Influencer Marketing Market 2022: Key Strategies, Historical Analysis, Trends, New Opportunities and Forecast Till 2028
Influencer Marketing Market 2022: Key Strategies, Historical Analysis, Trends, New Opportunities and Forecast Till 2028
Analysis of the Influencer Marketing Market reveals emerging trends, consumer adoption rates, and competitive strategies among leading manufacturers worldwide.
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This report elaborates the market size, market characteristics, and market growth of the Influencer Marketing industry, and breaks down according to the type, application, and consumption area of Influencer Marketing. The report also conducted a PESTEL analysis of the industry to study the main influencing factors and entry barriers of the industry.
In Chapter 3.4 of the report, the impact of the COVID-19 outbreak on the industry was fully assessed. Fully risk assessment and industry recommendations were made for Influencer Marketing in a special period. This chapter also compares the markets of Pre COVID-19 and Post COVID-19.
In addition, chapters 8-12 consider the impact of COVID-19 on the regional economy.
Key players in the global Influencer Marketing market covered in Chapter 13:
InfluencerDB (InfluencerDB Tech GmbH & Co. KG)
Launchmetrics (Fashion Gps, Inc.)
IZEA Worldwide Inc.
Mavrck (Apifia Inc.)
NeoReach
Upfluence
JuliusWorks Inc.
Lefty (Modern Agency SAS)
Traackr, Inc.
HYPR (Mogimo Inc.)
In Chapter 6, on the basis of types, the Influencer Marketing market from 2015 to 2025 is primarily split into:
Solution
Service
In Chapter 7, on the basis of applications, the Influencer Marketing market from 2015 to 2025 covers:
Small & Medium Enterprise
Large Enterprise
Geographically, the detailed analysis of production, trade of the following countries is covered in Chapter 4.2, 5:
United States
Europe
China
Japan
India
Geographically, the detailed analysis of consumption, revenue, market share and growth rate of the following regions are covered in Chapter 8, 9, 10, 11, 12:
North America (Covered in Chapter 8)
United States
Canada
Mexico
Europe (Covered in Chapter 9)
Germany
UK
France
Italy
Spain
Others
Asia-Pacific (Covered in Chapter 10)
China
Japan
India
South Korea
Southeast Asia
Others
Middle East and Africa (Covered in Chapter 11)
Saudi Arabia
UAE
South Africa
Others
South America (Covered in Chapter 12)
Brazil
Others
Years considered for this report:
Historical Years: 2015-2019
Base Year: 2019
Estimated Year: 2020
Forecast Period: 2020-2025
Table of Content
1 Influencer Marketing Market - Research Scope
1.1 Study Goals
1.2 Market Definition and Scope
1.3 Key Market Segments
1.4 Study and Forecasting Years
2 Influencer Marketing Market - Research Methodology
2.1 Methodology
2.2 Research Data Source
2.2.1 Secondary Data
2.2.2 Primary Data
2.2.3 Market Size Estimation
2.2.4 Legal Disclaimer
3 Influencer Marketing Market Forces
3.1 Global Influencer Marketing Market Size
3.2 Top Impacting Factors (PESTEL Analysis)
3.2.1 Political Factors
3.2.2 Economic Factors
3.2.3 Social Factors
3.2.4 Technological Factors
3.2.5 Environmental Factors
3.2.6 Legal Factors
3.3 Industry Trend Analysis
3.4 Industry Trends Under COVID-19
3.4.1 Risk Assessment on COVID-19
3.4.2 Assessment of the Overall Impact of COVID-19 on the Industry
3.4.3 Pre COVID-19 and Post COVID-19 Market Scenario
3.5 Industry Risk Assessment
4 Influencer Marketing Market - By Geography
4.1 Global Influencer Marketing Market Value and Market Share by Regions
4.1.1 Global Influencer Marketing Value ($) by Region (2015-2020)
4.1.2 Global Influencer Marketing Value Market Share by Regions (2015-2020)
4.2 Global Influencer Marketing Market Production and Market Share by Major Countries
4.2.1 Global Influencer Marketing Production by Major Countries (2015-2020)
4.2.2 Global Influencer Marketing Production Market Share by Major Countries (2015-2020)
4.3 Global Influencer Marketing Market Consumption and Market Share by Regions
4.3.1 Global Influencer Marketing Consumption by Regions (2015-2020)
4.3.2 Global Influencer Marketing Consumption Market Share by Regions (2015-2020)
5 Influencer Marketing Market - By Trade Statistics
5.1 Global Influencer Marketing Export and Import
5.2 United States Influencer Marketing Export and Import (2015-2020)
5.3 Europe Influencer Marketing Export and Import (2015-2020)
5.4 China Influencer Marketing Export and Import (2015-2020)
5.5 Japan Influencer Marketing Export and Import (2015-2020)
5.6 India Influencer Marketing Export and Import (2015-2020)
5.7
6 Influencer Marketing Market - By Type
6.1 Global Influencer Marketing Production and Market Share by Types (2015-2020)
6.1.1 Global Influencer Marketing Production by Types (2015-2020)
6.1.2 Global Influencer Marketing Production Market Share by Types (2015-2020)
6.2 Global Influencer Marketing Value and Market Share by Types (2015-2020)
6.2.1 Global Influencer Marketing Value by Types (2015-2020)
6.2.2 Global Influencer Marketing Value Market Share by Types (2015-2020)
6.3 Global Influencer Marketing Production, Price and Growth Rate of Solution (2015-2020)
6.4 Global Influencer Marketing Production, Price and Growth Rate of Service (2015-2020)
7 Influencer Marketing Market - By Application
7.1 Global Influencer Marketing Consumption and Market Share by Applications (2015-2020)
7.1.1 Global Influencer Marketing Consumption by Applications (2015-2020)
7.1.2 Global Influencer Marketing Consumption Market Share by Applications (2015-2020)
7.2 Global Influencer Marketing Consumption and Growth Rate of Small & Medium Enterprise (2015-2020)
7.3 Global Influencer Marketing Consumption and Growth Rate of Large Enterprise (2015-2020)
8 North America Influencer Marketing Market
8.1 North America Influencer Marketing Market Size
8.2 United States Influencer Marketing Market Size
8.3 Canada Influencer Marketing Market Size
8.4 Mexico Influencer Marketing Market Size
8.5 The Influence of COVID-19 on North America Market
9 Europe Influencer Marketing Market Analysis
9.1 Europe Influencer Marketing Market Size
9.2 Germany Influencer Marketing Market Size
9.3 United Kingdom Influencer Marketing Market Size
9.4 France Influencer Marketing Market Size
9.5 Italy Influencer Marketing Market Size
9.6 Spain Influencer Marketing Market Size
9.7 The Influence of COVID-19 on Europe Market
10 Asia-Pacific Influencer Marketing Market Analysis
10.1 Asia-Pacific Influencer Marketing Market Size
10.2 China Influencer Marketing Market Size
10.3 Japan Influencer Marketing Market Size
10.4 South Korea Influencer Marketing Market Size
10.5 Southeast Asia Influencer Marketing Market Size
10.6 India Influencer Marketing Market Size
10.7 The Influence of COVID-19 on Asia Pacific Market
11 Middle East and Africa Influencer Marketing Market Analysis
11.1 Middle East and Africa Influencer Marketing Market Size
11.2 Saudi Arabia Influencer Marketing Market Size
11.3 UAE Influencer Marketing Market Size
11.4 South Africa Influencer Marketing Market Size
11.5 The Influence of COVID-19 on Middle East and Africa Market
12 South America Influencer Marketing Market Analysis
12.1 South America Influencer Marketing Market Size
12.2 Brazil Influencer Marketing Market Size
12.3 The Influence of COVID-19 on South America Market
13 Company Profiles
13.1 InfluencerDB (InfluencerDB Tech GmbH & Co. KG)
13.1.1 InfluencerDB (InfluencerDB Tech GmbH & Co. KG) Basic Information
13.1.2 InfluencerDB (InfluencerDB Tech GmbH & Co. KG) Product Profiles, Application and Specification
13.1.3 InfluencerDB (InfluencerDB Tech GmbH & Co. KG) Influencer Marketing Market Performance (2015-2020)
13.2 Launchmetrics (Fashion Gps, Inc.)
13.2.1 Launchmetrics (Fashion Gps, Inc.) Basic Information
13.2.2 Launchmetrics (Fashion Gps, Inc.) Product Profiles, Application and Specification
13.2.3 Launchmetrics (Fashion Gps, Inc.) Influencer Marketing Market Performance (2015-2020)
13.3 IZEA Worldwide Inc.
13.3.1 IZEA Worldwide Inc. Basic Information
13.3.2 IZEA Worldwide Inc. Product Profiles, Application and Specification
13.3.3 IZEA Worldwide Inc. Influencer Marketing Market Performance (2015-2020)
13.4 Mavrck (Apifia Inc.)
13.4.1 Mavrck (Apifia Inc.) Basic Information
13.4.2 Mavrck (Apifia Inc.) Product Profiles, Application and Specification
13.4.3 Mavrck (Apifia Inc.) Influencer Marketing Market Performance (2015-2020)
13.5 NeoReach
13.5.1 NeoReach Basic Information
13.5.2 NeoReach Product Profiles, Application and Specification
13.5.3 NeoReach Influencer Marketing Market Performance (2015-2020)
13.6 Upfluence
13.6.1 Upfluence Basic Information
13.6.2 Upfluence Product Profiles, Application and Specification
13.6.3 Upfluence Influencer Marketing Market Performance (2015-2020)
13.7 JuliusWorks Inc.
13.7.1 JuliusWorks Inc. Basic Information
13.7.2 JuliusWorks Inc. Product Profiles, Application and Specification
13.7.3 JuliusWorks Inc. Influencer Marketing Market Performance (2015-2020)
13.8 Lefty (Modern Agency SAS)
13.8.1 Lefty (Modern Agency SAS) Basic Information
13.8.2 Lefty (Modern Agency SAS) Product Profiles, Application and Specification
13.8.3 Lefty (Modern Agency SAS) Influencer Marketing Market Performance (2015-2020)
13.9 Traackr, Inc.
13.9.1 Traackr, Inc. Basic Information
13.9.2 Traackr, Inc. Product Profiles, Application and Specification
13.9.3 Traackr, Inc. Influencer Marketing Market Performance (2015-2020)
13.10 HYPR (Mogimo Inc.)
13.10.1 HYPR (Mogimo Inc.) Basic Information
13.10.2 HYPR (Mogimo Inc.) Product Profiles, Application and Specification
13.10.3 HYPR (Mogimo Inc.) Influencer Marketing Market Performance (2015-2020)
14 Market Forecast - By Regions
14.1 North America Influencer Marketing Market Forecast (2020-2025)
14.2 Europe Influencer Marketing Market Forecast (2020-2025)
14.3 Asia-Pacific Influencer Marketing Market Forecast (2020-2025)
14.4 Middle East and Africa Influencer Marketing Market Forecast (2020-2025)
14.5 South America Influencer Marketing Market Forecast (2020-2025)
15 Market Forecast - By Type and Applications
15.1 Global Influencer Marketing Market Forecast by Types (2020-2025)
15.1.1 Global Influencer Marketing Market Forecast Production and Market Share by Types (2020-2025)
15.1.2 Global Influencer Marketing Market Forecast Value and Market Share by Types (2020-2025)
15.2 Global Influencer Marketing Market Forecast by Applications (2020-2025)
List of Tables and Figures
Figure Influencer Marketing Picture
Table Influencer Marketing Key Market Segments
Figure Study and Forecasting Years
Figure Global Influencer Marketing Market Size and Growth Rate 2015-2025
Figure Industry PESTEL Analysis
Figure Global COVID-19 Status
Figure Market Size Forecast Comparison of Pre COVID-19 and Post COVID-19
Figure Global Influencer Marketing Value ($) and Growth Rate (2015-2020)
Table Global Influencer Marketing Value ($) by Countries (2015-2020)
Table Global Influencer Marketing Value Market Share by Regions (2015-2020)
Figure Global Influencer Marketing Value Market Share by Regions in 2019
Figure Global Influencer Marketing Production and Growth Rate (2015-2020)
Table Global Influencer Marketing Production by Major Countries (2015-2020)
Table Global Influencer Marketing Production Market Share by Major Countries (2015-2020)
Figure Global Influencer Marketing Production Market Share by Regions in 2019
Figure Global Influencer Marketing Consumption and Growth Rate (2015-2020)
Table Global Influencer Marketing Consumption by Regions (2015-2020)
Table Global Influencer Marketing Consumption Market Share by Regions (2015-2020)
Figure Global Influencer Marketing Consumption Market Share by Regions in 2019
Table Global Influencer Marketing Export Top 3 Country 2019
Table Global Influencer Marketing Import Top 3 Country 2019
Table United States Influencer Marketing Export and Import (2015-2020)
Table Europe Influencer Marketing Export and Import (2015-2020)
Table China Influencer Marketing Export and Import (2015-2020)
Table Japan Influencer Marketing Export and Import (2015-2020)
Table India Influencer Marketing Export and Import (2015-2020)
Table Global Influencer Marketing Production by Types (2015-2020)
Table Global Influencer Marketing Production Market Share by Types (2015-2020)
Figure Global Influencer Marketing Production Share by Type (2015-2020)
Table Global Influencer Marketing Value by Types (2015-2020)
Table Global Influencer Marketing Value Market Share by Types (2015-2020)
Figure Global Influencer Marketing Value Share by Type (2015-2020)
Figure Global Solution Production and Growth Rate (2015-2020)
Figure Global Solution Price (2015-2020)
Figure Global Service Production and Growth Rate (2015-2020)
Figure Global Service Price (2015-2020)
Table Global Influencer Marketing Consumption by Applications (2015-2020)
Table Global Influencer Marketing Consumption Market Share by Applications (2015-2020)
Figure Global Influencer Marketing Consumption Share by Application (2015-2020)
Figure Global Small & Medium Enterprise Consumption and Growth Rate (2015-2020)
Figure Global Large Enterprise Consumption and Growth Rate (2015-2020)
Figure North America Influencer Marketing Market Consumption and Growth Rate (2015-2020)
Table North America Influencer Marketing Consumption by Countries (2015-2020)
Table North America Influencer Marketing Consumption Market Share by Countries (2015-2020)
Figure North America Influencer Marketing Consumption Market Share by Countries (2015-2020)
Figure United States Influencer Marketing Market Consumption and Growth Rate (2015-2020)
Figure Canada Influencer Marketing Market Consumption and Growth Rate (2015-2020)
Figure Mexico Influencer Marketing Market Consumption and Growth Rate (2015-2020)
Figure North America COVID-19 Status
Figure Europe Influencer Marketing Market Consumption and Growth Rate (2015-2020)
Table Europe Influencer Marketing Consumption by Countries (2015-2020)
Table Europe Influencer Marketing Consumption Market Share by Countries (2015-2020)
Figure Europe Influencer Marketing Consumption Market Share by Countries (2015-2020)
Figure Germany Influencer Marketing Market Consumption and Growth Rate (2015-2020)
Figure United Kingdom Influencer Marketing Market Consumption and Growth Rate (2015-2020)
Figure France Influencer Marketing Market Consumption and Growth Rate (2015-2020)
Figure Italy Influencer Marketing Market Consumption and Growth Rate (2015-2020)
Figure Spain Influencer Marketing Market Consumption and Growth Rate (2015-2020)
Figure Europe COVID-19 Status
Figure Asia-Pacific Influencer Marketing Market Consumption and Growth Rate (2015-2020)
Table Asia-Pacific Influencer Marketing Consumption by Countries (2015-2020)
Table Asia-Pacific Influencer Marketing Consumption Market Share by Countries (2015-2020)
Figure Asia-Pacific Influencer Marketing Consumption Market Share by Countries (2015-2020)
Figure China Influencer Marketing Market Consumption and Growth Rate (2015-2020)
Figure Japan Influencer Marketing Market Consumption and Growth Rate (2015-2020)
Figure South Korea Influencer Marketing Market Consumption and Growth Rate (2015-2020)
Figure Southeast Asia Influencer Marketing Market Consumption and Growth Rate (2015-2020)
Figure India Influencer Marketing Market Consumption and Growth Rate (2015-2020)
Figure Asia Pacific COVID-19 Status
Figure Middle East and Africa Influencer Marketing Market Consumption and Growth Rate (2015-2020)
Table Middle East and Africa Influencer Marketing Consumption by Countries (2015-2020)
Table Middle East and Africa Influencer Marketing Consumption Market Share by Countries (2015-2020)
Figure Middle East and Africa Influencer Marketing Consumption Market Share by Countries (2015-2020)
Figure Saudi Arabia Influencer Marketing Market Consumption and Growth Rate (2015-2020)
Figure UAE Influencer Marketing Market Consumption and Growth Rate (2015-2020)
Figure South Africa Influencer Marketing Market Consumption and Growth Rate (2015-2020)
Figure South America Influencer Marketing Market Consumption and Growth Rate (2015-2020)
Table South America Influencer Marketing Consumption by Countries (2015-2020)
Table South America Influencer Marketing Consumption Market Share by Countries (2015-2020)
Figure South America Influencer Marketing Consumption Market Share by Countries (2015-2020)
Figure Brazil Influencer Marketing Market Consumption and Growth Rate (2015-2020)
Table InfluencerDB (InfluencerDB Tech GmbH & Co. KG) Company Profile
Table InfluencerDB (InfluencerDB Tech GmbH & Co. KG) Production, Value, Price, Gross Margin 2015-2020
Figure InfluencerDB (InfluencerDB Tech GmbH & Co. KG) Production and Growth Rate
Figure InfluencerDB (InfluencerDB Tech GmbH & Co. KG) Value ($) Market Share 2015-2020
Table Launchmetrics (Fashion Gps, Inc.) Company Profile
Table Launchmetrics (Fashion Gps, Inc.) Production, Value, Price, Gross Margin 2015-2020
Figure Launchmetrics (Fashion Gps, Inc.) Production and Growth Rate
Figure Launchmetrics (Fashion Gps, Inc.) Value ($) Market Share 2015-2020
Table IZEA Worldwide Inc. Company Profile
Table IZEA Worldwide Inc. Production, Value, Price, Gross Margin 2015-2020
Figure IZEA Worldwide Inc. Production and Growth Rate
Figure IZEA Worldwide Inc. Value ($) Market Share 2015-2020
Table Mavrck (Apifia Inc.) Company Profile
Table Mavrck (Apifia Inc.) Production, Value, Price, Gross Margin 2015-2020
Figure Mavrck (Apifia Inc.) Production and Growth Rate
Figure Mavrck (Apifia Inc.) Value ($) Market Share 2015-2020
Table NeoReach Company Profile
Table NeoReach Production, Value, Price, Gross Margin 2015-2020
Figure NeoReach Production and Growth Rate
Figure NeoReach Value ($) Market Share 2015-2020
Table Upfluence Company Profile
Table Upfluence Production, Value, Price, Gross Margin 2015-2020
Figure Upfluence Production and Growth Rate
Figure Upfluence Value ($) Market Share 2015-2020
Table JuliusWorks Inc. Company Profile
Table JuliusWorks Inc. Production, Value, Price, Gross Margin 2015-2020
Figure JuliusWorks Inc. Production and Growth Rate
Figure JuliusWorks Inc. Value ($) Market Share 2015-2020
Table Lefty (Modern Agency SAS) Company Profile
Table Lefty (Modern Agency SAS) Production, Value, Price, Gross Margin 2015-2020
Figure Lefty (Modern Agency SAS) Production and Growth Rate
Figure Lefty (Modern Agency SAS) Value ($) Market Share 2015-2020
Table Traackr, Inc. Company Profile
Table Traackr, Inc. Production, Value, Price, Gross Margin 2015-2020
Figure Traackr, Inc. Production and Growth Rate
Figure Traackr, Inc. Value ($) Market Share 2015-2020
Table HYPR (Mogimo Inc.) Company Profile
Table HYPR (Mogimo Inc.) Production, Value, Price, Gross Margin 2015-2020
Figure HYPR (Mogimo Inc.) Production and Growth Rate
Figure HYPR (Mogimo Inc.) Value ($) Market Share 2015-2020
Figure North America Market Consumption and Growth Rate Forecast (2020-2025)
Figure Europe Market Consumption and Growth Rate Forecast (2020-2025)
Figure Asia-Pacific Market Consumption and Growth Rate Forecast (2020-2025)
Figure Middle East and Africa Market Consumption and Growth Rate Forecast (2020-2025)
Figure South America Market Consumption and Growth Rate Forecast (2020-2025)
Table Global Influencer Marketing Market Forecast Production by Types (2020-2025)
Table Global Influencer Marketing Market Forecast Production Share by Types (2020-2025)
Table Global Influencer Marketing Market Forecast Value ($) by Types (2020-2025)
Table Global Influencer Marketing Market Forecast Value Share by Types (2020-2025)
Table Global Influencer Marketing Market Forecast Consumption by Applications (2020-2025)
Table Global Influencer Marketing Market Forecast Consumption Share by Applications (2020-2025)
Research Methodology:
Influencer Marketing Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
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Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
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