Global In-game advertising Professional Market Insights, Players, Region, Type & Application Analysis 2018-2029
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The global In-game advertising market size in 2022 is 7250.0 million US dollars, and it is expected to be 14769.6 million US dollars by 2029, with a compound annual growth rate of 10.70% expected in 2023-2029.
MARKET COMPETITIVE LANDSCAPE:
The main players in the In-game advertising market include Alphabet Inc., Anzu Virtual Reality Ltd., Blizzard Entertainment Inc., Electronic Arts Inc., and MediaSpike Inc.. The share of the top 3 players in the In-game advertising market is xx%.
REGION SHARE:
The report covers the market size information of North America, Europe, Asia Pacific, Latin America, Middle East and Africa, and North America accounted for xx%, Europe accounted for xx% of In-game advertising market, and Asia Pacific accounted for xx%.
SEGMENT OVERVIEW:
The report segments the market by Type and Application. Static Ads accounted for xx% of In-game advertising market in 2022. Dynamic Ads share of xx%.
PC/Laptop accounted for xx% of the In-game advertising market in 2022. Smartphone/Tablet accounts for xx%.
The cumulative impact of COVID-19, Russia-Ukraine conflict, and high inflation is expected to have a significant long-term impact on the global In-game advertising markets. Ongoing research considers changes in consumer behavior, supply chain disruptions, and government intervention caused by the pandemic. Likewise, the report considers the ongoing political and economic uncertainty in Eastern Europe caused by the Russia-Ukraine conflict and its potential impact on the supply-demand balance, pressure on pricing variables, and import, export, and trade. In addition, the report discusses the impact of high inflation on the global economy and details fiscal policies to measure and reduce its impact on demand, supply, cash flows, and currency exchange.
Market Statistics:
Reports provide market sizes and forecasts for multiple major currencies (USD, EUR, JPY, GBP, CNY, etc.); multi-currency support helps organizational leaders make informed decisions. This report takes 2018-2021 as the historical year, 2022 as the base year, 2023 as the semi-forecast year, and 2024-2029 as the full forecast year.
Market Share Analysis:
Market share analysis provides deep insights into the current status of vendors in a particular market space. By comparing suppliers' contributions to total revenue, customer base, and other key metrics, we can give companies a better understanding of their performance and the challenges they face as they compete for market share. The analysis also sheds light on the competitiveness of any given sector in terms of accumulation, diversification of strengths, and consolidation characteristics during the base year studied.
The report provides insights on the following metrics:
Market Penetration: Provides comprehensive information on the market offered by key players
Market Diversification: Provides detailed information on new product launches, greenfield regions, recent developments and investments
Market Trends: A Big Picture of the Cumulative Impact of COVID-19, Russia-Ukraine Conflict, and High Inflation
Competitive assessment and intelligence: Provides an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape and manufacturing capabilities of leading players
Product Development & Innovation: Provides intelligent insights into future technologies, R&D activities, and breakthrough product developments
Market Segmentation: Segment by Type, Application, and Region to provide detailed insights into market information.
In the past few years, the Information Technology (IT) and Telecommunication industry has witnessed significant developments across various fronts.
5G Technology: The deployment of 5G networks has gained momentum globally. 5G offers faster speeds, lower latency, and increased network capacity compared to its predecessors, enabling transformative applications such as autonomous vehicles, Internet of Things (IoT) devices, augmented reality, and virtual reality.
Cybersecurity: With the rise in cyber threats, cybersecurity has become a critical focus area. New approaches to security, such as advanced encryption, behavioral analytics, and threat intelligence, are being implemented to protect data, networks, and systems. Additionally, privacy regulations like the EU's General Data Protection Regulation (GDPR) have prompted increased attention to data protection.
The industry continues to grow at a rapid pace, driven by the increasing integration of innovation and technology into every aspect of consumers' lives.
Market Data Breakdown by Regions
North America
Europe
China
Japan
Korea
Southeast Asia
India
South America
Middle East & Africa
Some prominent players in the market includes:
Alphabet Inc.
Anzu Virtual Reality Ltd.
Blizzard Entertainment Inc.
Electronic Arts Inc.
MediaSpike Inc.
ironSource Ltd.
Motive Interactive Inc.
Playwire LLC
RapidFire Inc
WPP Plc
Market Data Breakdown by Type
Static Ads
Dynamic Ads
Advergaming
Market Data Breakdown by Applications
PC/Laptop
Smartphone/Tablet
Table of Content
1 In-game advertising Market Introduction and Overview
1.1 In-game advertising Definition
1.2 Market Size Analysis by Types
1.3 Market Size Analysis by Application
1.4 Research Purposes
1.5 Report Timeline
1.6 Economic Analysis of Global Regions
1.7 Inflation Analysis
1.8 The Impact of the Russian-Ukrainian War on the Market
2 Market Competition by Manufacturers
2.1 Global In-game advertising Revenue and Market Share by Manufacturer
2.2 Manufacturers In-game advertising Production Sites, Area Served, Product Types
2.3 In-game advertising Market Competitive Situation and Trends
2.3.1 In-game advertising Market Concentration Rate
2.3.2 Global Top 5 and Top 10 Players Market Share by Revenue in 2023
2.3.3 Mergers & Acquisitions, Expansion
3 Players Profiles
3.1 Alphabet Inc.
3.1.1 Alphabet Inc. Company Profile
3.1.2 In-game advertising Product Overview
3.1.3 Alphabet Inc. In-game advertising Market Performance (2018-2023)
3.1.4 Alphabet Inc. Business Overview
3.2 Anzu Virtual Reality Ltd.
3.2.1 Anzu Virtual Reality Ltd. Company Profile
3.2.2 In-game advertising Product Overview
3.2.3 Anzu Virtual Reality Ltd. In-game advertising Market Performance (2018-2023)
3.2.4 Anzu Virtual Reality Ltd. Business Overview
3.3 Blizzard Entertainment Inc.
3.3.1 Blizzard Entertainment Inc. Company Profile
3.3.2 In-game advertising Product Overview
3.3.3 Blizzard Entertainment Inc. In-game advertising Market Performance (2018-2023)
3.3.4 Blizzard Entertainment Inc. Business Overview
3.4 Electronic Arts Inc.
3.4.1 Electronic Arts Inc. Company Profile
3.4.2 In-game advertising Product Overview
3.4.3 Electronic Arts Inc. In-game advertising Market Performance (2018-2023)
3.4.4 Electronic Arts Inc. Business Overview
3.5 MediaSpike Inc.
3.5.1 MediaSpike Inc. Company Profile
3.5.2 In-game advertising Product Overview
3.5.3 MediaSpike Inc. In-game advertising Market Performance (2018-2023)
3.5.4 MediaSpike Inc. Business Overview
3.6 ironSource Ltd.
3.6.1 ironSource Ltd. Company Profile
3.6.2 In-game advertising Product Overview
3.6.3 ironSource Ltd. In-game advertising Market Performance (2018-2023)
3.6.4 ironSource Ltd. Business Overview
3.7 Motive Interactive Inc.
3.7.1 Motive Interactive Inc. Company Profile
3.7.2 In-game advertising Product Overview
3.7.3 Motive Interactive Inc. In-game advertising Market Performance (2018-2023)
3.7.4 Motive Interactive Inc. Business Overview
3.8 Playwire LLC
3.8.1 Playwire LLC Company Profile
3.8.2 In-game advertising Product Overview
3.8.3 Playwire LLC In-game advertising Market Performance (2018-2023)
3.8.4 Playwire LLC Business Overview
3.9 RapidFire Inc
3.9.1 RapidFire Inc Company Profile
3.9.2 In-game advertising Product Overview
3.9.3 RapidFire Inc In-game advertising Market Performance (2018-2023)
3.9.4 RapidFire Inc Business Overview
3.10 WPP Plc
3.10.1 WPP Plc Company Profile
3.10.2 In-game advertising Product Overview
3.10.3 WPP Plc In-game advertising Market Performance (2018-2023)
3.10.4 WPP Plc Business Overview
4 Global In-game advertising Historical and Forecast Market Analysis by Type
4.1 Global In-game advertising Revenue and Market Share by Type
4.2 Global In-game advertising Revenue Market Forecast by Type (2023-2029)
5 Global In-game advertising Historical and Forecast Market Analysis by Application
5.1 Global In-game advertising Revenue Market Share by Application (2018-2023)
5.2 In-game advertising Revenue Market Forecast by Application (2023-2029)
6 Global Market Growth Trends Analysis
6.1 Global In-game advertising Market Size & Forecast (2018-2029)
6.2 In-game advertising Growth Trends Analysis by Regions
6.2.1 In-game advertising Market Size by Regions: 2018 VS 2023 VS 2029
6.2.2 In-game advertising Historic Revenue Market Size by Regions (2018-2023)
6.2.3 In-game advertising Forecasted Revenue Market Size by Regions (2023-2029)
6.2.4 North America In-game advertising Market Size & Forecast (2018-2029)
6.2.5 Europe In-game advertising Market Size & Forecast (2018-2029)
6.2.6 China In-game advertising Market Size & Forecast (2018-2029)
6.2.7 Japan In-game advertising Market Size & Forecast (2018-2029)
6.2.8 Korea In-game advertising Market Size & Forecast (2018-2029)
6.2.9 Southeast Asia In-game advertising Market Size & Forecast (2018-2029)
6.2.10 India In-game advertising Market Size & Forecast (2018-2029)
6.2.11 South America In-game advertising Market Size & Forecast (2018-2029)
6.2.12 Middle East & Africa In-game advertising Market Size & Forecast (2018-2029)
7 North America
7.1 North America In-game advertising Revenue by Players
7.2 North America In-game advertising Revenue by Types
7.3 North America In-game advertising Revenue by Applications
7.4 North America In-game advertising Revenue, Gross and Gross Margin (2018-2023)
7.5 North America PEST Analysis
8 Europe
8.1 Europe In-game advertising Revenue by Players
8.2 Europe In-game advertising Revenue by Types
8.3 Europe In-game advertising Revenue by Applications
8.4 Europe In-game advertising Revenue, Gross and Gross Margin (2018-2023)
8.5 Europe PEST Analysis
9 China
9.1 China In-game advertising Revenue by Players
9.2 China In-game advertising Revenue by Types
9.3 China In-game advertising Revenue by Applications
9.4 China In-game advertising Revenue, Gross and Gross Margin (2018-2023)
9.5 China PEST Analysis
10 Japan
10.1 Japan In-game advertising Revenue by Players
10.2 Japan In-game advertising Revenue by Types
10.3 Japan In-game advertising Revenue by Applications
10.4 Japan In-game advertising Revenue, Gross and Gross Margin (2018-2023)
10.5 Japan PEST Analysis
11 Korea
11.1 Korea In-game advertising Revenue by Players
11.2 Korea In-game advertising Revenue by Types
11.3 Korea In-game advertising Revenue by Applications
11.4 Korea In-game advertising Revenue, Gross and Gross Margin (2018-2023)
11.5 Korea PEST Analysis
12 Southeast Asia
12.1 Southeast Asia In-game advertising Revenue by Players
12.2 Southeast Asia In-game advertising Revenue by Types
12.3 Southeast Asia In-game advertising Revenue by Applications
12.4 Southeast Asia In-game advertising Revenue, Gross and Gross Margin (2018-2023)
12.5 Southeast Asia PEST Analysis
13 India
13.1 India In-game advertising Revenue by Players
13.2 India In-game advertising Revenue by Types
13.3 India In-game advertising Revenue by Applications
13.4 India In-game advertising Revenue, Gross and Gross Margin (2018-2023)
13.5 India PEST Analysis
14 South America
14.1 South America In-game advertising Revenue by Players
14.2 South America In-game advertising Revenue by Types
14.3 South America In-game advertising Revenue by Applications
14.4 South America In-game advertising Revenue, Gross and Gross Margin (2018-2023)
14.5 South America PEST Analysis
15 Middle East & Africa
15.1 Middle East & Africa In-game advertising Revenue by Players
15.2 Middle East & Africa In-game advertising Revenue by Types
15.3 Middle East & Africa In-game advertising Revenue by Applications
15.4 Middle East & Africa In-game advertising Revenue, Gross and Gross Margin (2018-2023)
15.5 Middle East & Africa PEST Analysis
16 In-game advertising Business Cost Analysis
16.1 Proportion of Business Cost Structure
16.1.1 Labor Cost
16.1.2 Operating Expenses
16.2 In-game advertising Industrial Chain Analysis
17 In-game advertising Industry Dynamic Analysis
17.1 In-game advertising Market Trends Analysis
17.2 In-game advertising Market Drivers Analysis
17.3 In-game advertising Market Challenges Analysis
17.4 In-game advertising Market Restraints Analysis
18 Research Findings and Conclusion
Tables & Figures:
List of Tables and Figures
Figure In-game advertising Picture
Table Product Definition of In-game advertising
Table Global In-game advertising Market Size by Type (2023 VS 2029)
Figure Global In-game advertising Market Share by Type 2023 VS 2029
Table Global In-game advertising Market Size by Application (2023 VS 2029)
Figure Global In-game advertising Market Share by Application 2023 VS 2029
Table Economic Analysis of Global Regions
Table Inflation Analysis
Table The Impact of the Russian-Ukrainian War on the Market
Table Global In-game advertising Revenue ($) by Manufacturer (2018-2023)
Table Global In-game advertising Revenue Market Share by Manufacturer (2018-2023)
Figure Global In-game advertising Revenue Market Share by Manufacturer in 2023
Table Manufacturers In-game advertising Production Sites, Area Served, Product Types
Table In-game advertising Market Concentration Rate
Figure Global Top 5 and Top 10 Players Market Share by Revenue in 2023
Table Mergers & Acquisitions, Expansion Plans
Table Alphabet Inc. Profile
Table Product Overview
Table Alphabet Inc. In-game advertising Revenue, Gross and Gross Margin (2018-2023)
Figure Alphabet Inc. Revenue and Growth Rate
Figure Alphabet Inc. Revenue Market Share 2017-2022
Table Business Overview
Table Anzu Virtual Reality Ltd. Profile
Table Product Overview
Table Anzu Virtual Reality Ltd. In-game advertising Revenue, Gross and Gross Margin (2018-2023)
Figure Anzu Virtual Reality Ltd. Revenue and Growth Rate
Figure Anzu Virtual Reality Ltd. Revenue Market Share 2017-2022
Table Business Overview
Table Blizzard Entertainment Inc. Profile
Table Product Overview
Table Blizzard Entertainment Inc. In-game advertising Revenue, Gross and Gross Margin (2018-2023)
Figure Blizzard Entertainment Inc. Revenue and Growth Rate
Figure Blizzard Entertainment Inc. Revenue Market Share 2017-2022
Table Business Overview
Table Electronic Arts Inc. Profile
Table Product Overview
Table Electronic Arts Inc. In-game advertising Revenue, Gross and Gross Margin (2018-2023)
Figure Electronic Arts Inc. Revenue and Growth Rate
Figure Electronic Arts Inc. Revenue Market Share 2017-2022
Table Business Overview
Table MediaSpike Inc. Profile
Table Product Overview
Table MediaSpike Inc. In-game advertising Revenue, Gross and Gross Margin (2018-2023)
Figure MediaSpike Inc. Revenue and Growth Rate
Figure MediaSpike Inc. Revenue Market Share 2017-2022
Table Business Overview
Table ironSource Ltd. Profile
Table Product Overview
Table ironSource Ltd. In-game advertising Revenue, Gross and Gross Margin (2018-2023)
Figure ironSource Ltd. Revenue and Growth Rate
Figure ironSource Ltd. Revenue Market Share 2017-2022
Table Business Overview
Table Motive Interactive Inc. Profile
Table Product Overview
Table Motive Interactive Inc. In-game advertising Revenue, Gross and Gross Margin (2018-2023)
Figure Motive Interactive Inc. Revenue and Growth Rate
Figure Motive Interactive Inc. Revenue Market Share 2017-2022
Table Business Overview
Table Playwire LLC Profile
Table Product Overview
Table Playwire LLC In-game advertising Revenue, Gross and Gross Margin (2018-2023)
Figure Playwire LLC Revenue and Growth Rate
Figure Playwire LLC Revenue Market Share 2017-2022
Table Business Overview
Table RapidFire Inc Profile
Table Product Overview
Table RapidFire Inc In-game advertising Revenue, Gross and Gross Margin (2018-2023)
Figure RapidFire Inc Revenue and Growth Rate
Figure RapidFire Inc Revenue Market Share 2017-2022
Table Business Overview
Table WPP Plc Profile
Table Product Overview
Table WPP Plc In-game advertising Revenue, Gross and Gross Margin (2018-2023)
Figure WPP Plc Revenue and Growth Rate
Figure WPP Plc Revenue Market Share 2017-2022
Table Business Overview
Table Global In-game advertising Revenue and Market Size by Type (2018-2023)
Table Global In-game advertising Revenue and Market Share by Type (2018-2023)
Table Global In-game advertising Revenue Market Size Forecast by Type (2023-2029)
Table Global In-game advertising Revenue Market Share Forecast by Type (2023-2029)
Table Global In-game advertising Revenue Market Size by Application (2018-2023)
Table Global In-game advertising Revenue Market Share by Application (2018-2023)
Table Global In-game advertising Revenue Market Size by Application (2023-2029)
Table Global In-game advertising Revenue Market Share by Application (2023-2029)
Figure Global In-game advertising Revenue Market Size & Forecast (2018-2029)
Table In-game advertising Market Size by Regions: 2018 VS 2023 VS 2029
Table In-game advertising Historic Revenue Market Size by Regions (2018-2023)
Table In-game advertising Historic Revenue Market Share by Regions (2018-2023)
Table In-game advertising Forecasted Revenue Market Size by Regions (2023-2029)
Table In-game advertising Forecasted Revenue Market Share by Regions (2023-2029)
Figure North America In-game advertising Market Size & Forecast (2018-2029)
Figure Europe In-game advertising Market Size & Forecast (2018-2029)
Figure China In-game advertising Market Size & Forecast (2018-2029)
Figure Japan In-game advertising Market Size & Forecast (2018-2029)
Figure Korea In-game advertising Market Size & Forecast (2018-2029)
Figure Southeast Asia In-game advertising Market Size & Forecast (2018-2029)
Figure India In-game advertising Market Size & Forecast (2018-2029)
Figure South America In-game advertising Market Size & Forecast (2018-2029)
Figure Middle East & Africa In-game advertising Market Size & Forecast (2018-2029)
Table North America In-game advertising Revenue Share by Players 2022
Table North America In-game advertising Revenue by Types (2018-2023)
Table North America In-game advertising Revenue Market Share by Types (2018-2023)
Table North America In-game advertising Revenue by Applications (2018-2023)
Table North America In-game advertising Revenue Market Share by Applications (2018-2023)
Table North America In-game advertising Revenue, Gross and Gross Margin (2018-2023)
Table North America PEST Analysis
Table Europe In-game advertising Revenue Share by Players 2022
Table Europe In-game advertising Revenue by Types (2018-2023)
Table Europe In-game advertising Revenue Market Share by Types (2018-2023)
Table Europe In-game advertising Revenue by Applications (2018-2023)
Table Europe In-game advertising Revenue Market Share by Applications (2018-2023)
Table Europe In-game advertising Revenue, Gross and Gross Margin (2018-2023)
Table Europe PEST Analysis
Table China In-game advertising Revenue Share by Players 2022
Table China In-game advertising Revenue by Types (2018-2023)
Table China In-game advertising Revenue Market Share by Types (2018-2023)
Table China In-game advertising Revenue by Applications (2018-2023)
Table China In-game advertising Revenue Market Share by Applications (2018-2023)
Table China In-game advertising Revenue, Gross and Gross Margin (2018-2023)
Table China PEST Analysis
Table Japan In-game advertising Revenue Share by Players 2022
Table Japan In-game advertising Revenue by Types (2018-2023)
Table Japan In-game advertising Revenue Market Share by Types (2018-2023)
Table Japan In-game advertising Revenue by Applications (2018-2023)
Table Japan In-game advertising Revenue Market Share by Applications (2018-2023)
Table Japan In-game advertising Revenue, Gross and Gross Margin (2018-2023)
Table Japan PEST Analysis
Table Korea In-game advertising Revenue Share by Players 2022
Table Korea In-game advertising Revenue by Types (2018-2023)
Table Korea In-game advertising Revenue Market Share by Types (2018-2023)
Table Korea In-game advertising Revenue by Applications (2018-2023)
Table Korea In-game advertising Revenue Market Share by Applications (2018-2023)
Table Korea In-game advertising Revenue, Gross and Gross Margin (2018-2023)
Table Korea PEST Analysis
Table Southeast Asia In-game advertising Revenue Share by Players 2022
Table Southeast Asia In-game advertising Revenue by Types (2018-2023)
Table Southeast Asia In-game advertising Revenue Market Share by Types (2018-2023)
Table Southeast Asia In-game advertising Revenue by Applications (2018-2023)
Table Southeast Asia In-game advertising Revenue Market Share by Applications (2018-2023)
Table Southeast Asia In-game advertising Revenue, Gross and Gross Margin (2018-2023)
Table Southeast Asia PEST Analysis
Table India In-game advertising Revenue Share by Players 2022
Table India In-game advertising Revenue by Types (2018-2023)
Table India In-game advertising Revenue Market Share by Types (2018-2023)
Table India In-game advertising Revenue by Applications (2018-2023)
Table India In-game advertising Revenue Market Share by Applications (2018-2023)
Table India In-game advertising Revenue, Gross and Gross Margin (2018-2023)
Table India PEST Analysis
Table South America In-game advertising Revenue Share by Players 2022
Table South America In-game advertising Revenue by Types (2018-2023)
Table South America In-game advertising Revenue Market Share by Types (2018-2023)
Table South America In-game advertising Revenue by Applications (2018-2023)
Table South America In-game advertising Revenue Market Share by Applications (2018-2023)
Table South America In-game advertising Revenue, Gross and Gross Margin (2018-2023)
Table South America PEST Analysis
Table Middle East & Africa In-game advertising Revenue Share by Players 2022
Table Middle East & Africa In-game advertising Revenue by Types (2018-2023)
Table Middle East & Africa In-game advertising Revenue Market Share by Types (2018-2023)
Table Middle East & Africa In-game advertising Revenue by Applications (2018-2023)
Table Middle East & Africa In-game advertising Revenue Market Share by Applications (2018-2023)
Table Middle East & Africa In-game advertising Revenue, Gross and Gross Margin (2018-2023)
Table Middle East & Africa PEST Analysis
Figure Proportion of Business Cost Structure
Table Labor Cost Analysis
Table Operating Expenses Analysis
Figure In-game advertising Industrial Chain Analysis
Table Market Trends Analysis
Table Market Drivers Analysis
Table Market Challenges Analysis
Table Market Restraints Analysis
Research Methodology:
Global In game advertising Professional Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
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Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
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