Global and China Matcha Industry

Global and China Matcha Industry Ecological Development and Analysis Report 2024

Global and China Matcha Industry

Global and China Matcha Industry Ecological Development and Analysis Report 2024

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The Matcha market, estimated at $$7.5B billion in , is set for substantial growth, driven by an anticipated compound annual growth rate (CAGR) of 8.5% from 2025 to .

The latest comprehensive report on the Matcha market covers various industry organizations from different geographies to develop a 125+ page report. The study is a perfect mix of qualitative and quantitative information, highlighting key market developments, challenges that the industry and competition are facing, along with gap analysis, and new opportunities available. It may trend in Matcha market. The report bridges the historical data from 2020 to 2024 and forecasts till , the product outline, the organization’s required raw materials, and other growth factors. This report provides an in-depth analysis of the market segmentation that includes products, applications, and geographical analysis. Matcha market report delivers a close watch on leading competitors with strategic analysis, micro and macro market trends and scenarios, pricing analysis, and a complete overview of the industry situation during the forecast period.

Matcha Market Overview
Matcha is a finely ground green tea powder rich in antioxidants, used in beverages, food, and cosmetics.

The Matcha market is driven by several factors, including:



2025 Emerging Trends in Matcha Industry
Organic and flavored matcha

Driving Forces: What's Propelling the Matcha Industry
Rising health consciousness



Growth Opportunities in the Matcha Market for 2025
Expansion in functional food and beverages

Key Challenges Facing the Matcha Market in 2025
High production costs

Matcha Market Segmentation
By Types, Matcha Market is segmented as:
  • Ceremonial
  • Culinary
  • Premium
  • Organic

By Applications, the Matcha Market is segmented as:
  • Tea
  • Smoothies
  • Desserts
  • Cosmetics

Matcha , by Region
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The segment is expected to secure a significant share of the industry in the coming years, driven by its increasing adoption and strategic advantages. Meanwhile, the North America region is projected to lead the market, fueled by rapid industrial growth, technological advancements, and expanding investments. This growth is further supported by favorable government policies and rising demand across key industries. Additionally, increasing collaborations and market expansions by leading players continue to strengthen the competitive landscape.

Competitive Landscape


Key Companies Profiled
  • ITO EN
  • Aiya
  • Marukyu Koyamaen
  • Encha
  • Midori Spring
  • Nestlé
  • Starbucks
  • Unilever

These companies are undertaking various expansion strategies, such as new product development, partnerships, and acquisitions, to improve their market share and cater to the growing demand for Matcha across the globe.


Chapter 1: Introduction of Matcha Market
  • 1.1 Research Objective
  • 1.2 Scope of the Study
  • 1.3 Definition
  • 1.4 Assumptions & Limitations

Chapter 2: Executive Summary
  • 2.1 Market Snapshot

Chapter 3: Market Dynamics Analysis and Trends
  • 3.1 Market Dynamics
    • 3.1.1 Market Growth Drivers
    • 3.1.2 Market Restraints
    • 3.1.3 Available Market Opportunities
    • 3.1.4 Influencing Trends

Chapter 4: Market Factor Analysis
  • 4.1 Porter’s Five Forces Analysis
  • 4.2 Bargaining power of suppliers
  • 4.3 Bargaining power of buyers
  • 4.4 Threat of substitute
  • 4.5 Threat of new entrants
  • 4.6 Porter's Five Forces Analysis
  • 4.7 Value Chain Analysis
  • 4.8 Market Impact Analysis
  • 4.9 Regional Impact
  • 4.10 Pricing Analysis
  • 4.11 Import-Export Analysis

Chapter 5: Competitive Landscape
  • 5.1 Company Market Share/Positioning Analysis
  • 5.2 Key Strategies Adopted by Players
  • 5.3 Vendor Landscape
    • 5.3.1 List of Suppliers
    • 5.3.2 List of Buyers

Chapter 6: Matcha Market Company Profiles
  • 6.1 Competitive Landscape
    • 6.1.1 Competitive Benchmarking
    • 6.1.2 Matcha Market Share by Manufacturer (2023)
    • 6.1.3 Industry BCG Matrix
    • 6.1.4 Heat Map Analysis
    • 6.1.5 Mergers and Acquisitions
  • 6.2 ITO EN, Aiya, Marukyu Koyamaen, Encha, Midori Spring, Nestlé, Starbucks, Unilever
    • 6.2.1 Company Overview
    • 6.2.2 Product/ Services Offerings
    • 6.2.3 SWOT Analysis
    • 6.2.4 Financial Performance
    • 6.2.5 KEY Strategies
    • 6.2.6 Key Strategic Moves and Recent Initiatives

Chapter 7: Matcha Market, By Type
  • 7.1 Overview
    • 7.1.1 Market size and forecast
  • 7.2 Ceremonial, Culinary, Premium, Organic
    • 7.2.1 Key market trends, factors driving growth, and opportunities
    • 7.2.2 Market Size Estimates and Forecasts to 2032, by region
    • 7.2.3 Market analysis by country

Chapter 8: Matcha Market, By Application
  • 8.1 Overview
    • 8.1.1 Market size and forecast
  • 8.2 Tea, Smoothies, Desserts, Cosmetics
    • 8.2.1 Key market trends, factors driving growth, and opportunities
    • 8.2.2 Market Size Estimates and Forecasts to 2032, by region
    • 8.2.3 Market analysis by country

Chapter 9: Analyst Viewpoint and Conclusion
  • 9.1 Recommendations and Concluding Analysis
  • 9.2 Potential Market Strategies

Chapter 10: RESEARCH METHODOLOGY
  • 10.1 Overview
  • 10.2 Data Mining
  • 10.3 Secondary Research
  • 10.4 Primary Research
    • 10.4.1 Primary Interviews and Information Gathering Process
    • 10.4.2 Breakdown of Primary Respondents
  • 10.5 Forecasting Model
  • 10.6 Market Size Estimation
    • 10.6.1 Bottom-Up Approach
    • 10.6.2 Top-Down Approach
  • 10.7 Data Triangulation
  • 10.8 Validation

Tables & Figures:
Show more
Research Methodology:
This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.
Matcha Market Size Estimation

To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.

Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.

Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.

We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.

Data Source

Secondary Sources

This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.

These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.

Market Size
  • Segmental value
  • Geographic Penetration
  • Product Adoption Rate for Different market
  • Journals, Websites, and Press Releases
  • Annual Reports and SEC Filings
  • Company Websites and Press Releases
  • Public and Paid Databases
  • Market Intellix Data Repository
Market Position of Top Company
  • Product Financials
  • Geographic value Mix
  • Total Company value
  • Business/Segmental value Mix
Qualitative Analysis
  • Influence Factors
  • Market Potential
  • Market Risks and Opportunities
  • Industry Trends
  • Geographical Features
  • Government Policies
  • Company Websites and Press Releases
  • Public and Paid Databases
  • Annual Reports
  • Industry Associations
  • Market Intellix Data Repository

Primary Sources

As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.

On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.

These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.

Key Data Information from Primary Sources

Primary Sources Parameters Key Data
Market Segments(by Application, by Type)
  • Value by Type
  • Status and Forecast
  • Value by Application
  • Value by Regions, Status and Forecast (2025-2031)
  • Value Market Share by Type
  • Value Growth Rate by Type
  • Value by Application
  • Percentage and Growth Rate by Application
  • Value Growth Rate and Market Share by Regions
  • Market Size Status and Forecast (2025-2031)
Total Market
  • Overall Size, Status and Forecast
  • Market Size Status and Forecast (2025-2031)
Frequently asked questions(FAQ's):
Why is the Matcha Market trending toward high growth trajectories?
A dynamic process in the Matcha Market is initiated by new entrants, including competitors from unrelated industries, in addition to the established players like ITO EN, Aiya, Marukyu Koyamaen, Encha, Midori Spring, Nestlé, Starbucks, Unilever.
What is the Matcha Market really preparing for?
Companies in the Matcha Industry will need to adapt swiftly to the behavioral changes that are reshaping consumer decision journeys.
Who are the significant end-users in the Matcha Market?
The key end-users in the Matcha Market are Tea, Smoothies, Desserts, Cosmetics
What is the forecasted growth rate of the Matcha Market?
The Matcha Market is expected to grow at a moderate CAGR during the forecast period of 2025 to 2030.
Where does the Matcha Industry stands in terms of scaling end-use implementations?
According to the Matcha Market research paper, organizations are making more progress than their supply chain counterparts, including suppliers.
How is the Matcha Market's changing dynamics captured?
The Matcha analysis provides high-level qualitative commentary on market dynamics, including information on growth drivers, influential trends, challenges, and opportunities.