Product Overview

The method of using the internet as a tool to distribute advertisement or promotional messages to a specific audience is known as internet advertising. It is designed to motivate the targeted customer to take a particular step, such as making a purchase, which helps to increase website traffic and brand awareness. It's one of the most efficient ways for any organization to attract new clients, extend their reach, and diversify their revenue streams. Businesses advertise on the internet in e-newsletters, search engines, compatible blogs, and online versions of magazines and newspapers to reach out to people who shop or collect information on the internet. Internet advertising not only assists marketers in locating the right audience, but it is also a quick and simple way to keep the target audience engaged.

Market Highlights

Global Digital Advertising Market is expected to project a notable CAGR of 19.48% in 2030.

Global Digital Advertising Market to surpass USD 1136.3 billion by 2030 from USD 191.74 billion in 2020 at a CAGR of 19.48% in the coming years, i.e., 2021-30. When opposed to other channels such as newspapers, magazines, and television, online advertising is less costly. It enables businesses to market their goods or services to a wide variety of audiences and geographical locations. Online ads can now reach the desired audience due to the availability of big data and online consumer research. This, combined with the internet's ever-increasing global reach, is giving the industry a boost. Furthermore, industry players have new internet advertising solutions in response to the increasingly rising demand for smartphone-based internet advertising, which is expected to propel the internet advertising market even further.

Global Digital Advertising Market: Segments

Mobile segment to grow with the highest CAGR during 2020-30

Global Digital Advertising Market is segmented by platform type into Mobile, Laptop and desktop and Others. Mobile segment held the largest market share in the year 2020 due to a rise in the number of mobile device and mobile internet users, the prevalence of social media, and the amount of time spent on mobile devices. In addition, the major players in the web-based advertising industry create and produce mobile advertising content that is compatible with mobile devices. Moreover, as more people use their cell phones to access the internet and enjoy internet-based shopping services, the increase in e-commerce and m-commerce propels growth in internet ads on mobile platforms.

Search Engine Marketing segment to grow with the highest CAGR during 2020-30

Global Digital Advertising Market is segmented by Ad format into Search Engine Marketing, Display Advertising, Online Classifieds Ads, Mobile Advertising, Social Media Advertising, Video Advertising, and Others. Over the forecast period, the Search Engine Marketing segment is projected to expand at the fastest pace since the number of people shopping and researching items online is increasing. Additionally, the need for multinational corporations to become more reachable, searchable, and accessible on the internet is driving the search engine advertisement market forward. However, due to the increasing demand for social media channels, the social media advertisement segment is projected to rise at the fastest rate.

Retail segment to grow with the highest CAGR during 2020-30

Global Digital Advertising Market is segmented by End-user into Automotive, retail, BFSI, Healthcare, Telecom, and others. The retail segment held the largest market share in the year 2020 because of the increased need for smaller companies in the retail and consumer goods industries to compete with larger organizations in an increasingly competitive and innovative marketplace Various retailers are developing their internet marketing campaigns in order to raise customer awareness of their companies and drive traffic to their e-commerce pages.

Market Dynamics

Drivers

Cost efficiency and availability of big data and online consumer research

When opposed to other channels such as newspapers, magazines, and television, online advertising is less costly. It enables businesses to market their goods or services to a wide variety of audiences and geographical locations. Online ads can now reach the desired audience due to the availability of big data and online consumer research. This, combined with the internet's ever-increasing global reach, is giving the industry a boost. In addition, over the last few years, social media and mobile devices have grown in popularity. Brands are being encouraged to invest in creative and engaging social media ads as a result of this trend. Furthermore, a number of online start-ups are moving away from conventional advertising and toward self-serve sites that make it easy for small businesses to advertise. These online platforms help businesses cut costs by allowing them to monitor their marketing strategies and sell goods directly to customers.

Availability of high-speed internet and new advertising solutions

Due to the widespread availability of high-speed internet on smartphones, the way customers communicate with different products or sellers has changed dramatically. This factor is expected to accelerate the growth of the internet advertising industry, as it has become critical for brands to recognize consumers' needs through mobile ads and to encourage them to buy. Advertisers may communicate with consumers who actually want to connect with their brands using real-time marketing opportunities provided by smartphones. Furthermore, industry players have new internet advertising solutions in response to the increasingly rising demand for smartphone-based internet advertising, which is expected to propel the internet advertising market even further.

Restraint

Customer data and rising production cost

Customer data, on the other hand, belongs to the marketplace, which could serve as a restraint over the forecast period. Rising production costs for the market are having a negative effect on the Global Digital Advertising Market industry.

Global Digital Advertising Market: Key Players

Amazon

Company Overview, Business Strategy, Key Product Offerings, Financial Performance, Key Performance Indicators, Risk Analysis, Recent Development, Regional Presence, SWOT Analysis

Apple Inc.

Twitter

Verizon

Sina

Facebook Inc.

Google, Inc.

Microsoft Corporation

Nokia

Other Prominent Players

Global Digital Advertising Market: Regions

Global Digital Advertising Market is segmented based on regional analysis into five major regions. These include North America, Latin America, Europe, Asia Pacific, and the Middle East and Africa. Global Digital Advertising Market in North America held the largest market share in the year 2020 in terms of revenue. The growth of the market studied in North America is expected to be fueled by rapidly growing investments in digital advertising, especially online ads. In addition, the area is well-versed and advanced in terms of smartphones and online operation, providing marketers with numerous opportunities. Furthermore, the United States has a strong presence among online advertising vendors, which contributes to the market's growth.

Global Digital Advertising Market is further segmented by region into:

North America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United States and Canada

Latin America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – Mexico, Argentina, Brazil, and Rest of Latin America

Europe Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United Kingdom, France, Germany, Italy, Spain, Belgium, Hungary, Luxembourg, Netherlands, Poland, NORDIC, Russia, Turkey, and Rest of Europe

Asia Pacific Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – India, China, South Korea, Japan, Malaysia, Indonesia, New Zealand, Australia, and Rest of APAC

Middle East and Africa Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – North Africa, Israel, GCC, South Africa, and Rest of MENA

Global Digital Advertising Market report also contains analysis on:

Digital Advertising Segments:

By Platform type:

Mobile

Laptop and Desktops

Others

By Ad format

Search Engine Marketing

Display Advertising

Online Classifieds Ads

Mobile Advertising

Social Media Advertising

Video Advertising

Others

By End-user

Automotive

Retail

Healthcare

BFSI

Telecom

Others

Digital Advertising Market Dynamics

Digital Advertising Market Size

Supply & Demand

Current Trends/Issues/Challenges

Competition & Companies Involved in the Market

Value Chain of the Market

Market Drivers and Restraints

Global Digital Advertising Market Report Scope and Segmentation

Frequently Asked Questions

How big is the Global Digital Advertising market

What is the Global Digital Advertising market growth

Which segment accounted for the largest Global Digital Advertising market share

Who are the key players in the Global Digital Advertising market

What are the factors driving the Global Digital Advertising market

Contents

1. Executive Summary

2. Global Digital Advertising Market

1. Product Overview

2. Market Definition

3. Segmentation

4. Assumptions and Acronyms

3. Research Methodology

1. Research Objectives

2. Primary Research

3. Secondary Research

4. Forecast Model

5. Market Size Estimation

4. Average Pricing Analysis

5. Macro-Economic Indicators

6. Market Dynamics

1. Growth Drivers

2. Restraints

3. Opportunity

4. Trends

7. Correlation & Regression Analysis

1. Correlation Matrix

2. Regression Matrix

8. Recent Development, Policies & Regulatory Landscape

9. Risk Analysis

1. Demand Risk Analysis

2. Supply Risk Analysis

10. Global Digital Advertising Market Analysis

1. Porters Five Forces

1. Threat of New Entrants

2. Bargaining Power of Suppliers

3. Threat of Substitutes

4. Rivalry

2. PEST Analysis

1. Political

2. Economic

3. Social

4. Technological

11. Global Digital Advertising Market

1. Market Size & forecast, 2020A-2030F

1. By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F

2. By Volume (Million Units) 2020-2030F; Y-o-Y Growth (%) 2021-2030F

12. Global Digital Advertising Market: Market Segmentation

1. By Regions

1. North America:(U.S. and Canada), By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F

2. Latin America: (Brazil, Mexico, Argentina, Rest of Latin America), By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F

3. Europe: (Germany, UK, France, Italy, Spain, BENELUX, NORDIC, Hungary, Poland, Turkey, Russia, Rest of Europe), By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F

4. Asia-Pacific: (China, India, Japan, South Korea, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia Pacific), By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F

5. Middle East and Africa: (Israel, GCC, North Africa, South Africa, Rest of Middle East and Africa), By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F

2. By platform type: Market Share (2020-2030F)

1. Mobile, By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F

2. Laptops and Desktops, By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F

3. Others, By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F

3. By Ad Format: Market Share (2020-2030F)

1. Search Engine Marketing, By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F

2. Display Advertising, By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F

3. Online Classifieds Ads, By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F

4. Mobile Advertising, By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F

5. Social Media Advertising, By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F

6. Video Advertising, By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F

7. Others, By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F

4. By end user: Market Share (2020-2030F)

1. Automotive, By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F

2. Retail, By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F

3. Healthcare, By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F

4. BFSI, By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F

5. Telecom, By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F

6. Others, By Value (USD Million) 2020-2030F; Y-o-Y Growth (%) 2021-2030F

Company Profile

1. Amazon

1. Company Overview

2. Company Total Revenue (Financials)

3. Market Potential

4. Global Presence

5. Key Performance Indicators

6. SWOT Analysis

7. Product Launch

2. Apple Inc.

3. Twitter

4. Verizon

5. Sina

6. Facebook Inc.

7. Google, Inc.

8. Microsoft Corporation

9. Nokia

10. Other Prominent Players

Consultant Recommendation

**The above-given segmentations and companies could be subjected to further modification based on in-depth feasibility studies conducted for the final deliverable.

Methodology/Research Approach

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

Research Programs/Design

Historical Data (2015-2019)	Industry Trends Competitive Landscape By Company Expansion Mergers and Acquisitions Market Segment by Type by Application By Regions/ Geography	Value Status and Outlook Value for Major Players Market Share Growth Rate Present Situation Analysis Value Market Share Growth Rate Present Situation Analysis
Influencing Factors	Market Environment Government Policy Technological Changes Market Risks	Market Drivers Growing Demand of Downstream Reduction in Cost
Market Forecast (2021-2026)	Overall Size by Type by Application By Regions/Geography	Key Data (Value) Market Share Growth Rate CAGR (2021-2026)

Market Size Estimation

Top-down and bottom-up approaches are used to validate the global Voluntary Carbon Offset market size market and estimate the market size for Company, regions segments, product segments and Application (end users).

The market estimations in this report are based on the marketed sale price of Voluntary Carbon Offset (excluding any discounts provided by the player, distributor, wholesaler or traders). The percentage splits, market share, and breakdowns of the product segments are derived on the basis of weights assigned to each of the segments on the basis of their utilization rate and average sale price. The regional splits of the overall Voluntary Carbon Offset market and its sub-segments are based on the percentage adoption or utilization of the given product in the respective region or country.

Major Company in the market is identified through secondary research and their market revenues determined through primary and secondary research. Secondary research included the research of the annual and financial reports of the top Company; whereas, primary research included extensive interviews of key opinion leaders and industry experts such as experienced front-line staff, directors, CEOs and marketing executives. The percentage splits, market share, Growth Rate and breakdowns of the product markets are determined through using secondary sources and verified through the primary sources.

All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or other factors are not accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from Market Intellix and presented in this report

The following figure shows an illustrative representation of the overall market size estimation process used for this study.

Market Breakdown and Data Triangulation

After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation, extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report. Extensive qualitative and further quantitative analysis is also done from all the numbers arrived at in the complete market engineering process to list key information throughout the report.

Data Source

Secondary Sources

Secondary sources include such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data, etc. This research study involves the usage of widespread secondary sources, directories, databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), and TRADING ECONOMICS, and News Network, statista, Federal Reserve Economic Data, annual reports, BIS Statistics, ICIS; company house documents; CAS(American Chemical Society); investor presentations; and SEC filings of companies. Secondary research was used to identify and collect information useful for the extensive, technical, market-oriented, and Hospitals study of the Voluntary Carbon Offset market. It was also used to obtain important information about the top companies, market classification and segmentation according to industry trends to the bottom-most level, and key developments related to market and technology perspectives.

Market Size	Segmental value Geographic Penetration Product Adoption Rate for Different market	Journals, Websites, and Press Releases Annual Reports and SEC Filings Company Websites and Press Releases Public and Paid Databases Market Intellix Data Repository
Market Position of Top Company	Product Financials Geographic value Mix Total Company value Business/Segmental value Mix
Qualitative Analysis	Influence Factors Market Potential Market Risks and Opportunities Industry Trends Geographical Features Government Policies	Company Websites and Press Releases Public and Paid Databases Annual Reports Industry Associations Market Intellix Data Repository

Primary Sources

In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product Company (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers, etc.

The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end use (product buyers), and related key executives from various key companies and organizations operating in the global market.

Primary research was conducted to identify segmentation Type, product price range, product Application, key Company, raw materials supply and the downstream demand, industry status and outlook, and key market dynamics such as risks, influence factors, opportunities, market barriers, industry trends, and key player strategies.

Key Executives Interviewed

Key Data Information from Primary Sources

Primary Sources	Parameters	Key Data
Market Segments(by Application, by Type)	Value by Type Status and Forecast Value by Application Value by Regions, Status and Forecast (2021-2026)	Value Market Share by Type Value Growth Rate by Type Value by Application Percentage and Growth Rate by Application Value Growth Rate and Market Share by Regions Market Size Status and Forecast (2021-2026)
Total Market	Overall Size, Status and Forecast	Market Size Status and Forecast (2021-2026)