Global Internet Advertising Agency Industry

Global Internet Advertising Agency Industry Research & Trends Analysis Report

Global Internet Advertising Agency Industry

Global Internet Advertising Agency Industry Research & Trends Analysis Report


The research report on ‘Internet Advertising Agency Market’ provides a workplan for stakeholders for the estimated timeframe of -. To elaborate, it offers valid predictions for the size, shares, and growth patterns of this domain over the projected timeline by assessing the past records and present business trends.

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According to Market IntelliX Research, the global market for Internet Advertising Agency should grow from US$ million in 2023 to US$ million by 2030, with a CAGR of % for the period of 2024-2030.

China Internet Advertising Agency market should grow from US$ million in 2023 to US$ million by 2030, with a CAGR of % for the period of 2024-2030.

The United States Internet Advertising Agency market should grow from US$ million in 2023 to US$ million by 2030, with a CAGR of % for the period of 2024-2030.

In terms of type, E-commerce Ads segment holds a share about % in 2023 and will reach % in 2030; while in terms of application, Food and Beverage has a share approximately % in 2023 and will grow at a CAGR % during 2024 and 2030.

The global key manufacturers of Internet Advertising Agency include WPP, Interpublic Group, Omnicom, Bluefocus Intelligent Communications, PublicisGroupe, Liou Group Digital Technology, Dentsu Inc, Hakuhodo and Guangdong Advertising, etc. In 2023, the global top five players hold a share approximately % in terms of revenue.

This report aims to provide a comprehensive study of the global market for Internet Advertising Agency. Report Highlights:

(1) Global Internet Advertising Agency market size (value),history data from 2019-2024 and forecast data from 2024 to 2030.

(2) Global Internet Advertising Agency market competitive situation, revenue and market share, from 2018 to 2022.

(3) China Internet Advertising Agency market competitive situation, revenue and market share, from 2018 to 2022.

(4) Global Internet Advertising Agency segment by region (or country), key regions cover the United States, Europe, Japan, South Korea, Southeast Asia and India, etc.

(5) Global Internet Advertising Agency segment by type and by application and regional segment by type and by application.

(6) Internet Advertising Agency industry supply chain, upstream, midstream and downstream analysis.

Market segment by regions, regional analysis covers

North America (United States, Canada and Mexico)

Europe (Germany, France, UK, Russia, Italy and Rest of Europe)

Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)

South America (Brazil, Rest of South America)

Middle East & Africa

Market segment by type, covers

E-commerce Ads

Social Platform Ads

Short Video Ads

Search Engine Ads

Others

Market segment by application, can be divided into

Food and Beverage

Auto Industry

Healthcare

Consumer Good

Travel

Education

Others

Market segment by players, this report covers

WPP

Interpublic Group

Omnicom

Bluefocus Intelligent Communications

PublicisGroupe

Liou Group Digital Technology

Dentsu Inc

Hakuhodo

Guangdong Advertising

Havas Group (Vivendi)

Hylink Digital Solution

Inly Media

ADK Holdings Inc. (Bain Capital)

Simei Media

Beijing Pairui Weixing Advertisin

Guangdong Insight Brand Marketing

Three's Company Media

Fs Development Investment Holdings

Guangdong Guangzhou Daily Media

1 Market Overview

1.1 Product Overview and Scope of Internet Advertising Agency

1.2 Global Internet Advertising Agency Market Size and Forecast

1.3 China Internet Advertising Agency Market Size and Forecast

1.4 China Market Percentage in Global

1.4.1 By Revenue, China Internet Advertising Agency Share in Global Market, 2019-2030

1.4.2 Internet Advertising Agency Market Size: China VS Global, 2019-2030

1.5 Internet Advertising Agency Market Dynamics

1.5.1 Internet Advertising Agency Market Drivers

1.5.2 Internet Advertising Agency Market Restraints

1.5.3 Internet Advertising Agency Industry Trends

1.5.4 Internet Advertising Agency Industry Policy

2 Global Competitive Situation by Company

2.1 Global Internet Advertising Agency Revenue by Company (2019-2024)

2.2 Global Internet Advertising Agency Participants, Market Position (Tier 1, Tier 2 and Tier 3)

2.3 Global Internet Advertising Agency Concentration Ratio

2.4 Global Internet Advertising Agency Mergers & Acquisitions, Expansion Plans

2.5 Global Internet Advertising Agency Manufacturers Product Type

3 China Competitive Situation by Company

3.1 China Internet Advertising Agency Revenue by Company (2019-2024)

3.2 China Internet Advertising Agency Internet Advertising Agency Participants, Market Position (Tier 1, Tier 2 and Tier 3)

3.3 China Internet Advertising Agency, Revenue Percentage of Local Players VS Foreign Manufacturers (2019-2024)

4 Industry Chain Analysis

4.1 Internet Advertising Agency Industry Chain

4.2 Internet Advertising Agency Upstream Analysis

4.3 Internet Advertising Agency Midstream Analysis

4.4 Internet Advertising Agency Downstream Analysis

5 Sights by Type

5.1 Internet Advertising Agency Classification

5.1.1 E-commerce Ads

5.1.2 Social Platform Ads

5.1.3 Short Video Ads

5.1.4 Search Engine Ads

5.1.5 Others

5.2 By Type, Global Internet Advertising Agency Market Size & CAGR, 2019 VS 2024 VS 2030

5.3 By Type, Global Internet Advertising Agency Revenue, 2019-2030

6 Sights by Application

6.1 Internet Advertising Agency Segment by Application

6.1.1 Food and Beverage

6.1.2 Auto Industry

6.1.3 Healthcare

6.1.4 Consumer Good

6.1.5 Travel

6.1.6 Education

6.1.7 Others

6.2 By Application, Global Internet Advertising Agency Market Size & CAGR, 2019 VS 2024 VS 2030

6.3 By Application, Global Internet Advertising Agency Revenue, 2019-2030

7 Sales Sights by Region

7.1 By Region, Global Internet Advertising Agency Market Size, 2019 VS 2024 VS 2030

7.2 By Region, Global Internet Advertising Agency Market Size, 2019-2030

7.3 North America

7.3.1 North America Internet Advertising Agency Market Size & Forecasts, 2019-2030

7.3.2 By Country, North America Internet Advertising Agency Market Size Market Share

7.4 Europe

7.4.1 Europe Internet Advertising Agency Market Size & Forecasts, 2019-2030

7.4.2 By Country, Europe Internet Advertising Agency Market Size Market Share

7.5 Asia Pacific

7.5.1 Asia Pacific Internet Advertising Agency Market Size & Forecasts, 2019-2030

7.5.2 By Country/Region, Asia Pacific Internet Advertising Agency Market Size Market Share

7.6 South America

7.6.1 South America Internet Advertising Agency Market Size & Forecasts, 2019-2030

7.6.2 By Country, South America Internet Advertising Agency Market Size Market Share

7.7 Middle East & Africa

8 Sights by Country Level

8.1 By Country, Global Internet Advertising Agency Market Size & CAGR，2019 VS 2024 VS 2030

8.2 By Country, Global Internet Advertising Agency Market Size, 2019-2030

8.3 U.S.

8.3.1 U.S. Internet Advertising Agency Market Size, 2019-2030

8.3.2 By Company, U.S. Internet Advertising Agency Revenue Market Share, 2019-2024

8.3.3 By Type, U.S. Internet Advertising Agency Revenue Market Share, 2023 VS 2030

8.3.4 By Application, U.S. Internet Advertising Agency Revenue Market Share, 2023 VS 2030

8.4 Europe

8.4.1 Europe Internet Advertising Agency Market Size, 2019-2030

8.4.2 By Company, Europe Internet Advertising Agency Revenue Market Share, 2019-2024

8.4.3 By Type, Europe Internet Advertising Agency Revenue Market Share, 2023 VS 2030

8.4.4 By Application, Europe Internet Advertising Agency Revenue Market Share, 2023 VS 2030

8.5 China

8.5.1 China Internet Advertising Agency Market Size, 2019-2030

8.5.2 By Company, China Internet Advertising Agency Revenue Market Share, 2019-2024

8.5.3 By Type, China Internet Advertising Agency Revenue Market Share, 2023 VS 2030

8.5.4 By Application, China Internet Advertising Agency Revenue Market Share, 2023 VS 2030

8.6 Japan

8.6.1 Japan Internet Advertising Agency Market Size, 2019-2030

8.6.2 By Company, Japan Internet Advertising Agency Revenue Market Share, 2019-2024

8.6.3 By Type, Japan Internet Advertising Agency Revenue Market Share, 2023 VS 2030

8.6.4 By Application, Japan Internet Advertising Agency Revenue Market Share, 2023 VS 2030

8.7 South Korea

8.7.1 South Korea Internet Advertising Agency Market Size, 2019-2030

8.7.2 By Company, South Korea Internet Advertising Agency Revenue Market Share, 2019-2024

8.7.3 By Type, South Korea Internet Advertising Agency Revenue Market Share, 2023 VS 2030

8.7.4 By Application, South Korea Internet Advertising Agency Revenue Market Share, 2023 VS 2030

8.8 Southeast Asia

8.8.1 Southeast Asia Internet Advertising Agency Market Size, 2019-2030

8.8.2 By Company, Southeast Asia Internet Advertising Agency Revenue Market Share, 2019-2024

8.8.3 By Type, Southeast Asia Internet Advertising Agency Revenue Market Share, 2023 VS 2030

8.8.4 By Application, Southeast Asia Internet Advertising Agency Revenue Market Share, 2023 VS 2030

8.9 India

8.9.1 India Internet Advertising Agency Market Size, 2019-2030

8.9.2 By Company, India Internet Advertising Agency Revenue Market Share, 2019-2024

8.9.3 By Type, India Internet Advertising Agency Revenue Market Share, 2023 VS 2030

8.9.4 By Application, India Internet Advertising Agency Revenue Market Share, 2023 VS 2030

8.10 Middle East & Asia

8.10.1 Middle East & Asia Internet Advertising Agency Market Size, 2019-2030

8.10.2 By Company, Middle East & Asia Internet Advertising Agency Revenue Market Share, 2019-2024

8.10.3 By Type, Middle East & Asia Internet Advertising Agency Revenue Market Share, 2023 VS 2030

8.10.4 By Application, Middle East & Asia Internet Advertising Agency Revenue Market Share, 2023 VS 2030

9 Global Manufacturers Profile

9.1 WPP

9.1.1 WPP Company Information, Head Office, Market Area and Industry Position

9.1.2 WPP Company Profile and Main Business

9.1.3 WPP Internet Advertising Agency Models, Specifications and Application

9.1.4 WPP Internet Advertising Agency Revenue and Gross Margin, 2019-2024

9.1.5 WPP Recent Developments

9.2 Interpublic Group

9.2.1 Interpublic Group Company Information, Head Office, Market Area and Industry Position

9.2.2 Interpublic Group Company Profile and Main Business

9.2.3 Interpublic Group Internet Advertising Agency Models, Specifications and Application

9.2.4 Interpublic Group Internet Advertising Agency Revenue and Gross Margin, 2019-2024

9.2.5 Interpublic Group Recent Developments

9.3 Omnicom

9.3.1 Omnicom Company Information, Head Office, Market Area and Industry Position

9.3.2 Omnicom Company Profile and Main Business

9.3.3 Omnicom Internet Advertising Agency Models, Specifications and Application

9.3.4 Omnicom Internet Advertising Agency Revenue and Gross Margin, 2019-2024

9.3.5 Omnicom Recent Developments

9.4 Bluefocus Intelligent Communications

9.4.1 Bluefocus Intelligent Communications Company Information, Head Office, Market Area and Industry Position

9.4.2 Bluefocus Intelligent Communications Company Profile and Main Business

9.4.3 Bluefocus Intelligent Communications Internet Advertising Agency Models, Specifications and Application

9.4.4 Bluefocus Intelligent Communications Internet Advertising Agency Revenue and Gross Margin, 2019-2024

9.4.5 Bluefocus Intelligent Communications Recent Developments

9.5 PublicisGroupe

9.5.1 PublicisGroupe Company Information, Head Office, Market Area and Industry Position

9.5.2 PublicisGroupe Company Profile and Main Business

9.5.3 PublicisGroupe Internet Advertising Agency Models, Specifications and Application

9.5.4 PublicisGroupe Internet Advertising Agency Revenue and Gross Margin, 2019-2024

9.5.5 PublicisGroupe Recent Developments

9.6 Liou Group Digital Technology

9.6.1 Liou Group Digital Technology Company Information, Head Office, Market Area and Industry Position

9.6.2 Liou Group Digital Technology Company Profile and Main Business

9.6.3 Liou Group Digital Technology Internet Advertising Agency Models, Specifications and Application

9.6.4 Liou Group Digital Technology Internet Advertising Agency Revenue and Gross Margin, 2019-2024

9.6.5 Liou Group Digital Technology Recent Developments

9.7 Dentsu Inc

9.7.1 Dentsu Inc Company Information, Head Office, Market Area and Industry Position

9.7.2 Dentsu Inc Company Profile and Main Business

9.7.3 Dentsu Inc Internet Advertising Agency Models, Specifications and Application

9.7.4 Dentsu Inc Internet Advertising Agency Revenue and Gross Margin, 2019-2024

9.7.5 Dentsu Inc Recent Developments

9.8 Hakuhodo

9.8.1 Hakuhodo Company Information, Head Office, Market Area and Industry Position

9.8.2 Hakuhodo Company Profile and Main Business

9.8.3 Hakuhodo Internet Advertising Agency Models, Specifications and Application

9.8.4 Hakuhodo Internet Advertising Agency Revenue and Gross Margin, 2019-2024

9.8.5 Hakuhodo Recent Developments

9.9 Guangdong Advertising

9.9.1 Guangdong Advertising Company Information, Head Office, Market Area and Industry Position

9.9.2 Guangdong Advertising Company Profile and Main Business

9.9.3 Guangdong Advertising Internet Advertising Agency Models, Specifications and Application

9.9.4 Guangdong Advertising Internet Advertising Agency Revenue and Gross Margin, 2019-2024

9.9.5 Guangdong Advertising Recent Developments

9.10 Havas Group (Vivendi)

9.10.1 Havas Group (Vivendi) Company Information, Head Office, Market Area and Industry Position

9.10.2 Havas Group (Vivendi) Company Profile and Main Business

9.10.3 Havas Group (Vivendi) Internet Advertising Agency Models, Specifications and Application

9.10.4 Havas Group (Vivendi) Internet Advertising Agency Revenue and Gross Margin, 2019-2024

9.10.5 Havas Group (Vivendi) Recent Developments

9.11 Hylink Digital Solution

9.11.1 Hylink Digital Solution Company Information, Head Office, Market Area and Industry Position

9.11.2 Hylink Digital Solution Company Profile and Main Business

9.11.3 Hylink Digital Solution Internet Advertising Agency Models, Specifications and Application

9.11.4 Hylink Digital Solution Internet Advertising Agency Revenue and Gross Margin, 2019-2024

9.11.5 Hylink Digital Solution Recent Developments

9.12 Inly Media

9.12.1 Inly Media Company Information, Head Office, Market Area and Industry Position

9.12.2 Inly Media Company Profile and Main Business

9.12.3 Inly Media Internet Advertising Agency Models, Specifications and Application

9.12.4 Inly Media Internet Advertising Agency Revenue and Gross Margin, 2019-2024

9.12.5 Inly Media Recent Developments

9.13 ADK Holdings Inc. (Bain Capital)

9.13.1 ADK Holdings Inc. (Bain Capital) Company Information, Head Office, Market Area and Industry Position

9.13.2 ADK Holdings Inc. (Bain Capital) Company Profile and Main Business

9.13.3 ADK Holdings Inc. (Bain Capital) Internet Advertising Agency Models, Specifications and Application

9.13.4 ADK Holdings Inc. (Bain Capital) Internet Advertising Agency Revenue and Gross Margin, 2019-2024

9.13.5 ADK Holdings Inc. (Bain Capital) Recent Developments

9.14 Simei Media

9.14.1 Simei Media Company Information, Head Office, Market Area and Industry Position

9.14.2 Simei Media Company Profile and Main Business

9.14.3 Simei Media Internet Advertising Agency Models, Specifications and Application

9.14.4 Simei Media Internet Advertising Agency Revenue and Gross Margin, 2019-2024

9.14.5 Simei Media Recent Developments

9.15 Beijing Pairui Weixing Advertisin

9.15.1 Beijing Pairui Weixing Advertisin Company Information, Head Office, Market Area and Industry Position

9.15.2 Beijing Pairui Weixing Advertisin Company Profile and Main Business

9.15.3 Beijing Pairui Weixing Advertisin Internet Advertising Agency Models, Specifications and Application

9.15.4 Beijing Pairui Weixing Advertisin Internet Advertising Agency Revenue and Gross Margin, 2019-2024

9.15.5 Beijing Pairui Weixing Advertisin Recent Developments

9.16 Guangdong Insight Brand Marketing

9.16.1 Guangdong Insight Brand Marketing Company Information, Head Office, Market Area and Industry Position

9.16.2 Guangdong Insight Brand Marketing Company Profile and Main Business

9.16.3 Guangdong Insight Brand Marketing Internet Advertising Agency Models, Specifications and Application

9.16.4 Guangdong Insight Brand Marketing Internet Advertising Agency Revenue and Gross Margin, 2019-2024

9.16.5 Guangdong Insight Brand Marketing Recent Developments

9.17 Three's Company Media

9.17.1 Three's Company Media Company Information, Head Office, Market Area and Industry Position

9.17.2 Three's Company Media Company Profile and Main Business

9.17.3 Three's Company Media Internet Advertising Agency Models, Specifications and Application

9.17.4 Three's Company Media Internet Advertising Agency Revenue and Gross Margin, 2019-2024

9.17.5 Three's Company Media Recent Developments

9.18 Fs Development Investment Holdings

9.18.1 Fs Development Investment Holdings Company Information, Head Office, Market Area and Industry Position

9.18.2 Fs Development Investment Holdings Company Profile and Main Business

9.18.3 Fs Development Investment Holdings Internet Advertising Agency Models, Specifications and Application

9.18.4 Fs Development Investment Holdings Internet Advertising Agency Revenue and Gross Margin, 2019-2024

9.18.5 Fs Development Investment Holdings Recent Developments

9.19 Guangdong Guangzhou Daily Media

9.19.1 Guangdong Guangzhou Daily Media Company Information, Head Office, Market Area and Industry Position

9.19.2 Guangdong Guangzhou Daily Media Company Profile and Main Business

9.19.3 Guangdong Guangzhou Daily Media Internet Advertising Agency Models, Specifications and Application

9.19.4 Guangdong Guangzhou Daily Media Internet Advertising Agency Revenue and Gross Margin, 2019-2024

9.19.5 Guangdong Guangzhou Daily Media Recent Developments

10 Conclusion

11 Appendix

11.1 Research Methodology

11.2 Data Source

11.2.1 Secondary Sources

11.2.2 Primary Sources

11.3 Market Estimation Model

11.4 Disclaimer

Tables & Figures:
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Research Methodology:
This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.
Internet Advertising Agency Market Size Estimation

To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.

Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.

Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.

We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.

Data Source

Secondary Sources

This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.

These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.

Market Size
  • Segmental value
  • Geographic Penetration
  • Product Adoption Rate for Different market
  • Journals, Websites, and Press Releases
  • Annual Reports and SEC Filings
  • Company Websites and Press Releases
  • Public and Paid Databases
  • Market Intellix Data Repository
Market Position of Top Company
  • Product Financials
  • Geographic value Mix
  • Total Company value
  • Business/Segmental value Mix
Qualitative Analysis
  • Influence Factors
  • Market Potential
  • Market Risks and Opportunities
  • Industry Trends
  • Geographical Features
  • Government Policies
  • Company Websites and Press Releases
  • Public and Paid Databases
  • Annual Reports
  • Industry Associations
  • Market Intellix Data Repository

Primary Sources

As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.

On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.

These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.

Key Data Information from Primary Sources

Primary Sources Parameters Key Data
Market Segments(by Application, by Type)
  • Value by Type
  • Status and Forecast
  • Value by Application
  • Value by Regions, Status and Forecast (2025-2031)
  • Value Market Share by Type
  • Value Growth Rate by Type
  • Value by Application
  • Percentage and Growth Rate by Application
  • Value Growth Rate and Market Share by Regions
  • Market Size Status and Forecast (2025-2031)
Total Market
  • Overall Size, Status and Forecast
  • Market Size Status and Forecast (2025-2031)
Frequently asked questions(FAQ's):
How are players chosen for the research coverage of the Internet Advertising Agency Market study?
MI used a variety of industry standards such as NAICS, ICB, TRIC, and others to identify functional players in the industry, which they then shortlist and validate in an iterative process to finalize the most relevant players.
What is the current state of the Internet Advertising Agency Industry, and what is the projected growth trajectory through 2030?
In 2024, the Internet Advertising Agency Market share surpassed USD xx million, and between 2025 and 2030, it will grow at a CAGR of yy%.
What challenges does the Internet Advertising Agency Market face in the future?
The convergence of various vital triggers, including a major slowdown in Western economies, and some critical points in globalization, leads to the transformation of business in the Internet Advertising Agency Market across the extensive corporate landscape.
How does the Internet Advertising Agency Market study reflects the current scenario?
The Internet Advertising Agency study focuses on shifting market dynamics, geopolitical and regulatory regulations, and key players' strategies to carefully analyze demand at risk across multiple industry categories.