Asia Pacific Mobile Phone Insurance Market 2022-2032 by Coverage (Physical Damage, Internal Failure, Theft, Virus), Phone Type (Premium, Mid & High-end, Budget), Phone Category (New, Refurbished), End User (Personal, Enterprise), Distribution Channel (Mobile Providers, OEMs, Retail, Online), and Country: Trend Forecast and Growth Opportunity
Asia Pacific Mobile Phone Insurance Market 2022-2032 by Coverage (Physical Damage, Internal Failure, Theft, Virus), Phone Type (Premium, Mid & High-end, Budget), Phone Category (New, Refurbished), End User (Personal, Enterprise), Distribution Channel (Mobile Providers, OEMs, Retail, Online), and Country: Trend Forecast and Growth Opportunity
Analysis of the Asia Pacific Mobile Phone Insurance Market reveals emerging trends, consumer adoption rates, and competitive strategies among leading manufacturers worldwide.
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Asia Pacific mobile phone insurance market will grow by 13.6% annually with a total addressable market cap of $166.50 billion over 2023-2032, driven by the rising number of mobile users, growing incidents of damages involving unintentional handling damage and virus infection, and the surging cases of phone thefts.
Highlighted with 74 tables and 47 figures, this 134-page report “Asia Pacific Mobile Phone Insurance Market 2022-2032 by Coverage (Physical Damage, Internal Failure, Theft, Virus), Phone Type (Premium, Mid & High-end, Budget), Phone Category (New, Refurbished), End User (Personal, Enterprise), Distribution Channel (Mobile Providers, OEMs, Retail, Online), and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire Asia Pacific mobile phone insurance market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2020-2022 and provides forecast from 2023 till 2032 with 2022 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of Asia Pacific market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19 and Russia-Ukraine conflict. The balanced (most likely) projection is used to quantify Asia Pacific mobile phone insurance market in every aspect of the classification from perspectives of Coverage, Phone Type, Phone Category, End User, Distribution Channel, and Country.
Based on Coverage, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Physical Damage
• Internal Component Failure
• Theft & Loss Protection
• Virus & Data Protection
• Other Coverage
Based on Phone Type, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Premium Smartphones
• Mid & High-end Phones
• Budget Phones
By Phone Category, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• New Phones
• Refurbished Phones
By End User, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Personal
• Enterprise
By Distribution Channel, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Mobile Providers
• Phone OEMs
• Retail Stores
• Online
• Other Channels
Geographically, the following national/local markets are fully investigated:
• Japan
• China
• South Korea
• Australia
• India
• Rest of APAC (further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, Taiwan, and Philippines)
For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2022-2032. The breakdown of national markets by Coverage, Phone Type, and Distribution Channel over the forecast years are also included.
The report also covers the current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Selected Key Players:
AIG
Allianz Insurance
Apple Inc
Assurant, Inc.
Asurion, LLC
At&T Inc.
Aviva
Better Buy Insurance
Brightstar Corp.
Gadget Cover
Insurance2go
Liberty Mutual Insurance Group
O2 Mobile Insurance
Pier Insurance Managed Services
ProtectCELL
Protect your Bubble
Salt Insurance Services Limited
Sunrise Communications AG
Swisscom
Switched on Insurance
Three Ireland (Hutchison) Limited
Tinhat
Trov, Inc.
(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)
1 Introduction 8
1.1 Industry Definition and Research Scope 8
1.1.1 Industry Definition 8
1.1.2 Research Scope 9
1.2 Research Methodology 12
1.2.1 Overview of Market Research Methodology 12
1.2.2 Market Assumption 13
1.2.3 Secondary Data 13
1.2.4 Primary Data 13
1.2.5 Data Filtration and Model Design 14
1.2.6 Market Size/Share Estimation 15
1.2.7 Research Limitations 16
1.3 Executive Summary 17
2 Market Overview and Dynamics 20
2.1 Market Size and Forecast 20
2.1.1 Impact of COVID-19 on World Economy 21
2.1.2 Impact of COVID-19 on the Market 24
2.1.3 Impact of Russia-Ukraine Conflict: War Slows Economic Recovery 26
2.2 Major Growth Drivers 30
2.3 Market Restraints and Challenges 34
2.4 Emerging Opportunities and Market Trends 37
2.5 Porter’s Fiver Forces Analysis 41
3 Segmentation of Asia Pacific Market by Coverage 45
3.1 Market Overview by Coverage 45
3.2 Physical Damage 47
3.3 Internal Component Failure 48
3.4 Theft & Loss Protection 49
3.5 Virus & Data Protection 50
3.6 Other Coverage 51
4 Segmentation of Asia Pacific Market by Phone Type 52
4.1 Market Overview by Phone Type 52
4.2 Premium Smartphones 54
4.3 Mid & High-end Phones 55
4.4 Budget Phones 56
5 Segmentation of Asia Pacific Market by Phone Category 57
5.1 Market Overview by Phone Category 57
5.2 New Phones 59
5.3 Refurbished Phones 60
6 Segmentation of Asia Pacific Market by End User 61
6.1 Market Overview by End User 61
6.2 Personal 63
6.3 Enterprise 64
7 Segmentation of Asia Pacific Market by Distribution Channel 65
7.1 Market Overview by Distribution Channel 65
7.2 Mobile Providers 67
7.3 Phone OEMs 68
7.4 Retail Stores 69
7.5 Online 70
7.6 Other Channels 71
8 Asia-Pacific Market 2022-2032 by Country 72
8.1 Overview of Asia-Pacific Market 72
8.2 Japan 75
8.3 China 78
8.4 Australia 80
8.5 India 82
8.6 South Korea 84
8.7 Rest of APAC Region 86
9 Competitive Landscape 88
9.1 Overview of Key Vendors 88
9.2 New Product Launch, Partnership, Investment, and M&A 92
9.3 Company Profiles 93
AIG 93
Allianz Insurance 95
Apple Inc 98
Assurant, Inc. 101
Asurion, LLC 103
At&T Inc. 105
Aviva 109
Better Buy Insurance 111
Brightstar Corp. 112
Gadget Cover 114
Insurance2go 116
Liberty Mutual Insurance Group 117
O2 Mobile Insurance 119
Pier Insurance Managed Services 120
ProtectCELL 121
Protect your Bubble 122
Salt Insurance Services Limited 123
Sunrise Communications AG 124
Swisscom 126
Switched on Insurance 128
Three Ireland (Hutchison) Limited 130
Tinhat 131
Trov, Inc. 132
RELATED REPORTS 134
Tables & Figures:
List of Tables:
Table 1. Snapshot of Asia Pacific Mobile Phone Insurance Market in Balanced Perspective, 2022-2032 18
Table 2. World Economic Outlook, 2021-2031 22
Table 3. World Economic Outlook, 2021-2023 23
Table 4. Scenarios for Economic Impact of Ukraine Crisis 27
Table 5. Main Product Trends and Market Opportunities in Asia Pacific Mobile Phone Insurance Market 37
Table 6. Asia Pacific Mobile Phone Insurance Market by Coverage, 2022-2032, $ mn 45
Table 7. Asia Pacific Mobile Phone Insurance Market by Phone Type, 2022-2032, $ mn 52
Table 8. Asia Pacific Mobile Phone Insurance Market by Phone Category, 2022-2032, $ mn 57
Table 9. Asia Pacific Mobile Phone Insurance Market by End User, 2022-2032, $ mn 61
Table 10. Asia Pacific Mobile Phone Insurance Market by Distribution Channel, 2022-2032, $ mn 65
Table 11. APAC Mobile Phone Insurance Market by Country, 2022-2032, $ mn 73
Table 12. Japan Mobile Phone Insurance Market by Coverage, 2022-2032, $ mn 77
Table 13. Japan Mobile Phone Insurance Market by Phone Type, 2022-2032, $ mn 77
Table 14. Japan Mobile Phone Insurance Market by Distribution Channel, 2022-2032, $ mn 77
Table 15. China Mobile Phone Insurance Market by Coverage, 2022-2032, $ mn 79
Table 16. China Mobile Phone Insurance Market by Phone Type, 2022-2032, $ mn 79
Table 17. China Mobile Phone Insurance Market by Distribution Channel, 2022-2032, $ mn 79
Table 18. Australia Mobile Phone Insurance Market by Coverage, 2022-2032, $ mn 81
Table 19. Australia Mobile Phone Insurance Market by Phone Type, 2022-2032, $ mn 81
Table 20. Australia Mobile Phone Insurance Market by Distribution Channel, 2022-2032, $ mn 81
Table 21. India Mobile Phone Insurance Market by Coverage, 2022-2032, $ mn 83
Table 22. India Mobile Phone Insurance Market by Phone Type, 2022-2032, $ mn 83
Table 23. India Mobile Phone Insurance Market by Distribution Channel, 2022-2032, $ mn 83
Table 24. South Korea Mobile Phone Insurance Market by Coverage, 2022-2032, $ mn 85
Table 25. South Korea Mobile Phone Insurance Market by Phone Type, 2022-2032, $ mn 85
Table 26. South Korea Mobile Phone Insurance Market by Distribution Channel, 2022-2032, $ mn 85
Table 27. Mobile Phone Insurance Market in Rest of APAC by Country/Region, 2022-2032, $ mn 87
Table 28. Breakdown of World Market by Key Vendor, 2022, % 90
Table 29. AIG: Company Snapshot 93
Table 30. AIG: Business Segmentation 94
Table 31. AIG: Product Portfolio 94
Table 32. Allianz Insurance: Company Snapshot 95
Table 33. Allianz Insurance: Business Segmentation 95
Table 34. Allianz Insurance: Product Portfolio 96
Table 35. Allianz Insurance: Revenue, 2016-2018, $ mn 96
Table 36. Allianz Insurance: Recent Developments 97
Table 37. Apple Inc.: Company Snapshot 98
Table 38. Apple Inc.: Business Segmentation 99
Table 39. Apple Inc.: Product Portfolio 99
Table 40. Apple Inc.: Revenue, 2016-2018, $ mn 100
Table 41. Apple Inc.: Recent Developments 100
Table 42. Assurant, Inc.: Company Snapshot 101
Table 43. Assurant, Inc.: Recent Developments 102
Table 44. Asurion, LLC: Company Snapshot 103
Table 45. Asurion, LLC: Recent Developments 104
Table 46. At&T Inc.: Company Snapshot 105
Table 47. At&T Inc.: Business Segmentation 105
Table 48. At&T Inc.: Product Portfolio 106
Table 49. At&T Inc.: Revenue, 2017-2019, $ bn 106
Table 50. At&T Inc.: Recent Developments 108
Table 51. Aviva: Company Snapshot 109
Table 52 Aviva: Business Segmentation 109
Table 53 Aviva: Revenue, 2016-2018, $ mn 110
Table 54. Aviva: Recent Developments 110
Table 55. Better Buy Insurance: Company Snapshot 111
Table 56. Brightstar Corp.: Company Snapshot 112
Table 57. Brightstar Corp.: Product Portfolio 112
Table 58. Brightstar Corp.: Recent Developments 113
Table 59. Gadget Cover: Company Snapshot 114
Table 60. Insurance2go: Company Snapshot 116
Table 61. Liberty Mutual Insurance Group: Company Snapshot 117
Table 62. Liberty Mutual Insurance Group: Business Segmentation 118
Table 63. Liberty Mutual Insurance Group: Recent Developments 118
Table 64. O2 Mobile Insurance: Company Snapshot 119
Table 65. Pier Insurance Managed Services: Company Snapshot 120
Table 66. ProtectCELL: Company Snapshot 121
Table 67. Protect your Bubble: Company Snapshot 122
Table 68. Salt Insurance Services Limited: Company Snapshot 123
Table 69. Sunrise Communications AG: Company Snapshot 124
Table 70. Swisscom: Company Snapshot 126
Table 71. Switched on Insurance: Company Snapshot 128
Table 72. Three Ireland (Hutchison) Limited: Company Snapshot 130
Table 73. Tinhat: Company Snapshot 131
Table 74. Trov, Inc.: Company Snapshot 132
List of Figures:
Figure 1. Research Method Flow Chart 12
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 15
Figure 3. Asia Pacific Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2022-2032 17
Figure 4. Asia Pacific Mobile Phone Insurance Market, 2022-2032, $ mn 20
Figure 5. Impact of COVID-19 on Business 24
Figure 6. Primary Drivers and Impact Factors of Asia Pacific Mobile Phone Insurance Market 30
Figure 7. Forecast of Middle-class Population by Region, 2015-2030, million 33
Figure 8. World Total InsurTech Investment by Year and Grand Total Split by P&C and L&H, 2012-2022, $ million 33
Figure 9. Primary Restraints and Impact Factors of Asia Pacific Mobile Phone Insurance Market 34
Figure 10. Investment Opportunity Analysis 38
Figure 11. Porter’s Fiver Forces Analysis of Asia Pacific Mobile Phone Insurance Market 41
Figure 12. Breakdown of Asia Pacific Mobile Phone Insurance Market by Coverage, 2022-2032, % of Revenue 46
Figure 13. Asia Pacific Addressable Market Cap in 2023-2032 by Coverage, Value ($ mn) and Share (%) 46
Figure 14. Asia Pacific Mobile Phone Insurance Market by Coverage: Physical Damage, 2022-2032, $ mn 47
Figure 15. Asia Pacific Mobile Phone Insurance Market by Coverage: Internal Component Failure, 2022-2032, $ mn 48
Figure 16. Asia Pacific Mobile Phone Insurance Market by Coverage: Theft & Loss Protection, 2022-2032, $ mn 49
Figure 17. Asia Pacific Mobile Phone Insurance Market by Coverage: Virus & Data Protection, 2022-2032, $ mn 50
Figure 18. Asia Pacific Mobile Phone Insurance Market by Coverage: Other Coverage, 2022-2032, $ mn 51
Figure 19. Breakdown of Asia Pacific Mobile Phone Insurance Market by Phone Type, 2022-2032, % of Sales Revenue 53
Figure 20. Asia Pacific Addressable Market Cap in 2023-2032 by Phone Type, Value ($ mn) and Share (%) 53
Figure 21. Asia Pacific Mobile Phone Insurance Market by Phone Type: Premium Smartphones, 2022-2032, $ mn 54
Figure 22. Asia Pacific Mobile Phone Insurance Market by Phone Type: Mid & High-end Phones, 2022-2032, $ mn 55
Figure 23. Asia Pacific Mobile Phone Insurance Market by Phone Type: Budget Phones, 2022-2032, $ mn 56
Figure 24. Breakdown of Asia Pacific Mobile Phone Insurance Market by Phone Category, 2022-2032, % of Sales Revenue 58
Figure 25. Asia Pacific Addressable Market Cap in 2023-2032 by Phone Category, Value ($ mn) and Share (%) 58
Figure 26. Asia Pacific Mobile Phone Insurance Market by Phone Category: New Phones, 2022-2032, $ mn 59
Figure 27. Asia Pacific Mobile Phone Insurance Market by Phone Category: Refurbished Phones, 2022-2032, $ mn 60
Figure 28. Breakdown of Asia Pacific Mobile Phone Insurance Market by End User, 2022-2032, % of Revenue 62
Figure 29. Asia Pacific Addressable Market Cap in 2023-2032 by End User, Value ($ mn) and Share (%) 62
Figure 30. Asia Pacific Mobile Phone Insurance Market by End User: Personal, 2022-2032, $ mn 63
Figure 31. Asia Pacific Mobile Phone Insurance Market by End User: Enterprise, 2022-2032, $ mn 64
Figure 32. Breakdown of Asia Pacific Mobile Phone Insurance Market by Distribution Channel, 2022-2032, % of Revenue 66
Figure 33. Asia Pacific Addressable Market Cap in 2023-2032 by Distribution Channel, Value ($ mn) and Share (%) 66
Figure 34. Asia Pacific Mobile Phone Insurance Market by Distribution Channel: Mobile Providers, 2022-2032, $ mn 67
Figure 35. Asia Pacific Mobile Phone Insurance Market by Distribution Channel: Phone OEMs, 2022-2032, $ mn 68
Figure 36. Asia Pacific Mobile Phone Insurance Market by Distribution Channel: Retail Stores, 2022-2032, $ mn 69
Figure 37. Asia Pacific Mobile Phone Insurance Market by Distribution Channel: Online, 2022-2032, $ mn 70
Figure 38. Asia Pacific Mobile Phone Insurance Market by Distribution Channel: Other Channels, 2022-2032, $ mn 71
Figure 39. Breakdown of APAC Mobile Phone Insurance Market by Country, 2022 and 2032, % of Revenue 73
Figure 40. Contribution to APAC 2023-2032 Cumulative Market by Country, Value ($ mn) and Share (%) 74
Figure 41. Mobile Phone Insurance Market in Japan, 2022-2032, $ mn 76
Figure 42. Mobile Phone Insurance Market in China, 2022-2032, $ mn 78
Figure 43. Mobile Phone Insurance Market in Australia, 2022-2032, $ mn 80
Figure 44. Mobile Phone Insurance Market in India, 2022-2032, $ mn 82
Figure 45. Mobile Phone Insurance Market in South Korea, 2022-2032, $ mn 84
Figure 46. Mobile Phone Insurance Market in Rest of APAC, 2022-2032, $ mn 86
Figure 47. Growth Stage of Asia Pacific Mobile Phone Insurance Industry over the Forecast Period 88
Research Methodology:
Asia Pacific Mobile Phone Insurance Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
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Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
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