Europe Extended Reality Market

Europe Extended Reality (XR) Market 2022-2032 by Technology (AR, VR, MX), Component (Hardware, Software, Service & Content Creation), Device Type (AR Devices, VR Devices, MR Devices), Industry Vertical, End User (Consumer, Enterprise), and Country: Trend Forecast and Growth Opportunity

Europe Extended Reality Market

Europe Extended Reality (XR) Market 2022-2032 by Technology (AR, VR, MX), Component (Hardware, Software, Service & Content Creation), Device Type (AR Devices, VR Devices, MR Devices), Industry Vertical, End User (Consumer, Enterprise), and Country: Trend Forecast and Growth Opportunity


Discover the latest insights into the booming Europe Extended Reality (XR) Market. This report analyzes market size, growth trends (CAGR ), key players, and regional performance, offering valuable data for investors and industry professionals. Explore market drivers, restraints, and future projections for -.

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Europe extended reality (XR) market was valued at $ 20.98 billion in 2022 and will grow by 32.8% annually over 2022-2032, driven by the wider Internet coverage, the increasing demand for immersive experiences, prevalent mobile and smart devices, and rising demand from consumer electronics, healthcare, and other industrial sectors.

Highlighted with 46 tables and 83 figures, this 171-page report “Europe Extended Reality (XR) Market 2022-2032 by Technology (AR, VR, MX), Component (Hardware, Software, Service & Content Creation), Device Type (AR Devices, VR Devices, MR Devices), Industry Vertical, End User (Consumer, Enterprise), and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire Europe extended reality (XR) market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2020-2022 and provides forecast from 2023 till 2032 with 2022 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

In-depth qualitative analyses include identification and investigation of the following aspects:

• Market Structure

• Growth Drivers

• Restraints and Challenges

• Emerging Product Trends & Market Opportunities

• Porter’s Fiver Forces

The trend and outlook of Europe market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19 and Russia-Ukraine conflict. The balanced (most likely) projection is used to quantify Europe extended reality (XR) market in every aspect of the classification from perspectives of Technology, Component, Device Type, Industry Vertical, End User, and Country.

Based on Technology, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) and production value ($ bn) for 2022-2032 included in each main section.

• Augmented Reality (AR)

o Marker-based Augmented Reality (Passive Marker, Active Marker)

o Markerless Augmented Reality (Model-based Tracking, Image-based Processing)

o Other Technologies

• Virtual Reality (VR) (Nonimmersive Technology, Semi-Immersive Technology and Fully Immersive Technology)

• Mixed Reality (MR)

Based on Component, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) production value ($ bn) for 2022-2032 included in each main section.

• Hardware

o Sensors

o Semiconductor Component

o Displays and Projectors

o Position Trackers

o Cameras

o Other Hardware

• Software

o Software Developer Kits

o Cloud-based Solutions

• Service & Content Creation

By Device Type, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.

• AR Devices

o Head-Mounted Display (HMD)

o Head-Up Display (HUD)

o Smart Glasses

o Handheld Devices and Others

• VR Devices

o Head-Mounted Display (HMD)

o Gesture-Tracking Device

o Projector & Display Wall

• MR Devices

o Wireless Devices

o Wired Devices

By Industry Vertical, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) and production value ($ bn) for 2022-2032 included in each main section.

• Gaming & Entertainment

• Industrial & Manufacturing

• Aerospace & Defense

• Healthcare

• Education

• Automotive

• Retail & Marketing

• Other Verticals

By End User, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.

• Consumer

• Enterprise

o Large Enterprises

o Small- & Medium-sized Enterprises (SMEs)

Geographically, the following national/local markets are fully investigated:

• Germany

• UK

• France

• Spain

• Italy

• Netherlands

• Rest of Europe (further segmented into Russia, Switzerland, Poland, Sweden, Belgium, Austria, Ireland, Norway, Denmark, and Finland)

For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2022-2032. The breakdown of national markets by Technology, Component, and Industry Vertical over the forecast years are also included.

The report also covers the current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.

Selected Key Players:

Acer Inc.

Apple Inc.

Atheer, Inc.

Blippar Ltd.

Catchoom Technologies, S.L.

DAQRI

Dell Technologies Inc.

EON Reality, Inc.

Google, LLC

HP Development Co., L.P.

HTC Corporation

Infinity Augmented Reality, Inc.

Intel Corporation

Intellectsoft LLC

Leap Motion, Inc.

Lumus Ltd.

Magic Leap, Inc

Meta Company

Microsoft Corp.

Niantic Inc.

Nintendo Co., Ltd.

Occipital Inc.

Oculus VR, LLC

Optinvent S.A.

Popar Co., Ltd.

Qualcomm Technologies Inc.

Samsung Co., Ltd.

Seiko Epson Corporation

Sony Corporation

Total Immersion

Universal mCloud Corp. (NGRAIN)

Virtuix

Vuzix Corp.

Wayray AG

Wikitude GmbH

Zappar Ltd.

Zugara, Inc.

(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

1 Introduction 10

1.1 Industry Definition and Research Scope 10

1.1.1 Industry Definition 10

1.1.2 Research Scope 11

1.2 Research Methodology 14

1.2.1 Overview of Market Research Methodology 14

1.2.2 Market Assumption 15

1.2.3 Secondary Data 15

1.2.4 Primary Data 15

1.2.5 Data Filtration and Model Design 16

1.2.6 Market Size/Share Estimation 17

1.2.7 Research Limitations 18

1.3 Executive Summary 19

2 Market Overview and Dynamics 22

2.1 Market Size and Forecast 22

2.1.1 Impact of COVID-19 on World Economy 24

2.1.2 Impact of COVID-19 on the Market 27

2.1.3 Impact of Russia-Ukraine Conflict: War Slows Economic Recovery 29

2.2 Major Growth Drivers 33

2.3 Market Restraints and Challenges 38

2.4 Emerging Opportunities and Market Trends 41

2.5 Porter’s Fiver Forces Analysis 45

3 Segmentation of Europe Market by Technology 49

3.1 Market Overview by Technology 49

3.2 Augmented Reality (AR) 53

3.2.1 Marker-based AR 54

3.2.2 Markerless AR 55

3.2.3 Other Technologies 56

3.3 Virtual Reality (VR) 57

3.3.1 Nonimmersive Technology 58

3.3.2 Semi-Immersive Technology 59

3.3.3 Fully Immersive Technology 60

3.4 Mixed Reality (MR) 61

4 Segmentation of Europe Market by Component 62

4.1 Market Overview by Component 62

4.2 Hardware 66

4.2.1 Sensors 68

4.2.2 Semiconductor Component 69

4.2.3 Displays and Projectors 70

4.2.4 Position Trackers 71

4.2.5 Cameras 72

4.2.6 Other Hardware 73

4.3 Software 74

4.3.1 Software Developer Kits 75

4.3.2 Cloud-based Solutions 76

4.4 Service & Content Creation 77

5 Segmentation of Europe Market by Device Type 78

5.1 Market Overview by Device Type 78

5.2 AR Devices 80

5.2.1 Head-Mounted Display (HMD) 82

5.2.2 Head-Up Display (HUD) 83

5.2.3 Smart Glasses 84

5.2.4 Handheld Devices and Others 85

5.3 VR Devices 86

5.3.1 Head-Mounted Display (HMD) 88

5.3.2 Gesture-Tracking Device 89

5.3.3 Projector & Display Wall 90

5.4 MR Devices 91

5.4.1 Wireless Devices 92

5.4.2 Wired Devices 93

6 Segmentation of Europe Market by Industry Vertical 94

6.1 Market Overview by Industry Vertical 94

6.2 Gaming & Entertainment 98

6.3 Industrial & Manufacturing 99

6.4 Aerospace & Defense 100

6.5 Healthcare 101

6.6 Education 102

6.7 Automotive 103

6.8 Retail & Marketing 104

6.9 Other Verticals 105

7 Segmentation of Europe Market by End User 106

7.1 Market Overview by End User 106

7.2 Consumer 108

7.3 Enterprise 109

7.3.1 Large Enterprises 109

7.3.2 Small- & Medium-sized Enterprises (SMEs) 111

8 European Market 2022-2032 by Country 112

8.1 Overview of European Market 112

8.2 Germany 115

8.3 U.K. 117

8.4 France 119

8.5 Spain 121

8.6 Italy 123

8.7 Netherlands 125

8.8 Rest of European Market 127

9 Competitive Landscape 129

9.1 Overview of Key Vendors 129

9.2 New Product Launch, Partnership, Investment, and M&A 132

9.3 Company Profiles 133

Acer Inc. 133

Apple Inc. 135

Atheer, Inc. 136

Blippar Ltd. 137

Catchoom Technologies, S.L. 138

DAQRI 139

Dell Technologies Inc. 140

EON Reality, Inc. 141

Google, LLC 142

HP Development Co., L.P. 143

HTC Corporation 144

Infinity Augmented Reality, Inc. 145

Intel Corporation 146

Intellectsoft LLC 147

Leap Motion, Inc. 148

Lumus Ltd. 149

Magic Leap, Inc 150

Meta Company 151

Microsoft Corp. 152

Niantic Inc. 153

Nintendo Co., Ltd. 154

Occipital Inc. 155

Oculus VR, LLC 156

Optinvent S.A. 157

Popar Co., Ltd. 158

Qualcomm Technologies Inc. 159

Samsung Co., Ltd. 160

Seiko Epson Corporation 161

Sony Corporation 162

Total Immersion 163

Universal mCloud Corp. (NGRAIN) 164

Virtuix 165

Vuzix Corp. 166

Wayray AG 167

Wikitude GmbH 168

Zappar Ltd. 169

Zugara, Inc. 170

RELATED REPORTS 171

Tables & Figures:
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Research Methodology:
This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.
Europe Extended Reality (XR) Market Size Estimation

To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.

Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.

Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.

We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.

Data Source

Secondary Sources

This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.

These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.

Market Size
  • Segmental value
  • Geographic Penetration
  • Product Adoption Rate for Different market
  • Journals, Websites, and Press Releases
  • Annual Reports and SEC Filings
  • Company Websites and Press Releases
  • Public and Paid Databases
  • Market Intellix Data Repository
Market Position of Top Company
  • Product Financials
  • Geographic value Mix
  • Total Company value
  • Business/Segmental value Mix
Qualitative Analysis
  • Influence Factors
  • Market Potential
  • Market Risks and Opportunities
  • Industry Trends
  • Geographical Features
  • Government Policies
  • Company Websites and Press Releases
  • Public and Paid Databases
  • Annual Reports
  • Industry Associations
  • Market Intellix Data Repository

Primary Sources

As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.

On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.

These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.

Key Data Information from Primary Sources

Primary Sources Parameters Key Data
Market Segments(by Application, by Type)
  • Value by Type
  • Status and Forecast
  • Value by Application
  • Value by Regions, Status and Forecast (2025-2031)
  • Value Market Share by Type
  • Value Growth Rate by Type
  • Value by Application
  • Percentage and Growth Rate by Application
  • Value Growth Rate and Market Share by Regions
  • Market Size Status and Forecast (2025-2031)
Total Market
  • Overall Size, Status and Forecast
  • Market Size Status and Forecast (2025-2031)
Frequently asked questions(FAQ's):
Is the Europe Extended Reality (XR) Market shifting its focus from growth to value?
Recognize the areas along the Europe Extended Reality (XR) Market's value chain where players are generating value. To get a complete picture, kindly read the entire report.
What is the estimated value of the Europe Extended Reality (XR) Market?
The Europe Extended Reality (XR) Market is expected to reach a reasonable valuation by 2030; now the market is expected to shift its focus from growth to value.
Is further segmentation possible given the scope of the Europe Extended Reality (XR) Market study?
Yes, the add-on segmentation is available in the premium customised version of the Europe Extended Reality (XR) Market report for a more in-depth analysis. It aids in the calculation of refined and precise market values.
What are the primary data sources used to evaluate the Europe Extended Reality (XR) Market sizing?
The majority of data for the Europe Extended Reality (XR) Industry is gathered through primary sources, which include interviews and surveys with industry experts from the core and related industries involved in the supply chain. Secondary sources, such as SEC filings, annual reports, whitepapers, and press releases, are also used.