Global Healthcare Augmented Reality and Virtual Reality Market

Global Healthcare Augmented Reality and Virtual Reality Market 2022-2032 by Technology (AR, VR), Offering (Hardware, Software, Services), Device Type (AR Devices, VR Devices), Application, End User, and Region: Trend Forecast and Growth Opportunity

Global Healthcare Augmented Reality and Virtual Reality Market

Global Healthcare Augmented Reality and Virtual Reality Market 2022-2032 by Technology (AR, VR), Offering (Hardware, Software, Services), Device Type (AR Devices, VR Devices), Application, End User, and Region: Trend Forecast and Growth Opportunity


The research report on ‘Healthcare Augmented Reality and Virtual Reality Market’ provides a workplan for stakeholders for the estimated timeframe of -. To elaborate, it offers valid predictions for the size, shares, and growth patterns of this domain over the projected timeline by assessing the past records and present business trends.

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Global healthcare augmented reality and virtual reality market will reach $64.87 billion by 2032, growing by 33.7% annually over 2022-2032, driven by the rising adoption of advanced technologies in the healthcare sector, the growing advancement in immersive technologies, the numerous benefits associated with the use of AR & VR, and the rising concern for the prevalence of chronic diseases.

Highlighted with 92 tables and 103 figures, this 203-page report “Global Healthcare Augmented Reality and Virtual Reality Market 2022-2032 by Technology (AR, VR), Offering (Hardware, Software, Services), Device Type (AR Devices, VR Devices), Application, End User, and Region: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire global healthcare augmented reality and virtual reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2020-2022 and provides forecast from 2023 till 2032 with 2022 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

In-depth qualitative analyses include identification and investigation of the following aspects:

• Market Structure

• Growth Drivers

• Restraints and Challenges

• Emerging Product Trends & Market Opportunities

• Porter’s Fiver Forces

The trend and outlook of global market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19 and Russia-Ukraine conflict. The balanced (most likely) projection is used to quantify global healthcare augmented reality and virtual reality market in every aspect of the classification from perspectives of Technology, Offering, Device Type, Application, End User, and Region.

Based on Technology, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.

• Augmented Reality (AR)

o Marker-based Augmented Reality (Passive Marker and Active Marker)

o Markerless Augmented Reality (Model-based Tracking and Image-based Processing)

o Other Technologies

• Virtual Reality (VR)

o Nonimmersive Technology

o Semi-Immersive Technology

o Fully Immersive Technology

Based on Offering, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.

• Hardware

o Sensors

o Semiconductor Component

o Displays and Projectors

o Position Trackers

o Cameras

o Other Hardware

• Software

o Software Developer Kits

o Imaging Solutions

o Enterprise Solutions

o Content Platforms

o Other Software

• Services

o Cloud Services

o System Integration

o Consulting

o Other Services

By Device Type, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.

• AR Devices

o Head-Mounted Display (HMD)

o Head-Up Display (HUD)

o Smart Glasses

o Handheld Devices and Others

• VR Devices

o Head-Mounted Display (HMD)

o Gesture-Tracking Device

o Projector & Display Wall

By Application, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.

• Surgery

• Rehabilitation and Behavioral Neurology

• Pain Management

• Medical Training and Education

• Diagnosis

• Fitness Management

• Pharmacy Management

• Virtual Reality Expose Therapy (VRET)

• Other Applications

By End User, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.

• Academic Institutes

• Hospitals and Clinics

• Research and Diagnostics Laboratories

• Pharma Companies and Research Centers

• Government and Defense Institutions

• Other End Users

Geographically, the following regions together with the listed national/local markets are fully investigated:

• North America (U.S., Canada, and Mexico)

• Europe (Germany, UK, France, Spain, Italy, Netherlands, Rest of Europe; Rest of Europe is further segmented into Russia, Switzerland, Poland, Sweden, Belgium, Austria, Ireland, Norway, Denmark, and Finland)

• APAC (Japan, China, South Korea, Australia, India, and Rest of APAC; Rest of APAC is further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, Taiwan, and Philippines)

• South America (Brazil, Chile, Argentina, Rest of South America)

• MEA (UAE, Saudi Arabia, South Africa, and Rest of MEA)

For each region and country, detailed analysis and data of annual revenue ($ mn) are available for 2022-2032. The breakdown of all regional markets by country and the breakdown of each national market by Technology, Offering, and Application over the forecast years are also included.

The report also covers the current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.

Selected Key Players:

Alphabet Inc.

Artificial Life, Inc.

CAE Healthcare

EON Reality

Facebook

Foursquare Labs, Inc.

GE Healthcare

Hologic, Inc.

HTC

Immersion Corp

Intuitive Surgical Inc.

Medtronic

Microsoft

Orca Health

Philips Healthcare

Samsung

Siemens Healthcare

Simulab Corp

Sony

TheraSim, Inc.

VirtaMed

Vuzix Corp

(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

1 Introduction 12

1.1 Industry Definition and Research Scope 12

1.1.1 Industry Definition 12

1.1.2 Research Scope 13

1.2 Research Methodology 16

1.2.1 Overview of Market Research Methodology 16

1.2.2 Market Assumption 17

1.2.3 Secondary Data 17

1.2.4 Primary Data 17

1.2.5 Data Filtration and Model Design 18

1.2.6 Market Size/Share Estimation 19

1.2.7 Research Limitations 20

1.3 Executive Summary 21

2 Market Overview and Dynamics 24

2.1 Market Size and Forecast 24

2.1.1 Impact of COVID-19 on World Economy 25

2.1.2 Impact of COVID-19 on the Market 28

2.1.3 Impact of Russia-Ukraine Conflict: War Slows Economic Recovery 30

2.2 Major Growth Drivers 34

2.3 Market Restraints and Challenges 38

2.4 Emerging Opportunities and Market Trends 41

2.5 Porter’s Fiver Forces Analysis 45

3 Segmentation of Global Market by Technology 49

3.1 Market Overview by Technology 49

3.2 Augmented Reality (AR) 51

3.2.1 Marker-based AR 52

3.2.2 Markerless AR 53

3.2.3 Other Technologies 54

3.3 Virtual Reality (VR) 55

3.3.1 Nonimmersive Technology 56

3.3.2 Semi-Immersive Technology 57

3.3.3 Fully Immersive Technology 58

4 Segmentation of Global Market by Offering 59

4.1 Market Overview by Offering 59

4.2 Hardware 61

4.2.1 Sensors 63

4.2.2 Semiconductor Component 64

4.2.3 Displays and Projectors 65

4.2.4 Position Trackers 66

4.2.5 Cameras 67

4.2.6 Other Hardware 68

4.3 Software 69

4.4 Services 71

5 Segmentation of Global Market by Device Type 73

5.1 Market Overview by Device Type 73

5.2 AR Devices 75

5.2.1 Head-Mounted Display (HMD) 77

5.2.2 Head-Up Display (HUD) 78

5.2.3 Smart Glasses 79

5.2.4 Handheld Devices and Others 80

5.3 VR Devices 81

5.3.1 Head-Mounted Display (HMD) 83

5.3.2 Gesture-Tracking Device 84

5.3.3 Projector & Display Wall 85

6 Segmentation of Global Market by Application 86

6.1 Market Overview by Application 86

6.2 Surgery 88

6.3 Rehabilitation and Behavioral Neurology 89

6.4 Pain Management 90

6.5 Medical Training and Education 91

6.6 Diagnosis 92

6.7 Fitness Management 93

6.8 Pharmacy Management 94

6.9 Virtual Reality Expose Therapy (VRET) 95

6.10 Other Applications 96

7 Segmentation of Global Market by End User 97

7.1 Market Overview by End User 97

7.2 Academic Institutes 99

7.3 Hospitals and Clinics 100

7.4 Research and Diagnostics Laboratories 101

7.5 Pharma Companies and Research Centers 102

7.6 Government and Defense Institutions 103

7.7 Other End Users 104

8 Segmentation of Global Market by Region 105

8.1 Geographic Market Overview 2022-2032 105

8.2 North America Market 2022-2032 by Country 109

8.2.1 Overview of North America Market 109

8.2.2 U.S. 113

8.2.3 Canada 116

8.2.4 Mexico 118

8.3 European Market 2022-2032 by Country 120

8.3.1 Overview of European Market 120

8.3.2 Germany 124

8.3.3 U.K. 126

8.3.4 France 128

8.3.5 Spain 130

8.3.6 Italy 132

8.3.7 Netherlands 134

8.3.8 Rest of European Market 136

8.4 Asia-Pacific Market 2022-2032 by Country 138

8.4.1 Overview of Asia-Pacific Market 138

8.4.2 Japan 142

8.4.3 China 145

8.4.4 Australia 147

8.4.5 India 149

8.4.6 South Korea 151

8.4.7 Rest of APAC Region 153

8.5 South America Market 2022-2032 by Country 155

8.5.1 Argentina 158

8.5.2 Brazil 160

8.5.3 Chile 162

8.5.4 Rest of South America Market 164

8.6 MEA Market 2022-2032 by Country 165

8.6.1 UAE 168

8.6.2 Saudi Arabia 170

8.6.3 South Africa 172

8.6.4 Other National Markets 174

9 Competitive Landscape 175

9.1 Overview of Key Vendors 175

9.2 New Product Launch, Partnership, Investment, and M&A 178

9.3 Company Profiles 179

Alphabet Inc. 179

Artificial Life, Inc. 182

CAE Healthcare 183

EON Reality 184

Facebook 185

Foursquare Labs, Inc. 186

GE Healthcare 187

Hologic, Inc. 188

HTC 189

Immersion Corp 190

Intuitive Surgical Inc. 191

Medtronic 192

Microsoft 193

Orca Health 194

Philips Healthcare 195

Samsung 196

Siemens Healthcare 197

Simulab Corp 198

Sony 199

TheraSim, Inc. 200

VirtaMed 201

Vuzix Corp 202

RELATED REPORTS 203

Tables & Figures:
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Research Methodology:
This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.
Healthcare Augmented Reality and Virtual Reality Market Size Estimation

To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.

Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.

Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.

We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.

Data Source

Secondary Sources

This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.

These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.

Market Size
  • Segmental value
  • Geographic Penetration
  • Product Adoption Rate for Different market
  • Journals, Websites, and Press Releases
  • Annual Reports and SEC Filings
  • Company Websites and Press Releases
  • Public and Paid Databases
  • Market Intellix Data Repository
Market Position of Top Company
  • Product Financials
  • Geographic value Mix
  • Total Company value
  • Business/Segmental value Mix
Qualitative Analysis
  • Influence Factors
  • Market Potential
  • Market Risks and Opportunities
  • Industry Trends
  • Geographical Features
  • Government Policies
  • Company Websites and Press Releases
  • Public and Paid Databases
  • Annual Reports
  • Industry Associations
  • Market Intellix Data Repository

Primary Sources

As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.

On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.

These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.

Key Data Information from Primary Sources

Primary Sources Parameters Key Data
Market Segments(by Application, by Type)
  • Value by Type
  • Status and Forecast
  • Value by Application
  • Value by Regions, Status and Forecast (2025-2031)
  • Value Market Share by Type
  • Value Growth Rate by Type
  • Value by Application
  • Percentage and Growth Rate by Application
  • Value Growth Rate and Market Share by Regions
  • Market Size Status and Forecast (2025-2031)
Total Market
  • Overall Size, Status and Forecast
  • Market Size Status and Forecast (2025-2031)
Frequently asked questions(FAQ's):
Is the Healthcare Augmented Reality and Virtual Reality Market shifting its focus from growth to value?
Recognize the areas along the Healthcare Augmented Reality and Virtual Reality Market's value chain where players are generating value. To get a complete picture, kindly read the entire report.
What is the estimated value of the Healthcare Augmented Reality and Virtual Reality Market?
The Healthcare Augmented Reality and Virtual Reality Market is expected to reach a reasonable valuation by 2030; now the market is expected to shift its focus from growth to value.
Where does the Healthcare Augmented Reality and Virtual Reality Industry stands in terms of scaling end-use implementations?
According to the Healthcare Augmented Reality and Virtual Reality Market research paper, organizations are making more progress than their supply chain counterparts, including suppliers.
How does the Healthcare Augmented Reality and Virtual Reality Market study reflects the current scenario?
The Healthcare Augmented Reality and Virtual Reality study focuses on shifting market dynamics, geopolitical and regulatory regulations, and key players' strategies to carefully analyze demand at risk across multiple industry categories.