Asia Pacific Healthcare Augmented Reality and Virtual Reality Market

Asia Pacific Healthcare Augmented Reality and Virtual Reality Market 2022-2032 by Technology (AR, VR), Offering (Hardware, Software, Services), Device Type (AR Devices, VR Devices), Application, End User, and Country: Trend Forecast and Growth Opportunity

Asia Pacific Healthcare Augmented Reality and Virtual Reality Market

Asia Pacific Healthcare Augmented Reality and Virtual Reality Market 2022-2032 by Technology (AR, VR), Offering (Hardware, Software, Services), Device Type (AR Devices, VR Devices), Application, End User, and Country: Trend Forecast and Growth Opportunity


The Asia Pacific Healthcare Augmented Reality and Virtual Reality Market report highlights technological advancements, investment opportunities, and regulatory frameworks shaping the industry landscape through 2030.

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Asia Pacific healthcare augmented reality and virtual reality market will grow by 36.2% annually with a total addressable market cap of $70.15 billion over 2023-2032, driven by the rising adoption of advanced technologies in the healthcare sector, the growing advancement in immersive technologies, the numerous benefits associated with the use of AR & VR, and the rising concern for the prevalence of chronic diseases.

Highlighted with 40 tables and 70 figures, this 147-page report “Asia Pacific Healthcare Augmented Reality and Virtual Reality Market 2022-2032 by Technology (AR, VR), Offering (Hardware, Software, Services), Device Type (AR Devices, VR Devices), Application, End User, and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire Asia Pacific healthcare augmented reality and virtual reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2020-2022 and provides forecast from 2023 till 2032 with 2022 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

In-depth qualitative analyses include identification and investigation of the following aspects:

• Market Structure

• Growth Drivers

• Restraints and Challenges

• Emerging Product Trends & Market Opportunities

• Porter’s Fiver Forces

The trend and outlook of Asia Pacific market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19 and Russia-Ukraine conflict. The balanced (most likely) projection is used to quantify Asia Pacific healthcare augmented reality and virtual reality market in every aspect of the classification from perspectives of Technology, Offering, Device Type, Application, End User, and Country.

Based on Technology, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.

• Augmented Reality (AR)

o Marker-based Augmented Reality (Passive Marker and Active Marker)

o Markerless Augmented Reality (Model-based Tracking and Image-based Processing)

o Other Technologies

• Virtual Reality (VR)

o Nonimmersive Technology

o Semi-Immersive Technology

o Fully Immersive Technology

Based on Offering, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.

• Hardware

o Sensors

o Semiconductor Component

o Displays and Projectors

o Position Trackers

o Cameras

o Other Hardware

• Software

o Software Developer Kits

o Imaging Solutions

o Enterprise Solutions

o Content Platforms

o Other Software

• Services

o Cloud Services

o System Integration

o Consulting

o Other Services

By Device Type, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.

• AR Devices

o Head-Mounted Display (HMD)

o Head-Up Display (HUD)

o Smart Glasses

o Handheld Devices and Others

• VR Devices

o Head-Mounted Display (HMD)

o Gesture-Tracking Device

o Projector & Display Wall

By Application, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.

• Surgery

• Rehabilitation and Behavioral Neurology

• Pain Management

• Medical Training and Education

• Diagnosis

• Fitness Management

• Pharmacy Management

• Virtual Reality Expose Therapy (VRET)

• Other Applications

By End User, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.

• Academic Institutes

• Hospitals and Clinics

• Research and Diagnostics Laboratories

• Pharma Companies and Research Centers

• Government and Defense Institutions

• Other End Users

Geographically, the following national/local markets are fully investigated:

• Japan

• China

• South Korea

• Australia

• India

• Rest of APAC (further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, Taiwan, and Philippines)

For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2022-2032. The breakdown of national markets by Technology, Offering, and Application over the forecast years are also included.

The report also covers the current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.

Selected Key Players:

Alphabet Inc.

Artificial Life, Inc.

CAE Healthcare

EON Reality

Facebook

Foursquare Labs, Inc.

GE Healthcare

Hologic, Inc.

HTC

Immersion Corp

Intuitive Surgical Inc.

Medtronic

Microsoft

Orca Health

Philips Healthcare

Samsung

Siemens Healthcare

Simulab Corp

Sony

TheraSim, Inc.

VirtaMed

Vuzix Corp

(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

1 Introduction 9

1.1 Industry Definition and Research Scope 9

1.1.1 Industry Definition 9

1.1.2 Research Scope 10

1.2 Research Methodology 13

1.2.1 Overview of Market Research Methodology 13

1.2.2 Market Assumption 14

1.2.3 Secondary Data 14

1.2.4 Primary Data 14

1.2.5 Data Filtration and Model Design 15

1.2.6 Market Size/Share Estimation 16

1.2.7 Research Limitations 17

1.3 Executive Summary 18

2 Market Overview and Dynamics 21

2.1 Market Size and Forecast 21

2.1.1 Impact of COVID-19 on World Economy 22

2.1.2 Impact of COVID-19 on the Market 25

2.1.3 Impact of Russia-Ukraine Conflict: War Slows Economic Recovery 27

2.2 Major Growth Drivers 31

2.3 Market Restraints and Challenges 35

2.4 Emerging Opportunities and Market Trends 38

2.5 Porter’s Fiver Forces Analysis 42

3 Segmentation of Asia Pacific Market by Technology 46

3.1 Market Overview by Technology 46

3.2 Augmented Reality (AR) 48

3.2.1 Marker-based AR 49

3.2.2 Markerless AR 50

3.2.3 Other Technologies 51

3.3 Virtual Reality (VR) 52

3.3.1 Nonimmersive Technology 53

3.3.2 Semi-Immersive Technology 54

3.3.3 Fully Immersive Technology 55

4 Segmentation of Asia Pacific Market by Offering 56

4.1 Market Overview by Offering 56

4.2 Hardware 58

4.2.1 Sensors 60

4.2.2 Semiconductor Component 61

4.2.3 Displays and Projectors 62

4.2.4 Position Trackers 63

4.2.5 Cameras 64

4.2.6 Other Hardware 65

4.3 Software 66

4.4 Services 68

5 Segmentation of Asia Pacific Market by Device Type 70

5.1 Market Overview by Device Type 70

5.2 AR Devices 72

5.2.1 Head-Mounted Display (HMD) 74

5.2.2 Head-Up Display (HUD) 75

5.2.3 Smart Glasses 76

5.2.4 Handheld Devices and Others 77

5.3 VR Devices 78

5.3.1 Head-Mounted Display (HMD) 80

5.3.2 Gesture-Tracking Device 81

5.3.3 Projector & Display Wall 82

6 Segmentation of Asia Pacific Market by Application 83

6.1 Market Overview by Application 83

6.2 Surgery 85

6.3 Rehabilitation and Behavioral Neurology 86

6.4 Pain Management 87

6.5 Medical Training and Education 88

6.6 Diagnosis 89

6.7 Fitness Management 90

6.8 Pharmacy Management 91

6.9 Virtual Reality Expose Therapy (VRET) 92

6.10 Other Applications 93

7 Segmentation of Asia Pacific Market by End User 94

7.1 Market Overview by End User 94

7.2 Academic Institutes 96

7.3 Hospitals and Clinics 97

7.4 Research and Diagnostics Laboratories 98

7.5 Pharma Companies and Research Centers 99

7.6 Government and Defense Institutions 100

7.7 Other End Users 101

8 Asia-Pacific Market 2022-2032 by Country 102

8.1 Overview of Asia-Pacific Market 102

8.2 Japan 105

8.3 China 108

8.4 Australia 110

8.5 India 113

8.6 South Korea 115

8.7 Rest of APAC Region 117

9 Competitive Landscape 119

9.1 Overview of Key Vendors 119

9.2 New Product Launch, Partnership, Investment, and M&A 122

9.3 Company Profiles 123

Alphabet Inc. 123

Artificial Life, Inc. 126

CAE Healthcare 127

EON Reality 128

Facebook 129

Foursquare Labs, Inc. 130

GE Healthcare 131

Hologic, Inc. 132

HTC 133

Immersion Corp 134

Intuitive Surgical Inc. 135

Medtronic 136

Microsoft 137

Orca Health 138

Philips Healthcare 139

Samsung 140

Siemens Healthcare 141

Simulab Corp 142

Sony 143

TheraSim, Inc. 144

VirtaMed 145

Vuzix Corp 146

RELATED REPORTS 147

Tables & Figures:
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Research Methodology:
This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.
Asia Pacific Healthcare Augmented Reality and Virtual Reality Market Size Estimation

To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.

Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.

Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.

We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.

Data Source

Secondary Sources

This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.

These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.

Market Size
  • Segmental value
  • Geographic Penetration
  • Product Adoption Rate for Different market
  • Journals, Websites, and Press Releases
  • Annual Reports and SEC Filings
  • Company Websites and Press Releases
  • Public and Paid Databases
  • Market Intellix Data Repository
Market Position of Top Company
  • Product Financials
  • Geographic value Mix
  • Total Company value
  • Business/Segmental value Mix
Qualitative Analysis
  • Influence Factors
  • Market Potential
  • Market Risks and Opportunities
  • Industry Trends
  • Geographical Features
  • Government Policies
  • Company Websites and Press Releases
  • Public and Paid Databases
  • Annual Reports
  • Industry Associations
  • Market Intellix Data Repository

Primary Sources

As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.

On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.

These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.

Key Data Information from Primary Sources

Primary Sources Parameters Key Data
Market Segments(by Application, by Type)
  • Value by Type
  • Status and Forecast
  • Value by Application
  • Value by Regions, Status and Forecast (2025-2031)
  • Value Market Share by Type
  • Value Growth Rate by Type
  • Value by Application
  • Percentage and Growth Rate by Application
  • Value Growth Rate and Market Share by Regions
  • Market Size Status and Forecast (2025-2031)
Total Market
  • Overall Size, Status and Forecast
  • Market Size Status and Forecast (2025-2031)
Frequently asked questions(FAQ's):
Is the Asia Pacific Healthcare Augmented Reality and Virtual Reality Market shifting its focus from growth to value?
Recognize the areas along the Asia Pacific Healthcare Augmented Reality and Virtual Reality Market's value chain where players are generating value. To get a complete picture, kindly read the entire report.
What is the estimated value of the Asia Pacific Healthcare Augmented Reality and Virtual Reality Market?
The Asia Pacific Healthcare Augmented Reality and Virtual Reality Market is expected to reach a reasonable valuation by 2030; now the market is expected to shift its focus from growth to value.
Where does the Asia Pacific Healthcare Augmented Reality and Virtual Reality Industry stands in terms of scaling end-use implementations?
According to the Asia Pacific Healthcare Augmented Reality and Virtual Reality Market research paper, organizations are making more progress than their supply chain counterparts, including suppliers.
How is the competitive landscape for the Asia Pacific Healthcare Augmented Reality and Virtual Reality Market defined?
Companies in the Asia Pacific Healthcare Augmented Reality and Virtual Reality Industry are thoroughly researched and profiled in order to determine why certain trends will have a significant impact and how they will be factored into the Asia Pacific Healthcare Augmented Reality and Virtual Reality Market's trajectory and future outlook.