Global Advertising Market Report 2021
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At the beginning of 2020, COVID-19 disease began to spread around the world, millions of people worldwide were infected with COVID-19 disease, and major countries around the world have implemented foot prohibitions and work stoppage orders. Except for the medical supplies and life support products industries, most industries have been greatly impacted, and Advertising industries have also been greatly affected.
In the past few years, the Advertising market experienced a growth of xx, the global market size of Advertising reached xx million $ in 2020, of what is about xx million $ in 2015.
From 2015 to 2019, the growth rate of global Advertising market size was in the range of xxx%. At the end of 2019, COVID-19 began to erupt in China, Due to the huge decrease of global economy; we forecast the growth rate of global economy will show a decrease of about 4%, due to this reason, Advertising market size in 2020 will be xx with a growth rate of xxx%. This is xxx percentage points lower than in previous years.
As of the date of the report, there have been more than 20 million confirmed cases of CVOID-19 worldwide, and the epidemic has not been effectively controlled. Therefore, we predict that the global epidemic will be basically controlled by the end of 2020 and the global Advertising market size will reach xx million $ in 2025, with a CAGR of xxx% between 2020-2025.
This Report covers the manufacturers’ data, including: shipment, price, revenue, gross profit, interview record, business distribution etc., these data help the consumer know about the competitors better. This report also covers all the regions and countries of the world, which shows a regional development status, including market size, volume and value, as well as price data.
Besides, the report also covers segment data, including: type segment, industry segment, channel segment etc. cover different segment market size, both volume and value. Also cover different industries clients information, which is very important for the manufacturers.
Section 1: Free——Definition
Section (2 3): 1200 USD——Manufacturer Detail
WPP
Omnicom Group
Dentsu Inc.
PublicisGroupe
IPG
Havas SA
Focus Media Group
AVIC Culture Co.,Ltd.
Guangdong Advertising Co., Ltd.
Bluefocus Communication Group Co., Ltd.
SiMei Media
Yinlimedia
Hunan TV and Broadcast Intermediary Co., Ltd.
Guangdong Guangzhou Daily Media Co., Ltd.
Beijing Bashi Media Co., Ltd.
Dahe Group
China Television Media
Spearhead Integrated Marketing
Communication Group
Shanghai Xinhua Media Co., Ltd.
Chengdu B-ray Media Co., Ltd.
Section 4: 900 USD——Region Segmentation
North America Country (United States, Canada)
South America
Asia Country (China, Japan, India, Korea)
Europe Country (Germany, UK, France, Italy)
Other Country (Middle East, Africa, GCC)
Section (5 6 7): 500 USD——
Product Type Segmentation
TV Advertising
Newspaper & Magazine Advertising
Outdoors Advertising
Radio Advertising
Internet Advertising
Industry Segmentation
Food & Beverage
Vehicles
Health and Medical
Commercial and Personal Services
Consumer Goods
Channel (Direct Sales, Distributor) Segmentation
Section 8: 400 USD——Trend (2020-2025)
Section 9: 300 USD——Product Type Detail
Section 10: 700 USD——Downstream Consumer
Section 11: 200 USD——Cost Structure
Section 12: 500 USD——Conclusion
Section 1 Advertising Product Definition
Section 2 Global Advertising Market Manufacturer Share and Market Overview
2.1 Global Manufacturer Advertising Shipments
2.2 Global Manufacturer Advertising Business Revenue
2.3 Global Advertising Market Overview
2.4 COVID-19 Impact on Advertising Industry
Section 3 Manufacturer Advertising Business Introduction
3.1 WPP Advertising Business Introduction
3.1.1 WPP Advertising Shipments, Price, Revenue and Gross profit 2015-2020
3.1.2 WPP Advertising Business Distribution by Region
3.1.3 WPP Interview Record
3.1.4 WPP Advertising Business Profile
3.1.5 WPP Advertising Product Specification
3.2 Omnicom Group Advertising Business Introduction
3.2.1 Omnicom Group Advertising Shipments, Price, Revenue and Gross profit 2015-2020
3.2.2 Omnicom Group Advertising Business Distribution by Region
3.2.3 Interview Record
3.2.4 Omnicom Group Advertising Business Overview
3.2.5 Omnicom Group Advertising Product Specification
3.3 Dentsu Inc. Advertising Business Introduction
3.3.1 Dentsu Inc. Advertising Shipments, Price, Revenue and Gross profit 2015-2020
3.3.2 Dentsu Inc. Advertising Business Distribution by Region
3.3.3 Interview Record
3.3.4 Dentsu Inc. Advertising Business Overview
3.3.5 Dentsu Inc. Advertising Product Specification
3.4 PublicisGroupe Advertising Business Introduction
3.5 IPG Advertising Business Introduction
3.6 Havas SA Advertising Business Introduction
…
Section 4 Global Advertising Market Segmentation (Region Level)
4.1 North America Country
4.1.1 United States Advertising Market Size and Price Analysis 2015-2020
4.1.2 Canada Advertising Market Size and Price Analysis 2015-2020
4.2 South America Country
4.2.1 South America Advertising Market Size and Price Analysis 2015-2020
4.3 Asia Country
4.3.1 China Advertising Market Size and Price Analysis 2015-2020
4.3.2 Japan Advertising Market Size and Price Analysis 2015-2020
4.3.3 India Advertising Market Size and Price Analysis 2015-2020
4.3.4 Korea Advertising Market Size and Price Analysis 2015-2020
4.4 Europe Country
4.4.1 Germany Advertising Market Size and Price Analysis 2015-2020
4.4.2 UK Advertising Market Size and Price Analysis 2015-2020
4.4.3 France Advertising Market Size and Price Analysis 2015-2020
4.4.4 Italy Advertising Market Size and Price Analysis 2015-2020
4.4.5 Europe Advertising Market Size and Price Analysis 2015-2020
4.5 Other Country and Region
4.5.1 Middle East Advertising Market Size and Price Analysis 2015-2020
4.5.2 Africa Advertising Market Size and Price Analysis 2015-2020
4.5.3 GCC Advertising Market Size and Price Analysis 2015-2020
4.6 Global Advertising Market Segmentation (Region Level) Analysis 2015-2020
4.7 Global Advertising Market Segmentation (Region Level) Analysis
Section 5 Global Advertising Market Segmentation (Product Type Level)
5.1 Global Advertising Market Segmentation (Product Type Level) Market Size 2015-2020
5.2 Different Advertising Product Type Price 2015-2020
5.3 Global Advertising Market Segmentation (Product Type Level) Analysis
Section 6 Global Advertising Market Segmentation (Industry Level)
6.1 Global Advertising Market Segmentation (Industry Level) Market Size 2015-2020
6.2 Different Industry Price 2015-2020
6.3 Global Advertising Market Segmentation (Industry Level) Analysis
Section 7 Global Advertising Market Segmentation (Channel Level)
7.1 Global Advertising Market Segmentation (Channel Level) Sales Volume and Share 2015-2020
7.2 Global Advertising Market Segmentation (Channel Level) Analysis
Section 8 Advertising Market Forecast 2020-2025
8.1 Advertising Segmentation Market Forecast (Region Level)
8.2 Advertising Segmentation Market Forecast (Product Type Level)
8.3 Advertising Segmentation Market Forecast (Industry Level)
8.4 Advertising Segmentation Market Forecast (Channel Level)
Section 9 Advertising Segmentation Product Type
9.1 TV Advertising Product Introduction
9.2 Newspaper & Magazine Advertising Product Introduction
9.3 Outdoors Advertising Product Introduction
9.4 Radio Advertising Product Introduction
9.5 Internet Advertising Product Introduction
Section 10 Advertising Segmentation Industry
10.1 Food & Beverage Clients
10.2 Vehicles Clients
10.3 Health and Medical Clients
10.4 Commercial and Personal Services Clients
10.5 Consumer Goods Clients
Section 11 Advertising Cost of Production Analysis
11.1 Raw Material Cost Analysis
11.2 Technology Cost Analysis
11.3 Labor Cost Analysis
11.4 Cost Overview
Section 12 Conclusion
Chart and Figure
Figure Advertising Product Picture from WPP
Chart 2015-2020 Global Manufacturer Advertising Shipments (Units)
Chart 2015-2020 Global Manufacturer Advertising Shipments Share
Chart 2015-2020 Global Manufacturer Advertising Business Revenue (Million USD)
Chart 2015-2020 Global Manufacturer Advertising Business Revenue Share
Chart WPP Advertising Shipments, Price, Revenue and Gross profit 2015-2020
Chart WPP Advertising Business Distribution
Chart WPP Interview Record (Partly)
Figure WPP Advertising Product Picture
Chart WPP Advertising Business Profile
Table WPP Advertising Product Specification
Chart Omnicom Group Advertising Shipments, Price, Revenue and Gross profit 2015-2020
Chart Omnicom Group Advertising Business Distribution
Chart Omnicom Group Interview Record (Partly)
Figure Omnicom Group Advertising Product Picture
Chart Omnicom Group Advertising Business Overview
Table Omnicom Group Advertising Product Specification
Chart Dentsu Inc. Advertising Shipments, Price, Revenue and Gross profit 2015-2020
Chart Dentsu Inc. Advertising Business Distribution
Chart Dentsu Inc. Interview Record (Partly)
Figure Dentsu Inc. Advertising Product Picture
Chart Dentsu Inc. Advertising Business Overview
Table Dentsu Inc. Advertising Product Specification
3.4 PublicisGroupe Advertising Business Introduction
…
Chart United States Advertising Sales Volume (Units) and Market Size (Million $) 2015-2020
Chart United States Advertising Sales Price ($/Unit) 2015-2020
Chart Canada Advertising Sales Volume (Units) and Market Size (Million $) 2015-2020
Chart Canada Advertising Sales Price ($/Unit) 2015-2020
Chart South America Advertising Sales Volume (Units) and Market Size (Million $) 2015-2020
Chart South America Advertising Sales Price ($/Unit) 2015-2020
Chart China Advertising Sales Volume (Units) and Market Size (Million $) 2015-2020
Chart China Advertising Sales Price ($/Unit) 2015-2020
Chart Japan Advertising Sales Volume (Units) and Market Size (Million $) 2015-2020
Chart Japan Advertising Sales Price ($/Unit) 2015-2020
Chart India Advertising Sales Volume (Units) and Market Size (Million $) 2015-2020
Chart India Advertising Sales Price ($/Unit) 2015-2020
Chart Korea Advertising Sales Volume (Units) and Market Size (Million $) 2015-2020
Chart Korea Advertising Sales Price ($/Unit) 2015-2020
Chart Germany Advertising Sales Volume (Units) and Market Size (Million $) 2015-2020
Chart Germany Advertising Sales Price ($/Unit) 2015-2020
Chart UK Advertising Sales Volume (Units) and Market Size (Million $) 2015-2020
Chart UK Advertising Sales Price ($/Unit) 2015-2020
Chart France Advertising Sales Volume (Units) and Market Size (Million $) 2015-2020
Chart France Advertising Sales Price ($/Unit) 2015-2020
Chart Italy Advertising Sales Volume (Units) and Market Size (Million $) 2015-2020
Chart Italy Advertising Sales Price ($/Unit) 2015-2020
Chart Europe Advertising Sales Volume (Units) and Market Size (Million $) 2015-2020
Chart Europe Advertising Sales Price ($/Unit) 2015-2020
Chart Middle East Advertising Sales Volume (Units) and Market Size (Million $) 2015-2020
Chart Middle East Advertising Sales Price ($/Unit) 2015-2020
Chart Africa Advertising Sales Volume (Units) and Market Size (Million $) 2015-2020
Chart Africa Advertising Sales Price ($/Unit) 2015-2020
Chart GCC Advertising Sales Volume (Units) and Market Size (Million $) 2015-2020
Chart GCC Advertising Sales Price ($/Unit) 2015-2020
Chart Global Advertising Market Segmentation (Region Level) Sales Volume 2015-2020
Chart Global Advertising Market Segmentation (Region Level) Market size 2015-2020
Chart Advertising Market Segmentation (Product Type Level) Volume (Units) 2015-2020
Chart Advertising Market Segmentation (Product Type Level) Market Size (Million $) 2015-2020
Chart Different Advertising Product Type Price ($/Unit) 2015-2020
Chart Advertising Market Segmentation (Industry Level) Market Size (Volume) 2015-2020
Chart Advertising Market Segmentation (Industry Level) Market Size (Share) 2015-2020
Chart Advertising Market Segmentation (Industry Level) Market Size (Value) 2015-2020
Chart Global Advertising Market Segmentation (Channel Level) Sales Volume (Units) 2015-2020
Chart Global Advertising Market Segmentation (Channel Level) Share 2015-2020
Chart Advertising Segmentation Market Forecast (Region Level) 2020-2025
Chart Advertising Segmentation Market Forecast (Product Type Level) 2020-2025
Chart Advertising Segmentation Market Forecast (Industry Level) 2020-2025
Chart Advertising Segmentation Market Forecast (Channel Level) 2020-2025
Chart TV Advertising Product Figure
Chart TV Advertising Product Advantage and Disadvantage Comparison
Chart Newspaper & Magazine Advertising Product Figure
Chart Newspaper & Magazine Advertising Product Advantage and Disadvantage Comparison
Chart Outdoors Advertising Product Figure
Chart Outdoors Advertising Product Advantage and Disadvantage Comparison
Chart Radio Advertising Product Figure
Chart Radio Advertising Product Advantage and Disadvantage Comparison
Chart Internet Advertising Product Figure
Chart Internet Advertising Product Advantage and Disadvantage Comparison
Chart Food & Beverage Clients
Chart Vehicles Clients
Chart Health and Medical Clients
Chart Commercial and Personal Services Clients
Chart Consumer Goods Clients
Research Methodology:
Advertising Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
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Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
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| Total Market |
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