Global Brand Licensing Market Opportunities, Challenges, Strategies & Forecasts
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This report studies the Brand Licensing market, covering market size for segment by type (Apparels, Toys, etc.), by application (Entertainment, Corporate Trademarks or Brand, etc.), by sales channel (Direct Channel, Distribution Channel), by player (The Walt Disney Company, Meredith Corporation, PVH Corp., Iconix Brand Group, Authentic Brands Group, etc.) and by region (North America, Europe, Asia-Pacific, South America and Middle East & Africa).
This report provides detailed historical analysis of global market for Brand Licensing from 2016-2021, and provides extensive market forecasts from 2022-2030 by region/country and subsectors. It covers the sales/revenue/value, gross margin, historical growth and future perspectives in the Brand Licensing market.
Moreover, the impact of COVID-19 is also concerned. Since outbreak in December 2019, the COVID-19 virus has spread to all around the world and caused huge losses of lives and economy, and the global manufacturing, tourism and financial markets have been hit hard, while the online market/industry increase. Fortunately, with the development of vaccine and other effort by global governments and organizations, the negative impact of COVID-19 is expected to subside and the global economy is expected to recover.
This research covers COVID-19 impacts on the upstream, midstream and downstream industries. Moreover, this research provides an in-depth market evaluation by highlighting information on various aspects covering market dynamics like drivers, barriers, opportunities, threats, and industry news & trends. In the end, this report also provides in-depth analysis and professional advices on how to face the post COIVD-19 period.
The research methodology used to estimate and forecast this market begins by capturing the revenues of the key players and their shares in the market. Various secondary sources such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data, have been used to identify and collect information useful for this extensive commercial study of the market. Calculations based on this led to the overall market size. After arriving at the overall market size, the total market has been split into several segments and subsegments, which have then been verified through primary research by conducting extensive interviews with industry experts such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures have been employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments.
Leading players of Brand Licensing including:
The Walt Disney Company
Meredith Corporation
PVH Corp.
Iconix Brand Group
Authentic Brands Group
Universal Brand Development
Nickelodeon
Major League Baseball
IMG College (Collegiate Licensing Company)
Sanrio
Sequential Brands Group
Westinghouse
General Motors
National Basketball Association
Electrolux
National Football League
Warner Bros. Consumer Products
The Pokemon Company International
Procter & Gamble
Ferrari
Ralph Lauren
Mattel
Ford Motor Company
BBC Worldwide
The Hershey Company
Stanley Black & Decker
PGA Tour
National Hockey League
Sunkist Growers
WWE
Market split by Type, can be divided into:
Apparels
Toys
Home Decoration
Software or Video Games
Food and Beverage
Market split by Application, can be divided into:
Entertainment
Corporate Trademarks or Brand
Fashion
Sports
Others
Market split by Sales Channel, can be divided into:
Direct Channel
Distribution Channel
Market segment by Region/Country including:
North America (United States, Canada and Mexico)
Europe (Germany, UK, France, Italy, Russia and Spain etc.)
Asia-Pacific (China, Japan, Korea, India, Australia and Southeast Asia etc.)
South America (Brazil, Argentina and Colombia etc.)
Middle East & Africa (South Africa, UAE and Saudi Arabia etc.)
Key Questions Answered in Report
Which is the most lucrative market
Which factors will impact the growth of the market
How will changing trends impact the strategies of market players
How can market players capture the low-hanging opportunities across regions
Which companies are leading the industry
What are the winning strategies of stakeholders in the market
Chapter 1 Brand Licensing Market Overview
1.1 Brand Licensing Definition
1.2 Global Brand Licensing Market Size Status and Outlook (2016-2030)
1.3 Global Brand Licensing Market Size Comparison by Region (2016-2030)
1.4 Global Brand Licensing Market Size Comparison by Type (2016-2030)
1.5 Global Brand Licensing Market Size Comparison by Application (2016-2030)
1.6 Global Brand Licensing Market Size Comparison by Sales Channel (2016-2030)
1.7 Brand Licensing Market Dynamics (COVID-19 Impacts)
1.7.1 Market Drivers/Opportunities
1.7.2 Market Challenges/Risks
1.7.3 Market News (Mergers/Acquisitions/Expansion)
1.7.4 COVID-19 Impacts
1.7.5 Post-Strategies of COVID-19
Chapter 2 Brand Licensing Market Segment Analysis by Player
2.1 Global Brand Licensing Sales and Market Share by Player (2019-2021)
2.2 Global Brand Licensing Revenue and Market Share by Player (2019-2021)
2.3 Global Brand Licensing Average Price by Player (2019-2021)
2.4 Players Competition Situation & Trends
2.5 Conclusion of Segment by Player
Chapter 3 Brand Licensing Market Segment Analysis by Type
3.1 Global Brand Licensing Market by Type
3.1.1 Apparels
3.1.2 Toys
3.1.3 Home Decoration
3.1.4 Software or Video Games
3.1.5 Food and Beverage
3.2 Global Brand Licensing Sales and Market Share by Type (2016-2021)
3.3 Global Brand Licensing Revenue and Market Share by Type (2016-2021)
3.4 Global Brand Licensing Average Price by Type (2016-2021)
3.5 Leading Players of Brand Licensing by Type in 2021
3.6 Conclusion of Segment by Type
Chapter 4 Brand Licensing Market Segment Analysis by Application
4.1 Global Brand Licensing Market by Application
4.1.1 Entertainment
4.1.2 Corporate Trademarks or Brand
4.1.3 Fashion
4.1.4 Sports
4.1.5 Others
4.2 Global Brand Licensing Revenue and Market Share by Application (2016-2021)
4.3 Leading Consumers of Brand Licensing by Application in 2021
4.4 Conclusion of Segment by Application
Chapter 5 Brand Licensing Market Segment Analysis by Sales Channel
5.1 Global Brand Licensing Market by Sales Channel
5.1.1 Direct Channel
5.1.2 Distribution Channel
5.2 Global Brand Licensing Revenue and Market Share by Sales Channel (2016-2021)
5.3 Leading Distributors/Dealers of Brand Licensing by Sales Channel in 2021
5.4 Conclusion of Segment by Sales Channel
Chapter 6 Brand Licensing Market Segment Analysis by Region
6.1 Global Brand Licensing Market Size and CAGR by Region (2016-2030)
6.2 Global Brand Licensing Sales and Market Share by Region (2016-2021)
6.3 Global Brand Licensing Revenue and Market Share by Region (2016-2021)
6.4 North America
6.4.1 North America Market by Country
6.4.2 North America Brand Licensing Market Share by Type
6.4.3 North America Brand Licensing Market Share by Application
6.4.4 United States
6.4.5 Canada
6.4.6 Mexico
6.5 Europe
6.5.1 Europe Market by Country
6.5.2 Europe Brand Licensing Market Share by Type
6.5.3 Europe Brand Licensing Market Share by Application
6.5.4 Germany
6.5.5 UK
6.5.6 France
6.5.7 Italy
6.5.8 Russia
6.5.9 Spain
6.6 Asia-Pacific
6.6.1 Asia-Pacific Market by Country
6.6.2 Asia-Pacific Brand Licensing Market Share by Type
6.6.3 Asia-Pacific Brand Licensing Market Share by Application
6.6.4 China
6.6.5 Japan
6.6.6 Korea
6.6.7 India
6.6.8 Southeast Asia
6.6.9 Australia
6.7 South America
6.7.1 South America Market by Country
6.7.2 South America Brand Licensing Market Share by Type
6.7.3 South America Brand Licensing Market Share by Application
6.7.4 Brazil
6.7.5 Argentina
6.7.6 Colombia
6.8 Middle East & Africa
6.8.1 Middle East & Africa Market by Country
6.8.2 Middle East & Africa Brand Licensing Market Share by Type
6.8.3 Middle East & Africa Brand Licensing Market Share by Application
6.8.4 UAE
6.8.5 Saudi Arabia
6.8.6 South Africa
6.9 Conclusion of Segment by Region
Chapter 7 Profile of Leading Brand Licensing Players
7.1 The Walt Disney Company
7.1.1 Company Snapshot
7.1.2 Product/Service Offered
7.1.3 Business Performance (Sales, Price, Revenue, Gross Margin and Market Share)
7.2 Meredith Corporation
7.3 PVH Corp.
7.4 Iconix Brand Group
7.5 Authentic Brands Group
7.6 Universal Brand Development
7.7 Nickelodeon
7.8 Major League Baseball
7.9 IMG College (Collegiate Licensing Company)
7.10 Sanrio
7.11 Sequential Brands Group
7.12 Westinghouse
7.13 General Motors
7.14 National Basketball Association
7.15 Electrolux
7.16 National Football League
7.17 Warner Bros. Consumer Products
7.18 The Pokemon Company International
7.19 Procter & Gamble
7.20 Ferrari
7.21 Ralph Lauren
7.22 Mattel
7.23 Ford Motor Company
7.24 BBC Worldwide
7.25 The Hershey Company
7.26 Stanley Black & Decker
7.27 PGA Tour
7.28 National Hockey League
7.29 Sunkist Growers
7.30 WWE
Chapter 8 Upstream and Downstream Analysis of Brand Licensing
8.1 Industrial Chain of Brand Licensing
8.2 Upstream of Brand Licensing
8.3 Downstream of Brand Licensing
Chapter 9 Development Trend of Brand Licensing (2022-2030)
9.1 Global Brand Licensing Market Size (Sales and Revenue) Forecast (2022-2030)
9.2 Global Brand Licensing Market Size and CAGR Forecast by Region (2022-2030)
9.3 Global Brand Licensing Market Size and CAGR Forecast by Type (2022-2030)
9.4 Global Brand Licensing Market Size and CAGR Forecast by Application (2022-2030)
9.5 Global Brand Licensing Market Size and CAGR Forecast by Sales Channel (2022-2030)
Chapter 10 Appendix
10.1 Research Methodology
10.2 Data Sources
10.3 Disclaimer
10.4 Analysts Certification
List of Tables and Figures
Figure Brand Licensing Example
Figure Global Brand Licensing Revenue (Million $) Status and Outlook (2016-2030)
Figure Global Brand Licensing Revenue (Million $) Comparison by Region (2016-2030)
Figure Global Brand Licensing Revenue (Million $) Comparison by Type (2016-2030)
Figure Global Brand Licensing Revenue (Million $) Comparison by Application (2016-2030)
Figure Global Brand Licensing Revenue (Million $) Comparison by Sales Channel (2016-2030)
Table Global Brand Licensing Sales by Player (2019-2021)
Table Global Brand Licensing Sales Market Share by Player (2019-2021)
Figure Global Brand Licensing Sales Market Share by Player in 2021
Table Global Brand Licensing Revenue (Million $) by Player (2019-2021)
Table Global Brand Licensing Revenue Market Share by Player (2019-2021)
Figure Global Brand Licensing Revenue Market Share by Player in 2021
Table Global Brand Licensing Average Price by Player (2019-2021)
Figure Global Brand Licensing Average Price by Player in 2021
Figure Global Brand Licensing Players Competition Situation – Top 5 Players’ Revenue Market Share in 2019
Figure Global Brand Licensing Players Competition Trends – Top 5 Players’ Revenue Market Share in 2021
Figure Example of Apparels
Figure Global Apparels Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Toys
Figure Global Toys Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Home Decoration
Figure Global Home Decoration Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Software or Video Games
Figure Global Software or Video Games Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Food and Beverage
Figure Global Food and Beverage Revenue (Million $) and Growth Rate (2016-2021)
Table Global Brand Licensing Sales by Type (2016-2021)
Table Global Brand Licensing Sales Market Share by Type (2016-2021)
Figure Global Brand Licensing Sales Market Share by Type in 2021
Table Global Brand Licensing Revenue (Million $) by Type (2016-2021)
Table Global Brand Licensing Revenue Market Share by Type (2016-2021)
Figure Global Brand Licensing Revenue Market Share by Type in 2021
Table Global Brand Licensing Average Price by Type (2016-2021)
Figure Global Brand Licensing Average Price by Type in 2021
Table Leading Players of Brand Licensing by Type in 2021
Figure Example of Entertainment
Figure Global Brand Licensing for Entertainment Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Corporate Trademarks or Brand
Figure Global Brand Licensing for Corporate Trademarks or Brand Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Fashion
Figure Global Brand Licensing for Fashion Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Sports
Figure Global Brand Licensing for Sports Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Others
Figure Global Brand Licensing for Others Revenue (Million $) and Growth Rate (2016-2021)
Table Global Brand Licensing Sales by Application (2016-2021)
Table Global Brand Licensing Sales Market Share by Application (2016-2021)
Figure Global Brand Licensing Sales Market Share by Application in 2021
Table Leading Consumers of Brand Licensing by Application in 2021
Figure Example of Direct Channel
Figure Global Brand Licensing for Direct Channel Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Distribution Channel
Figure Global Brand Licensing for Distribution Channel Revenue (Million $) and Growth Rate (2016-2021)
Table Global Brand Licensing Revenue by Sales Channel (2016-2021)
Table Global Brand Licensing Revenue Market Share by Sales Channel (2016-2021)
Figure Global Brand Licensing Revenue Market Share by Sales Channel in 2021
Table Leading Distributors/Dealers of Brand Licensing by Sales Channel in 2021
Table Global Brand Licensing Market Size and CAGR by Region (2016-2030)
Table Global Brand Licensing Sales by Region (2016-2021)
Table Global Brand Licensing Sales Market Share by Region (2016-2021)
Figure Global Brand Licensing Sales Market Share by Region in 2021
Table Global Brand Licensing Revenue (Million $) by Region (2016-2021)
Table Global Brand Licensing Revenue Market Share by Region (2016-2021)
Figure Global Brand Licensing Revenue Market Share by Region in 2021
Table North America Brand Licensing Sales by Country (2016-2021)
Figure North America Brand Licensing Sales Market Share by Country (2016-2021)
Table North America Brand Licensing Revenue by Country (2016-2021)
Figure North America Brand Licensing Revenue Market Share by Country (2016-2021)
Figure North America Brand Licensing Market Share by Type in 2021
Figure North America Brand Licensing Market Share by Application in 2021
Figure United States Brand Licensing Sales and Growth Rate (2016-2021)
Figure United States Brand Licensing Revenue (Million $) and Growth Rate (2016-2021)
Figure Canada Brand Licensing Sales and Growth Rate (2016-2021)
Figure Canada Brand Licensing Revenue (Million $) and Growth Rate (2016-2021)
Figure Mexico Brand Licensing Sales and Growth Rate (2016-2021)
Figure Mexico Brand Licensing Revenue (Million $) and Growth Rate (2016-2021)
Table Europe Brand Licensing Sales by Country (2016-2021)
Figure Europe Brand Licensing Sales Market Share by Country (2016-2021)
Table Europe Brand Licensing Revenue by Country (2016-2021)
Figure Europe Brand Licensing Revenue Market Share by Country (2016-2021)
Figure Europe Brand Licensing Market Share by Type in 2021
Figure Europe Brand Licensing Market Share by Application in 2021
Figure Germany Brand Licensing Sales and Growth Rate (2016-2021)
Figure Germany Brand Licensing Revenue (Million $) and Growth Rate (2016-2021)
Figure UK Brand Licensing Sales and Growth Rate (2016-2021)
Figure UK Brand Licensing Revenue (Million $) and Growth Rate (2016-2021)
Figure France Brand Licensing Sales and Growth Rate (2016-2021)
Figure France Brand Licensing Revenue (Million $) and Growth Rate (2016-2021)
Figure Italy Brand Licensing Sales and Growth Rate (2016-2021)
Figure Italy Brand Licensing Revenue (Million $) and Growth Rate (2016-2021)
Figure Russia Brand Licensing Sales and Growth Rate (2016-2021)
Figure Russia Brand Licensing Revenue (Million $) and Growth Rate (2016-2021)
Figure Spain Brand Licensing Sales and Growth Rate (2016-2021)
Figure Spain Brand Licensing Revenue (Million $) and Growth Rate (2016-2021)
Table Asia-Pacific Brand Licensing Sales by Country (2016-2021)
Figure Asia-Pacific Brand Licensing Sales Market Share by Country (2016-2021)
Table Asia-Pacific Brand Licensing Revenue by Country (2016-2021)
Figure Asia-Pacific Brand Licensing Revenue Market Share by Country (2016-2021)
Figure Asia-Pacific Brand Licensing Market Share by Type in 2021
Figure Asia-Pacific Brand Licensing Market Share by Application in 2021
Figure China Brand Licensing Sales and Growth Rate (2016-2021)
Figure China Brand Licensing Revenue (Million $) and Growth Rate (2016-2021)
Figure Japan Brand Licensing Sales and Growth Rate (2016-2021)
Figure Japan Brand Licensing Revenue (Million $) and Growth Rate (2016-2021)
Figure Korea Brand Licensing Sales and Growth Rate (2016-2021)
Figure Korea Brand Licensing Revenue (Million $) and Growth Rate (2016-2021)
Figure India Brand Licensing Sales and Growth Rate (2016-2021)
Figure India Brand Licensing Revenue (Million $) and Growth Rate (2016-2021)
Figure Southeast Asia Brand Licensing Sales and Growth Rate (2016-2021)
Figure Southeast Asia Brand Licensing Revenue (Million $) and Growth Rate (2016-2021)
Figure Australia Brand Licensing Sales and Growth Rate (2016-2021)
Figure Australia Brand Licensing Revenue (Million $) and Growth Rate (2016-2021)
Table South America Brand Licensing Sales by Country (2016-2021)
Figure South America Brand Licensing Sales Market Share by Country (2016-2021)
Table South America Brand Licensing Revenue by Country (2016-2021)
Figure South America Brand Licensing Revenue Market Share by Country (2016-2021)
Figure South America Brand Licensing Market Share by Type in 2021
Figure South America Brand Licensing Market Share by Application in 2021
Figure Brazil Brand Licensing Sales and Growth Rate (2016-2021)
Figure Brazil Brand Licensing Revenue (Million $) and Growth Rate (2016-2021)
Figure Argentina Brand Licensing Sales and Growth Rate (2016-2021)
Figure Argentina Brand Licensing Revenue (Million $) and Growth Rate (2016-2021)
Figure Colombia Brand Licensing Sales and Growth Rate (2016-2021)
Figure Colombia Brand Licensing Revenue (Million $) and Growth Rate (2016-2021)
Table Middle East & Africa Brand Licensing Sales by Country (2016-2021)
Figure Middle East & Africa Brand Licensing Sales Market Share by Country (2016-2021)
Table Middle East & Africa Brand Licensing Revenue by Country (2016-2021)
Figure Middle East & Africa Brand Licensing Revenue Market Share by Country (2016-2021)
Figure Middle East & Africa Brand Licensing Market Share by Type in 2021
Figure Middle East & Africa Brand Licensing Market Share by Application in 2021
Figure UAE Brand Licensing Sales and Growth Rate (2016-2021)
Figure UAE Brand Licensing Revenue (Million $) and Growth Rate (2016-2021)
Figure Saudi Arabia Brand Licensing Sales and Growth Rate (2016-2021)
Figure Saudi Arabia Brand Licensing Revenue (Million $) and Growth Rate (2016-2021)
Figure South Africa Brand Licensing Sales and Growth Rate (2016-2021)
Figure South Africa Brand Licensing Revenue (Million $) and Growth Rate (2016-2021)
Table Company Snapshot of The Walt Disney Company
Table Brand Licensing Introduction of The Walt Disney Company
Table Brand Licensing Sales, Price, Revenue, Gross Margin and Market Share of The Walt Disney Company (2019-2021)
Table Industrial Chain of Brand Licensing
Table Manufacturing Cost Structure of Brand Licensing
Table General Manufacturing Process of Brand Licensing
Table Leading Distributors/Dealers of Brand Licensing
Table Leading Consumers of Brand Licensing
Figure Global Brand Licensing Sales and Growth Rate Forecast (2022-2030)
Figure Global Brand Licensing Revenue and Growth Rate Forecast (2022-2030)
Table Global Brand Licensing Market Size and CAGR Forecast by Region (2022-2030)
Table Global Brand Licensing Market Size and CAGR Forecast by Type (2022-2030)
Table Global Brand Licensing Market Size and CAGR Forecast by Application (2022-2030)
Table Global Brand Licensing Market Size and CAGR Forecast by Sales Channel (2022-2030)
Research Methodology:
Brand Licensing Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
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Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
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