Global Advertising Market Research Report 2021
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Research Predicts that Advertising Market was valued USD xxxx unit in 2020 and is expected to reach USD xxxx Unit by the year 2025, growing at a CAGR of xx% globally.
Global Advertising Market Overview:
Global Advertising Market Report 2020 comes with the extensive industry analysis of development components, patterns, flows and sizes. The report also calculates present and past market values to forecast potential market management through the forecast period between 2020-2025.This research study of Advertising involved the extensive usage of both primary and secondary data sources. This includes the study of various parameters affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry.
Impact of COVID-19 on Advertising Market
Since the COVID-19 virus outbreak in December 2019, the disease has spread to almost every country around the globe with the World Health Organization declaring it a public health emergency. The global impacts of the coronavirus disease 2019 (COVID-19) are already starting to be felt, and will significantly affected the Advertising market in 2020.
Global Advertising Market Segmentation
By Type, Advertising market has been segmented into:
TV Advertising
Newspaper & Magazine Advertising
Outdoors Advertising
Radio Advertising
Internet Advertising
Others
By Application, Advertising market has been segmented into:
Food & Beverage Industry
Vehicles Industry
Health and Medical Industry
Commercial and Personal Services
Consumer Goods
Others
Regional Analysis:
North America (U.S., Canada, Mexico)
Europe (Germany, U.K., France, Italy, Russia, Spain etc.)
Asia-Pacific (China, India, Japan, Southeast Asia etc.)
South America (Brazil, Argentina etc.)
Middle East & Africa (Saudi Arabia, South Africa etc.)
Top Key Players Covered in Advertising market are:
Omnicom Group
WPP
Dentsu Inc.
PublicisGroupe
IPG
Havas SA
Focus Media Group
Guangdong Advertising Co.
Ltd.
Bluefocus Communication Group Co.
Ltd.
SiMei Media
AVIC Culture Co.
Ltd.
Yinlimedia
Hunan TV and Broadcast Intermediary Co.
Ltd.
Guangdong Guangzhou Daily Media Co.
Ltd.
Beijing Bashi Media Co.
Ltd.
Dahe Group
China Television Media
Spearhead Integrated Marketing Communication Group
Shanghai Xinhua Media Co.
Ltd.
Chengdu B-ray Media Co.
Ltd.
1. Market Overview of Advertising
1.1 Advertising Market Overview
1.1.1 Advertising Product Scope
1.1.2 Market Status and Outlook
1.2 Advertising Market Size by Regions: 2015 VS 2021 VS 2026
1.3 Advertising Historic Market Size by Regions (2015-2020)
1.4 Advertising Forecasted Market Size by Regions (2021-2026)
1.5 Covid-19 Impact on Key Regions, Keyword Market Size YoY Growth (2015-2026)
1.5.1 North America
1.5.2 East Asia
1.5.3 Europe
1.5.4 South Asia
1.5.5 Southeast Asia
1.5.6 Middle East
1.5.7 Africa
1.5.8 Oceania
1.5.9 South America
1.5.10 Rest of the World
1.6 Coronavirus Disease 2019 (Covid-19) Impact Will Have a Severe Impact on Global Growth
1.6.1 Covid-19 Impact: Global GDP Growth, 2019, 2020 and 2021 Projections
1.6.2 Covid-19 Impact: Commodity Prices Indices
1.6.3 Covid-19 Impact: Global Major Government Policy
2. Covid-19 Impact Advertising Sales Market by Type (2015-2026)
2.1 Global Advertising Historic Market Size by Type (2015-2020)
2.2 Global Advertising Forecasted Market Size by Type (2021-2026)
2.3 TV Advertising
2.4 Newspaper & Magazine Advertising
2.5 Outdoors Advertising
2.6 Radio Advertising
2.7 Internet Advertising
2.8 Others
3. Covid-19 Impact Advertising Sales Market by Application (2015-2026)
3.1 Global Advertising Historic Market Size by Application (2015-2020)
3.2 Global Advertising Forecasted Market Size by Application (2021-2026)
3.3 Food & Beverage Industry
3.4 Vehicles Industry
3.5 Health and Medical Industry
3.6 Commercial and Personal Services
3.7 Consumer Goods
3.8 Others
4. Covid-19 Impact Market Competition by Manufacturers
4.1 Global Advertising Production Capacity Market Share by Manufacturers (2015-2020)
4.2 Global Advertising Revenue Market Share by Manufacturers (2015-2020)
4.3 Global Advertising Average Price by Manufacturers (2015-2020)
5. Company Profiles and Key Figures in Advertising Business
5.1 Omnicom Group
5.1.1 Omnicom Group Company Profile
5.1.2 Omnicom Group Advertising Product Specification
5.1.3 Omnicom Group Advertising Production Capacity, Revenue, Price and Gross Margin (2015-2020)
5.2 WPP
5.2.1 WPP Company Profile
5.2.2 WPP Advertising Product Specification
5.2.3 WPP Advertising Production Capacity, Revenue, Price and Gross Margin (2015-2020)
5.3 Dentsu Inc.
5.3.1 Dentsu Inc. Company Profile
5.3.2 Dentsu Inc. Advertising Product Specification
5.3.3 Dentsu Inc. Advertising Production Capacity, Revenue, Price and Gross Margin (2015-2020)
5.4 PublicisGroupe
5.4.1 PublicisGroupe Company Profile
5.4.2 PublicisGroupe Advertising Product Specification
5.4.3 PublicisGroupe Advertising Production Capacity, Revenue, Price and Gross Margin (2015-2020)
5.5 IPG
5.5.1 IPG Company Profile
5.5.2 IPG Advertising Product Specification
5.5.3 IPG Advertising Production Capacity, Revenue, Price and Gross Margin (2015-2020)
5.6 Havas SA
5.6.1 Havas SA Company Profile
5.6.2 Havas SA Advertising Product Specification
5.6.3 Havas SA Advertising Production Capacity, Revenue, Price and Gross Margin (2015-2020)
5.7 Focus Media Group
5.7.1 Focus Media Group Company Profile
5.7.2 Focus Media Group Advertising Product Specification
5.7.3 Focus Media Group Advertising Production Capacity, Revenue, Price and Gross Margin (2015-2020)
5.8 Guangdong Advertising Co.
5.8.1 Guangdong Advertising Co. Company Profile
5.8.2 Guangdong Advertising Co. Advertising Product Specification
5.8.3 Guangdong Advertising Co. Advertising Production Capacity, Revenue, Price and Gross Margin (2015-2020)
5.9 Ltd.
5.9.1 Ltd. Company Profile
5.9.2 Ltd. Advertising Product Specification
5.9.3 Ltd. Advertising Production Capacity, Revenue, Price and Gross Margin (2015-2020)
5.10 Bluefocus Communication Group Co.
5.10.1 Bluefocus Communication Group Co. Company Profile
5.10.2 Bluefocus Communication Group Co. Advertising Product Specification
5.10.3 Bluefocus Communication Group Co. Advertising Production Capacity, Revenue, Price and Gross Margin (2015-2020)
5.11 Ltd.
5.11.1 Ltd. Company Profile
5.11.2 Ltd. Advertising Product Specification
5.11.3 Ltd. Advertising Production Capacity, Revenue, Price and Gross Margin (2015-2020)
5.12 SiMei Media
5.12.1 SiMei Media Company Profile
5.12.2 SiMei Media Advertising Product Specification
5.12.3 SiMei Media Advertising Production Capacity, Revenue, Price and Gross Margin (2015-2020)
5.13 AVIC Culture Co.
5.13.1 AVIC Culture Co. Company Profile
5.13.2 AVIC Culture Co. Advertising Product Specification
5.13.3 AVIC Culture Co. Advertising Production Capacity, Revenue, Price and Gross Margin (2015-2020)
5.14 Ltd.
5.14.1 Ltd. Company Profile
5.14.2 Ltd. Advertising Product Specification
5.14.3 Ltd. Advertising Production Capacity, Revenue, Price and Gross Margin (2015-2020)
5.15 Yinlimedia
5.15.1 Yinlimedia Company Profile
5.15.2 Yinlimedia Advertising Product Specification
5.15.3 Yinlimedia Advertising Production Capacity, Revenue, Price and Gross Margin (2015-2020)
5.16 Hunan TV and Broadcast Intermediary Co.
5.16.1 Hunan TV and Broadcast Intermediary Co. Company Profile
5.16.2 Hunan TV and Broadcast Intermediary Co. Advertising Product Specification
5.16.3 Hunan TV and Broadcast Intermediary Co. Advertising Production Capacity, Revenue, Price and Gross Margin (2015-2020)
5.17 Ltd.
5.17.1 Ltd. Company Profile
5.17.2 Ltd. Advertising Product Specification
5.17.3 Ltd. Advertising Production Capacity, Revenue, Price and Gross Margin (2015-2020)
5.18 Guangdong Guangzhou Daily Media Co.
5.18.1 Guangdong Guangzhou Daily Media Co. Company Profile
5.18.2 Guangdong Guangzhou Daily Media Co. Advertising Product Specification
5.18.3 Guangdong Guangzhou Daily Media Co. Advertising Production Capacity, Revenue, Price and Gross Margin (2015-2020)
5.19 Ltd.
5.19.1 Ltd. Company Profile
5.19.2 Ltd. Advertising Product Specification
5.19.3 Ltd. Advertising Production Capacity, Revenue, Price and Gross Margin (2015-2020)
5.20 Beijing Bashi Media Co.
5.20.1 Beijing Bashi Media Co. Company Profile
5.20.2 Beijing Bashi Media Co. Advertising Product Specification
5.20.3 Beijing Bashi Media Co. Advertising Production Capacity, Revenue, Price and Gross Margin (2015-2020)
5.21 Ltd.
5.21.1 Ltd. Company Profile
5.21.2 Ltd. Advertising Product Specification
5.21.3 Ltd. Advertising Production Capacity, Revenue, Price and Gross Margin (2015-2020)
5.22 Dahe Group
5.22.1 Dahe Group Company Profile
5.22.2 Dahe Group Advertising Product Specification
5.22.3 Dahe Group Advertising Production Capacity, Revenue, Price and Gross Margin (2015-2020)
5.23 China Television Media
5.23.1 China Television Media Company Profile
5.23.2 China Television Media Advertising Product Specification
5.23.3 China Television Media Advertising Production Capacity, Revenue, Price and Gross Margin (2015-2020)
5.24 Spearhead Integrated Marketing Communication Group
5.24.1 Spearhead Integrated Marketing Communication Group Company Profile
5.24.2 Spearhead Integrated Marketing Communication Group Advertising Product Specification
5.24.3 Spearhead Integrated Marketing Communication Group Advertising Production Capacity, Revenue, Price and Gross Margin (2015-2020)
5.25 Shanghai Xinhua Media Co.
5.25.1 Shanghai Xinhua Media Co. Company Profile
5.25.2 Shanghai Xinhua Media Co. Advertising Product Specification
5.25.3 Shanghai Xinhua Media Co. Advertising Production Capacity, Revenue, Price and Gross Margin (2015-2020)
5.26 Ltd.
5.26.1 Ltd. Company Profile
5.26.2 Ltd. Advertising Product Specification
5.26.3 Ltd. Advertising Production Capacity, Revenue, Price and Gross Margin (2015-2020)
5.27 Chengdu B-ray Media Co.
5.27.1 Chengdu B-ray Media Co. Company Profile
5.27.2 Chengdu B-ray Media Co. Advertising Product Specification
5.27.3 Chengdu B-ray Media Co. Advertising Production Capacity, Revenue, Price and Gross Margin (2015-2020)
5.28 Ltd.
5.28.1 Ltd. Company Profile
5.28.2 Ltd. Advertising Product Specification
5.28.3 Ltd. Advertising Production Capacity, Revenue, Price and Gross Margin (2015-2020)
6. North America
6.1 North America Advertising Market Size (2015-2026)
6.2 North America Advertising Key Players in North America (2015-2020)
6.3 North America Advertising Market Size by Type (2015-2020)
6.4 North America Advertising Market Size by Application (2015-2020)
7. East Asia
7.1 East Asia Advertising Market Size (2015-2026)
7.2 East Asia Advertising Key Players in North America (2015-2020)
7.3 East Asia Advertising Market Size by Type (2015-2020)
7.4 East Asia Advertising Market Size by Application (2015-2020)
8. Europe
8.1 Europe Advertising Market Size (2015-2026)
8.2 Europe Advertising Key Players in North America (2015-2020)
8.3 Europe Advertising Market Size by Type (2015-2020)
8.4 Europe Advertising Market Size by Application (2015-2020)
9. South Asia
9.1 South Asia Advertising Market Size (2015-2026)
9.2 South Asia Advertising Key Players in North America (2015-2020)
9.3 South Asia Advertising Market Size by Type (2015-2020)
9.4 South Asia Advertising Market Size by Application (2015-2020)
10. Southeast Asia
10.1 Southeast Asia Advertising Market Size (2015-2026)
10.2 Southeast Asia Advertising Key Players in North America (2015-2020)
10.3 Southeast Asia Advertising Market Size by Type (2015-2020)
10.4 Southeast Asia Advertising Market Size by Application (2015-2020)
11. Middle East
11.1 Middle East Advertising Market Size (2015-2026)
11.2 Middle East Advertising Key Players in North America (2015-2020)
11.3 Middle East Advertising Market Size by Type (2015-2020)
11.4 Middle East Advertising Market Size by Application (2015-2020)
12. Africa
12.1 Africa Advertising Market Size (2015-2026)
12.2 Africa Advertising Key Players in North America (2015-2020)
12.3 Africa Advertising Market Size by Type (2015-2020)
12.4 Africa Advertising Market Size by Application (2015-2020)
13. Oceania
13.1 Oceania Advertising Market Size (2015-2026)
13.2 Oceania Advertising Key Players in North America (2015-2020)
13.3 Oceania Advertising Market Size by Type (2015-2020)
13.4 Oceania Advertising Market Size by Application (2015-2020)
14. South America
14.1 South America Advertising Market Size (2015-2026)
14.2 South America Advertising Key Players in North America (2015-2020)
14.3 South America Advertising Market Size by Type (2015-2020)
14.4 South America Advertising Market Size by Application (2015-2020)
15. Rest of the World
15.1 Rest of the World Advertising Market Size (2015-2026)
15.2 Rest of the World Advertising Key Players in North America (2015-2020)
15.3 Rest of the World Advertising Market Size by Type (2015-2020)
15.4 Rest of the World Advertising Market Size by Application (2015-2020)
16 Advertising Market Dynamics
16.1 Covid-19 Impact Market Top Trends
16.2 Covid-19 Impact Market Drivers
16.3 Covid-19 Impact Market Challenges
16.4 Porter’s Five Forces Analysis
18 Regulatory Information
17 Analyst's Viewpoints/Conclusions
18 Appendix
18.1 Research Methodology
18.1.1 Methodology/Research Approach
18.1.2 Data Source
18.2 Disclaimer
Research Methodology:
Advertising Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
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Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
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