Global Educational Toy Market Opportunities, Challenges, Strategies & Forecasts
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This report studies the Educational Toy market, covering market size for segment by type (Activity Toys, Games and Puzzles, etc.), by application (Online Sales, Offline Sales, etc.), by sales channel (Direct Channel, Distribution Channel), by player (LEGO, Mattel, Hasbro, Bandai, TAKARA TOMY, etc.) and by region (North America, Europe, Asia-Pacific, South America and Middle East & Africa).
This report provides detailed historical analysis of global market for Educational Toy from 2016-2021, and provides extensive market forecasts from 2022-2030 by region/country and subsectors. It covers the sales/revenue/value, gross margin, historical growth and future perspectives in the Educational Toy market.
Moreover, the impact of COVID-19 is also concerned. Since outbreak in December 2019, the COVID-19 virus has spread to all around the world and caused huge losses of lives and economy, and the global manufacturing, tourism and financial markets have been hit hard, while the online market/industry increase. Fortunately, with the development of vaccine and other effort by global governments and organizations, the negative impact of COVID-19 is expected to subside and the global economy is expected to recover.
This research covers COVID-19 impacts on the upstream, midstream and downstream industries. Moreover, this research provides an in-depth market evaluation by highlighting information on various aspects covering market dynamics like drivers, barriers, opportunities, threats, and industry news & trends. In the end, this report also provides in-depth analysis and professional advices on how to face the post COIVD-19 period.
The research methodology used to estimate and forecast this market begins by capturing the revenues of the key players and their shares in the market. Various secondary sources such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data, have been used to identify and collect information useful for this extensive commercial study of the market. Calculations based on this led to the overall market size. After arriving at the overall market size, the total market has been split into several segments and subsegments, which have then been verified through primary research by conducting extensive interviews with industry experts such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures have been employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments.
Leading players of Educational Toy including:
LEGO
Mattel
Hasbro
Bandai
TAKARA TOMY
Gigotoys
MGA Entertainment
Melissa & Doug
Simba-Dickie Group
Giochi Preziosi
PLAYMOBIL
Ravensburger
Vtech
Leapfrog
Spin Master
MindWare
Safari
BanBao
Qunxing
Goldlok Toys
Osmo
Market split by Type, can be divided into:
Activity Toys
Games and Puzzles
Construction Toys
Dolls and Accessories
Outdoor and Sports Toys
Market split by Application, can be divided into:
Online Sales
Offline Sales
Market split by Sales Channel, can be divided into:
Direct Channel
Distribution Channel
Market segment by Region/Country including:
North America (United States, Canada and Mexico)
Europe (Germany, UK, France, Italy, Russia and Spain etc.)
Asia-Pacific (China, Japan, Korea, India, Australia and Southeast Asia etc.)
South America (Brazil, Argentina and Colombia etc.)
Middle East & Africa (South Africa, UAE and Saudi Arabia etc.)
Key Questions Answered in Report
Which is the most lucrative market
Which factors will impact the growth of the market
How will changing trends impact the strategies of market players
How can market players capture the low-hanging opportunities across regions
Which companies are leading the industry
What are the winning strategies of stakeholders in the market
Chapter 1 Educational Toy Market Overview
1.1 Educational Toy Definition
1.2 Global Educational Toy Market Size Status and Outlook (2016-2030)
1.3 Global Educational Toy Market Size Comparison by Region (2016-2030)
1.4 Global Educational Toy Market Size Comparison by Type (2016-2030)
1.5 Global Educational Toy Market Size Comparison by Application (2016-2030)
1.6 Global Educational Toy Market Size Comparison by Sales Channel (2016-2030)
1.7 Educational Toy Market Dynamics (COVID-19 Impacts)
1.7.1 Market Drivers/Opportunities
1.7.2 Market Challenges/Risks
1.7.3 Market News (Mergers/Acquisitions/Expansion)
1.7.4 COVID-19 Impacts
1.7.5 Post-Strategies of COVID-19
Chapter 2 Educational Toy Market Segment Analysis by Player
2.1 Global Educational Toy Sales and Market Share by Player (2019-2021)
2.2 Global Educational Toy Revenue and Market Share by Player (2019-2021)
2.3 Global Educational Toy Average Price by Player (2019-2021)
2.4 Players Competition Situation & Trends
2.5 Conclusion of Segment by Player
Chapter 3 Educational Toy Market Segment Analysis by Type
3.1 Global Educational Toy Market by Type
3.1.1 Activity Toys
3.1.2 Games and Puzzles
3.1.3 Construction Toys
3.1.4 Dolls and Accessories
3.1.5 Outdoor and Sports Toys
3.2 Global Educational Toy Sales and Market Share by Type (2016-2021)
3.3 Global Educational Toy Revenue and Market Share by Type (2016-2021)
3.4 Global Educational Toy Average Price by Type (2016-2021)
3.5 Leading Players of Educational Toy by Type in 2021
3.6 Conclusion of Segment by Type
Chapter 4 Educational Toy Market Segment Analysis by Application
4.1 Global Educational Toy Market by Application
4.1.1 Online Sales
4.1.2 Offline Sales
4.2 Global Educational Toy Revenue and Market Share by Application (2016-2021)
4.3 Leading Consumers of Educational Toy by Application in 2021
4.4 Conclusion of Segment by Application
Chapter 5 Educational Toy Market Segment Analysis by Sales Channel
5.1 Global Educational Toy Market by Sales Channel
5.1.1 Direct Channel
5.1.2 Distribution Channel
5.2 Global Educational Toy Revenue and Market Share by Sales Channel (2016-2021)
5.3 Leading Distributors/Dealers of Educational Toy by Sales Channel in 2021
5.4 Conclusion of Segment by Sales Channel
Chapter 6 Educational Toy Market Segment Analysis by Region
6.1 Global Educational Toy Market Size and CAGR by Region (2016-2030)
6.2 Global Educational Toy Sales and Market Share by Region (2016-2021)
6.3 Global Educational Toy Revenue and Market Share by Region (2016-2021)
6.4 North America
6.4.1 North America Market by Country
6.4.2 North America Educational Toy Market Share by Type
6.4.3 North America Educational Toy Market Share by Application
6.4.4 United States
6.4.5 Canada
6.4.6 Mexico
6.5 Europe
6.5.1 Europe Market by Country
6.5.2 Europe Educational Toy Market Share by Type
6.5.3 Europe Educational Toy Market Share by Application
6.5.4 Germany
6.5.5 UK
6.5.6 France
6.5.7 Italy
6.5.8 Russia
6.5.9 Spain
6.6 Asia-Pacific
6.6.1 Asia-Pacific Market by Country
6.6.2 Asia-Pacific Educational Toy Market Share by Type
6.6.3 Asia-Pacific Educational Toy Market Share by Application
6.6.4 China
6.6.5 Japan
6.6.6 Korea
6.6.7 India
6.6.8 Southeast Asia
6.6.9 Australia
6.7 South America
6.7.1 South America Market by Country
6.7.2 South America Educational Toy Market Share by Type
6.7.3 South America Educational Toy Market Share by Application
6.7.4 Brazil
6.7.5 Argentina
6.7.6 Colombia
6.8 Middle East & Africa
6.8.1 Middle East & Africa Market by Country
6.8.2 Middle East & Africa Educational Toy Market Share by Type
6.8.3 Middle East & Africa Educational Toy Market Share by Application
6.8.4 UAE
6.8.5 Saudi Arabia
6.8.6 South Africa
6.9 Conclusion of Segment by Region
Chapter 7 Profile of Leading Educational Toy Players
7.1 LEGO
7.1.1 Company Snapshot
7.1.2 Product/Service Offered
7.1.3 Business Performance (Sales, Price, Revenue, Gross Margin and Market Share)
7.2 Mattel
7.3 Hasbro
7.4 Bandai
7.5 TAKARA TOMY
7.6 Gigotoys
7.7 MGA Entertainment
7.8 Melissa & Doug
7.9 Simba-Dickie Group
7.10 Giochi Preziosi
7.11 PLAYMOBIL
7.12 Ravensburger
7.13 Vtech
7.14 Leapfrog
7.15 Spin Master
7.16 MindWare
7.17 Safari
7.18 BanBao
7.19 Qunxing
7.20 Goldlok Toys
7.21 Osmo
Chapter 8 Upstream and Downstream Analysis of Educational Toy
8.1 Industrial Chain of Educational Toy
8.2 Upstream of Educational Toy
8.3 Downstream of Educational Toy
Chapter 9 Development Trend of Educational Toy (2022-2030)
9.1 Global Educational Toy Market Size (Sales and Revenue) Forecast (2022-2030)
9.2 Global Educational Toy Market Size and CAGR Forecast by Region (2022-2030)
9.3 Global Educational Toy Market Size and CAGR Forecast by Type (2022-2030)
9.4 Global Educational Toy Market Size and CAGR Forecast by Application (2022-2030)
9.5 Global Educational Toy Market Size and CAGR Forecast by Sales Channel (2022-2030)
Chapter 10 Appendix
10.1 Research Methodology
10.2 Data Sources
10.3 Disclaimer
10.4 Analysts Certification
List of Tables and Figures
Figure Educational Toy Example
Figure Global Educational Toy Revenue (Million $) Status and Outlook (2016-2030)
Figure Global Educational Toy Revenue (Million $) Comparison by Region (2016-2030)
Figure Global Educational Toy Revenue (Million $) Comparison by Type (2016-2030)
Figure Global Educational Toy Revenue (Million $) Comparison by Application (2016-2030)
Figure Global Educational Toy Revenue (Million $) Comparison by Sales Channel (2016-2030)
Table Global Educational Toy Sales by Player (2019-2021)
Table Global Educational Toy Sales Market Share by Player (2019-2021)
Figure Global Educational Toy Sales Market Share by Player in 2021
Table Global Educational Toy Revenue (Million $) by Player (2019-2021)
Table Global Educational Toy Revenue Market Share by Player (2019-2021)
Figure Global Educational Toy Revenue Market Share by Player in 2021
Table Global Educational Toy Average Price by Player (2019-2021)
Figure Global Educational Toy Average Price by Player in 2021
Figure Global Educational Toy Players Competition Situation – Top 5 Players’ Revenue Market Share in 2019
Figure Global Educational Toy Players Competition Trends – Top 5 Players’ Revenue Market Share in 2021
Figure Example of Activity Toys
Figure Global Activity Toys Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Games and Puzzles
Figure Global Games and Puzzles Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Construction Toys
Figure Global Construction Toys Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Dolls and Accessories
Figure Global Dolls and Accessories Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Outdoor and Sports Toys
Figure Global Outdoor and Sports Toys Revenue (Million $) and Growth Rate (2016-2021)
Table Global Educational Toy Sales by Type (2016-2021)
Table Global Educational Toy Sales Market Share by Type (2016-2021)
Figure Global Educational Toy Sales Market Share by Type in 2021
Table Global Educational Toy Revenue (Million $) by Type (2016-2021)
Table Global Educational Toy Revenue Market Share by Type (2016-2021)
Figure Global Educational Toy Revenue Market Share by Type in 2021
Table Global Educational Toy Average Price by Type (2016-2021)
Figure Global Educational Toy Average Price by Type in 2021
Table Leading Players of Educational Toy by Type in 2021
Figure Example of Online Sales
Figure Global Educational Toy for Online Sales Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Offline Sales
Figure Global Educational Toy for Offline Sales Revenue (Million $) and Growth Rate (2016-2021)
Table Global Educational Toy Sales by Application (2016-2021)
Table Global Educational Toy Sales Market Share by Application (2016-2021)
Figure Global Educational Toy Sales Market Share by Application in 2021
Table Leading Consumers of Educational Toy by Application in 2021
Figure Example of Direct Channel
Figure Global Educational Toy for Direct Channel Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Distribution Channel
Figure Global Educational Toy for Distribution Channel Revenue (Million $) and Growth Rate (2016-2021)
Table Global Educational Toy Revenue by Sales Channel (2016-2021)
Table Global Educational Toy Revenue Market Share by Sales Channel (2016-2021)
Figure Global Educational Toy Revenue Market Share by Sales Channel in 2021
Table Leading Distributors/Dealers of Educational Toy by Sales Channel in 2021
Table Global Educational Toy Market Size and CAGR by Region (2016-2030)
Table Global Educational Toy Sales by Region (2016-2021)
Table Global Educational Toy Sales Market Share by Region (2016-2021)
Figure Global Educational Toy Sales Market Share by Region in 2021
Table Global Educational Toy Revenue (Million $) by Region (2016-2021)
Table Global Educational Toy Revenue Market Share by Region (2016-2021)
Figure Global Educational Toy Revenue Market Share by Region in 2021
Table North America Educational Toy Sales by Country (2016-2021)
Figure North America Educational Toy Sales Market Share by Country (2016-2021)
Table North America Educational Toy Revenue by Country (2016-2021)
Figure North America Educational Toy Revenue Market Share by Country (2016-2021)
Figure North America Educational Toy Market Share by Type in 2021
Figure North America Educational Toy Market Share by Application in 2021
Figure United States Educational Toy Sales and Growth Rate (2016-2021)
Figure United States Educational Toy Revenue (Million $) and Growth Rate (2016-2021)
Figure Canada Educational Toy Sales and Growth Rate (2016-2021)
Figure Canada Educational Toy Revenue (Million $) and Growth Rate (2016-2021)
Figure Mexico Educational Toy Sales and Growth Rate (2016-2021)
Figure Mexico Educational Toy Revenue (Million $) and Growth Rate (2016-2021)
Table Europe Educational Toy Sales by Country (2016-2021)
Figure Europe Educational Toy Sales Market Share by Country (2016-2021)
Table Europe Educational Toy Revenue by Country (2016-2021)
Figure Europe Educational Toy Revenue Market Share by Country (2016-2021)
Figure Europe Educational Toy Market Share by Type in 2021
Figure Europe Educational Toy Market Share by Application in 2021
Figure Germany Educational Toy Sales and Growth Rate (2016-2021)
Figure Germany Educational Toy Revenue (Million $) and Growth Rate (2016-2021)
Figure UK Educational Toy Sales and Growth Rate (2016-2021)
Figure UK Educational Toy Revenue (Million $) and Growth Rate (2016-2021)
Figure France Educational Toy Sales and Growth Rate (2016-2021)
Figure France Educational Toy Revenue (Million $) and Growth Rate (2016-2021)
Figure Italy Educational Toy Sales and Growth Rate (2016-2021)
Figure Italy Educational Toy Revenue (Million $) and Growth Rate (2016-2021)
Figure Russia Educational Toy Sales and Growth Rate (2016-2021)
Figure Russia Educational Toy Revenue (Million $) and Growth Rate (2016-2021)
Figure Spain Educational Toy Sales and Growth Rate (2016-2021)
Figure Spain Educational Toy Revenue (Million $) and Growth Rate (2016-2021)
Table Asia-Pacific Educational Toy Sales by Country (2016-2021)
Figure Asia-Pacific Educational Toy Sales Market Share by Country (2016-2021)
Table Asia-Pacific Educational Toy Revenue by Country (2016-2021)
Figure Asia-Pacific Educational Toy Revenue Market Share by Country (2016-2021)
Figure Asia-Pacific Educational Toy Market Share by Type in 2021
Figure Asia-Pacific Educational Toy Market Share by Application in 2021
Figure China Educational Toy Sales and Growth Rate (2016-2021)
Figure China Educational Toy Revenue (Million $) and Growth Rate (2016-2021)
Figure Japan Educational Toy Sales and Growth Rate (2016-2021)
Figure Japan Educational Toy Revenue (Million $) and Growth Rate (2016-2021)
Figure Korea Educational Toy Sales and Growth Rate (2016-2021)
Figure Korea Educational Toy Revenue (Million $) and Growth Rate (2016-2021)
Figure India Educational Toy Sales and Growth Rate (2016-2021)
Figure India Educational Toy Revenue (Million $) and Growth Rate (2016-2021)
Figure Southeast Asia Educational Toy Sales and Growth Rate (2016-2021)
Figure Southeast Asia Educational Toy Revenue (Million $) and Growth Rate (2016-2021)
Figure Australia Educational Toy Sales and Growth Rate (2016-2021)
Figure Australia Educational Toy Revenue (Million $) and Growth Rate (2016-2021)
Table South America Educational Toy Sales by Country (2016-2021)
Figure South America Educational Toy Sales Market Share by Country (2016-2021)
Table South America Educational Toy Revenue by Country (2016-2021)
Figure South America Educational Toy Revenue Market Share by Country (2016-2021)
Figure South America Educational Toy Market Share by Type in 2021
Figure South America Educational Toy Market Share by Application in 2021
Figure Brazil Educational Toy Sales and Growth Rate (2016-2021)
Figure Brazil Educational Toy Revenue (Million $) and Growth Rate (2016-2021)
Figure Argentina Educational Toy Sales and Growth Rate (2016-2021)
Figure Argentina Educational Toy Revenue (Million $) and Growth Rate (2016-2021)
Figure Colombia Educational Toy Sales and Growth Rate (2016-2021)
Figure Colombia Educational Toy Revenue (Million $) and Growth Rate (2016-2021)
Table Middle East & Africa Educational Toy Sales by Country (2016-2021)
Figure Middle East & Africa Educational Toy Sales Market Share by Country (2016-2021)
Table Middle East & Africa Educational Toy Revenue by Country (2016-2021)
Figure Middle East & Africa Educational Toy Revenue Market Share by Country (2016-2021)
Figure Middle East & Africa Educational Toy Market Share by Type in 2021
Figure Middle East & Africa Educational Toy Market Share by Application in 2021
Figure UAE Educational Toy Sales and Growth Rate (2016-2021)
Figure UAE Educational Toy Revenue (Million $) and Growth Rate (2016-2021)
Figure Saudi Arabia Educational Toy Sales and Growth Rate (2016-2021)
Figure Saudi Arabia Educational Toy Revenue (Million $) and Growth Rate (2016-2021)
Figure South Africa Educational Toy Sales and Growth Rate (2016-2021)
Figure South Africa Educational Toy Revenue (Million $) and Growth Rate (2016-2021)
Table Company Snapshot of LEGO
Table Educational Toy Introduction of LEGO
Table Educational Toy Sales, Price, Revenue, Gross Margin and Market Share of LEGO (2019-2021)
Table Industrial Chain of Educational Toy
Table Manufacturing Cost Structure of Educational Toy
Table General Manufacturing Process of Educational Toy
Table Leading Distributors/Dealers of Educational Toy
Table Leading Consumers of Educational Toy
Figure Global Educational Toy Sales and Growth Rate Forecast (2022-2030)
Figure Global Educational Toy Revenue and Growth Rate Forecast (2022-2030)
Table Global Educational Toy Market Size and CAGR Forecast by Region (2022-2030)
Table Global Educational Toy Market Size and CAGR Forecast by Type (2022-2030)
Table Global Educational Toy Market Size and CAGR Forecast by Application (2022-2030)
Table Global Educational Toy Market Size and CAGR Forecast by Sales Channel (2022-2030)
Research Methodology:
Educational Toy Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
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Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
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