Global and United States Mobile Value added Services Market

Global and United States Mobile Value-added Services (MVAS) Market Report & Forecast 2023-2029

Global and United States Mobile Value added Services Market

Global and United States Mobile Value-added Services (MVAS) Market Report & Forecast 2023-2029


The Mobile Value-added Services (MVAS) Market report highlights technological advancements, investment opportunities, and regulatory frameworks shaping the industry landscape through 2030.

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The research time span covered by the report is from 2018 to 2029; it provides an overview of the Global Mobile Value-added Services (MVAS) Market and also provides a deeper in-depth segmentation of the market by regions, product type and downstream industries.

The global Mobile Value-added Services (MVAS) market size in 2022 is XX million US dollars, and it is expected to be XX million US dollars by 2029, with a compound annual growth rate of 15.76% expected in 2023-2029.

MARKET COMPETITIVE LANDSCAPE:

The main players in the Mobile Value-added Services (MVAS) market include America Movil SAB de CV, Apple Inc., AT & T Inc., Call Up, and Cisco Systems Inc.. The share of the top 3 players in the Mobile Value-added Services (MVAS) market is XX%.

REGION SHARE:

The report covers the market size information of North America, Europe, Asia Pacific, Latin America, Middle East and Africa, and North America accounted for XX%, Europe accounted for XX% of Mobile Value-added Services (MVAS) market, and Asia Pacific accounted for 58.00%.

SEGMENT OVERVIEW:

The report segments the market by Type and Application. Mobile advertising accounted for XX% of Mobile Value-added Services (MVAS) market in 2022. Mobile games share of XX%.

Large enterprises accounted for XX% of the Mobile Value-added Services (MVAS) market in 2022. Small accounts for XX%.

For competitive landscape, prominent players with considerable market shares are comprehensively analyzed in this report. With information regarding the concentration ratio and detailed data reflecting the market performance of each player shared, the readers can acquire a holistic view of the competitive situation and a better understanding of their competitors.

As the COVID-19 takes over the world, we are continuously tracking the changes in the markets. We analyzed the impact of the pandemic in detail, along with other key factors, such as macro-economy, regional conflicts, industry related news and policies. Meanwhile, market investment scenario, technology status and developments, supply chain challenges, among other essential research elements are all covered.

Key Factors Considered:

COVID-19

The report describes the market scenario during and post the pandemic in the vision of upstream, major market participants, downstream major customers, etc. Other aspects, such as changes in consumer behavior, demand, transport capacity, trade flow under COVID-19, have also been taken into consideration during the process of the research.

Regional Conflict / Russia-Ukraine War

The report also presents the impact of regional conflict on this market in an effort to aid the readers to understand how the market has been adversely influenced and how it's going to evolve in the years to come.

Challenges & Opportunities

Factors that may help create opportunities and boost profits for market players, as well as challenges that may restrain or even pose a threat to the development of the players, are revealed in the report, which can shed a light on strategic decisions and implementation.

In the past few years, the Information Technology (IT) and Telecommunication industry has witnessed significant developments across various fronts.

5G Technology: The deployment of 5G networks has gained momentum globally. 5G offers faster speeds, lower latency, and increased network capacity compared to its predecessors, enabling transformative applications such as autonomous vehicles, Internet of Things (IoT) devices, augmented reality, and virtual reality.

Cybersecurity: With the rise in cyber threats, cybersecurity has become a critical focus area. New approaches to security, such as advanced encryption, behavioral analytics, and threat intelligence, are being implemented to protect data, networks, and systems. Additionally, privacy regulations like the EU's General Data Protection Regulation (GDPR) have prompted increased attention to data protection.

The industry continues to grow at a rapid pace, driven by the increasing integration of innovation and technology into every aspect of consumers' lives.


On The Basis of Regions, The Report Has Segmented the Market into The Following Key Regions:

North America

United States

Canada

Europe

Germany

France

UK

Italy

Russia

Asia Pacific

China

Japan

South Korea

India

Southeast Asia

Australia

Latin America

Brazil

Argentina

Mexico

MEA

Saudi Arabia

UAE

Turkey


Key Players Driving the Market:

America Movil SAB de CV

Apple Inc.

AT & T Inc.

Call Up

Cisco Systems Inc.

Comviva Technologies Ltd.

Huawei Technologies Co. Ltd.

Infosys Ltd.

InMobi Pte. Ltd.

International Business Machines Corp.

Monty Mobile

MyRepublic Ltd

OnMobile Global Ltd.

Reliance Industries Ltd.

Samsung Electronics Co. Ltd.


By Product Type, the market is primarily segmented into:

Mobile advertising

Mobile games

Mobile music and video streaming

Mobile money and m-commerce

Mobile publications


By Applications, the market is segmented into:

Large enterprises

Small

Medium enterprises

Table of Content

1 Study Coverage

1.1 Mobile Value-added Services (MVAS) Product Introduction

1.2 Global Mobile Value-added Services (MVAS) Outlook 2018 VS 2023 VS 2029

1.3 United States Mobile Value-added Services (MVAS) Outlook 2018 VS 2023 VS 2029

1.4 Mobile Value-added Services (MVAS) Market Size, United States VS Global, 2018-2029

1.4.1 The Market Share of United States Mobile Value-added Services (MVAS) in Global, 2018-2029

1.4.2 The Growth Rate of Mobile Value-added Services (MVAS) Market Size, United States VS Global, 2018 VS 2023 VS 2029

1.5 Mobile Value-added Services (MVAS) Market Dynamics

1.5.1 Mobile Value-added Services (MVAS) Market Trends

1.5.2 Mobile Value-added Services (MVAS) Market Drivers

1.5.3 Mobile Value-added Services (MVAS) Market Challenges

1.5.4 Mobile Value-added Services (MVAS) Market Restraints

1.6 Study Objectives

1.7 Years Considered

1.8 Coronavirus Disease (COVID-19) Impact on Global

2 Global Mobile Value-added Services (MVAS) Competitor Landscape by Company

2.1 Global Mobile Value-added Services (MVAS) Market Size by Company

2.1.1 Top Global Mobile Value-added Services (MVAS) Player Ranked by Revenue (2023)

2.1.2 Global Mobile Value-added Services (MVAS) Revenue by Player (2018-2023)

2.2 Global Mobile Value-added Services (MVAS) Concentration Ratio (CR)

2.2.1 Mobile Value-added Services (MVAS) Market Concentration Ratio (CR) (2018-2023)

2.2.2 Global Top 3 and Top 6 Largest Players of Mobile Value-added Services (MVAS) in 2023

2.3 Global Mobile Value-added Services (MVAS) Business Distribution, Business Type

2.3.1 Global Mobile Value-added Services (MVAS) Players, Headquarters and Distribution

2.3.2 Players Mobile Value-added Services (MVAS) Business Type

2.3.3 Date of International Players Enter into Mobile Value-added Services (MVAS) Market

2.4 Players Mergers & Acquisitions, Expansion Plans

2.5 United States Mobile Value-added Services (MVAS) Market Size by Company

2.5.1 Top United States Mobile Value-added Services (MVAS) Player s Ranked by Revenue (2023)

2.5.2 United States Mobile Value-added Services (MVAS) Revenue by Player (2018-2023)

3 Mobile Value-added Services (MVAS) Market Segment by Type

3.1 Mobile Value-added Services (MVAS) Market Segment by Type

3.2 Global Mobile Value-added Services (MVAS) Market Size by Type

3.3 United States Mobile Value-added Services (MVAS) Market Size by Type

4 Mobile Value-added Services (MVAS) by Market Segment Application

4.1 Mobile Value-added Services (MVAS) Market Segment by Application

4.2 Global Mobile Value-added Services (MVAS) Market Size by Application

4.3 United States Mobile Value-added Services (MVAS) Market Size by Application

5 Global Mobile Value-added Services (MVAS) Market Size by Region

5.1 Global Mobile Value-added Services (MVAS) Market Size by Region: 2018 VS 2023 VS 2029

5.2 Global Mobile Value-added Services (MVAS) Market Size in Value by Region (2018-2029)

5.2.1 Global Mobile Value-added Services (MVAS) Revenue by Region: 2018-2023

5.2.2 Global Mobile Value-added Services (MVAS) Revenue by Region: 2023-2029

6 Segment in Regional Level & Country Level

6.1 North America

6.1.1 North America Mobile Value-added Services (MVAS) Market Size YoY Growth 2018-2029

6.1.2 North America Mobile Value-added Services (MVAS) Market Facts & Figures by Country (2018-2029)

6.1.3 U.S.

6.1.4 Canada

6.2 Asia Pacific

6.2.1 Asia Pacific Mobile Value-added Services (MVAS) Market Size YoY Growth 2018-2029

6.2.2 Asia Pacific Mobile Value-added Services (MVAS) Market Facts & Figures by Country (2018-2029)

6.2.3 China

6.2.4 Japan

6.2.5 South Korea

6.2.6 India

6.2.7 Australia

6.2.8 Southeast Asia

6.3 Europe

6.3.1 Europe Mobile Value-added Services (MVAS) Market Size YoY Growth 2018-2029

6.3.2 Europe Mobile Value-added Services (MVAS) Market Facts & Figures by Country (2018-2029)

6.3.3 Germany

6.3.4 France

6.3.5 UK

6.3.6 Italy

6.3.7 Russia

6.4 Latin America

6.4.1 Latin America Mobile Value-added Services (MVAS) Market Size YoY Growth 2018-2029

6.4.2 Latin America Mobile Value-added Services (MVAS) Market Facts & Figures by Country (2018-2029)

6.4.3 Mexico

6.4.4 Brazil

6.4.5 Argentina

6.5 Middle East and Africa

6.5.1 Middle East and Africa Mobile Value-added Services (MVAS) Market Size YoY Growth 2018-2029

6.5.2 Middle East and Africa Mobile Value-added Services (MVAS) Market Facts & Figures by Country (2018-2029)

6.5.3 Turkey

6.5.4 Saudi Arabia

6.5.5 UAE

7 Company Profiles

7.1 America Movil SAB de CV

7.1.1 Company Details

7.1.2 Description and Business Overview

7.1.3 Mobile Value-added Services (MVAS) Introduction

7.1.4 America Movil SAB de CV Mobile Value-added Services (MVAS) Revenue, Gross, and Gross Margin (2018-2023)

7.1.5 America Movil SAB de CV Recent Development

7.2 Apple Inc.

7.2.1 Company Details

7.2.2 Description and Business Overview

7.2.3 Mobile Value-added Services (MVAS) Introduction

7.2.4 Apple Inc. Mobile Value-added Services (MVAS) Revenue, Gross, and Gross Margin (2018-2023)

7.2.5 Apple Inc. Recent Development

7.3 AT & T Inc.

7.3.1 Company Details

7.3.2 Description and Business Overview

7.3.3 Mobile Value-added Services (MVAS) Introduction

7.3.4 AT & T Inc. Mobile Value-added Services (MVAS) Revenue, Gross, and Gross Margin (2018-2023)

7.3.5 AT & T Inc. Recent Development

7.4 Call Up

7.4.1 Company Details

7.4.2 Description and Business Overview

7.4.3 Mobile Value-added Services (MVAS) Introduction

7.4.4 Call Up Mobile Value-added Services (MVAS) Revenue, Gross, and Gross Margin (2018-2023)

7.4.5 Call Up Recent Development

7.5 Cisco Systems Inc.

7.5.1 Company Details

7.5.2 Description and Business Overview

7.5.3 Mobile Value-added Services (MVAS) Introduction

7.5.4 Cisco Systems Inc. Mobile Value-added Services (MVAS) Revenue, Gross, and Gross Margin (2018-2023)

7.5.5 Cisco Systems Inc. Recent Development

7.6 Comviva Technologies Ltd.

7.6.1 Company Details

7.6.2 Description and Business Overview

7.6.3 Mobile Value-added Services (MVAS) Introduction

7.6.4 Comviva Technologies Ltd. Mobile Value-added Services (MVAS) Revenue, Gross, and Gross Margin (2018-2023)

7.6.5 Comviva Technologies Ltd. Recent Development

7.7 Huawei Technologies Co. Ltd.

7.7.1 Company Details

7.7.2 Description and Business Overview

7.7.3 Mobile Value-added Services (MVAS) Introduction

7.7.4 Huawei Technologies Co. Ltd. Mobile Value-added Services (MVAS) Revenue, Gross, and Gross Margin (2018-2023)

7.7.5 Huawei Technologies Co. Ltd. Recent Development

7.8 Infosys Ltd.

7.8.1 Company Details

7.8.2 Description and Business Overview

7.8.3 Mobile Value-added Services (MVAS) Introduction

7.8.4 Infosys Ltd. Mobile Value-added Services (MVAS) Revenue, Gross, and Gross Margin (2018-2023)

7.8.5 Infosys Ltd. Recent Development

7.9 InMobi Pte. Ltd.

7.9.1 Company Details

7.9.2 Description and Business Overview

7.9.3 Mobile Value-added Services (MVAS) Introduction

7.9.4 InMobi Pte. Ltd. Mobile Value-added Services (MVAS) Revenue, Gross, and Gross Margin (2018-2023)

7.9.5 InMobi Pte. Ltd. Recent Development

7.10 International Business Machines Corp.

7.10.1 Company Details

7.10.2 Description and Business Overview

7.10.3 Mobile Value-added Services (MVAS) Introduction

7.10.4 International Business Machines Corp. Mobile Value-added Services (MVAS) Revenue, Gross, and Gross Margin (2018-2023)

7.10.5 International Business Machines Corp. Recent Development

7.11 Monty Mobile

7.11.1 Company Details

7.11.2 Description and Business Overview

7.11.3 Mobile Value-added Services (MVAS) Introduction

7.11.4 Monty Mobile Mobile Value-added Services (MVAS) Revenue, Gross, and Gross Margin (2018-2023)

7.11.5 Monty Mobile Recent Development

7.12 MyRepublic Ltd

7.12.1 Company Details

7.12.2 Description and Business Overview

7.12.3 Mobile Value-added Services (MVAS) Introduction

7.12.4 MyRepublic Ltd Mobile Value-added Services (MVAS) Revenue, Gross, and Gross Margin (2018-2023)

7.12.5 MyRepublic Ltd Recent Development

7.13 OnMobile Global Ltd.

7.13.1 Company Details

7.13.2 Description and Business Overview

7.13.3 Mobile Value-added Services (MVAS) Introduction

7.13.4 OnMobile Global Ltd. Mobile Value-added Services (MVAS) Revenue, Gross, and Gross Margin (2018-2023)

7.13.5 OnMobile Global Ltd. Recent Development

7.14 Reliance Industries Ltd.

7.14.1 Company Details

7.14.2 Description and Business Overview

7.14.3 Mobile Value-added Services (MVAS) Introduction

7.14.4 Reliance Industries Ltd. Mobile Value-added Services (MVAS) Revenue, Gross, and Gross Margin (2018-2023)

7.14.5 Reliance Industries Ltd. Recent Development

7.15 Samsung Electronics Co. Ltd.

7.15.1 Company Details

7.15.2 Description and Business Overview

7.15.3 Mobile Value-added Services (MVAS) Introduction

7.15.4 Samsung Electronics Co. Ltd. Mobile Value-added Services (MVAS) Revenue, Gross, and Gross Margin (2018-2023)

7.15.5 Samsung Electronics Co. Ltd. Recent Development

8 Value Chain and Sales Channels Analysis

8.1 Mobile Value-added Services (MVAS) Value Chain Analysis

8.2 Mobile Value-added Services (MVAS) Customers

9 Research Findings and Conclusion

10 Methodology and Data Source

10.1 Methodology

10.1.1 Research Process

10.1.2 Market Size Estimation

10.1.3 Market Breakdown and Data Triangulation

10.2 Data Source

10.2.1 Legal Disclaimer

Tables & Figures:
Show more
Research Methodology:
This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.
Mobile Value-added Services (MVAS) Market Size Estimation

To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.

Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.

Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.

We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.

Data Source

Secondary Sources

This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.

These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.

Market Size
  • Segmental value
  • Geographic Penetration
  • Product Adoption Rate for Different market
  • Journals, Websites, and Press Releases
  • Annual Reports and SEC Filings
  • Company Websites and Press Releases
  • Public and Paid Databases
  • Market Intellix Data Repository
Market Position of Top Company
  • Product Financials
  • Geographic value Mix
  • Total Company value
  • Business/Segmental value Mix
Qualitative Analysis
  • Influence Factors
  • Market Potential
  • Market Risks and Opportunities
  • Industry Trends
  • Geographical Features
  • Government Policies
  • Company Websites and Press Releases
  • Public and Paid Databases
  • Annual Reports
  • Industry Associations
  • Market Intellix Data Repository

Primary Sources

As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.

On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.

These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.

Key Data Information from Primary Sources

Primary Sources Parameters Key Data
Market Segments(by Application, by Type)
  • Value by Type
  • Status and Forecast
  • Value by Application
  • Value by Regions, Status and Forecast (2025-2031)
  • Value Market Share by Type
  • Value Growth Rate by Type
  • Value by Application
  • Percentage and Growth Rate by Application
  • Value Growth Rate and Market Share by Regions
  • Market Size Status and Forecast (2025-2031)
Total Market
  • Overall Size, Status and Forecast
  • Market Size Status and Forecast (2025-2031)
Frequently asked questions(FAQ's):
Why are some of the most well-known companies left out of the Mobile Value-added Services (MVAS) Market study?
The Mobile Value-added Services (MVAS) study includes a diverse group of participants, including both market leaders and up-and-comers. Contact our sales representative to receive a complete list of companies covered in the study.
What is the anticipated growth rate for the Mobile Value-added Services (MVAS) Market?
During the projected year from 2025 to 2030, the Mobile Value-added Services (MVAS) Market is expected to grow at a CAGR of xx%.
Where does the Mobile Value-added Services (MVAS) Industry stands in terms of scaling end-use implementations?
According to the Mobile Value-added Services (MVAS) Market research paper, organizations are making more progress than their supply chain counterparts, including suppliers.
How is the competitive landscape for the Mobile Value-added Services (MVAS) Market defined?
Companies in the Mobile Value-added Services (MVAS) Industry are thoroughly researched and profiled in order to determine why certain trends will have a significant impact and how they will be factored into the Mobile Value-added Services (MVAS) Market's trajectory and future outlook.