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According to the research report published by Market IntelliX, the global market for AR-HMD should grow from US$ 736.3 million in 2022 to US$ 4228.6 million by 2029, with a CAGR of 29.4% for the period of 2023-2029.
Global key players of AR-HMD include Microsoft (Hololens), Magic Leap, Epson, Vuzix, Nreal, etc. The top five players hold a share over 31%. North America is the largest market, has a share about 48%, followed by Europe, and Asia-Pacific, with share 26% and 24%, separately. In terms of product type, based on waveguides is the largest segment, occupied for a share of 96%, and in terms of application, military has a share about 58 percent.
Augmented reality (AR) is an interactive experience that combines the real world and computer-generated content. The content can span multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory. AR can be defined as a system that incorporates three basic features: a combination of real and virtual worlds, real-time interaction, and accurate 3D registration of virtual and real objects. The overlaid sensory information can be constructive (i.e. additive to the natural environment), or destructive (i.e. masking of the natural environment). This experience is seamlessly interwoven with the physical world such that it is perceived as an immersive aspect of the real environment. In this way, augmented reality alters one's ongoing perception of a real-world environment, whereas virtual reality completely replaces the user's real-world environment with a simulated one. A head-mounted display (HMD) is a display device worn on the forehead, such as a harness or helmet-mounted. AR-HMDs can allow a computer-generated imagery (CGI) to be superimposed on real-world view. Combining real-world view with CGI can be done by projecting the CGI through a partially reflective mirror and viewing the real world directly. This method is often called optical see-through. Combining real-world view with CGI can also be done electronically by accepting video from a camera and mixing it electronically with CGI.
This report aims to provide a comprehensive study of the global market for AR-HMD. Report Highlights:
(1) Global AR-HMD market size (sales volume & revenue), history data from 2018-2022 and forecast data from 2023 to 2029.
(2) Global AR-HMD market competitive situation, sales, revenue, price and market share, from 2018 to 2022.
(3) China AR-HMD market competitive situation, sales, revenue, price and market share, from 2018 to 2022.
(4) Global AR-HMD segment by region (or country), key regions cover the United States, Europe, Japan, South Korea, Southeast Asia and India, etc.
(5) Global AR-HMD segment by type and by application and regional segment by type and by application.
(6) Global major production regions of AR-HMD, capacity, production and trends.
(7) AR-HMD industry supply chain, upstream, midstream and downstream analysis.
Market segment by regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia, Italy and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
South America (Brazil, Rest of South America)
Middle East & Africa
Market segment by type, covers
Based on Waveguides
Based on Curved Mirrors
Market segment by application, can be divided into
Military
Government
Civilian-commercial
Market segment by players, this report covers
Microsoft (Hololens)
Magic Leap
Epson
Vuzix
Nreal
FFalcon Technology
Rokid
INMO
Dream Glass
Superhexa
- 1.1 Research Objective
- 1.2 Scope of the Study
- 1.3 Definition
- 1.4 Assumptions & Limitations
Chapter 2: Executive Summary
- 2.1 Market Snapshot
Chapter 3: Market Dynamics Analysis and Trends
- 3.1 Market Dynamics
- 3.1.1 Market Growth Drivers
- 3.1.2 Market Restraints
- 3.1.3 Available Market Opportunities
- 3.1.4 Influencing Trends
Chapter 4: Market Factor Analysis
- 4.1 Porter’s Five Forces Analysis
- 4.2 Bargaining power of suppliers
- 4.3 Bargaining power of buyers
- 4.4 Threat of substitute
- 4.5 Threat of new entrants
- 4.6 Porter's Five Forces Analysis
- 4.7 Value Chain Analysis
- 4.8 Market Impact Analysis
- 4.9 Regional Impact
- 4.10 Pricing Analysis
- 4.11 Import-Export Analysis
Chapter 5: Competitive Landscape
- 5.1 Company Market Share/Positioning Analysis
- 5.2 Key Strategies Adopted by Players
- 5.3 Vendor Landscape
- 5.3.1 List of Suppliers
- 5.3.2 List of Buyers
Chapter 6: Analyst Viewpoint and Conclusion
- 6.1 Recommendations and Concluding Analysis
- 6.2 Potential Market Strategies
Chapter 7: RESEARCH METHODOLOGY
- 7.1 Overview
- 7.2 Data Mining
- 7.3 Secondary Research
- 7.4 Primary Research
- 7.4.1 Primary Interviews and Information Gathering Process
- 7.4.2 Breakdown of Primary Respondents
- 7.5 Forecasting Model
- 7.6 Market Size Estimation
- 7.6.1 Bottom-Up Approach
- 7.6.2 Top-Down Approach
- 7.7 Data Triangulation
- 7.8 Validation
Table 1. AR-HMD Market Size & CAGR: China VS Global, 2018-2029, US$ Million
Table 2. AR-HMD Market Restraints
Table 3. AR-HMD Market Trends
Table 4. AR-HMD Industry Policy
Table 5. Global AR-HMD Revenue by Company, 2018-2023, US$ million
Table 6. Global AR-HMD Revenue Market Share by Company, 2018-2023
Table 7. Global AR-HMD Sales Volume by Company, 2018-2023, (K Units)
Table 8. Global AR-HMD Sales Volume Market Share by Company, 2018-2023
Table 9. Global AR-HMD Price by Company, 2018-2023, (US$/Unit)
Table 10. Global AR-HMD Manufacturers Market Concentration Ratio (CR3 and HHI)
Table 11. Global AR-HMD Mergers & Acquisitions, Expansion Plans
Table 12. Global AR-HMD Manufacturers Product Type
Table 13. China AR-HMD Revenue by Company, 2018-2023, US$ million
Table 14. China AR-HMD Revenue Market Share by Company, 2018-2023
Table 15. China AR-HMD Sales Volume by Company, 2018-2023, (K Units)
Table 16. China AR-HMD Sales Volume Market Share by Company, 2018-2023
Table 17. China Market, AR-HMD Production, Sales, Import and Export, 2018-2029, (K Units)
Table 18. China AR-HMD Import & Export Trends
Table 19. Main Sources of China AR-HMD Import
Table 20. Export Destination of China AR-HMD
Table 21. Global Headquarters and Manufacturing Base of AR-HMD Manufacturers
Table 22. Global Major Manufacturers, AR-HMD Capacity Expansion and Future Plans
Table 23. Global AR-HMD Production & Forecast by Region, 2018 VS 2022 VS 2029, (K Units)
Table 24. Global AR-HMD Production by Region, 2018-2023, (K Units)
Table 25. Global AR-HMD Production Forecast by Region, 2023-2029, (K Units)
Table 26. Global Key Players of AR-HMD Upstream (Raw Materials)
Table 27. Global AR-HMD Typical Customers
Table 28. AR-HMD Typical Distributors
Table 29. By Type, Global AR-HMD Revenue & CAGR, 2018 VS 2022 VS 2029, US$ Million
Table 30. By Application, Global AR-HMD Revenue & CAGR, 2018 VS 2022 VS 2029, US$ Million
Table 31. By Region, Global AR-HMD Market Size, 2018 VS 2022 VS 2029, US$ Million
Table 32. By Region, Global AR-HMD Revenue, 2018-2029, US$ Million
Table 33. By Region, Global AR-HMD Sales Volume, 2018-2029, (K Units)
Table 34. By Country, Global AR-HMD Revenue & CAGR,2018 VS 2022 VS 2029, US$ Million
Table 35. By Country, Global AR-HMD Revenue, 2018-2029, US$ Million
Table 36. By Country, Global AR-HMD Revenue Market Share, 2018-2029
Table 37. By Country, Global AR-HMD Sales Volume, 2018-2029, (K Units)
Table 38. By Country, Global AR-HMD Sales Volume Market Share, 2018-2029
Table 39. Microsoft (Hololens) Company Information, Head Office, Market Area and Industry Position
Table 40. Microsoft (Hololens) AR-HMD Models, Specifications and Application
Table 41. Microsoft (Hololens) AR-HMD Sales Volume (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin, 2018-2023
Table 42. Microsoft (Hololens) Company Profile and Main Business
Table 43. Microsoft (Hololens) Recent Developments
Table 44. Magic Leap Company Information, Head Office, Market Area and Industry Position
Table 45. Magic Leap AR-HMD Models, Specifications and Application
Table 46. Magic Leap AR-HMD Sales Volume (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin, 2018-2023
Table 47. Magic Leap Company Profile and Main Business
Table 48. Magic Leap Recent Developments
Table 49. Epson Company Information, Head Office, Market Area and Industry Position
Table 50. Epson AR-HMD Models, Specifications and Application
Table 51. Epson AR-HMD Sales Volume (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin, 2018-2023
Table 52. Epson Company Profile and Main Business
Table 53. Epson Recent Developments
Table 54. Vuzix Company Information, Head Office, Market Area and Industry Position
Table 55. Vuzix AR-HMD Models, Specifications and Application
Table 56. Vuzix AR-HMD Sales Volume (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin, 2018-2023
Table 57. Vuzix Company Profile and Main Business
Table 58. Vuzix Recent Developments
Table 59. Nreal Company Information, Head Office, Market Area and Industry Position
Table 60. Nreal AR-HMD Models, Specifications and Application
Table 61. Nreal AR-HMD Sales Volume (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin, 2018-2023
Table 62. Nreal Company Profile and Main Business
Table 63. Nreal Recent Developments
Table 64. FFalcon Technology Company Information, Head Office, Market Area and Industry Position
Table 65. FFalcon Technology AR-HMD Models, Specifications and Application
Table 66. FFalcon Technology AR-HMD Sales Volume (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin, 2018-2023
Table 67. FFalcon Technology Company Profile and Main Business
Table 68. FFalcon Technology Recent Developments
Table 69. Rokid Company Information, Head Office, Market Area and Industry Position
Table 70. Rokid AR-HMD Models, Specifications and Application
Table 71. Rokid AR-HMD Sales Volume (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin, 2018-2023
Table 72. Rokid Company Profile and Main Business
Table 73. Rokid Recent Developments
Table 74. INMO Company Information, Head Office, Market Area and Industry Position
Table 75. INMO AR-HMD Models, Specifications and Application
Table 76. INMO AR-HMD Sales Volume (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin, 2018-2023
Table 77. INMO Company Profile and Main Business
Table 78. INMO Recent Developments
Table 79. Dream Glass Company Information, Head Office, Market Area and Industry Position
Table 80. Dream Glass AR-HMD Models, Specifications and Application
Table 81. Dream Glass AR-HMD Sales Volume (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin, 2018-2023
Table 82. Dream Glass Company Profile and Main Business
Table 83. Dream Glass Recent Developments
Table 84. Superhexa Company Information, Head Office, Market Area and Industry Position
Table 85. Superhexa AR-HMD Models, Specifications and Application
Table 86. Superhexa AR-HMD Sales Volume (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin, 2018-2023
Table 87. Superhexa Company Profile and Main Business
Table 88. Superhexa Recent Developments
List of Figure
Figure 1. AR-HMD Picture
Figure 2. By Revenue, Global AR-HMD Market Size and Forecast, 2018-2029, US$ Million
Figure 3. By Sales Volume, Global AR-HMD Market Size and Forecast, 2018-2029, (K Units)
Figure 4. Global AR-HMD Price Trend, 2018-2029, (US$/Unit)
Figure 5. By Revenue, China AR-HMD Market Size and Forecast, 2018-2029, US$ million
Figure 6. By Sales Volume, China AR-HMD Market Size and Forecast, 2018-2029, (K Units)
Figure 7. China AR-HMD Price Trend, 2018-2029 (US$/Unit)
Figure 8. By Revenue, China AR-HMD Share of Global Market, 2018-2029
Figure 9. By Sales Volume, China AR-HMD Share of Global Market, 2018-2029
Figure 10. Global AR-HMD Key Participants, Market Share, 2021 VS 2022 VS 2023
Figure 11. Global AR-HMD Market Share by Company, (Tier 1, Tier 2 and Tier 3), 2022
Figure 12. China AR-HMD Key Participants, Market Share, 2021 VS 2022 VS 2023
Figure 13. China AR-HMD Key Participants, Market Share, 2021 VS 2022 VS 2023
Figure 14. China AR-HMD Revenue, Domestic VS Import Products, Proportion of China Local Players and Foreign Players, 2018-2023
Figure 15. Chinese Local Players, Proportion of AR-HMD Domestic VS Export, 2022
Figure 16. Global AR-HMD Capacity, Production and Capacity Utilization, 2018-2029
Figure 17. Global AR-HMD Capacity Market Share by Region, 2022 VS 2029
Figure 18. Global AR-HMD Production Market Share & Forecast by Region, 2018-2029
Figure 19. AR-HMD Industry Chain
Figure 20. AR-HMD Procurement Model
Figure 21. AR-HMD Sales Model
Figure 22. AR-HMD Sales Channels, Direct Sales and Distribution
Figure 23. Based on Waveguides
Figure 24. Based on Curved Mirrors
Figure 25. By Type, Global AR-HMD Revenue, 2018-2029, US$ Million
Figure 26. By Type, Global AR-HMD Revenue Market Share, 2018-2029
Figure 27. By Type, Global AR-HMD Sales Volume, 2018-2029, (K Units)
Figure 28. By Type, Global AR-HMD Sales Volume Market Share, 2018-2029
Figure 29. By Type, Global AR-HMD Price, 2018-2029, (US$/Unit)
Figure 30. Military
Figure 31. Government
Figure 32. Civilian-commercial
Figure 33. By Application, Global AR-HMD Revenue, 2018-2029, US$ Million
Figure 34. By Application, Global AR-HMD Revenue Market Share, 2018-2029
Figure 35. By Application, Global AR-HMD Sales Volume, 2018-2029, (K Units)
Figure 36. By Application, Global AR-HMD Sales Volume Market Share, 2018-2029
Figure 37. By Application, Global AR-HMD Price, 2018-2029, (US$/Unit)
Figure 38. By Region, Global AR-HMD Revenue Market Share, 2018-2029
Figure 39. By Region, Global AR-HMD Sales Volume Market Share, 2018-2029
Figure 40. North America AR-HMD Revenue & Forecasts, 2018-2029, US$ Million
Figure 41. By Country, North America AR-HMD Revenue Market Share, 2022
Figure 42. Europe AR-HMD Revenue & Forecasts, 2018-2029, US$ Million
Figure 43. By Country, Europe AR-HMD Revenue Market Share, 2022
Figure 44. Asia Pacific AR-HMD Revenue & Forecasts, 2018-2029, US$ Million
Figure 45. By Country/Region, Asia Pacific AR-HMD Revenue Market Share, 2022
Figure 46. South America AR-HMD Revenue & Forecasts, 2018-2029, US$ Million
Figure 47. By Country, South America AR-HMD Revenue Market Share, 2022
Figure 48. Middle East & Africa AR-HMD Revenue & Forecasts, 2018-2029, US$ Million
Figure 49. U.S. AR-HMD Sales Volume, 2018-2029, (K Units)
Figure 50. By Company, U.S. AR-HMD Market Share, 2022
Figure 51. By Type, U.S. AR-HMD Sales Volume Market Share, 2022 VS 2029
Figure 52. By Application, U.S. AR-HMD Sales Volume Market Share, 2022 VS 2029
Figure 53. Europe AR-HMD Sales Volume, 2018-2029, (K Units)
Figure 54. By Company, Europe AR-HMD Market Share, 2022
Figure 55. By Type, Europe AR-HMD Sales Volume Market Share, 2022 VS 2029
Figure 56. By Application, Europe AR-HMD Sales Volume Market Share, 2022 VS 2029
Figure 57. China AR-HMD Sales Volume, 2018-2029, (K Units)
Figure 58. By Company, China AR-HMD Market Share, 2022
Figure 59. By Type, China AR-HMD Sales Volume Market Share, 2022 VS 2029
Figure 60. By Application, China AR-HMD Sales Volume Market Share, 2022 VS 2029
Figure 61. Japan AR-HMD Sales Volume, 2018-2029, (K Units)
Figure 62. By Company, Japan AR-HMD Market Share, 2022
Figure 63. By Type, Japan AR-HMD Sales Volume Market Share, 2022 VS 2029
Figure 64. By Application, Japan AR-HMD Sales Volume Market Share, 2022 VS 2029
Figure 65. South Korea AR-HMD Sales Volume, 2018-2029, (K Units)
Figure 66. By Company, South Korea AR-HMD Market Share, 2022
Figure 67. By Type, South Korea AR-HMD Sales Volume Market Share, 2022 VS 2029
Figure 68. By Application, South Korea AR-HMD Sales Volume Market Share, 2022 VS 2029
Figure 69. Southeast Asia AR-HMD Sales Volume, 2018-2029, (K Units)
Figure 70. By Company, Southeast Asia AR-HMD Market Share, 2022
Figure 71. By Type, Southeast Asia AR-HMD Sales Volume Market Share, 2022 VS 2029
Figure 72. By Application, Southeast Asia AR-HMD Sales Volume Market Share, 2022 VS 2029
Figure 73. India AR-HMD Sales Volume, 2018-2029, (K Units)
Figure 74. By Company, India AR-HMD Market Share, 2022
Figure 75. By Type, India AR-HMD Sales Volume Market Share, 2022 VS 2029
Figure 76. By Application, India AR-HMD Sales Volume Market Share, 2022 VS 2029
Figure 77. Middle East & Asia AR-HMD Sales Volume, 2018-2029, (K Units)
Figure 78. By Company, Middle East & Asia AR-HMD Market Share, 2022
Figure 79. By Type, Middle East & Asia AR-HMD Sales Volume Market Share, 2022 VS 2029
Figure 80. By Application, Middle East & Asia AR-HMD Sales Volume Market Share, 2022 VS 2029
Figure 81. Research Methodology
Figure 82. Breakdown of Primary Interviews
Figure 83. Bottom-up Approaches
Figure 84. Top-down Approaches
Research Methodology:
Global AR HMD Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
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Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
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