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Product Overview
Electronic cigarette is a device that consists of a battery, an atomizer, and an inhaler that simulates tobacco smoking without the use of tobacco. The unit is filled with a nicotine-containing or nicotine-free liquid that is heated and transformed into vapor before being inhaled, making it less toxic than traditional cigarettes. This system is now being recognized as a viable alternative to traditional cigarettes owing to its advantages such as no smoke, no pollution, reduced health-related issues, and the ability to smoke in public areas. Increasing affluence increased knowledge about the harmful effects of traditional cigarettes, reduced tar and carbon monoxide inhalation through electronic cigarettes, and increased technological advances by electronic cigarette manufacturers all contribute to the market's growth.
Market Highlights
Global Electronic Cigarette market is expected to project a notable CAGR of 14.9% in 2030.
Global Electronic Cigarette Market to surpass USD XXX million by 2030 from USD XXX million in 2020 at a CAGR of 14.9% in the coming years, i.e., 2021-30. This growth is anticipated due increasing mergers and acquisitions across various sectors which will create a worldwide demand for Electronic Cigarette. The growth of online stores is also propelling the selling of high-end products. E-commerce allows the simple purchasing of goods manufactured in remote locations. This, in turn, has made a major contribution to the development of the global Electronic Cigarette industry.
Global Electronic Cigarette Market: Segments
Brassiere segment to grow with the highest CAGR during 2020-30
Global Electronic Cigarette Market is segmented by product type into Disposable, rechargeable, modular devices, and others. Rechargeable segment held the largest market share of XX.X% in the year 2020. E-cigarettes have grown over time, becoming smaller and safer. By changing the e-liquid cartridges in rechargeable batteries, they can be used for longer periods of time. Furthermore, these devices are relatively inexpensive, which is expected to boost their acceptance. Over the projected era, modular devices are expected to be the fastest-growing product category. These devices have customization options that allow users to mix and match parts to change the flavor and amount of vapor produced. Over the projected era, new technologies such as pod devices have increased the selling of vaping devices. Furthermore, manufacturers are developing a variety of product configurations and price points to enable consumers to get their preferred device at a fair price.
Online segment to grow with the highest CAGR during 2020-30
Global Electronic Cigarette Market is segmented by distribution channel into online and offline. Over the forecast period, the online distribution channel is projected to expand at the fastest pace. Sales via this channel have been powered by the increasing popularity of e-commerce platforms among manufacturers and high internet penetration.
Electronic Cigarette Market Dynamics
Drivers
Flavored e-cigarettes and wide range of flavor variety
Surging demand of Electronic cigarettes from numerous end user industries is the key factor contributing in the market growth. To attract e-cigarette manufacturers and consumers, flavor and fragrance vendors are offering a wide range of e-cigarette flavors. Various flavors, such as menthol, mint, chocolate, cola, bubble gum, and fruit and flavoring substance fusions, are luring a vast number of customers to try e-cigarettes. Users in North America and Europe, mostly the United States, Canada, and the United Kingdom, are reporting a turn toward flavored e-cigarette. As a result of the demand for flavored e-cigarettes from all over the world, the e-cigarette industry is seeing an influx of new flavors. With an increasing awareness of human and environmental health, governments around the world are trying to create a healthier and greener climate, and some have gone so far as to outright ban smoking in public areas. Smoking has been prohibited in some public areas, forcing smokers to leave the premises to do so. As a result, demand for e-cigarettes, which do not emit tobacco smoke but offer the same sensation as regular cigarettes, has increased, propelling the market forward.
Opening of new stores and outlets and innovative e-cigarette products
Manufacturers of e-cigarettes are concentrating their efforts on promoting and selling their goods solely through kiosks and designated in-store hubs at major retail outlets and grocery stores. Many e-cigarette companies have opened their own stores and outlets to provide a club-like vaping experience. Smokers are drawn to these stores because they can find a wide range of flavors and innovative e-cigarette products. As a result of these outlets and dedicated shops, there is a demand for different vaping items sold by individual providers, which is pushing the global e-cigarette industry forward.
Restraint
Stringent rules and regulations and lockdowns imposed by governments
The market's growth has been stifled by stringent regulations imposed by local governments in the United States, India, and Germany, among other countries. Several countries have outlawed the distribution and selling of vapor goods, resulting in lower prices. Furthermore, strict trade rules have made importing vaping products for personal use difficult. To fight anti-vaping policies and to regulate the industry, the vaping industry has funded organizations such as the American Medical Association (AMA), Consumer Advocates for Smoke-Free Alternatives Association, and the Food and Drug Administration (FDA).
Global Electronic Cigarette Market: Key Players
Japan Tobacco, Inc.
Company Overview, Business Strategy, Key Product Offerings, Financial Performance, Key Performance Indicators, Risk Analysis, Recent Development, Regional Presence, SWOT Analysis
Kimree
MCIG Inc.
Nicotek LLC
Njoy Inc
Philip Morris International
Reynolds American Inc.
TruVape
Vaporcorp
VMR Product
Other Prominent Players
Global Electronic Cigarette Market: Regions
Global Electronic Cigarette Market is segmented based on regional analysis into five major regions. These include North America, Latin America, Europe, Asia Pacific, and the Middle East, and Africa.
Global Electronic Cigarette Market in North America held the largest market share of XX.X% in the year 2020 in terms of revenue because of the high visibility of electronic cigarettes and the health risks associated with tobacco smoking. The perception of electronic cigarettes as a tobacco cessation product is driving market growth in the country. In the world economy, the United States has the largest market share.
Global Electronic Cigarette Market is further segmented by region into:
North America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United States and Canada
Latin America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – Mexico, Argentina, Brazil and Rest of Latin America
Europe Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United Kingdom, France, Germany, Italy, Spain, Belgium, Hungary, Luxembourg, Netherlands, Poland, NORDIC, Russia, Turkey, and Rest of Europe
Asia Pacific Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – India, China, South Korea, Japan, Malaysia, Indonesia, New Zealand, Australia, and Rest of APAC
Middle East and Africa Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – North Africa, Israel, GCC, South Africa, and Rest of MENA
Global Electronic Cigarette Market report also contains analysis on:
Electronic Cigarette Market Segments:
By Product Type
Disposable
Rechargeable
Modular Devices
Others
By Distribution Channel
Online
Offline
Electronic Cigarette Market Dynamics
Electronic Cigarette Market Size
Supply & Demand
Current Trends/Issues/Challenges
Competition & Companies Involved in the Market
Value Chain of the Market
Market Drivers and Restraints
Contents
1. Executive Summary
2. Global Electronic Cigarette Market
1. Product Overview
2. Market Definition
3. Segmentation
4. Assumptions and Acronyms
3. Research Methodology
1. Research Objectives
2. Primary Research
3. Secondary Research
4. Forecast Model
5. Market Size Estimation
4. Average Pricing Analysis
5. Macro-Economic Indicators
6. Market Dynamics
1. Growth Drivers
2. Restraints
3. Opportunity
4. Trends
7. Correlation & Regression Analysis
1. Correlation Matrix
2. Regression Matrix
8. Recent Development, Policies & Regulatory Landscape
9. Risk Analysis
1. Demand Risk Analysis
2. Supply Risk Analysis
10. Global Electronic Cigarette Market Analysis
1. Porters Five Forces
1. Threat of New Entrants
2. Bargaining Power of Suppliers
3. Threat of Substitutes
4. Rivalry
2. PEST Analysis
1. Political
2. Economic
3. Social
4. Technological
11. Global Electronic Cigarette Market
1. Market Size & forecast, 2020A-2030F
1. By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
2. By Volume (Million Units) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
12. Global Electronic Cigarette Market: Market Segmentation
1. By Regions
1. North America:(U.S. and Canada), By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
2. Latin America: (Brazil, Mexico, Argentina, Rest of Latin America), By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
3. Europe: (Germany, UK, France, Italy, Spain, BENELUX, NORDIC, Hungary, Poland, Turkey, Russia, Rest of Europe), By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
4. Asia-Pacific: (China, India, Japan, South Korea, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia Pacific), By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
5. Middle East and Africa: (Israel, GCC, North Africa, South Africa, Rest of Middle East and Africa), By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
2. By product type: Market Share (2020-2030F)
1. Disposable, By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
2. Rechargeable, By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
3. Modular Devices, By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
4. Others, By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
3. By distribution channel: Market Share (2020-2030F)
1. Online, By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
2. Offline, By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F
Company Profile
1. Japan Tobacco, Inc.
1. Company Overview
2. Company Total Revenue (Financials)
3. Market Potential
4. Global Presence
5. Key Performance Indicators
6. SWOT Analysis
7. Product Launch
2. Kimree
3. MCIG Inc.
4. Nicotek LLC
5. Njoy Inc
6. Philip Morris International
7. Reynolds American Inc.
8. TruVape
9. Vaporcorp
10. VMR Product
11. Other Prominent Players
Consultant Recommendation
**The above-given segmentations and companies could be subjected to further modification based on in-depth feasibility studies conducted for the final deliverable.
Research Methodology:
Electronic Cigarette Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
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Qualitative Analysis |
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Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
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Market Segments(by Application, by Type) |
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Total Market |
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