Global and China Matcha Dynamic Monitoring and Future Investment Report

Global and China Matcha Dynamic Monitoring and Future Investment Report 2023

Global and China Matcha Dynamic Monitoring and Future Investment Report

Global and China Matcha Dynamic Monitoring and Future Investment Report 2023


The Matcha Market report highlights technological advancements, investment opportunities, and regulatory frameworks shaping the industry landscape through 2030.

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The report aims at estimating the market size and future growth potential of Matcha market across different segments such as type, application and geography. The base year considered for the study is 2022, and the market size is forecast from 2023 to 2029.

The global Matcha market size in 2022 is XX million US dollars, and it is expected to be 5810.0 million US dollars by 2029, with a compound annual growth rate of 8.00% expected in 2023-2029.

MARKET COMPETITIVE LANDSCAPE:

The main players in the Matcha market include Nestle SA (Switzerland), Tata Consumers products Ltd. (India), The Unilever Group (U.K.), Encha (U.S), and Grace & Green (Japan). The share of the top 3 players in the Matcha market is XX%.

REGION SHARE:

The report covers the market size information of North America, Europe, Asia Pacific, Latin America, Middle East and Africa, and North America accounted for XX%, Europe accounted for XX% of Matcha market, and Asia Pacific accounted for XX%.

SEGMENT OVERVIEW:

The report segments the market by Type and Application. Ceremonial accounted for XX% of Matcha market in 2022. Classic share of XX%.

Online accounted for XX% of the Matcha market in 2022. Offline accounts for XX%.

The research methodology used to estimate and forecast the Matcha market begins by capturing data on key market player revenues through secondary research. The bottom-up procedure has been employed to arrive at the overall market size, by considering the revenue of key players in the market. After arriving at the overall market size, the total market has been split into several segments and sub-segments, which has been verified through primary research by conducting extensive interviews with key people such as industry experts, executives. This data triangulation and market breakdown procedures have been employed to complete the overall market engineering process and arrive at the exact statistics for segments and sub-segments.

This report provides the integrated ecosystem of the Matcha market which offers holistic view of current demand and vendor side market. The research study answers several significant questions, primarily which market segments to focus on in next two to five years to prioritize factors such as resource effort, and investment.

Key Target audience:

Matcha Manufacturers and Suppliers

Research and Development (R&D) Companies

Business Research and Consulting Service Providers

Research Organizations

Academic Centers and Universities Associations and Industrial Bodies

Technology Investors

With the development of the economy, the improvement of residents' consumption level and the upgrade of consumption structure, the food and beverage industry as a whole has shown a good growth trend. In the future, the production capacity will continue to expand, and the industrial structure will be further improved and optimized.

E-Commerce Growth: The growth of e-commerce has significantly impacted the food and beverage industry. Online grocery shopping and food delivery services have witnessed tremendous growth, especially during the COVID-19 pandemic. Companies have been investing in online platforms and expanding their digital presence to cater to changing consumer preferences.

Clean label and transparency: Consumers are increasingly seeking transparency in food products. Clean label initiatives emphasize the use of natural ingredients, removal of artificial additives, and clear and accurate labeling to provide consumers with more information about the food they consume.

Regions Covered in This Report Are

North America

United States

Canada

China

Asia Pacific (Excluding China)

Japan

Korea

Southeast Asia

India

Australia

EMEA

Europe

Germany

France

UK

Italy

Russia

Nordic

Middle East

Africa

Latin America

Brazil

Argentina

Mexico

Some of the Top Key Players:

Nestle SA (Switzerland)

Tata Consumers products Ltd. (India)

The Unilever Group (U.K.)

Encha (U.S)

Grace & Green (Japan)

Green Foods Corp (U.S)

AOI Tea Company (U.S.)

Aiya Co. Ltd. (Japan)

ITO EN, LTD (Japan)

Marukyu Koyamaen (Japan)

Product Types Outlook

Ceremonial

Classic

Culinary

Application Outlook

Online

Offline

Table of Content

1 Matcha Market Introduction and Overview

1.1 Matcha Definition

1.2 Research Purposes

1.3 Currency Rate

1.4 Report Timeline

1.5 Economic Analysis of Global Regions

1.6 Inflation Analysis

2 Matcha Business Cost Analysis

2.1 Proportion of Manufacturing Cost Structure

2.1.1 Labor Cost

2.1.2 Operating Expenses

2.2 Matcha Industrial Chain Analysis

3 Market Competition by Manufacturers

3.1 Global Matcha Revenue and Market Share by Manufacturer

3.2 Manufacturers Matcha Production Sites, Area Served, Product Types

3.3 Matcha Market Competitive Situation and Trends

3.3.1 Matcha Market Concentration Rate

3.3.2 Global Top 5 and Top 10 Players Market Share by Revenue in 2023

3.3.3 Mergers & Acquisitions, Expansion

4 Players Profiles

4.1 Nestle SA (Switzerland)

4.1.1 Nestle SA (Switzerland) Company Profile

4.1.2 Matcha Product Overview

4.1.3 Nestle SA (Switzerland) Matcha Market Performance (2018-2023)

4.1.4 Nestle SA (Switzerland) Business Overview

4.2 Tata Consumers products Ltd. (India)

4.2.1 Tata Consumers products Ltd. (India) Company Profile

4.2.2 Matcha Product Overview

4.2.3 Tata Consumers products Ltd. (India) Matcha Market Performance (2018-2023)

4.2.4 Tata Consumers products Ltd. (India) Business Overview

4.3 The Unilever Group (U.K.)

4.3.1 The Unilever Group (U.K.) Company Profile

4.3.2 Matcha Product Overview

4.3.3 The Unilever Group (U.K.) Matcha Market Performance (2018-2023)

4.3.4 The Unilever Group (U.K.) Business Overview

4.4 Encha (U.S)

4.4.1 Encha (U.S) Company Profile

4.4.2 Matcha Product Overview

4.4.3 Encha (U.S) Matcha Market Performance (2018-2023)

4.4.4 Encha (U.S) Business Overview

4.5 Grace & Green (Japan)

4.5.1 Grace & Green (Japan) Company Profile

4.5.2 Matcha Product Overview

4.5.3 Grace & Green (Japan) Matcha Market Performance (2018-2023)

4.5.4 Grace & Green (Japan) Business Overview

4.6 Green Foods Corp (U.S)

4.6.1 Green Foods Corp (U.S) Company Profile

4.6.2 Matcha Product Overview

4.6.3 Green Foods Corp (U.S) Matcha Market Performance (2018-2023)

4.6.4 Green Foods Corp (U.S) Business Overview

4.7 AOI Tea Company (U.S.)

4.7.1 AOI Tea Company (U.S.) Company Profile

4.7.2 Matcha Product Overview

4.7.3 AOI Tea Company (U.S.) Matcha Market Performance (2018-2023)

4.7.4 AOI Tea Company (U.S.) Business Overview

4.8 Aiya Co. Ltd. (Japan)

4.8.1 Aiya Co. Ltd. (Japan) Company Profile

4.8.2 Matcha Product Overview

4.8.3 Aiya Co. Ltd. (Japan) Matcha Market Performance (2018-2023)

4.8.4 Aiya Co. Ltd. (Japan) Business Overview

4.9 ITO EN, LTD (Japan)

4.9.1 ITO EN, LTD (Japan) Company Profile

4.9.2 Matcha Product Overview

4.9.3 ITO EN, LTD (Japan) Matcha Market Performance (2018-2023)

4.9.4 ITO EN, LTD (Japan) Business Overview

4.10 Marukyu Koyamaen (Japan)

4.10.1 Marukyu Koyamaen (Japan) Company Profile

4.10.2 Matcha Product Overview

4.10.3 Marukyu Koyamaen (Japan) Matcha Market Performance (2018-2023)

4.10.4 Marukyu Koyamaen (Japan) Business Overview

5 Global Matcha Historical and Forecast Market Analysis by Type

5.1 Market Size Analysis by Types

5.2 Global Matcha Revenue and Market Share by Type

5.3 Global Matcha Revenue Market Forecast by Type (2023-2029)

6 Global Matcha Historical and Forecast Market Analysis by Application

6.1 Market Size Analysis by Application

6.2 Global Matcha Revenue Market Share by Application (2018-2023)

6.3 Matcha Revenue Market Forecast by Application (2023-2029)

7 Global Market Growth Trends Analysis

7.1 Global Matcha Market Size & Forecast (2018-2029)

7.2 Matcha Growth Trends Analysis by Regions

7.2.1 Matcha Market Size by Regions: 2018 VS 2023 VS 2029

7.2.2 Matcha Historic Revenue Market Size by Regions (2018-2023)

7.2.3 Matcha Forecasted Revenue Market Size by Regions (2023-2029)

7.2.4 North America Matcha Market Size & Forecast (2018-2029)

7.2.5 EMEA Matcha Market Size & Forecast (2018-2029)

7.2.6 China Matcha Market Size & Forecast (2018-2029)

7.2.7 Asia-Pacific (Excluding China) Matcha Market Size & Forecast (2018-2029)

7.2.8 Latin America Matcha Market Size & Forecast (2018-2029)

8 North America

8.1 North America Matcha Revenue by Players

8.2 North America Matcha Revenue by Types

8.3 North America Matcha Revenue by Applications

8.4 North America Matcha Market by Countries

8.4.1 North America Matcha Revenue by Countries (2018-2029)

8.5 North America SWOT Analysis

8.6 United States

8.7 Canada

9 China

9.1 China Matcha Revenue by Players

9.2 China Matcha Revenue by Types

9.3 China Matcha Revenue by Applications

9.4 China SWOT Analysis

9.5 China

10 Asia Pacific (Excluding China)

10.1 Asia Pacific Matcha Revenue by Players

10.2 Asia Pacific Matcha Revenue by Types

10.3 Asia Pacific Matcha Revenue by Applications

10.4 Asia Pacific Matcha Market by Countries

10.4.1 Asia Pacific Matcha Revenue by Countries (2018-2029)

10.5 Asia Pacific SWOT Analysis

10.6 Japan

10.7 Korea

10.8 Southeast Asia

10.9 India

10.10 Australia

11 EMEA

11.1 EMEA Matcha Revenue by Players

11.2 EMEA Matcha Revenue by Types

11.3 EMEA Matcha Revenue by Applications

11.4 EMEA Matcha Market by Countries

11.4.1 EMEA Matcha Revenue by Countries (2018-2029)

11.5 EMEA SWOT Analysis

11.6 Europe

11.6.1 Europe Matcha Revenue by Countries (2018-2029)

11.6.2 Germany

11.6.3 France

11.6.4 UK

11.6.5 Italy

11.6.6 Russia

11.6.7 Nordic

11.7 Middle East

11.8 Africa

12 Latin America

12.1 Latin America Matcha Revenue by Players

12.2 Latin America Matcha Revenue by Types

12.3 Latin America Matcha Revenue by Applications

12.4 Latin America Matcha Market by Countries

12.4.1 Latin America Matcha Revenue by Countries (2018-2029)

12.5 Latin America SWOT Analysis

12.6 Brazil

12.7 Argentina

12.8 Mexico

13 Matcha Industry Dynamic Analysis

13.1 Matcha Market Trends Analysis

13.2 Matcha Market Drivers Analysis

13.3 Matcha Market Challenges Analysis

13.4 Matcha Market Restraints Analysis

14 Research Findings and Conclusion

Tables & Figures:
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Research Methodology:
This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.
Matcha Market Size Estimation

To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.

Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.

Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.

We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.

Data Source

Secondary Sources

This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.

These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.

Market Size
  • Segmental value
  • Geographic Penetration
  • Product Adoption Rate for Different market
  • Journals, Websites, and Press Releases
  • Annual Reports and SEC Filings
  • Company Websites and Press Releases
  • Public and Paid Databases
  • Market Intellix Data Repository
Market Position of Top Company
  • Product Financials
  • Geographic value Mix
  • Total Company value
  • Business/Segmental value Mix
Qualitative Analysis
  • Influence Factors
  • Market Potential
  • Market Risks and Opportunities
  • Industry Trends
  • Geographical Features
  • Government Policies
  • Company Websites and Press Releases
  • Public and Paid Databases
  • Annual Reports
  • Industry Associations
  • Market Intellix Data Repository

Primary Sources

As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.

On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.

These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.

Key Data Information from Primary Sources

Primary Sources Parameters Key Data
Market Segments(by Application, by Type)
  • Value by Type
  • Status and Forecast
  • Value by Application
  • Value by Regions, Status and Forecast (2025-2031)
  • Value Market Share by Type
  • Value Growth Rate by Type
  • Value by Application
  • Percentage and Growth Rate by Application
  • Value Growth Rate and Market Share by Regions
  • Market Size Status and Forecast (2025-2031)
Total Market
  • Overall Size, Status and Forecast
  • Market Size Status and Forecast (2025-2031)
Frequently asked questions(FAQ's):
What trends are influencing the growth of the Matcha Market?
New players are entering the Matcha Market, while established companies are changing their business models and strategies. This pattern is likely to continue for the foreseeable future.
What is the estimated size & growth rate of the Matcha Market?
In recent years, the Matcha Market has grown at an incredible rate. From 2025 to 2030, the market is expected to grow at a CAGR of yy%.
Where does the Matcha Industry stands in terms of scaling end-use implementations?
According to the Matcha Market research paper, organizations are making more progress than their supply chain counterparts, including suppliers.
How is the competitive landscape for the Matcha Market defined?
Companies in the Matcha Industry are thoroughly researched and profiled in order to determine why certain trends will have a significant impact and how they will be factored into the Matcha Market's trajectory and future outlook.