Global and United States Television Analytics Market

Global and United States Television (TV) Analytics Market Report & Forecast 2023-2029

Global and United States Television Analytics Market

Global and United States Television (TV) Analytics Market Report & Forecast 2023-2029


The research report on ‘Television (TV) Analytics Market’ provides a workplan for stakeholders for the estimated timeframe of -. To elaborate, it offers valid predictions for the size, shares, and growth patterns of this domain over the projected timeline by assessing the past records and present business trends.

Exclusive deal : 20% Instant discount on Direct purchases! Don't wait—claim your discount today!

The research time span covered by the report is from 2018 to 2029; it provides an overview of the Global Television (TV) Analytics Market and also provides a deeper in-depth segmentation of the market by regions, product type and downstream industries.

The global Television (TV) Analytics market size in 2022 is 349790.0 million US dollars, and it is expected to be XX million US dollars by 2029, with a compound annual growth rate of 18.70% expected in 2023-2029.

Competitive Landscape Analysis:

The main players in the Television (TV) Analytics market include IBM (U.S.), Google, LLC (U.S.), The Nielsen Company (U.S.), LLC. (U.S.), and DC Analytics (U.S.). The share of the top 3 players in the Television (TV) Analytics market is XX%.

REGION SHARE:

The report covers the market size information of North America, Europe, Asia Pacific, Latin America, Middle East and Africa, and North America accounted for XX%, Europe accounted for XX% of Television (TV) Analytics market, and Asia Pacific accounted for XX%.

Segmental Analysis

The report segments the market by Type and Application. On-Premises accounted for XX% of Television (TV) Analytics market in 2022. Cloud share of XX%.

Competitive Intelligence accounted for XX% of the Television (TV) Analytics market in 2022. Churn Prevention and Behavior Analysis accounts for XX%.

For competitive landscape, prominent players with considerable market shares are comprehensively analyzed in this report. With information regarding the concentration ratio and detailed data reflecting the market performance of each player shared, the readers can acquire a holistic view of the competitive situation and a better understanding of their competitors.

As the COVID-19 takes over the world, we are continuously tracking the changes in the markets. We analyzed the impact of the pandemic in detail, along with other key factors, such as macro-economy, regional conflicts, industry related news and policies. Meanwhile, market investment scenario, technology status and developments, supply chain challenges, among other essential research elements are all covered.

Key Factors Considered:

COVID-19

The report describes the market scenario during and post the pandemic in the vision of upstream, major market participants, downstream major customers, etc. Other aspects, such as changes in consumer behavior, demand, transport capacity, trade flow under COVID-19, have also been taken into consideration during the process of the research.

Regional Conflict / Russia-Ukraine War

The report also presents the impact of regional conflict on this market in an effort to aid the readers to understand how the market has been adversely influenced and how it's going to evolve in the years to come.

Challenges & Opportunities

Factors that may help create opportunities and boost profits for market players, as well as challenges that may restrain or even pose a threat to the development of the players, are revealed in the report, which can shed a light on strategic decisions and implementation.

Technological upgrading promotes the development of consumer electronic products to intelligence and integration

The consumer electronics industry is a typical technology-driven industry. Every technological innovation not only reshapes the industry format, but also brings new industrial demand. The progress of technology promotes the development of consumer electronics to intelligence and integration, in which integration refers to the continuous reduction of product size and the integration of more functions, and intelligence refers to the combination of hardware devices and artificial intelligence, so that intelligent terminals have the ability of information processing and data connection, and can realize functions such as perception and interactive services.

The technologies of networking, remote control, APP management, sensing technology, voice recognition and so on possessed by consumer electronic intelligent terminal products are increasingly accepted and recognized by consumers. The deep integration of consumer electronics products and the Internet of Things will become an important direction of industry development, and all-round intelligent products will become the mainstream in the future.

Segmental Analysis

North America

United States

Canada

Europe

Germany

France

UK

Italy

Russia

Asia Pacific

China

Japan

South Korea

India

Southeast Asia

Australia

Latin America

Brazil

Argentina

Mexico

MEA

Saudi Arabia

UAE

Turkey

Some of the Top Market Players Covered Are:

IBM (U.S.)

Google, LLC (U.S.)

The Nielsen Company (U.S.)

LLC. (U.S.)

DC Analytics (U.S.)

Alphonso Inc. (U.S.)

Edgeware AB (Sweden)

Samba TV, Inc. (U.S.)

Adobe (U.S.)

Amobee, Inc. (U.S.)

Clarivoy (U.S.)

Realytics (France)

TVSquared (U.K.)

Sorenson Media (U.S.)

FOURTHWALL (U.S.)

Parrot Analytics Limited (U.S.)

Viaccess (France)

FISCOWL, LLC (U.S.)

Market outlook by product/service type:

On-Premises

Cloud

Market outlook by Application :

Competitive Intelligence

Churn Prevention and Behavior Analysis

Customer Lifetime Management

Campaign Management

Content Development

Audience Forecasting

Others

Table of Content

1 Study Coverage

1.1 Television (TV) Analytics Product Introduction

1.2 Global Television (TV) Analytics Outlook 2018 VS 2023 VS 2029

1.3 United States Television (TV) Analytics Outlook 2018 VS 2023 VS 2029

1.4 Television (TV) Analytics Market Size, United States VS Global, 2018-2029

1.4.1 The Market Share of United States Television (TV) Analytics in Global, 2018-2029

1.4.2 The Growth Rate of Television (TV) Analytics Market Size, United States VS Global, 2018 VS 2023 VS 2029

1.5 Television (TV) Analytics Market Dynamics

1.5.1 Television (TV) Analytics Market Trends

1.5.2 Television (TV) Analytics Market Drivers

1.5.3 Television (TV) Analytics Market Challenges

1.5.4 Television (TV) Analytics Market Restraints

1.6 Study Objectives

1.7 Years Considered

1.8 Coronavirus Disease (COVID-19) Impact on Global

2 Global Television (TV) Analytics Competitor Landscape by Company

2.1 Global Television (TV) Analytics Market Size by Company

2.1.1 Top Global Television (TV) Analytics Player Ranked by Revenue (2023)

2.1.2 Global Television (TV) Analytics Revenue by Player (2018-2023)

2.2 Global Television (TV) Analytics Concentration Ratio (CR)

2.2.1 Television (TV) Analytics Market Concentration Ratio (CR) (2018-2023)

2.2.2 Global Top 3 and Top 6 Largest Players of Television (TV) Analytics in 2023

2.3 Global Television (TV) Analytics Business Distribution, Business Type

2.3.1 Global Television (TV) Analytics Players, Headquarters and Distribution

2.3.2 Players Television (TV) Analytics Business Type

2.3.3 Date of International Players Enter into Television (TV) Analytics Market

2.4 Players Mergers & Acquisitions, Expansion Plans

2.5 United States Television (TV) Analytics Market Size by Company

2.5.1 Top United States Television (TV) Analytics Player s Ranked by Revenue (2023)

2.5.2 United States Television (TV) Analytics Revenue by Player (2018-2023)

3 Television (TV) Analytics Market Segment by Type

3.1 Television (TV) Analytics Market Segment by Type

3.2 Global Television (TV) Analytics Market Size by Type

3.3 United States Television (TV) Analytics Market Size by Type

4 Television (TV) Analytics Market Segment by Application

4.1 Television (TV) Analytics Market Segment by Application

4.2 Global Television (TV) Analytics Market Size by Application

4.3 United States Television (TV) Analytics Market Size by Application

5 Global Television (TV) Analytics Market Size by Region

5.1 Global Television (TV) Analytics Market Size by Region: 2018 VS 2023 VS 2029

5.2 Global Television (TV) Analytics Market Size in Value by Region (2018-2029)

5.2.1 Global Television (TV) Analytics Revenue by Region: 2018-2023

5.2.2 Global Television (TV) Analytics Revenue by Region: 2023-2029

5.3 Global Television (TV) Analytics Market Size in Volume by Region (2018-2029)

5.3.1 Global Television (TV) Analytics Volume by Region: 2018-2023

5.3.2 Global Television (TV) Analytics Volume by Region: 2023-2029

6 Segment in Regional Level & Country Level

6.1 North America

6.1.1 North America Television (TV) Analytics Market Size YoY Growth 2018-2029

6.1.2 North America Television (TV) Analytics Market Facts & Figures by Country (2018-2029)

6.1.3 U.S.

6.1.4 Canada

6.2 Asia Pacific

6.2.1 Asia Pacific Television (TV) Analytics Market Size YoY Growth 2018-2029

6.2.2 Asia Pacific Television (TV) Analytics Market Facts & Figures by Country (2018-2029)

6.2.3 China

6.2.4 Japan

6.2.5 South Korea

6.2.6 India

6.2.7 Australia

6.2.8 Southeast Asia

6.3 Europe

6.3.1 Europe Television (TV) Analytics Market Size YoY Growth 2018-2029

6.3.2 Europe Television (TV) Analytics Market Facts & Figures by Country (2018-2029)

6.3.3 Germany

6.3.4 France

6.3.5 UK

6.3.6 Italy

6.3.7 Russia

6.4 Latin America

6.4.1 Latin America Television (TV) Analytics Market Size YoY Growth 2018-2029

6.4.2 Latin America Television (TV) Analytics Market Facts & Figures by Country (2018-2029)

6.4.3 Mexico

6.4.4 Brazil

6.4.5 Argentina

6.5 Middle East and Africa

6.5.1 Middle East and Africa Television (TV) Analytics Market Size YoY Growth 2018-2029

6.5.2 Middle East and Africa Television (TV) Analytics Market Facts & Figures by Country (2018-2029)

6.5.3 Turkey

6.5.4 Saudi Arabia

6.5.5 UAE

7 Company Profiles

7.1 IBM (U.S.)

7.1.1 IBM (U.S.) Company Details

7.1.2 Description and Business Overview

7.1.3 Television (TV) Analytics Introduction

7.1.4 IBM (U.S.) Television (TV) Analytics Revenue, Sales, and Gross Margin (2018-2023)

7.1.5 IBM (U.S.) Recent Development

7.2 Google, LLC (U.S.)

7.2.1 Google, LLC (U.S.) Company Details

7.2.2 Description and Business Overview

7.2.3 Television (TV) Analytics Introduction

7.2.4 Google, LLC (U.S.) Television (TV) Analytics Revenue, Sales, and Gross Margin (2018-2023)

7.2.5 Google, LLC (U.S.) Recent Development

7.3 The Nielsen Company (U.S.)

7.3.1 The Nielsen Company (U.S.) Company Details

7.3.2 Description and Business Overview

7.3.3 Television (TV) Analytics Introduction

7.3.4 The Nielsen Company (U.S.) Television (TV) Analytics Revenue, Sales, and Gross Margin (2018-2023)

7.3.5 The Nielsen Company (U.S.) Recent Development

7.4 LLC. (U.S.)

7.4.1 LLC. (U.S.) Company Details

7.4.2 Description and Business Overview

7.4.3 Television (TV) Analytics Introduction

7.4.4 LLC. (U.S.) Television (TV) Analytics Revenue, Sales, and Gross Margin (2018-2023)

7.4.5 LLC. (U.S.) Recent Development

7.5 DC Analytics (U.S.)

7.5.1 DC Analytics (U.S.) Company Details

7.5.2 Description and Business Overview

7.5.3 Television (TV) Analytics Introduction

7.5.4 DC Analytics (U.S.) Television (TV) Analytics Revenue, Sales, and Gross Margin (2018-2023)

7.5.5 DC Analytics (U.S.) Recent Development

7.6 Alphonso Inc. (U.S.)

7.6.1 Alphonso Inc. (U.S.) Company Details

7.6.2 Description and Business Overview

7.6.3 Television (TV) Analytics Introduction

7.6.4 Alphonso Inc. (U.S.) Television (TV) Analytics Revenue, Sales, and Gross Margin (2018-2023)

7.6.5 Alphonso Inc. (U.S.) Recent Development

7.7 Edgeware AB (Sweden)

7.7.1 Edgeware AB (Sweden) Company Details

7.7.2 Description and Business Overview

7.7.3 Television (TV) Analytics Introduction

7.7.4 Edgeware AB (Sweden) Television (TV) Analytics Revenue, Sales, and Gross Margin (2018-2023)

7.7.5 Edgeware AB (Sweden) Recent Development

7.8 Samba TV, Inc. (U.S.)

7.8.1 Samba TV, Inc. (U.S.) Company Details

7.8.2 Description and Business Overview

7.8.3 Television (TV) Analytics Introduction

7.8.4 Samba TV, Inc. (U.S.) Television (TV) Analytics Revenue, Sales, and Gross Margin (2018-2023)

7.8.5 Samba TV, Inc. (U.S.) Recent Development

7.9 Adobe (U.S.)

7.9.1 Adobe (U.S.) Company Details

7.9.2 Description and Business Overview

7.9.3 Television (TV) Analytics Introduction

7.9.4 Adobe (U.S.) Television (TV) Analytics Revenue, Sales, and Gross Margin (2018-2023)

7.9.5 Adobe (U.S.) Recent Development

7.10 Amobee, Inc. (U.S.)

7.10.1 Amobee, Inc. (U.S.) Company Details

7.10.2 Description and Business Overview

7.10.3 Television (TV) Analytics Introduction

7.10.4 Amobee, Inc. (U.S.) Television (TV) Analytics Revenue, Sales, and Gross Margin (2018-2023)

7.10.5 Amobee, Inc. (U.S.) Recent Development

7.11 Clarivoy (U.S.)

7.11.1 Clarivoy (U.S.) Company Details

7.11.2 Description and Business Overview

7.11.3 Television (TV) Analytics Introduction

7.11.4 Clarivoy (U.S.) Television (TV) Analytics Revenue, Sales, and Gross Margin (2018-2023)

7.11.5 Clarivoy (U.S.) Recent Development

7.12 Realytics (France)

7.12.1 Realytics (France) Company Details

7.12.2 Description and Business Overview

7.12.3 Television (TV) Analytics Introduction

7.12.4 Realytics (France) Television (TV) Analytics Revenue, Sales, and Gross Margin (2018-2023)

7.12.5 Realytics (France) Recent Development

7.13 TVSquared (U.K.)

7.13.1 TVSquared (U.K.) Company Details

7.13.2 Description and Business Overview

7.13.3 Television (TV) Analytics Introduction

7.13.4 TVSquared (U.K.) Television (TV) Analytics Revenue, Sales, and Gross Margin (2018-2023)

7.13.5 TVSquared (U.K.) Recent Development

7.14 Sorenson Media (U.S.)

7.14.1 Sorenson Media (U.S.) Company Details

7.14.2 Description and Business Overview

7.14.3 Television (TV) Analytics Introduction

7.14.4 Sorenson Media (U.S.) Television (TV) Analytics Revenue, Sales, and Gross Margin (2018-2023)

7.14.5 Sorenson Media (U.S.) Recent Development

7.15 FOURTHWALL (U.S.)

7.15.1 FOURTHWALL (U.S.) Company Details

7.15.2 Description and Business Overview

7.15.3 Television (TV) Analytics Introduction

7.15.4 FOURTHWALL (U.S.) Television (TV) Analytics Revenue, Sales, and Gross Margin (2018-2023)

7.15.5 FOURTHWALL (U.S.) Recent Development

7.16 Parrot Analytics Limited (U.S.)

7.16.1 Parrot Analytics Limited (U.S.) Company Details

7.16.2 Description and Business Overview

7.16.3 Television (TV) Analytics Introduction

7.16.4 Parrot Analytics Limited (U.S.) Television (TV) Analytics Revenue, Sales, and Gross Margin (2018-2023)

7.16.5 Parrot Analytics Limited (U.S.) Recent Development

7.17 Viaccess (France)

7.17.1 Viaccess (France) Company Details

7.17.2 Description and Business Overview

7.17.3 Television (TV) Analytics Introduction

7.17.4 Viaccess (France) Television (TV) Analytics Revenue, Sales, and Gross Margin (2018-2023)

7.17.5 Viaccess (France) Recent Development

7.18 FISCOWL, LLC (U.S.)

7.18.1 FISCOWL, LLC (U.S.) Company Details

7.18.2 Description and Business Overview

7.18.3 Television (TV) Analytics Introduction

7.18.4 FISCOWL, LLC (U.S.) Television (TV) Analytics Revenue, Sales, and Gross Margin (2018-2023)

7.18.5 FISCOWL, LLC (U.S.) Recent Development

8 Industry Chain and Sales Channels Analysis

8.1 Television (TV) Analytics Value Chain Analysis

8.2 Television (TV) Analytics Key Raw Materials

8.2.1 Key Raw Materials

8.2.2 Distributors List

8.3 Television (TV) Analytics Production Mode & Process

8.4 Television (TV) Analytics Sales and Marketing

8.4.1 Magnetic Coupled Mixers Sales Channels

8.4.2 Magnetic Coupled Mixers Distributors

8.5 Magnetic Coupled Mixers Customers

9 Research Findings and Conclusion

10 Methodology and Data Source

10.1 A Methodology

10.1.1 Research Process

10.1.2 Market Size Estimation

10.1.3 Market Breakdown and Data Triangulation

10.2 B Data Source

10.2.1 Legal Disclaimer

Research Methodology:
This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.
Television (TV) Analytics Market Size Estimation

To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.

Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.

Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.

We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.

Data Source

Secondary Sources

This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.

These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.

Market Size
  • Segmental value
  • Geographic Penetration
  • Product Adoption Rate for Different market
  • Journals, Websites, and Press Releases
  • Annual Reports and SEC Filings
  • Company Websites and Press Releases
  • Public and Paid Databases
  • Market Intellix Data Repository
Market Position of Top Company
  • Product Financials
  • Geographic value Mix
  • Total Company value
  • Business/Segmental value Mix
Qualitative Analysis
  • Influence Factors
  • Market Potential
  • Market Risks and Opportunities
  • Industry Trends
  • Geographical Features
  • Government Policies
  • Company Websites and Press Releases
  • Public and Paid Databases
  • Annual Reports
  • Industry Associations
  • Market Intellix Data Repository

Primary Sources

As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.

On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.

These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.

Key Data Information from Primary Sources

Primary Sources Parameters Key Data
Market Segments(by Application, by Type)
  • Value by Type
  • Status and Forecast
  • Value by Application
  • Value by Regions, Status and Forecast (2025-2031)
  • Value Market Share by Type
  • Value Growth Rate by Type
  • Value by Application
  • Percentage and Growth Rate by Application
  • Value Growth Rate and Market Share by Regions
  • Market Size Status and Forecast (2025-2031)
Total Market
  • Overall Size, Status and Forecast
  • Market Size Status and Forecast (2025-2031)
Frequently asked questions(FAQ's):
What trends are influencing the growth of the Television (TV) Analytics Market?
New players are entering the Television (TV) Analytics Market, while established companies are changing their business models and strategies. This pattern is likely to continue for the foreseeable future.
What is the size of the Television (TV) Analytics Industry?
According to the report, the Television (TV) Analytics Industry will grow to USD XXX Million by 2030, with a YY% CAGR.
What does the future hold for the Television (TV) Analytics Market?
As the shift to value addition continues, companies in the Television (TV) Analytics Market face the dual challenge of improving interoperability to optimize performance and experience.
How does the Television (TV) Analytics Market study reflects the current scenario?
The Television (TV) Analytics study focuses on shifting market dynamics, geopolitical and regulatory regulations, and key players' strategies to carefully analyze demand at risk across multiple industry categories.