key Players: Insights and Opportunities

Adform

Adobe

AdRoll

Amazon (AWS)

AT&T (WarnerMedia)

CAKE

Choozle

Criteo

Google

LiveIntent

Marin Software

MediaMath

Quantcast

Singapore Telecommunications (Amobee)

Sovrn

The Search Monitor

The Trade Desk

Verizon (Verizon Media)

Verve

1 Market Overview

1.1 Product Overview and Scope of Internet Advertising Technology Services

1.2 Global Internet Advertising Technology Services Market Size and Forecast

1.3 China Internet Advertising Technology Services Market Size and Forecast

1.4 China Market Percentage in Global

1.4.1 By Revenue, China Internet Advertising Technology Services Share in Global Market, 2018-2029

1.4.2 Internet Advertising Technology Services Market Size: China VS Global, 2018-2029

1.5 Internet Advertising Technology Services Market Dynamics

1.5.1 Internet Advertising Technology Services Market Drivers

1.5.2 Internet Advertising Technology Services Market Restraints

1.5.3 Internet Advertising Technology Services Industry Trends

1.5.4 Internet Advertising Technology Services Industry Policy

2 Global Competitive Situation by Company

2.1 Global Internet Advertising Technology Services Revenue by Company (2018-2023)

2.2 Global Internet Advertising Technology Services Participants, Market Position (Tier 1, Tier 2 and Tier 3)

2.3 Global Internet Advertising Technology Services Concentration Ratio

2.4 Global Internet Advertising Technology Services Mergers & Acquisitions, Expansion Plans

2.5 Global Internet Advertising Technology Services Manufacturers Product Type

3 China Competitive Situation by Company

3.1 China Internet Advertising Technology Services Revenue by Company (2018-2023)

3.2 China Internet Advertising Technology Services Internet Advertising Technology Services Participants, Market Position (Tier 1, Tier 2 and Tier 3)

3.3 China Internet Advertising Technology Services, Revenue Percentage of Local Players VS Foreign Manufacturers (2018-2023)

4 Industry Chain Analysis

4.1 Internet Advertising Technology Services Industry Chain

4.2 Internet Advertising Technology Services Upstream Analysis

4.3 Internet Advertising Technology Services Midstream Analysis

4.4 Internet Advertising Technology Services Downstream Analysis

5 Sights by Type

5.1 Internet Advertising Technology Services Classification

5.1.1 On-Premise

5.1.2 Cloud-Based

5.2 By Type, Global Internet Advertising Technology Services Market Size & CAGR, 2018 VS 2022 VS 2029

5.3 By Type, Global Internet Advertising Technology Services Revenue, 2018-2029

6 Sights by Application

6.1 Internet Advertising Technology Services Segment by Application

6.1.1 Ads Setting

6.1.2 Data Analytics

6.1.3 Yield Management

6.1.4 Others

6.2 By Application, Global Internet Advertising Technology Services Market Size & CAGR, 2018 VS 2022 VS 2029

6.3 By Application, Global Internet Advertising Technology Services Revenue, 2018-2029

7 Sales Sights by Region

7.1 By Region, Global Internet Advertising Technology Services Market Size, 2018 VS 2022 VS 2029

7.2 By Region, Global Internet Advertising Technology Services Market Size, 2018-2029

7.3 North America

7.3.1 North America Internet Advertising Technology Services Market Size & Forecasts, 2018-2029

7.3.2 By Country, North America Internet Advertising Technology Services Market Size Market Share

7.4 Europe

7.4.1 Europe Internet Advertising Technology Services Market Size & Forecasts, 2018-2029

7.4.2 By Country, Europe Internet Advertising Technology Services Market Size Market Share

7.5 Asia Pacific

7.5.1 Asia Pacific Internet Advertising Technology Services Market Size & Forecasts, 2018-2029

7.5.2 By Country/Region, Asia Pacific Internet Advertising Technology Services Market Size Market Share

7.6 South America

7.6.1 South America Internet Advertising Technology Services Market Size & Forecasts, 2018-2029

7.6.2 By Country, South America Internet Advertising Technology Services Market Size Market Share

7.7 Middle East & Africa

8 Sights by Country Level

8.1 By Country, Global Internet Advertising Technology Services Market Size & CAGR，2018 VS 2022 VS 2029

8.2 By Country, Global Internet Advertising Technology Services Market Size, 2018-2029

8.3 U.S.

8.3.1 U.S. Internet Advertising Technology Services Market Size, 2018-2029

8.3.2 By Company, U.S. Internet Advertising Technology Services Revenue Market Share, 2018-2023

8.3.3 By Type, U.S. Internet Advertising Technology Services Revenue Market Share, 2022 VS 2029

8.3.4 By Application, U.S. Internet Advertising Technology Services Revenue Market Share, 2022 VS 2029

8.4 Europe

8.4.1 Europe Internet Advertising Technology Services Market Size, 2018-2029

8.4.2 By Company, Europe Internet Advertising Technology Services Revenue Market Share, 2018-2023

8.4.3 By Type, Europe Internet Advertising Technology Services Revenue Market Share, 2022 VS 2029

8.4.4 By Application, Europe Internet Advertising Technology Services Revenue Market Share, 2022 VS 2029

8.5 China

8.5.1 China Internet Advertising Technology Services Market Size, 2018-2029

8.5.2 By Company, China Internet Advertising Technology Services Revenue Market Share, 2018-2023

8.5.3 By Type, China Internet Advertising Technology Services Revenue Market Share, 2022 VS 2029

8.5.4 By Application, China Internet Advertising Technology Services Revenue Market Share, 2022 VS 2029

8.6 Japan

8.6.1 Japan Internet Advertising Technology Services Market Size, 2018-2029

8.6.2 By Company, Japan Internet Advertising Technology Services Revenue Market Share, 2018-2023

8.6.3 By Type, Japan Internet Advertising Technology Services Revenue Market Share, 2022 VS 2029

8.6.4 By Application, Japan Internet Advertising Technology Services Revenue Market Share, 2022 VS 2029

8.7 South Korea

8.7.1 South Korea Internet Advertising Technology Services Market Size, 2018-2029

8.7.2 By Company, South Korea Internet Advertising Technology Services Revenue Market Share, 2018-2023

8.7.3 By Type, South Korea Internet Advertising Technology Services Revenue Market Share, 2022 VS 2029

8.7.4 By Application, South Korea Internet Advertising Technology Services Revenue Market Share, 2022 VS 2029

8.8 Southeast Asia

8.8.1 Southeast Asia Internet Advertising Technology Services Market Size, 2018-2029

8.8.2 By Company, Southeast Asia Internet Advertising Technology Services Revenue Market Share, 2018-2023

8.8.3 By Type, Southeast Asia Internet Advertising Technology Services Revenue Market Share, 2022 VS 2029

8.8.4 By Application, Southeast Asia Internet Advertising Technology Services Revenue Market Share, 2022 VS 2029

8.9 India

8.9.1 India Internet Advertising Technology Services Market Size, 2018-2029

8.9.2 By Company, India Internet Advertising Technology Services Revenue Market Share, 2018-2023

8.9.3 By Type, India Internet Advertising Technology Services Revenue Market Share, 2022 VS 2029

8.9.4 By Application, India Internet Advertising Technology Services Revenue Market Share, 2022 VS 2029

8.10 Middle East & Asia

8.10.1 Middle East & Asia Internet Advertising Technology Services Market Size, 2018-2029

8.10.2 By Company, Middle East & Asia Internet Advertising Technology Services Revenue Market Share, 2018-2023

8.10.3 By Type, Middle East & Asia Internet Advertising Technology Services Revenue Market Share, 2022 VS 2029

8.10.4 By Application, Middle East & Asia Internet Advertising Technology Services Revenue Market Share, 2022 VS 2029

9 Global Manufacturers Profile

9.1 Adform

9.1.1 Adform Company Information, Head Office, Market Area and Industry Position

9.1.2 Adform Company Profile and Main Business

9.1.3 Adform Internet Advertising Technology Services Models, Specifications and Application

9.1.4 Adform Internet Advertising Technology Services Revenue and Gross Margin, 2018-2023

9.1.5 Adform Recent Developments

9.2 Adobe

9.2.1 Adobe Company Information, Head Office, Market Area and Industry Position

9.2.2 Adobe Company Profile and Main Business

9.2.3 Adobe Internet Advertising Technology Services Models, Specifications and Application

9.2.4 Adobe Internet Advertising Technology Services Revenue and Gross Margin, 2018-2023

9.2.5 Adobe Recent Developments

9.3 AdRoll

9.3.1 AdRoll Company Information, Head Office, Market Area and Industry Position

9.3.2 AdRoll Company Profile and Main Business

9.3.3 AdRoll Internet Advertising Technology Services Models, Specifications and Application

9.3.4 AdRoll Internet Advertising Technology Services Revenue and Gross Margin, 2018-2023

9.3.5 AdRoll Recent Developments

9.4 Amazon (AWS)

9.4.1 Amazon (AWS) Company Information, Head Office, Market Area and Industry Position

9.4.2 Amazon (AWS) Company Profile and Main Business

9.4.3 Amazon (AWS) Internet Advertising Technology Services Models, Specifications and Application

9.4.4 Amazon (AWS) Internet Advertising Technology Services Revenue and Gross Margin, 2018-2023

9.4.5 Amazon (AWS) Recent Developments

9.5 AT&T (WarnerMedia)

9.5.1 AT&T (WarnerMedia) Company Information, Head Office, Market Area and Industry Position

9.5.2 AT&T (WarnerMedia) Company Profile and Main Business

9.5.3 AT&T (WarnerMedia) Internet Advertising Technology Services Models, Specifications and Application

9.5.4 AT&T (WarnerMedia) Internet Advertising Technology Services Revenue and Gross Margin, 2018-2023

9.5.5 AT&T (WarnerMedia) Recent Developments

9.6 CAKE

9.6.1 CAKE Company Information, Head Office, Market Area and Industry Position

9.6.2 CAKE Company Profile and Main Business

9.6.3 CAKE Internet Advertising Technology Services Models, Specifications and Application

9.6.4 CAKE Internet Advertising Technology Services Revenue and Gross Margin, 2018-2023

9.6.5 CAKE Recent Developments

9.7 Choozle

9.7.1 Choozle Company Information, Head Office, Market Area and Industry Position

9.7.2 Choozle Company Profile and Main Business

9.7.3 Choozle Internet Advertising Technology Services Models, Specifications and Application

9.7.4 Choozle Internet Advertising Technology Services Revenue and Gross Margin, 2018-2023

9.7.5 Choozle Recent Developments

9.8 Criteo

9.8.1 Criteo Company Information, Head Office, Market Area and Industry Position

9.8.2 Criteo Company Profile and Main Business

9.8.3 Criteo Internet Advertising Technology Services Models, Specifications and Application

9.8.4 Criteo Internet Advertising Technology Services Revenue and Gross Margin, 2018-2023

9.8.5 Criteo Recent Developments

9.9 Google

9.9.1 Google Company Information, Head Office, Market Area and Industry Position

9.9.2 Google Company Profile and Main Business

9.9.3 Google Internet Advertising Technology Services Models, Specifications and Application

9.9.4 Google Internet Advertising Technology Services Revenue and Gross Margin, 2018-2023

9.9.5 Google Recent Developments

9.10 LiveIntent

9.10.1 LiveIntent Company Information, Head Office, Market Area and Industry Position

9.10.2 LiveIntent Company Profile and Main Business

9.10.3 LiveIntent Internet Advertising Technology Services Models, Specifications and Application

9.10.4 LiveIntent Internet Advertising Technology Services Revenue and Gross Margin, 2018-2023

9.10.5 LiveIntent Recent Developments

9.11 Marin Software

9.11.1 Marin Software Company Information, Head Office, Market Area and Industry Position

9.11.2 Marin Software Company Profile and Main Business

9.11.3 Marin Software Internet Advertising Technology Services Models, Specifications and Application

9.11.4 Marin Software Internet Advertising Technology Services Revenue and Gross Margin, 2018-2023

9.11.5 Marin Software Recent Developments

9.12 MediaMath

9.12.1 MediaMath Company Information, Head Office, Market Area and Industry Position

9.12.2 MediaMath Company Profile and Main Business

9.12.3 MediaMath Internet Advertising Technology Services Models, Specifications and Application

9.12.4 MediaMath Internet Advertising Technology Services Revenue and Gross Margin, 2018-2023

9.12.5 MediaMath Recent Developments

9.13 Quantcast

9.13.1 Quantcast Company Information, Head Office, Market Area and Industry Position

9.13.2 Quantcast Company Profile and Main Business

9.13.3 Quantcast Internet Advertising Technology Services Models, Specifications and Application

9.13.4 Quantcast Internet Advertising Technology Services Revenue and Gross Margin, 2018-2023

9.13.5 Quantcast Recent Developments

9.14 Singapore Telecommunications (Amobee)

9.14.1 Singapore Telecommunications (Amobee) Company Information, Head Office, Market Area and Industry Position

9.14.2 Singapore Telecommunications (Amobee) Company Profile and Main Business

9.14.3 Singapore Telecommunications (Amobee) Internet Advertising Technology Services Models, Specifications and Application

9.14.4 Singapore Telecommunications (Amobee) Internet Advertising Technology Services Revenue and Gross Margin, 2018-2023

9.14.5 Singapore Telecommunications (Amobee) Recent Developments

9.15 Sovrn

9.15.1 Sovrn Company Information, Head Office, Market Area and Industry Position

9.15.2 Sovrn Company Profile and Main Business

9.15.3 Sovrn Internet Advertising Technology Services Models, Specifications and Application

9.15.4 Sovrn Internet Advertising Technology Services Revenue and Gross Margin, 2018-2023

9.15.5 Sovrn Recent Developments

9.16 The Search Monitor

9.16.1 The Search Monitor Company Information, Head Office, Market Area and Industry Position

9.16.2 The Search Monitor Company Profile and Main Business

9.16.3 The Search Monitor Internet Advertising Technology Services Models, Specifications and Application

9.16.4 The Search Monitor Internet Advertising Technology Services Revenue and Gross Margin, 2018-2023

9.16.5 The Search Monitor Recent Developments

9.17 The Trade Desk

9.17.1 The Trade Desk Company Information, Head Office, Market Area and Industry Position

9.17.2 The Trade Desk Company Profile and Main Business

9.17.3 The Trade Desk Internet Advertising Technology Services Models, Specifications and Application

9.17.4 The Trade Desk Internet Advertising Technology Services Revenue and Gross Margin, 2018-2023

9.17.5 The Trade Desk Recent Developments

9.18 Verizon (Verizon Media)

9.18.1 Verizon (Verizon Media) Company Information, Head Office, Market Area and Industry Position

9.18.2 Verizon (Verizon Media) Company Profile and Main Business

9.18.3 Verizon (Verizon Media) Internet Advertising Technology Services Models, Specifications and Application

9.18.4 Verizon (Verizon Media) Internet Advertising Technology Services Revenue and Gross Margin, 2018-2023

9.18.5 Verizon (Verizon Media) Recent Developments

9.19 Verve

9.19.1 Verve Company Information, Head Office, Market Area and Industry Position

9.19.2 Verve Company Profile and Main Business

9.19.3 Verve Internet Advertising Technology Services Models, Specifications and Application

9.19.4 Verve Internet Advertising Technology Services Revenue and Gross Margin, 2018-2023

9.19.5 Verve Recent Developments

10 Conclusion

11 Appendix

11.1 Research Methodology

11.2 Data Source

11.2.1 Secondary Sources

11.2.2 Primary Sources

11.3 Market Estimation Model

11.4 Disclaimer

Methodology/Research Approach

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

Research Programs/Design

Historical Data (2015-2019)	Industry Trends Competitive Landscape By Company Expansion Mergers and Acquisitions Market Segment by Type by Application By Regions/ Geography	Value Status and Outlook Value for Major Players Market Share Growth Rate Present Situation Analysis Value Market Share Growth Rate Present Situation Analysis
Influencing Factors	Market Environment Government Policy Technological Changes Market Risks	Market Drivers Growing Demand of Downstream Reduction in Cost
Market Forecast (2021-2026)	Overall Size by Type by Application By Regions/Geography	Key Data (Value) Market Share Growth Rate CAGR (2021-2026)

Market Size Estimation

Top-down and bottom-up approaches are used to validate the global Voluntary Carbon Offset market size market and estimate the market size for Company, regions segments, product segments and Application (end users).

The market estimations in this report are based on the marketed sale price of Voluntary Carbon Offset (excluding any discounts provided by the player, distributor, wholesaler or traders). The percentage splits, market share, and breakdowns of the product segments are derived on the basis of weights assigned to each of the segments on the basis of their utilization rate and average sale price. The regional splits of the overall Voluntary Carbon Offset market and its sub-segments are based on the percentage adoption or utilization of the given product in the respective region or country.

Major Company in the market is identified through secondary research and their market revenues determined through primary and secondary research. Secondary research included the research of the annual and financial reports of the top Company; whereas, primary research included extensive interviews of key opinion leaders and industry experts such as experienced front-line staff, directors, CEOs and marketing executives. The percentage splits, market share, Growth Rate and breakdowns of the product markets are determined through using secondary sources and verified through the primary sources.

All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or other factors are not accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from Market Intellix and presented in this report

The following figure shows an illustrative representation of the overall market size estimation process used for this study.

Market Breakdown and Data Triangulation

After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation, extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report. Extensive qualitative and further quantitative analysis is also done from all the numbers arrived at in the complete market engineering process to list key information throughout the report.

Data Source

Secondary Sources

Secondary sources include such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data, etc. This research study involves the usage of widespread secondary sources, directories, databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), and TRADING ECONOMICS, and News Network, statista, Federal Reserve Economic Data, annual reports, BIS Statistics, ICIS; company house documents; CAS(American Chemical Society); investor presentations; and SEC filings of companies. Secondary research was used to identify and collect information useful for the extensive, technical, market-oriented, and Hospitals study of the Voluntary Carbon Offset market. It was also used to obtain important information about the top companies, market classification and segmentation according to industry trends to the bottom-most level, and key developments related to market and technology perspectives.

Market Size	Segmental value Geographic Penetration Product Adoption Rate for Different market	Journals, Websites, and Press Releases Annual Reports and SEC Filings Company Websites and Press Releases Public and Paid Databases Market Intellix Data Repository
Market Position of Top Company	Product Financials Geographic value Mix Total Company value Business/Segmental value Mix
Qualitative Analysis	Influence Factors Market Potential Market Risks and Opportunities Industry Trends Geographical Features Government Policies	Company Websites and Press Releases Public and Paid Databases Annual Reports Industry Associations Market Intellix Data Repository

Primary Sources

In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product Company (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers, etc.

The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end use (product buyers), and related key executives from various key companies and organizations operating in the global market.

Primary research was conducted to identify segmentation Type, product price range, product Application, key Company, raw materials supply and the downstream demand, industry status and outlook, and key market dynamics such as risks, influence factors, opportunities, market barriers, industry trends, and key player strategies.

Key Executives Interviewed

Key Data Information from Primary Sources

Primary Sources	Parameters	Key Data
Market Segments(by Application, by Type)	Value by Type Status and Forecast Value by Application Value by Regions, Status and Forecast (2021-2026)	Value Market Share by Type Value Growth Rate by Type Value by Application Percentage and Growth Rate by Application Value Growth Rate and Market Share by Regions Market Size Status and Forecast (2021-2026)
Total Market	Overall Size, Status and Forecast	Market Size Status and Forecast (2021-2026)