Global FMCG (Fast-Moving Consumer Goods) Market Research Report with Opportunities and Strategies to Boost Growth- COVID-19 Impact and Recovery
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Fast-Moving Consumer Goods (FMCG) are products that are sold quickly, and at relatively low cost. Examples include non-durable goods such as packaged foods, beverages, toiletries, over-the-counter drugs, and other consumables.Many fast moving consumer goods have a short shelf life, either as a result of high consumer demand or because the product deteriorates rapidly. Some FMCG, such as meat, fruit, vegetables, dairy products, and baked goods, are highly perishable. Other goods, such as pre-packaged foods, soft drinks, candies, and toiletries have high turnover rates. Sales are sometimes influenced by holiday or seasonal periods.
Based on the FMCG (Fast-Moving Consumer Goods) market development status, competitive landscape and development model in different regions of the world, this report is dedicated to providing niche markets, potential risks and comprehensive competitive strategy analysis in different fields. From the competitive advantages of different types of products and services, the development opportunities and consumption characteristics and structure analysis of the downstream application fields are all analyzed in detail. To Boost Growth during the epidemic era, this report analyzes in detail for the potential risks and opportunities which can be focused on.
In Chapter 2.4 of the report, we share our perspectives for the impact of COVID-19 from the long and short term.
In chapter 3.4, we provide the influence of the crisis on the industry chain, especially for marketing channels.
In chapters 8-13, we update the timely industry economic revitalization plan of the country-wise government.
Key players in the global FMCG (Fast-Moving Consumer Goods) market covered in Chapter 5:
Tianyi
Toyo Seikan Group
Heineken NV
Kraft
Tsingtao Brewery Co Ltd
Hangzhou Wahaha Group Co Ltd
Kellogg
WH Group
China Mengniu Dairy Co Ltd
Kweichow Moutai Co Ltd
Bright Food (Group) Corp Ltd
Shuanghui Group
Yurun Group Ltd
Dr. Pepper Snapple Group
Frito-Lay
Uni-President Enterprises Corporation
Diageo
Nestl SA
Utz Quality Foods
Want Want Group
Link Snacks
COFCO Group
Carlsberg Group
AB InBev
Cape Cod
Accolade Wines
Carlsberg
SAB Miller
Inner Mongolia Yili Industrial Group Co Ltd
Coca-Cola
Pepsi
Bestore
In Chapter 6, on the basis of types, the FMCG (Fast-Moving Consumer Goods) market from 2015 to 2025 is primarily split into:
Dairy Products
Bakery Products
Fruits and Vegetables
Grains and Cereals
Alcohol and Drinks
Meat and Poultry
Marine Products
Tobacco Products
Edible Oil
Snacks
Others
In Chapter 7, on the basis of applications, the FMCG (Fast-Moving Consumer Goods) market from 2015 to 2025 covers:
Household Use
Commercial Use (Restaurant, Hotel, Bar, etc.)
Others
Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2015-2025) of the following regions are covered in Chapter 8-13:
North America (Covered in Chapter 9)
United States
Canada
Mexico
Europe (Covered in Chapter 10)
Germany
UK
France
Italy
Spain
Russia
Others
Asia-Pacific (Covered in Chapter 11)
China
Japan
South Korea
Australia
India
South America (Covered in Chapter 12)
Brazil
Argentina
Columbia
Middle East and Africa (Covered in Chapter 13)
UAE
Egypt
South Africa
Years considered for this report:
Historical Years: 2015-2019
Base Year: 2019
Estimated Year: 2020
Forecast Period: 2020-2025
- 1.1 Research Objective
- 1.2 Scope of the Study
- 1.3 Definition
- 1.4 Assumptions & Limitations
Chapter 2: Executive Summary
- 2.1 Market Snapshot
Chapter 3: Market Dynamics Analysis and Trends
- 3.1 Market Dynamics
- 3.1.1 Market Growth Drivers
- 3.1.2 Market Restraints
- 3.1.3 Available Market Opportunities
- 3.1.4 Influencing Trends
Chapter 4: Market Factor Analysis
- 4.1 Porter’s Five Forces Analysis
- 4.2 Bargaining power of suppliers
- 4.3 Bargaining power of buyers
- 4.4 Threat of substitute
- 4.5 Threat of new entrants
- 4.6 Porter's Five Forces Analysis
- 4.7 Value Chain Analysis
- 4.8 Market Impact Analysis
- 4.9 Regional Impact
- 4.10 Pricing Analysis
- 4.11 Import-Export Analysis
Chapter 5: Competitive Landscape
- 5.1 Company Market Share/Positioning Analysis
- 5.2 Key Strategies Adopted by Players
- 5.3 Vendor Landscape
- 5.3.1 List of Suppliers
- 5.3.2 List of Buyers
Chapter 6: FMCG (Fast Moving Consumer Goods) Market, By Type
- 6.1 Overview
- 6.1.1 Market size and forecast
- 6.2 Dairy Products, Bakery Products, Fruits and Vegetables, Grains and Cereals, Alcohol and Drinks, Meat and Poultry, Marine Products, Tobacco Products, Edible Oil, Snacks, Others
- 6.2.1 Key market trends, factors driving growth, and opportunities
- 6.2.2 Market Size Estimates and Forecasts to 2032, by region
- 6.2.3 Market analysis by country
Chapter 7: FMCG (Fast Moving Consumer Goods) Market, By Application
- 7.1 Overview
- 7.1.1 Market size and forecast
- 7.2 Household Use, Commercial Use (Restaurant, Hotel, Bar, etc.), Others
- 7.2.1 Key market trends, factors driving growth, and opportunities
- 7.2.2 Market Size Estimates and Forecasts to 2032, by region
- 7.2.3 Market analysis by country
Chapter 8: Analyst Viewpoint and Conclusion
- 8.1 Recommendations and Concluding Analysis
- 8.2 Potential Market Strategies
Chapter 9: RESEARCH METHODOLOGY
- 9.1 Overview
- 9.2 Data Mining
- 9.3 Secondary Research
- 9.4 Primary Research
- 9.4.1 Primary Interviews and Information Gathering Process
- 9.4.2 Breakdown of Primary Respondents
- 9.5 Forecasting Model
- 9.6 Market Size Estimation
- 9.6.1 Bottom-Up Approach
- 9.6.2 Top-Down Approach
- 9.7 Data Triangulation
- 9.8 Validation
Research Methodology:
FMCG (Fast Moving Consumer Goods) Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
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Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
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