Global Employee Advocacy Software Market Opportunities, Challenges, Strategies & Forecasts
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This report studies the Employee Advocacy Software market, covering market size for segment by type (On-premises, Cloud-based, etc.), by application (SMEs, Large Enterprises, etc.), by sales channel (Direct Channel, Distribution Channel), by player (Influitive, Hootsuite, SocialChorus, GaggleAMP, PostBeyond, etc.) and by region (North America, Europe, Asia-Pacific, South America and Middle East & Africa).
This report provides detailed historical analysis of global market for Employee Advocacy Software from 2016-2021, and provides extensive market forecasts from 2022-2030 by region/country and subsectors. It covers the sales/revenue/value, gross margin, historical growth and future perspectives in the Employee Advocacy Software market.
Moreover, the impact of COVID-19 is also concerned. Since outbreak in December 2019, the COVID-19 virus has spread to all around the world and caused huge losses of lives and economy, and the global manufacturing, tourism and financial markets have been hit hard, while the online market/industry increase. Fortunately, with the development of vaccine and other effort by global governments and organizations, the negative impact of COVID-19 is expected to subside and the global economy is expected to recover.
This research covers COVID-19 impacts on the upstream, midstream and downstream industries. Moreover, this research provides an in-depth market evaluation by highlighting information on various aspects covering market dynamics like drivers, barriers, opportunities, threats, and industry news & trends. In the end, this report also provides in-depth analysis and professional advices on how to face the post COIVD-19 period.
The research methodology used to estimate and forecast this market begins by capturing the revenues of the key players and their shares in the market. Various secondary sources such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data, have been used to identify and collect information useful for this extensive commercial study of the market. Calculations based on this led to the overall market size. After arriving at the overall market size, the total market has been split into several segments and subsegments, which have then been verified through primary research by conducting extensive interviews with industry experts such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures have been employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments.
Leading players of Employee Advocacy Software including:
Influitive
Hootsuite
SocialChorus
GaggleAMP
PostBeyond
Dynamic Signal
EveryoneSocial
ScribbleLive Trapit
Sociabble
Bambu
DrumUp
Kredible
Smarp
ClearView
MarketBeam
SocioAdvocacy
Circulate.it
Ambassify
RFactr
Oktopost Technologies
Newzsocial
Market split by Type, can be divided into:
On-premises
Cloud-based
Market split by Application, can be divided into:
SMEs
Large Enterprises
Market split by Sales Channel, can be divided into:
Direct Channel
Distribution Channel
Market segment by Region/Country including:
North America (United States, Canada and Mexico)
Europe (Germany, UK, France, Italy, Russia and Spain etc.)
Asia-Pacific (China, Japan, Korea, India, Australia and Southeast Asia etc.)
South America (Brazil, Argentina and Colombia etc.)
Middle East & Africa (South Africa, UAE and Saudi Arabia etc.)
Key Questions Answered in Report
Which is the most lucrative market
Which factors will impact the growth of the market
How will changing trends impact the strategies of market players
How can market players capture the low-hanging opportunities across regions
Which companies are leading the industry
What are the winning strategies of stakeholders in the market
Chapter 1 Employee Advocacy Software Market Overview
1.1 Employee Advocacy Software Definition
1.2 Global Employee Advocacy Software Market Size Status and Outlook (2016-2030)
1.3 Global Employee Advocacy Software Market Size Comparison by Region (2016-2030)
1.4 Global Employee Advocacy Software Market Size Comparison by Type (2016-2030)
1.5 Global Employee Advocacy Software Market Size Comparison by Application (2016-2030)
1.6 Global Employee Advocacy Software Market Size Comparison by Sales Channel (2016-2030)
1.7 Employee Advocacy Software Market Dynamics (COVID-19 Impacts)
1.7.1 Market Drivers/Opportunities
1.7.2 Market Challenges/Risks
1.7.3 Market News (Mergers/Acquisitions/Expansion)
1.7.4 COVID-19 Impacts
1.7.5 Post-Strategies of COVID-19
Chapter 2 Employee Advocacy Software Market Segment Analysis by Player
2.1 Global Employee Advocacy Software Sales and Market Share by Player (2019-2021)
2.2 Global Employee Advocacy Software Revenue and Market Share by Player (2019-2021)
2.3 Global Employee Advocacy Software Average Price by Player (2019-2021)
2.4 Players Competition Situation & Trends
2.5 Conclusion of Segment by Player
Chapter 3 Employee Advocacy Software Market Segment Analysis by Type
3.1 Global Employee Advocacy Software Market by Type
3.1.1 On-premises
3.1.2 Cloud-based
3.2 Global Employee Advocacy Software Sales and Market Share by Type (2016-2021)
3.3 Global Employee Advocacy Software Revenue and Market Share by Type (2016-2021)
3.4 Global Employee Advocacy Software Average Price by Type (2016-2021)
3.5 Leading Players of Employee Advocacy Software by Type in 2021
3.6 Conclusion of Segment by Type
Chapter 4 Employee Advocacy Software Market Segment Analysis by Application
4.1 Global Employee Advocacy Software Market by Application
4.1.1 SMEs
4.1.2 Large Enterprises
4.2 Global Employee Advocacy Software Revenue and Market Share by Application (2016-2021)
4.3 Leading Consumers of Employee Advocacy Software by Application in 2021
4.4 Conclusion of Segment by Application
Chapter 5 Employee Advocacy Software Market Segment Analysis by Sales Channel
5.1 Global Employee Advocacy Software Market by Sales Channel
5.1.1 Direct Channel
5.1.2 Distribution Channel
5.2 Global Employee Advocacy Software Revenue and Market Share by Sales Channel (2016-2021)
5.3 Leading Distributors/Dealers of Employee Advocacy Software by Sales Channel in 2021
5.4 Conclusion of Segment by Sales Channel
Chapter 6 Employee Advocacy Software Market Segment Analysis by Region
6.1 Global Employee Advocacy Software Market Size and CAGR by Region (2016-2030)
6.2 Global Employee Advocacy Software Sales and Market Share by Region (2016-2021)
6.3 Global Employee Advocacy Software Revenue and Market Share by Region (2016-2021)
6.4 North America
6.4.1 North America Market by Country
6.4.2 North America Employee Advocacy Software Market Share by Type
6.4.3 North America Employee Advocacy Software Market Share by Application
6.4.4 United States
6.4.5 Canada
6.4.6 Mexico
6.5 Europe
6.5.1 Europe Market by Country
6.5.2 Europe Employee Advocacy Software Market Share by Type
6.5.3 Europe Employee Advocacy Software Market Share by Application
6.5.4 Germany
6.5.5 UK
6.5.6 France
6.5.7 Italy
6.5.8 Russia
6.5.9 Spain
6.6 Asia-Pacific
6.6.1 Asia-Pacific Market by Country
6.6.2 Asia-Pacific Employee Advocacy Software Market Share by Type
6.6.3 Asia-Pacific Employee Advocacy Software Market Share by Application
6.6.4 China
6.6.5 Japan
6.6.6 Korea
6.6.7 India
6.6.8 Southeast Asia
6.6.9 Australia
6.7 South America
6.7.1 South America Market by Country
6.7.2 South America Employee Advocacy Software Market Share by Type
6.7.3 South America Employee Advocacy Software Market Share by Application
6.7.4 Brazil
6.7.5 Argentina
6.7.6 Colombia
6.8 Middle East & Africa
6.8.1 Middle East & Africa Market by Country
6.8.2 Middle East & Africa Employee Advocacy Software Market Share by Type
6.8.3 Middle East & Africa Employee Advocacy Software Market Share by Application
6.8.4 UAE
6.8.5 Saudi Arabia
6.8.6 South Africa
6.9 Conclusion of Segment by Region
Chapter 7 Profile of Leading Employee Advocacy Software Players
7.1 Influitive
7.1.1 Company Snapshot
7.1.2 Product/Service Offered
7.1.3 Business Performance (Sales, Price, Revenue, Gross Margin and Market Share)
7.2 Hootsuite
7.3 SocialChorus
7.4 GaggleAMP
7.5 PostBeyond
7.6 Dynamic Signal
7.7 EveryoneSocial
7.8 ScribbleLive Trapit
7.9 Sociabble
7.10 Bambu
7.11 LinkedIn
7.12 DrumUp
7.13 Kredible
7.14 Smarp
7.15 ClearView
7.16 MarketBeam
7.17 SocioAdvocacy
7.18 Circulate.it
7.19 Ambassify
7.20 RFactr
7.21 Oktopost Technologies
7.22 Newzsocial
Chapter 8 Upstream and Downstream Analysis of Employee Advocacy Software
8.1 Industrial Chain of Employee Advocacy Software
8.2 Upstream of Employee Advocacy Software
8.3 Downstream of Employee Advocacy Software
Chapter 9 Development Trend of Employee Advocacy Software (2022-2030)
9.1 Global Employee Advocacy Software Market Size (Sales and Revenue) Forecast (2022-2030)
9.2 Global Employee Advocacy Software Market Size and CAGR Forecast by Region (2022-2030)
9.3 Global Employee Advocacy Software Market Size and CAGR Forecast by Type (2022-2030)
9.4 Global Employee Advocacy Software Market Size and CAGR Forecast by Application (2022-2030)
9.5 Global Employee Advocacy Software Market Size and CAGR Forecast by Sales Channel (2022-2030)
Chapter 10 Appendix
10.1 Research Methodology
10.2 Data Sources
10.3 Disclaimer
10.4 Analysts Certification
List of Tables and Figures
Figure Employee Advocacy Software Example
Figure Global Employee Advocacy Software Revenue (Million $) Status and Outlook (2016-2030)
Figure Global Employee Advocacy Software Revenue (Million $) Comparison by Region (2016-2030)
Figure Global Employee Advocacy Software Revenue (Million $) Comparison by Type (2016-2030)
Figure Global Employee Advocacy Software Revenue (Million $) Comparison by Application (2016-2030)
Figure Global Employee Advocacy Software Revenue (Million $) Comparison by Sales Channel (2016-2030)
Table Global Employee Advocacy Software Sales by Player (2019-2021)
Table Global Employee Advocacy Software Sales Market Share by Player (2019-2021)
Figure Global Employee Advocacy Software Sales Market Share by Player in 2021
Table Global Employee Advocacy Software Revenue (Million $) by Player (2019-2021)
Table Global Employee Advocacy Software Revenue Market Share by Player (2019-2021)
Figure Global Employee Advocacy Software Revenue Market Share by Player in 2021
Table Global Employee Advocacy Software Average Price by Player (2019-2021)
Figure Global Employee Advocacy Software Average Price by Player in 2021
Figure Global Employee Advocacy Software Players Competition Situation – Top 5 Players’ Revenue Market Share in 2019
Figure Global Employee Advocacy Software Players Competition Trends – Top 5 Players’ Revenue Market Share in 2021
Figure Example of On-premises
Figure Global On-premises Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Cloud-based
Figure Global Cloud-based Revenue (Million $) and Growth Rate (2016-2021)
Table Global Employee Advocacy Software Sales by Type (2016-2021)
Table Global Employee Advocacy Software Sales Market Share by Type (2016-2021)
Figure Global Employee Advocacy Software Sales Market Share by Type in 2021
Table Global Employee Advocacy Software Revenue (Million $) by Type (2016-2021)
Table Global Employee Advocacy Software Revenue Market Share by Type (2016-2021)
Figure Global Employee Advocacy Software Revenue Market Share by Type in 2021
Table Global Employee Advocacy Software Average Price by Type (2016-2021)
Figure Global Employee Advocacy Software Average Price by Type in 2021
Table Leading Players of Employee Advocacy Software by Type in 2021
Figure Example of SMEs
Figure Global Employee Advocacy Software for SMEs Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Large Enterprises
Figure Global Employee Advocacy Software for Large Enterprises Revenue (Million $) and Growth Rate (2016-2021)
Table Global Employee Advocacy Software Sales by Application (2016-2021)
Table Global Employee Advocacy Software Sales Market Share by Application (2016-2021)
Figure Global Employee Advocacy Software Sales Market Share by Application in 2021
Table Leading Consumers of Employee Advocacy Software by Application in 2021
Figure Example of Direct Channel
Figure Global Employee Advocacy Software for Direct Channel Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Distribution Channel
Figure Global Employee Advocacy Software for Distribution Channel Revenue (Million $) and Growth Rate (2016-2021)
Table Global Employee Advocacy Software Revenue by Sales Channel (2016-2021)
Table Global Employee Advocacy Software Revenue Market Share by Sales Channel (2016-2021)
Figure Global Employee Advocacy Software Revenue Market Share by Sales Channel in 2021
Table Leading Distributors/Dealers of Employee Advocacy Software by Sales Channel in 2021
Table Global Employee Advocacy Software Market Size and CAGR by Region (2016-2030)
Table Global Employee Advocacy Software Sales by Region (2016-2021)
Table Global Employee Advocacy Software Sales Market Share by Region (2016-2021)
Figure Global Employee Advocacy Software Sales Market Share by Region in 2021
Table Global Employee Advocacy Software Revenue (Million $) by Region (2016-2021)
Table Global Employee Advocacy Software Revenue Market Share by Region (2016-2021)
Figure Global Employee Advocacy Software Revenue Market Share by Region in 2021
Table North America Employee Advocacy Software Sales by Country (2016-2021)
Figure North America Employee Advocacy Software Sales Market Share by Country (2016-2021)
Table North America Employee Advocacy Software Revenue by Country (2016-2021)
Figure North America Employee Advocacy Software Revenue Market Share by Country (2016-2021)
Figure North America Employee Advocacy Software Market Share by Type in 2021
Figure North America Employee Advocacy Software Market Share by Application in 2021
Figure United States Employee Advocacy Software Sales and Growth Rate (2016-2021)
Figure United States Employee Advocacy Software Revenue (Million $) and Growth Rate (2016-2021)
Figure Canada Employee Advocacy Software Sales and Growth Rate (2016-2021)
Figure Canada Employee Advocacy Software Revenue (Million $) and Growth Rate (2016-2021)
Figure Mexico Employee Advocacy Software Sales and Growth Rate (2016-2021)
Figure Mexico Employee Advocacy Software Revenue (Million $) and Growth Rate (2016-2021)
Table Europe Employee Advocacy Software Sales by Country (2016-2021)
Figure Europe Employee Advocacy Software Sales Market Share by Country (2016-2021)
Table Europe Employee Advocacy Software Revenue by Country (2016-2021)
Figure Europe Employee Advocacy Software Revenue Market Share by Country (2016-2021)
Figure Europe Employee Advocacy Software Market Share by Type in 2021
Figure Europe Employee Advocacy Software Market Share by Application in 2021
Figure Germany Employee Advocacy Software Sales and Growth Rate (2016-2021)
Figure Germany Employee Advocacy Software Revenue (Million $) and Growth Rate (2016-2021)
Figure UK Employee Advocacy Software Sales and Growth Rate (2016-2021)
Figure UK Employee Advocacy Software Revenue (Million $) and Growth Rate (2016-2021)
Figure France Employee Advocacy Software Sales and Growth Rate (2016-2021)
Figure France Employee Advocacy Software Revenue (Million $) and Growth Rate (2016-2021)
Figure Italy Employee Advocacy Software Sales and Growth Rate (2016-2021)
Figure Italy Employee Advocacy Software Revenue (Million $) and Growth Rate (2016-2021)
Figure Russia Employee Advocacy Software Sales and Growth Rate (2016-2021)
Figure Russia Employee Advocacy Software Revenue (Million $) and Growth Rate (2016-2021)
Figure Spain Employee Advocacy Software Sales and Growth Rate (2016-2021)
Figure Spain Employee Advocacy Software Revenue (Million $) and Growth Rate (2016-2021)
Table Asia-Pacific Employee Advocacy Software Sales by Country (2016-2021)
Figure Asia-Pacific Employee Advocacy Software Sales Market Share by Country (2016-2021)
Table Asia-Pacific Employee Advocacy Software Revenue by Country (2016-2021)
Figure Asia-Pacific Employee Advocacy Software Revenue Market Share by Country (2016-2021)
Figure Asia-Pacific Employee Advocacy Software Market Share by Type in 2021
Figure Asia-Pacific Employee Advocacy Software Market Share by Application in 2021
Figure China Employee Advocacy Software Sales and Growth Rate (2016-2021)
Figure China Employee Advocacy Software Revenue (Million $) and Growth Rate (2016-2021)
Figure Japan Employee Advocacy Software Sales and Growth Rate (2016-2021)
Figure Japan Employee Advocacy Software Revenue (Million $) and Growth Rate (2016-2021)
Figure Korea Employee Advocacy Software Sales and Growth Rate (2016-2021)
Figure Korea Employee Advocacy Software Revenue (Million $) and Growth Rate (2016-2021)
Figure India Employee Advocacy Software Sales and Growth Rate (2016-2021)
Figure India Employee Advocacy Software Revenue (Million $) and Growth Rate (2016-2021)
Figure Southeast Asia Employee Advocacy Software Sales and Growth Rate (2016-2021)
Figure Southeast Asia Employee Advocacy Software Revenue (Million $) and Growth Rate (2016-2021)
Figure Australia Employee Advocacy Software Sales and Growth Rate (2016-2021)
Figure Australia Employee Advocacy Software Revenue (Million $) and Growth Rate (2016-2021)
Table South America Employee Advocacy Software Sales by Country (2016-2021)
Figure South America Employee Advocacy Software Sales Market Share by Country (2016-2021)
Table South America Employee Advocacy Software Revenue by Country (2016-2021)
Figure South America Employee Advocacy Software Revenue Market Share by Country (2016-2021)
Figure South America Employee Advocacy Software Market Share by Type in 2021
Figure South America Employee Advocacy Software Market Share by Application in 2021
Figure Brazil Employee Advocacy Software Sales and Growth Rate (2016-2021)
Figure Brazil Employee Advocacy Software Revenue (Million $) and Growth Rate (2016-2021)
Figure Argentina Employee Advocacy Software Sales and Growth Rate (2016-2021)
Figure Argentina Employee Advocacy Software Revenue (Million $) and Growth Rate (2016-2021)
Figure Colombia Employee Advocacy Software Sales and Growth Rate (2016-2021)
Figure Colombia Employee Advocacy Software Revenue (Million $) and Growth Rate (2016-2021)
Table Middle East & Africa Employee Advocacy Software Sales by Country (2016-2021)
Figure Middle East & Africa Employee Advocacy Software Sales Market Share by Country (2016-2021)
Table Middle East & Africa Employee Advocacy Software Revenue by Country (2016-2021)
Figure Middle East & Africa Employee Advocacy Software Revenue Market Share by Country (2016-2021)
Figure Middle East & Africa Employee Advocacy Software Market Share by Type in 2021
Figure Middle East & Africa Employee Advocacy Software Market Share by Application in 2021
Figure UAE Employee Advocacy Software Sales and Growth Rate (2016-2021)
Figure UAE Employee Advocacy Software Revenue (Million $) and Growth Rate (2016-2021)
Figure Saudi Arabia Employee Advocacy Software Sales and Growth Rate (2016-2021)
Figure Saudi Arabia Employee Advocacy Software Revenue (Million $) and Growth Rate (2016-2021)
Figure South Africa Employee Advocacy Software Sales and Growth Rate (2016-2021)
Figure South Africa Employee Advocacy Software Revenue (Million $) and Growth Rate (2016-2021)
Table Company Snapshot of Influitive
Table Employee Advocacy Software Introduction of Influitive
Table Employee Advocacy Software Sales, Price, Revenue, Gross Margin and Market Share of Influitive (2019-2021)
Table Industrial Chain of Employee Advocacy Software
Table Manufacturing Cost Structure of Employee Advocacy Software
Table General Manufacturing Process of Employee Advocacy Software
Table Leading Distributors/Dealers of Employee Advocacy Software
Table Leading Consumers of Employee Advocacy Software
Figure Global Employee Advocacy Software Sales and Growth Rate Forecast (2022-2030)
Figure Global Employee Advocacy Software Revenue and Growth Rate Forecast (2022-2030)
Table Global Employee Advocacy Software Market Size and CAGR Forecast by Region (2022-2030)
Table Global Employee Advocacy Software Market Size and CAGR Forecast by Type (2022-2030)
Table Global Employee Advocacy Software Market Size and CAGR Forecast by Application (2022-2030)
Table Global Employee Advocacy Software Market Size and CAGR Forecast by Sales Channel (2022-2030)
Research Methodology:
Employee Advocacy Software Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
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Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
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