Europe Automotive Augmented Reality and Virtual Reality Market

Europe Automotive Augmented Reality and Virtual Reality Market 2022-2032 by Technology (AR, VR), Offering (Hardware, Software, Services), Device Type (AR Devices, VR Devices), Application, Vehicle Type (Passenger, Commercial), Driving Autonomy (Conventional, Autonomous & Semi-autonomous), and Country: Trend Forecast and Growth Opportunity

Europe Automotive Augmented Reality and Virtual Reality Market

Europe Automotive Augmented Reality and Virtual Reality Market 2022-2032 by Technology (AR, VR), Offering (Hardware, Software, Services), Device Type (AR Devices, VR Devices), Application, Vehicle Type (Passenger, Commercial), Driving Autonomy (Conventional, Autonomous & Semi-autonomous), and Country: Trend Forecast and Growth Opportunity


The Global Europe Automotive Augmented Reality and Virtual Reality Market investigation report contains Types, Application & all logical and factual briefs about market Overview, CAGR, Production Volume, Sales, Revenue with the regional analysis covers North America, Europe, Asia-Pacific, South America, Middle East & Africa & The top Players like {playerNamesStr}

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Europe automotive augmented reality and virtual reality market was valued at $0.84 billion in 2022 and will grow by 30.1% annually over 2022-2032, driven by the rising adoption of advanced technologies in the automotive industry, the growing advancement in connected vehicles and immersive technologies, and the cost-effective benefits associated with the use of AR & VR.

Highlighted with 43 tables and 69 figures, this 140-page report “Europe Automotive Augmented Reality and Virtual Reality Market 2022-2032 by Technology (AR, VR), Offering (Hardware, Software, Services), Device Type (AR Devices, VR Devices), Application, Vehicle Type (Passenger, Commercial), Driving Autonomy (Conventional, Autonomous & Semi-autonomous), and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire Europe automotive augmented reality and virtual reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2020-2022 and provides forecast from 2023 till 2032 with 2022 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

In-depth qualitative analyses include identification and investigation of the following aspects:

• Market Structure

• Growth Drivers

• Restraints and Challenges

• Emerging Product Trends & Market Opportunities

• Porter’s Fiver Forces

The trend and outlook of Europe market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19 and Russia-Ukraine conflict. The balanced (most likely) projection is used to quantify Europe automotive augmented reality and virtual reality market in every aspect of the classification from perspectives of Technology, Offering, Device Type, Application, Vehicle Type, Driving Autonomy, and Country.

Based on Technology, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.

• Augmented Reality (AR)

o Marker-based Augmented Reality (Passive Marker, Active Marker)

o Markerless Augmented Reality (Model-based Tracking, Image-based Processing)

o Other Technologies

• Virtual Reality (VR)

o Nonimmersive Technology

o Semi-Immersive Technology

o Fully Immersive Technology

Based on Offering, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.

• Hardware

o Sensors

o Semiconductor Component

o Displays and Projectors

o Position Trackers

o Cameras

o Other Hardware

• Software

o Software Developer Kits

o Imaging Solutions

o Enterprise Solutions

o Content Platforms

o Other Software

• Services

o Cloud Services

o System Integration

o Consulting

o Other Services

By Device Type, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.

• AR Devices

o Head-Mounted Display (HMD)

o Head-Up Display (HUD)

o Smart Glasses

o Handheld Devices and Others

• VR Devices

o Head-Mounted Display (HMD)

o Gesture-Tracking Device

o Projector & Display Wall

By Application, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.

• Manufacturing & Supply

• Research & Development

• Marketing & Sales

• Aftermarket Service

• Support Functions & Training

• Other Applications

By Vehicle Type, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.

• Passenger Vehicles

• Commercial Vehicles

By Driving Autonomy, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.

• Conventional Driving

• Autonomous & Semi-autonomous Driving

Geographically, the following national/local markets are fully investigated:

• Germany

• UK

• France

• Spain

• Italy

• Netherlands

• Rest of Europe (further segmented into Russia, Switzerland, Poland, Sweden, Belgium, Austria, Ireland, Norway, Denmark, and Finland)

For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2022-2032. The breakdown of national markets by Technology, Application, and Vehicle Type over the forecast years are also included.

The report also covers the current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.

Selected Key Players:

AutoVRse

Continental AG

DENSO

Garmin

General Motors (GM)

HARMAN International

HTC Corporation

Hyundai Motor Company

Jaguar

Mercedes-Benz

Microsoft Corporation

Nippon Seiki

NVIDIA

Panasonic

Robert Bosch GmbH

Unity Technologies ApS

Visteon Corporation

Volkswagen AG

WayRay AG

(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

1 Introduction 9

1.1 Industry Definition and Research Scope 9

1.1.1 Industry Definition 9

1.1.2 Research Scope 10

1.2 Research Methodology 13

1.2.1 Overview of Market Research Methodology 13

1.2.2 Market Assumption 14

1.2.3 Secondary Data 14

1.2.4 Primary Data 14

1.2.5 Data Filtration and Model Design 15

1.2.6 Market Size/Share Estimation 16

1.2.7 Research Limitations 17

1.3 Executive Summary 18

2 Market Overview and Dynamics 21

2.1 Market Size and Forecast 21

2.1.1 Impact of COVID-19 on World Economy 22

2.1.2 Impact of COVID-19 on the Market 25

2.1.3 Impact of Russia-Ukraine Conflict: War Slows Economic Recovery 27

2.2 Major Growth Drivers 31

2.3 Market Restraints and Challenges 35

2.4 Emerging Opportunities and Market Trends 38

2.5 Porter’s Fiver Forces Analysis 42

3 Segmentation of Europe Market by Technology 46

3.1 Market Overview by Technology 46

3.2 Augmented Reality (AR) 48

3.2.1 Marker-based AR 49

3.2.2 Markerless AR 50

3.2.3 Other Technologies 51

3.3 Virtual Reality (VR) 52

3.3.1 Nonimmersive Technology 53

3.3.2 Semi-Immersive Technology 54

3.3.3 Fully Immersive Technology 55

4 Segmentation of Europe Market by Offering 56

4.1 Market Overview by Offering 56

4.2 Hardware 58

4.2.1 Sensors 60

4.2.2 Semiconductor Component 61

4.2.3 Displays and Projectors 62

4.2.4 Position Trackers 63

4.2.5 Cameras 64

4.2.6 Other Hardware 65

4.3 Software 66

4.4 Services 68

5 Segmentation of Europe Market by Device Type 70

5.1 Market Overview by Device Type 70

5.2 AR Devices 72

5.2.1 Head-Mounted Display (HMD) 74

5.2.2 Head-Up Display (HUD) 75

5.2.3 Smart Glasses 76

5.2.4 Handheld Devices and Others 77

5.3 VR Devices 78

5.3.1 Head-Mounted Display (HMD) 80

5.3.2 Gesture-Tracking Device 81

5.3.3 Projector & Display Wall 82

6 Segmentation of Europe Market by Application 83

6.1 Market Overview by Application 83

6.2 Manufacturing & Supply 85

6.3 Research & Development 86

6.4 Marketing & Sales 87

6.5 Aftermarket Service 88

6.6 Support Functions & Training 89

6.7 Other Applications 90

7 Segmentation of Europe Market by Vehicle Type 91

7.1 Market Overview by Vehicle Type 91

7.2 Passenger Vehicles 93

7.3 Commercial Vehicles 94

8 Segmentation of Europe Market by Driving Autonomy 95

8.1 Market Overview by Driving Autonomy 95

8.2 Conventional Driving 97

8.3 Autonomous & Semi-autonomous Driving 98

9 European Market 2022-2032 by Country 99

9.1 Overview of European Market 99

9.2 Germany 102

9.3 U.K. 104

9.4 France 106

9.5 Spain 108

9.6 Italy 110

9.7 Netherlands 112

9.8 Rest of European Market 114

10 Competitive Landscape 116

10.1 Overview of Key Vendors 116

10.2 New Product Launch, Partnership, Investment, and M&A 119

10.3 Company Profiles 120

AutoVRse 120

Continental AG 122

DENSO 123

Garmin 124

General Motors (GM) 125

HARMAN International 126

HTC Corporation 127

Hyundai Motor Company 128

Jaguar 129

Mercedes-Benz 130

Microsoft Corporation 131

Nippon Seiki 132

NVIDIA 133

Panasonic 134

Robert Bosch GmbH 135

Unity Technologies ApS 136

Visteon Corporation 137

Volkswagen AG 138

WayRay AG 139

RELATED REPORTS 140

Tables & Figures:
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Research Methodology:
This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.
Europe Automotive Augmented Reality and Virtual Reality Market Size Estimation

To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.

Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.

Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.

We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.

Data Source

Secondary Sources

This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.

These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.

Market Size
  • Segmental value
  • Geographic Penetration
  • Product Adoption Rate for Different market
  • Journals, Websites, and Press Releases
  • Annual Reports and SEC Filings
  • Company Websites and Press Releases
  • Public and Paid Databases
  • Market Intellix Data Repository
Market Position of Top Company
  • Product Financials
  • Geographic value Mix
  • Total Company value
  • Business/Segmental value Mix
Qualitative Analysis
  • Influence Factors
  • Market Potential
  • Market Risks and Opportunities
  • Industry Trends
  • Geographical Features
  • Government Policies
  • Company Websites and Press Releases
  • Public and Paid Databases
  • Annual Reports
  • Industry Associations
  • Market Intellix Data Repository

Primary Sources

As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.

On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.

These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.

Key Data Information from Primary Sources

Primary Sources Parameters Key Data
Market Segments(by Application, by Type)
  • Value by Type
  • Status and Forecast
  • Value by Application
  • Value by Regions, Status and Forecast (2025-2031)
  • Value Market Share by Type
  • Value Growth Rate by Type
  • Value by Application
  • Percentage and Growth Rate by Application
  • Value Growth Rate and Market Share by Regions
  • Market Size Status and Forecast (2025-2031)
Total Market
  • Overall Size, Status and Forecast
  • Market Size Status and Forecast (2025-2031)
Frequently asked questions(FAQ's):
Is the Europe Automotive Augmented Reality and Virtual Reality Market shifting its focus from growth to value?
Recognize the areas along the Europe Automotive Augmented Reality and Virtual Reality Market's value chain where players are generating value. To get a complete picture, kindly read the entire report.
What is the estimated value of the Europe Automotive Augmented Reality and Virtual Reality Market?
The Europe Automotive Augmented Reality and Virtual Reality Market is expected to reach a reasonable valuation by 2030; now the market is expected to shift its focus from growth to value.
Is further segmentation possible given the scope of the Europe Automotive Augmented Reality and Virtual Reality Market study?
Yes, the add-on segmentation is available in the premium customised version of the Europe Automotive Augmented Reality and Virtual Reality Market report for a more in-depth analysis. It aids in the calculation of refined and precise market values.
How is the Europe Automotive Augmented Reality and Virtual Reality Market's changing dynamics captured?
The Europe Automotive Augmented Reality and Virtual Reality analysis provides high-level qualitative commentary on market dynamics, including information on growth drivers, influential trends, challenges, and opportunities.