Global Connected Tv Market Report 2021 by Key Players, Types, Applications, Countries, Market Size, Forecast to 2027 (Based on 2020 COVID-19 Worldwide Spread)
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The Connected Tv market is expected to grow from USD X.X million in 2021 to USD X.X million by 2027, at a CAGR of X.X% during the forecast period. The global Connected Tv market report is a comprehensive research that focuses on the overall consumption structure, development trends, sales models and sales of top countries in the global Connected Tv market. The report focuses on well-known providers in the global Connected Tv industry, market segments, competition, and the macro environment.
Under COVID-19 Outbreak, how the Connected Tv Industry will develop is also analyzed in detail in Chapter 1.7 of the report.
In Chapter 2.4, we analyzed industry trends in the context of COVID-19.
In Chapter 3.5, we analyzed the impact of COVID-19 on the product industry chain based on the upstream and downstream markets.
In Chapters 6 to 10 of the report, we analyze the impact of COVID-19 on various regions and major countries.
In chapter 13.5, the impact of COVID-19 on the future development of the industry is pointed out.
A holistic study of the market is made by considering a variety of factors, from demographics conditions and business cycles in a particular country to market-specific microeconomic impacts. The study found the shift in market paradigms in terms of regional competitive advantage and the competitive landscape of major players.
Key players in the global Connected Tv market covered in Chapter 4:
LG Electronics
Sony
Samsung Electronics
Toshiba
Philips
Panasonic
Sharp
In Chapter 11 and 13.3, on the basis of types, the Connected Tv market from 2016 to 2027 is primarily split into:
50 Inch
32 Inch
42 Inch
55 Inch
39 Inch
40 Inch
48 Inch
46 Inch
60 Inch
Others
In Chapter 12 and 13.4, on the basis of applications, the Connected Tv market from 2016 to 2027 covers:
Entertainment
Education
Home Use
Others
Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2016-2027) of the following regions are covered in Chapter 5, 6, 7, 8, 9, 10, 13:
North America (Covered in Chapter 6 and 13)
United States
Canada
Mexico
Europe (Covered in Chapter 7 and 13)
Germany
UK
France
Italy
Spain
Russia
Others
Asia-Pacific (Covered in Chapter 8 and 13)
China
Japan
South Korea
Australia
India
Southeast Asia
Others
Middle East and Africa (Covered in Chapter 9 and 13)
Saudi Arabia
UAE
Egypt
Nigeria
South Africa
Others
South America (Covered in Chapter 10 and 13)
Brazil
Argentina
Columbia
Chile
Others
Years considered for this report:
Historical Years: 2016-2020
Base Year: 2020
Estimated Year: 2021
Forecast Period: 2021-2027
Table of Content
1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Regulatory Scenario by Region/Country
1.4 Market Investment Scenario Strategic
1.5 Market Analysis by Type
1.5.1 Global Connected Tv Market Share by Type (2021-2027)
1.5.2 50 Inch
1.5.3 32 Inch
1.5.4 42 Inch
1.5.5 55 Inch
1.5.6 39 Inch
1.5.7 40 Inch
1.5.8 48 Inch
1.5.9 46 Inch
1.5.10 60 Inch
1.5.11 Others
1.6 Market by Application
1.6.1 Global Connected Tv Market Share by Application (2021-2027)
1.6.2 Entertainment
1.6.3 Education
1.6.4 Home Use
1.6.5 Others
1.7 Connected Tv Industry Development Trends under COVID-19 Outbreak
1.7.1 Global COVID-19 Status Overview
1.7.2 Influence of COVID-19 Outbreak on Connected Tv Industry Development
2. Global Market Growth Trends
2.1 Industry Trends
2.1.1 SWOT Analysis
2.1.2 Porter’s Five Forces Analysis
2.2 Potential Market and Growth Potential Analysis
2.3 Industry News and Policies by Regions
2.3.1 Industry News
2.3.2 Industry Policies
2.4 Industry Trends Under COVID-19
3 Value Chain of Connected Tv Market
3.1 Value Chain Status
3.2 Connected Tv Manufacturing Cost Structure Analysis
3.2.1 Production Process Analysis
3.2.2 Manufacturing Cost Structure of Connected Tv
3.2.3 Labor Cost of Connected Tv
3.2.3.1 Labor Cost of Connected Tv Under COVID-19
3.3 Sales and Marketing Model Analysis
3.4 Downstream Major Customer Analysis (by Region)
3.5 Value Chain Status Under COVID-19
4 Players Profiles
4.1 LG Electronics
4.1.1 LG Electronics Basic Information
4.1.2 Connected Tv Product Profiles, Application and Specification
4.1.3 LG Electronics Connected Tv Market Performance (2016-2021)
4.1.4 LG Electronics Business Overview
4.2 Sony
4.2.1 Sony Basic Information
4.2.2 Connected Tv Product Profiles, Application and Specification
4.2.3 Sony Connected Tv Market Performance (2016-2021)
4.2.4 Sony Business Overview
4.3 Samsung Electronics
4.3.1 Samsung Electronics Basic Information
4.3.2 Connected Tv Product Profiles, Application and Specification
4.3.3 Samsung Electronics Connected Tv Market Performance (2016-2021)
4.3.4 Samsung Electronics Business Overview
4.4 Toshiba
4.4.1 Toshiba Basic Information
4.4.2 Connected Tv Product Profiles, Application and Specification
4.4.3 Toshiba Connected Tv Market Performance (2016-2021)
4.4.4 Toshiba Business Overview
4.5 Philips
4.5.1 Philips Basic Information
4.5.2 Connected Tv Product Profiles, Application and Specification
4.5.3 Philips Connected Tv Market Performance (2016-2021)
4.5.4 Philips Business Overview
4.6 Panasonic
4.6.1 Panasonic Basic Information
4.6.2 Connected Tv Product Profiles, Application and Specification
4.6.3 Panasonic Connected Tv Market Performance (2016-2021)
4.6.4 Panasonic Business Overview
4.7 Sharp
4.7.1 Sharp Basic Information
4.7.2 Connected Tv Product Profiles, Application and Specification
4.7.3 Sharp Connected Tv Market Performance (2016-2021)
4.7.4 Sharp Business Overview
5 Global Connected Tv Market Analysis by Regions
5.1 Global Connected Tv Sales, Revenue and Market Share by Regions
5.1.1 Global Connected Tv Sales by Regions (2016-2021)
5.1.2 Global Connected Tv Revenue by Regions (2016-2021)
5.2 North America Connected Tv Sales and Growth Rate (2016-2021)
5.3 Europe Connected Tv Sales and Growth Rate (2016-2021)
5.4 Asia-Pacific Connected Tv Sales and Growth Rate (2016-2021)
5.5 Middle East and Africa Connected Tv Sales and Growth Rate (2016-2021)
5.6 South America Connected Tv Sales and Growth Rate (2016-2021)
6 North America Connected Tv Market Analysis by Countries
6.1 North America Connected Tv Sales, Revenue and Market Share by Countries
6.1.1 North America Connected Tv Sales by Countries (2016-2021)
6.1.2 North America Connected Tv Revenue by Countries (2016-2021)
6.1.3 North America Connected Tv Market Under COVID-19
6.2 United States Connected Tv Sales and Growth Rate (2016-2021)
6.2.1 United States Connected Tv Market Under COVID-19
6.3 Canada Connected Tv Sales and Growth Rate (2016-2021)
6.4 Mexico Connected Tv Sales and Growth Rate (2016-2021)
7 Europe Connected Tv Market Analysis by Countries
7.1 Europe Connected Tv Sales, Revenue and Market Share by Countries
7.1.1 Europe Connected Tv Sales by Countries (2016-2021)
7.1.2 Europe Connected Tv Revenue by Countries (2016-2021)
7.1.3 Europe Connected Tv Market Under COVID-19
7.2 Germany Connected Tv Sales and Growth Rate (2016-2021)
7.2.1 Germany Connected Tv Market Under COVID-19
7.3 UK Connected Tv Sales and Growth Rate (2016-2021)
7.3.1 UK Connected Tv Market Under COVID-19
7.4 France Connected Tv Sales and Growth Rate (2016-2021)
7.4.1 France Connected Tv Market Under COVID-19
7.5 Italy Connected Tv Sales and Growth Rate (2016-2021)
7.5.1 Italy Connected Tv Market Under COVID-19
7.6 Spain Connected Tv Sales and Growth Rate (2016-2021)
7.6.1 Spain Connected Tv Market Under COVID-19
7.7 Russia Connected Tv Sales and Growth Rate (2016-2021)
7.7.1 Russia Connected Tv Market Under COVID-19
8 Asia-Pacific Connected Tv Market Analysis by Countries
8.1 Asia-Pacific Connected Tv Sales, Revenue and Market Share by Countries
8.1.1 Asia-Pacific Connected Tv Sales by Countries (2016-2021)
8.1.2 Asia-Pacific Connected Tv Revenue by Countries (2016-2021)
8.1.3 Asia-Pacific Connected Tv Market Under COVID-19
8.2 China Connected Tv Sales and Growth Rate (2016-2021)
8.2.1 China Connected Tv Market Under COVID-19
8.3 Japan Connected Tv Sales and Growth Rate (2016-2021)
8.3.1 Japan Connected Tv Market Under COVID-19
8.4 South Korea Connected Tv Sales and Growth Rate (2016-2021)
8.4.1 South Korea Connected Tv Market Under COVID-19
8.5 Australia Connected Tv Sales and Growth Rate (2016-2021)
8.6 India Connected Tv Sales and Growth Rate (2016-2021)
8.6.1 India Connected Tv Market Under COVID-19
8.7 Southeast Asia Connected Tv Sales and Growth Rate (2016-2021)
8.7.1 Southeast Asia Connected Tv Market Under COVID-19
9 Middle East and Africa Connected Tv Market Analysis by Countries
9.1 Middle East and Africa Connected Tv Sales, Revenue and Market Share by Countries
9.1.1 Middle East and Africa Connected Tv Sales by Countries (2016-2021)
9.1.2 Middle East and Africa Connected Tv Revenue by Countries (2016-2021)
9.1.3 Middle East and Africa Connected Tv Market Under COVID-19
9.2 Saudi Arabia Connected Tv Sales and Growth Rate (2016-2021)
9.3 UAE Connected Tv Sales and Growth Rate (2016-2021)
9.4 Egypt Connected Tv Sales and Growth Rate (2016-2021)
9.5 Nigeria Connected Tv Sales and Growth Rate (2016-2021)
9.6 South Africa Connected Tv Sales and Growth Rate (2016-2021)
10 South America Connected Tv Market Analysis by Countries
10.1 South America Connected Tv Sales, Revenue and Market Share by Countries
10.1.1 South America Connected Tv Sales by Countries (2016-2021)
10.1.2 South America Connected Tv Revenue by Countries (2016-2021)
10.1.3 South America Connected Tv Market Under COVID-19
10.2 Brazil Connected Tv Sales and Growth Rate (2016-2021)
10.2.1 Brazil Connected Tv Market Under COVID-19
10.3 Argentina Connected Tv Sales and Growth Rate (2016-2021)
10.4 Columbia Connected Tv Sales and Growth Rate (2016-2021)
10.5 Chile Connected Tv Sales and Growth Rate (2016-2021)
11 Global Connected Tv Market Segment by Types
11.1 Global Connected Tv Sales, Revenue and Market Share by Types (2016-2021)
11.1.1 Global Connected Tv Sales and Market Share by Types (2016-2021)
11.1.2 Global Connected Tv Revenue and Market Share by Types (2016-2021)
11.2 50 Inch Sales and Price (2016-2021)
11.3 32 Inch Sales and Price (2016-2021)
11.4 42 Inch Sales and Price (2016-2021)
11.5 55 Inch Sales and Price (2016-2021)
11.6 39 Inch Sales and Price (2016-2021)
11.7 40 Inch Sales and Price (2016-2021)
11.8 48 Inch Sales and Price (2016-2021)
11.9 46 Inch Sales and Price (2016-2021)
11.10 60 Inch Sales and Price (2016-2021)
11.11 Others Sales and Price (2016-2021)
12 Global Connected Tv Market Segment by Applications
12.1 Global Connected Tv Sales, Revenue and Market Share by Applications (2016-2021)
12.1.1 Global Connected Tv Sales and Market Share by Applications (2016-2021)
12.1.2 Global Connected Tv Revenue and Market Share by Applications (2016-2021)
12.2 Entertainment Sales, Revenue and Growth Rate (2016-2021)
12.3 Education Sales, Revenue and Growth Rate (2016-2021)
12.4 Home Use Sales, Revenue and Growth Rate (2016-2021)
12.5 Others Sales, Revenue and Growth Rate (2016-2021)
13 Connected Tv Market Forecast by Regions (2021-2027)
13.1 Global Connected Tv Sales, Revenue and Growth Rate (2021-2027)
13.2 Connected Tv Market Forecast by Regions (2021-2027)
13.2.1 North America Connected Tv Market Forecast (2021-2027)
13.2.2 Europe Connected Tv Market Forecast (2021-2027)
13.2.3 Asia-Pacific Connected Tv Market Forecast (2021-2027)
13.2.4 Middle East and Africa Connected Tv Market Forecast (2021-2027)
13.2.5 South America Connected Tv Market Forecast (2021-2027)
13.3 Connected Tv Market Forecast by Types (2021-2027)
13.4 Connected Tv Market Forecast by Applications (2021-2027)
13.5 Connected Tv Market Forecast Under COVID-19
14 Appendix
14.1 Methodology
14.2 Research Data Source
List of Tables and Figures
Table Global Connected Tv Market Size Growth Rate by Type (2021-2027)
Figure Global Connected Tv Market Share by Type in 2020 & 2026
Figure 50 Inch Features
Figure 32 Inch Features
Figure 42 Inch Features
Figure 55 Inch Features
Figure 39 Inch Features
Figure 40 Inch Features
Figure 48 Inch Features
Figure 46 Inch Features
Figure 60 Inch Features
Figure Others Features
Table Global Connected Tv Market Size Growth by Application (2021-2027)
Figure Global Connected Tv Market Share by Application in 2020 & 2026
Figure Entertainment Description
Figure Education Description
Figure Home Use Description
Figure Others Description
Figure Global COVID-19 Status Overview
Table Influence of COVID-19 Outbreak on Connected Tv Industry Development
Table SWOT Analysis
Figure Porter's Five Forces Analysis
Figure Global Connected Tv Market Size and Growth Rate 2016-2027
Table Industry News
Table Industry Policies
Figure Value Chain Status of Connected Tv
Figure Production Process of Connected Tv
Figure Manufacturing Cost Structure of Connected Tv
Figure Major Company Analysis (by Business Distribution Base, by Product Type)
Table Downstream Major Customer Analysis (by Region)
Table LG Electronics Profile
Table LG Electronics Production, Value, Price, Gross Margin 2016-2021
Table Sony Profile
Table Sony Production, Value, Price, Gross Margin 2016-2021
Table Samsung Electronics Profile
Table Samsung Electronics Production, Value, Price, Gross Margin 2016-2021
Table Toshiba Profile
Table Toshiba Production, Value, Price, Gross Margin 2016-2021
Table Philips Profile
Table Philips Production, Value, Price, Gross Margin 2016-2021
Table Panasonic Profile
Table Panasonic Production, Value, Price, Gross Margin 2016-2021
Table Sharp Profile
Table Sharp Production, Value, Price, Gross Margin 2016-2021
Figure Global Connected Tv Sales and Growth Rate (2016-2021)
Figure Global Connected Tv Revenue ($) and Growth (2016-2021)
Table Global Connected Tv Sales by Regions (2016-2021)
Table Global Connected Tv Sales Market Share by Regions (2016-2021)
Table Global Connected Tv Revenue ($) by Regions (2016-2021)
Table Global Connected Tv Revenue Market Share by Regions (2016-2021)
Table Global Connected Tv Revenue Market Share by Regions in 2016
Table Global Connected Tv Revenue Market Share by Regions in 2020
Figure North America Connected Tv Sales and Growth Rate (2016-2021)
Figure Europe Connected Tv Sales and Growth Rate (2016-2021)
Figure Asia-Pacific Connected Tv Sales and Growth Rate (2016-2021)
Figure Middle East and Africa Connected Tv Sales and Growth Rate (2016-2021)
Figure South America Connected Tv Sales and Growth Rate (2016-2021)
Figure North America Connected Tv Revenue ($) and Growth (2016-2021)
Table North America Connected Tv Sales by Countries (2016-2021)
Table North America Connected Tv Sales Market Share by Countries (2016-2021)
Figure North America Connected Tv Sales Market Share by Countries in 2016
Figure United States Connected Tv Sales and Growth Rate (2016-2021)
Figure Canada Connected Tv Sales and Growth Rate (2016-2021)
Figure Mexico Connected Tv Sales and Growth (2016-2021)
Figure Europe Connected Tv Revenue ($) Growth (2016-2021)
Table Europe Connected Tv Sales by Countries (2016-2021)
Table Europe Connected Tv Sales Market Share by Countries (2016-2021)
Figure Germany Connected Tv Sales and Growth Rate (2016-2021)
Figure UK Connected Tv Sales and Growth Rate (2016-2021)
Figure France Connected Tv Sales and Growth Rate (2016-2021)
Figure Italy Connected Tv Sales and Growth Rate (2016-2021)
Figure Spain Connected Tv Sales and Growth Rate (2016-2021)
Figure Russia Connected Tv Sales and Growth Rate (2016-2021)
Figure Asia-Pacific Connected Tv Revenue ($) and Growth (2016-2021)
Table Asia-Pacific Connected Tv Sales by Countries (2016-2021)
Table Asia-Pacific Connected Tv Sales Market Share by Countries (2016-2021)
Figure China Connected Tv Sales and Growth Rate (2016-2021)
Figure Japan Connected Tv Sales and Growth Rate (2016-2021)
Figure South Korea Connected Tv Sales and Growth Rate (2016-2021)
Figure Australia Connected Tv Sales and Growth Rate (2016-2021)
Figure India Connected Tv Sales and Growth Rate (2016-2021)
Figure Southeast Asia Connected Tv Sales and Growth Rate (2016-2021)
Figure Middle East and Africa Connected Tv Revenue ($) and Growth (2016-2021)
Table Middle East and Africa Connected Tv Sales by Countries (2016-2021)
Table Middle East and Africa Connected Tv Sales Market Share by Countries (2016-2021)
Figure Saudi Arabia Connected Tv Sales and Growth Rate (2016-2021)
Figure UAE Connected Tv Sales and Growth Rate (2016-2021)
Figure Egypt Connected Tv Sales and Growth Rate (2016-2021)
Figure Nigeria Connected Tv Sales and Growth Rate (2016-2021)
Figure South Africa Connected Tv Sales and Growth Rate (2016-2021)
Figure South America Connected Tv Revenue ($) and Growth (2016-2021)
Figure Brazil Connected Tv Sales and Growth Rate (2016-2021)
Figure Argentina Connected Tv Sales and Growth Rate (2016-2021)
Figure Columbia Connected Tv Sales and Growth Rate (2016-2021)
Figure Chile Connected Tv Sales and Growth Rate (2016-2021)
Table Global Connected Tv Sales by Types (2016-2021)
Table Global Connected Tv Revenue ($) by Types (2016-2021)
Figure Global 50 Inch Sales and Growth Rate (2016-2021)
Figure Global 50 Inch Price (2016-2021)
Figure Global 32 Inch Sales and Growth Rate (2016-2021)
Figure Global 32 Inch Price (2016-2021)
Figure Global 42 Inch Sales and Growth Rate (2016-2021)
Figure Global 42 Inch Price (2016-2021)
Figure Global 55 Inch Sales and Growth Rate (2016-2021)
Figure Global 55 Inch Price (2016-2021)
Figure Global 39 Inch Sales and Growth Rate (2016-2021)
Figure Global 39 Inch Price (2016-2021)
Figure Global 40 Inch Sales and Growth Rate (2016-2021)
Figure Global 40 Inch Price (2016-2021)
Figure Global 48 Inch Sales and Growth Rate (2016-2021)
Figure Global 48 Inch Price (2016-2021)
Figure Global 46 Inch Sales and Growth Rate (2016-2021)
Figure Global 46 Inch Price (2016-2021)
Figure Global 60 Inch Sales and Growth Rate (2016-2021)
Figure Global 60 Inch Price (2016-2021)
Figure Global Others Sales and Growth Rate (2016-2021)
Figure Global Others Price (2016-2021)
Table Global Connected Tv Sales by Applications (2016-2021)
Table Global Connected Tv Sales Share by Applications (2016-2021)
Figure Global Entertainment Sales and Growth Rate (2016-2021)
Figure Global Entertainment Revenue and Growth Rate (2016-2021)
Figure Global Education Sales and Growth Rate (2016-2021)
Figure Global Education Revenue and Growth Rate (2016-2021)
Figure Global Home Use Sales and Growth Rate (2016-2021)
Figure Global Home Use Revenue and Growth Rate (2016-2021)
Figure Global Others Sales and Growth Rate (2016-2021)
Figure Global Others Revenue and Growth Rate (2016-2021)
Figure Global Connected Tv Sales and Growth Rate (2021-2027)
Figure Global Connected Tv Revenue ($) and Growth Rate (2021-2027)
Table Global Connected Tv Sales Forecast by Regions (2021-2027)
Table Global Connected Tv Revenue Forecast by Regions (2021-2027)
Figure North America Connected Tv Sales Forecast (2021-2027)
Figure North America Connected Tv Revenue Forecast (2021-2027)
Figure Europe Connected Tv Sales Forecast (2021-2027)
Figure Europe Connected Tv Revenue Forecast (2021-2027)
Figure Asia-Pacific Connected Tv Sales Forecast (2021-2027)
Figure Asia-Pacific Connected Tv Revenue Forecast (2021-2027)
Figure Middle East and Africa Connected Tv Sales Forecast (2021-2027)
Figure Middle East and Africa Connected Tv Revenue Forecast (2021-2027)
Figure South America Connected Tv Sales Forecast (2021-2027)
Figure South America Connected Tv Revenue Forecast (2021-2027)
Table Global Connected Tv Sales Forecast by Types (2021-2027)
Table Global Connected Tv Sales Market Share Forecast by Types (2021-2027)
Table Global Connected Tv Revenue Market Share Forecast by Types (2021-2027)
Table Global Connected Tv Sales Market Share Forecast by Applications (2021-2027)
Table Global Connected Tv Revenue Forecast by Applications (2021-2027)
Table Global Connected Tv Revenue Market Share Forecast by Applications (2021-2027)
Research Methodology:
Connected Tv Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
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Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
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| Total Market |
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