Europe Smart Wearable Devices Market 2020-2030 by Product Type (Smartwatch, HMD, Health & Fitness Trackers, Hearables), Connectivity, Industry Vertical, Distribution Channel, and Country: Trend Forecast and Growth Opportunity
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Europe smart wearable devices market accounted for $9,636.6 million in 2020 and will grow by 14.1% annually over 2020-2030 owing to the growing consumer preference for connected devices and smart wearables, technological growth of the consumer electronics industry, the rise in remote work, and increased interest in health monitoring during the COVID-19 pandemic.
Highlighted with 34 tables and 59 figures, this 115-page report “Europe Smart Wearable Devices Market 2020-2030 by Product Type (Smartwatch, HMD, Health & Fitness Trackers, Hearables), Connectivity, Industry Vertical, Distribution Channel, and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire Europe smart wearable devices market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2017-2019 and provides estimate for 2020 and forecast from 2021 till 2030 with 2019 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of Europe market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19. The balanced (most likely) projection is used to quantify Europe smart wearable devices market in every aspect of the classification from perspectives of Product Type, Connectivity, Industry Vertical, Distribution Channel, and Country.
Based on Product Type, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2019-2030 included in each section.
• Smartwatches
• Head-Mounted Displays
o Smart Glasses
o AR HMDs
o VR HMDs
o Other HMDs
• Smart Jewelry
• Health & Fitness Trackers
o Wristband
o Other Trackers
• Smart Clothing
• Smart Earwear/Hearables
• Smart Patches
• Smart Implantables
• Other Smart Wearables
Based on Connectivity, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2019-2030 included in each section.
• Cellular Network
• Near Field Communication (NFC)
• Bluetooth Technology
• Wi-Fi Network
• Other Connectivity Types
Based on Industry Vertical, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2019-2030 included in each section.
• Consumer Electronics
• Healthcare
• Enterprise & Industrial
• Media & Entertainment
• Other Industry Verticals
Based on Distribution Channel, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2019-2030 included in each section.
• Online Stores
• Specialty Stores
• Department Stores
• Hypermarket
• Other Distribution Channels
Geographically, the following national/local markets are fully investigated:
• Germany
• UK
• France
• Spain
• Netherlands
• Russia
• Rest of Europe (further segmented into Italy, Switzerland, Poland, Sweden, Belgium, Austria, Ireland, Norway, Denmark, and Finland)
For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2019-2030. The breakdown of key national markets by Product Type, Connectivity, and Industry Vertical over the forecast years are also included.
The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Key Players (this may not be a complete list and extra companies can be added upon request):
Apple Inc.
Fitbit Inc.
Fossil Group Inc.
Garmin Ltd.
Google LLC
Huawei Technologies Co. Ltd.
Microsoft Corporation
Qualcomm
Samsung Electronics Co. Ltd.
Sony Corporation
Xiaomi
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
1 Introduction 7
1.1 Industry Definition and Research Scope 7
1.1.1 Industry Definition 7
1.1.2 Research Scope 8
1.2 Research Methodology 11
1.2.1 Overview of Market Research Methodology 11
1.2.2 Market Assumption 12
1.2.3 Secondary Data 12
1.2.4 Primary Data 12
1.2.5 Data Filtration and Model Design 13
1.2.6 Market Size/Share Estimation 14
1.2.7 Research Limitations 15
1.3 Executive Summary 16
2 Market Overview and Dynamics 19
2.1 Market Size and Forecast 19
2.1.1 Impact of COVID-19 on World Economy 22
2.1.2 Impact of COVID-19 on the Market 24
2.2 Major Growth Drivers 26
2.3 Market Restraints and Challenges 29
2.4 Emerging Opportunities and Market Trends 32
2.5 Porter’s Fiver Forces Analysis 36
3 Segmentation of Europe Market by Product Type 40
3.1 Market Overview by Product Type 40
3.2 Smartwatches 42
3.3 Head-Mounted Displays 43
3.3.1 Smart Glasses 45
3.3.2 AR HMDs 46
3.3.3 VR HMDs 47
3.3.4 Other HMDs 48
3.4 Smart Jewelry 49
3.5 Health & Fitness Trackers 50
3.5.1 Wristband 52
3.5.2 Other Trackers 53
3.6 Smart Clothing 54
3.7 Smart Earwear/Hearables 55
3.8 Smart Patches 56
3.9 Smart Implantables 57
3.10 Other Smart Wearables 58
4 Segmentation of Europe Market by Connectivity 59
4.1 Market Overview by Connectivity 59
4.2 Cellular Network 61
4.3 Near Field Communication (NFC) 62
4.4 Bluetooth Technology 63
4.5 Wi-Fi Network 64
4.6 Other Connectivity Types 65
5 Segmentation of Europe Market by Industry Vertical 66
5.1 Market Overview by Industry Vertical 66
5.2 Consumer Electronics 68
5.3 Healthcare 69
5.4 Enterprise & Industrial 70
5.5 Media & Entertainment 71
5.6 Other Industry Verticals 72
6 Segmentation of Europe Market by Distribution Channel 73
6.1 Market Overview by Distribution Channel 73
6.2 Online Stores 75
6.3 Specialty Stores 76
6.4 Department Stores 77
6.5 Hypermarket 78
6.6 Other Distribution Channels 79
7 European Market 2019-2030 by Country 80
7.1 Overview of European Market 80
7.2 Germany 83
7.3 U.K. 85
7.4 France 88
7.5 Spain 90
7.6 Netherlands 92
7.7 Russia 94
7.8 Rest of European Market 96
8 Competitive Landscape 98
8.1 Overview of Key Vendors 98
8.2 New Product Launch, Partnership, Investment, and M&A 102
8.3 Company Profiles 103
Apple Inc. 103
Fitbit Inc. 105
Fossil Group Inc. 106
Garmin Ltd. 107
Google LLC 108
Huawei Technologies Co. Ltd. 109
Microsoft Corporation 110
Qualcomm 111
Samsung Electronics Co. Ltd. 112
Sony Corporation 113
Xiaomi 114
RELATED REPORTS & PRODUCTS 115
Research Methodology:
Smart Wearable Devices Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
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Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
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