Advertising technology (AdTech) is an umbrella term that refers to the tools and software advertisers use to reach audiences, run digital ad campaigns, and measure the effectiveness of digital ad campaigns. As the process of buying and selling digital ads has become more complex, ad tech has emerged to simplify the process. Common ad tech tools such as demand-side platforms are the integration of a set of technologies that allow advertisers to buy impressions and select audiences across numerous publisher sites. Now, ad technology enables advertisers and ad agencies to efficiently manage integrated ad campaigns. It also enables brands to get the most out of their budgets and helps maximize return on investment (ROI) on digital advertising. Ultimately, the ad tech environment enables advertisers to strategically plan and optimize their ad campaigns.

The latest research study released by Market IntelliX evaluates market size and forecasts of Advertising Technology Services in Global, including the following market information:

Global Advertising Technology Services Market Revenue, 2017-2022, 2023-2028, ($ millions)

Global top five companies in 2021 (%)

The global Advertising Technology Services market was valued at million in 2021 and is projected to reach US$ million by 2028, at a CAGR of % during the forecast period 2022-2028.

The U.S. Market is Estimated at $ Million in 2021, While China is Forecast to Reach $ Million by 2028.

On-Premise Segment to Reach $ Million by 2028, with a % CAGR in next six years.

The global key manufacturers of Advertising Technology Services include Adform, Adobe, AdRoll, Amazon (AWS), AT&T (WarnerMedia), CAKE, Choozle, Criteo and Google, etc. In 2021, the global top five players have a share approximately % in terms of revenue.

MI has surveyed the Advertising Technology Services companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.

Market Segmentations:

Global Advertising Technology Services Market, by Type, 2017-2022, 2023-2028 ($ millions)

Global Advertising Technology Services Market Segment Percentages, by Type, 2021 (%)

On-Premise

Cloud-Based

Global Advertising Technology Services Market, by Application, 2017-2022, 2023-2028 ($ millions)

Global Advertising Technology Services Market Segment Percentages, by Application, 2021 (%)

Ads Setting

Data Analytics

Yield Management

Others

Global Advertising Technology Services Market, By Region and Country, 2017-2022, 2023-2028 ($ Millions)

Global Advertising Technology Services Market Segment Percentages, By Region and Country, 2021 (%)

North America

US

Canada

Mexico

Europe

Germany

France

U.K.

Italy

Russia

Nordic Countries

Benelux

Rest of Europe

Asia

China

Japan

South Korea

Southeast Asia

India

Rest of Asia

South America

Brazil

Argentina

Rest of South America

Middle East & Africa

Turkey

Israel

Saudi Arabia

UAE

Rest of Middle East & Africa

Competitor Analysis

The report also provides analysis of leading market participants including:

Key companies Advertising Technology Services revenues in global market, 2017-2022 (estimated), ($ millions)

Key companies Advertising Technology Services revenues share in global market, 2021 (%)

The report presents profiles of competitors in the market Some of the prominent key players covered:

Adform

Adobe

AdRoll

Amazon (AWS)

AT&T (WarnerMedia)

CAKE

Choozle

Criteo

Google

LiveIntent

Marin Software

MediaMath

Quantcast

Singapore Telecommunications (Amobee)

Sovrn

The Search Monitor

The Trade Desk

Verizon (Verizon Media)

Verve

Key Takeaways from this Report

Evaluate market potential through analyzing growth rates (CAGR %), Volume (Units) and Value ($M) data given at country level – for product types, end use applications and by different industry verticals.

Understand the different dynamics influencing the market – key driving factors, challenges and hidden opportunities.

Get in-depth insights on your competitor performance – market shares, strategies, financial benchmarking, product benchmarking, SWOT and more.

Analyze the sales and distribution channels across key geographies to improve top-line revenues.

Understand the industry supply chain with a deep-dive on the value augmentation at each step, in order to optimize value and bring efficiencies in your processes.

Get a quick outlook on the market entropy – M&A’s, deals, partnerships, product launches of all key players for the past 4 years.

Evaluate the supply-demand gaps, import-export statistics and regulatory landscape for more than top 20 countries globally for the market.

1 Introduction to Research & Analysis Reports

1.1 Advertising Technology Services Market Definition

1.2 Market Segments

1.2.1 Market by Type

1.2.2 Market by Application

1.3 Global Advertising Technology Services Market Overview

1.4 Features & Benefits of This Report

1.5 Methodology & Sources of Information

1.5.1 Research Methodology

1.5.2 Research Process

1.5.3 Base Year

1.5.4 Report Assumptions & Caveats

2 Global Advertising Technology Services Overall Market Size

2.1 Global Advertising Technology Services Market Size: 2021 VS 2028

2.2 Global Advertising Technology Services Market Size, Prospects & Forecasts: 2017-2028

2.3 Key Market Trends, Opportunity, Drivers and Restraints

2.3.1 Market Opportunities & Trends

2.3.2 Market Drivers

2.3.3 Market Restraints

3 Company Landscape

3.1 Top Advertising Technology Services Players in Global Market

3.2 Top Global Advertising Technology Services Companies Ranked by Revenue

3.3 Global Advertising Technology Services Revenue by Companies

3.4 Top 3 and Top 5 Advertising Technology Services Companies in Global Market, by Revenue in 2021

3.5 Global Companies Advertising Technology Services Product Type

3.6 Tier 1, Tier 2 and Tier 3 Advertising Technology Services Players in Global Market

3.6.1 List of Global Tier 1 Advertising Technology Services Companies

3.6.2 List of Global Tier 2 and Tier 3 Advertising Technology Services Companies

4 Market Sights by Product

4.1 Overview

4.1.1 by Type - Global Advertising Technology Services Market Size Markets, 2021 & 2028

4.1.2 On-Premise

4.1.3 Cloud-Based

4.2 By Type - Global Advertising Technology Services Revenue & Forecasts

4.2.1 By Type - Global Advertising Technology Services Revenue, 2017-2022

4.2.2 By Type - Global Advertising Technology Services Revenue, 2023-2028

4.2.3 By Type - Global Advertising Technology Services Revenue Market Share, 2017-2028

5 Sights by Application

5.1 Overview

5.1.1 By Application - Global Advertising Technology Services Market Size, 2021 & 2028

5.1.2 Ads Setting

5.1.3 Data Analytics

5.1.4 Yield Management

5.1.5 Others

5.2 By Application - Global Advertising Technology Services Revenue & Forecasts

5.2.1 By Application - Global Advertising Technology Services Revenue, 2017-2022

5.2.2 By Application - Global Advertising Technology Services Revenue, 2023-2028

5.2.3 By Application - Global Advertising Technology Services Revenue Market Share, 2017-2028

6 Sights by Region

6.1 By Region - Global Advertising Technology Services Market Size, 2021 & 2028

6.2 By Region - Global Advertising Technology Services Revenue & Forecasts

6.2.1 By Region - Global Advertising Technology Services Revenue, 2017-2022

6.2.2 By Region - Global Advertising Technology Services Revenue, 2023-2028

6.2.3 By Region - Global Advertising Technology Services Revenue Market Share, 2017-2028

6.3 North America

6.3.1 By Country - North America Advertising Technology Services Revenue, 2017-2028

6.3.2 US Advertising Technology Services Market Size, 2017-2028

6.3.3 Canada Advertising Technology Services Market Size, 2017-2028

6.3.4 Mexico Advertising Technology Services Market Size, 2017-2028

6.4 Europe

6.4.1 By Country - Europe Advertising Technology Services Revenue, 2017-2028

6.4.2 Germany Advertising Technology Services Market Size, 2017-2028

6.4.3 France Advertising Technology Services Market Size, 2017-2028

6.4.4 U.K. Advertising Technology Services Market Size, 2017-2028

6.4.5 Italy Advertising Technology Services Market Size, 2017-2028

6.4.6 Russia Advertising Technology Services Market Size, 2017-2028

6.4.7 Nordic Countries Advertising Technology Services Market Size, 2017-2028

6.4.8 Benelux Advertising Technology Services Market Size, 2017-2028

6.5 Asia

6.5.1 By Region - Asia Advertising Technology Services Revenue, 2017-2028

6.5.2 China Advertising Technology Services Market Size, 2017-2028

6.5.3 Japan Advertising Technology Services Market Size, 2017-2028

6.5.4 South Korea Advertising Technology Services Market Size, 2017-2028

6.5.5 Southeast Asia Advertising Technology Services Market Size, 2017-2028

6.5.6 India Advertising Technology Services Market Size, 2017-2028

6.6 South America

6.6.1 By Country - South America Advertising Technology Services Revenue, 2017-2028

6.6.2 Brazil Advertising Technology Services Market Size, 2017-2028

6.6.3 Argentina Advertising Technology Services Market Size, 2017-2028

6.7 Middle East & Africa

6.7.1 By Country - Middle East & Africa Advertising Technology Services Revenue, 2017-2028

6.7.2 Turkey Advertising Technology Services Market Size, 2017-2028

6.7.3 Israel Advertising Technology Services Market Size, 2017-2028

6.7.4 Saudi Arabia Advertising Technology Services Market Size, 2017-2028

6.7.5 UAE Advertising Technology Services Market Size, 2017-2028

7 Players Profiles

7.1 Adform

7.1.1 Adform Corporate Summary

7.1.2 Adform Business Overview

7.1.3 Adform Advertising Technology Services Major Product Offerings

7.1.4 Adform Advertising Technology Services Revenue in Global Market (2017-2022)

7.1.5 Adform Key News

7.2 Adobe

7.2.1 Adobe Corporate Summary

7.2.2 Adobe Business Overview

7.2.3 Adobe Advertising Technology Services Major Product Offerings

7.2.4 Adobe Advertising Technology Services Revenue in Global Market (2017-2022)

7.2.5 Adobe Key News

7.3 AdRoll

7.3.1 AdRoll Corporate Summary

7.3.2 AdRoll Business Overview

7.3.3 AdRoll Advertising Technology Services Major Product Offerings

7.3.4 AdRoll Advertising Technology Services Revenue in Global Market (2017-2022)

7.3.5 AdRoll Key News

7.4 Amazon (AWS)

7.4.1 Amazon (AWS) Corporate Summary

7.4.2 Amazon (AWS) Business Overview

7.4.3 Amazon (AWS) Advertising Technology Services Major Product Offerings

7.4.4 Amazon (AWS) Advertising Technology Services Revenue in Global Market (2017-2022)

7.4.5 Amazon (AWS) Key News

7.5 AT&T (WarnerMedia)

7.5.1 AT&T (WarnerMedia) Corporate Summary

7.5.2 AT&T (WarnerMedia) Business Overview

7.5.3 AT&T (WarnerMedia) Advertising Technology Services Major Product Offerings

7.5.4 AT&T (WarnerMedia) Advertising Technology Services Revenue in Global Market (2017-2022)

7.5.5 AT&T (WarnerMedia) Key News

7.6 CAKE

7.6.1 CAKE Corporate Summary

7.6.2 CAKE Business Overview

7.6.3 CAKE Advertising Technology Services Major Product Offerings

7.6.4 CAKE Advertising Technology Services Revenue in Global Market (2017-2022)

7.6.5 CAKE Key News

7.7 Choozle

7.7.1 Choozle Corporate Summary

7.7.2 Choozle Business Overview

7.7.3 Choozle Advertising Technology Services Major Product Offerings

7.7.4 Choozle Advertising Technology Services Revenue in Global Market (2017-2022)

7.7.5 Choozle Key News

7.8 Criteo

7.8.1 Criteo Corporate Summary

7.8.2 Criteo Business Overview

7.8.3 Criteo Advertising Technology Services Major Product Offerings

7.8.4 Criteo Advertising Technology Services Revenue in Global Market (2017-2022)

7.8.5 Criteo Key News

7.9 Google

7.9.1 Google Corporate Summary

7.9.2 Google Business Overview

7.9.3 Google Advertising Technology Services Major Product Offerings

7.9.4 Google Advertising Technology Services Revenue in Global Market (2017-2022)

7.9.5 Google Key News

7.10 LiveIntent

7.10.1 LiveIntent Corporate Summary

7.10.2 LiveIntent Business Overview

7.10.3 LiveIntent Advertising Technology Services Major Product Offerings

7.10.4 LiveIntent Advertising Technology Services Revenue in Global Market (2017-2022)

7.10.5 LiveIntent Key News

7.11 Marin Software

7.11.1 Marin Software Corporate Summary

7.11.2 Marin Software Business Overview

7.11.3 Marin Software Advertising Technology Services Major Product Offerings

7.11.4 Marin Software Advertising Technology Services Revenue in Global Market (2017-2022)

7.11.5 Marin Software Key News

7.12 MediaMath

7.12.1 MediaMath Corporate Summary

7.12.2 MediaMath Business Overview

7.12.3 MediaMath Advertising Technology Services Major Product Offerings

7.12.4 MediaMath Advertising Technology Services Revenue in Global Market (2017-2022)

7.12.5 MediaMath Key News

7.13 Quantcast

7.13.1 Quantcast Corporate Summary

7.13.2 Quantcast Business Overview

7.13.3 Quantcast Advertising Technology Services Major Product Offerings

7.13.4 Quantcast Advertising Technology Services Revenue in Global Market (2017-2022)

7.13.5 Quantcast Key News

7.14 Singapore Telecommunications (Amobee)

7.14.1 Singapore Telecommunications (Amobee) Corporate Summary

7.14.2 Singapore Telecommunications (Amobee) Business Overview

7.14.3 Singapore Telecommunications (Amobee) Advertising Technology Services Major Product Offerings

7.14.4 Singapore Telecommunications (Amobee) Advertising Technology Services Revenue in Global Market (2017-2022)

7.14.5 Singapore Telecommunications (Amobee) Key News

7.15 Sovrn

7.15.1 Sovrn Corporate Summary

7.15.2 Sovrn Business Overview

7.15.3 Sovrn Advertising Technology Services Major Product Offerings

7.15.4 Sovrn Advertising Technology Services Revenue in Global Market (2017-2022)

7.15.5 Sovrn Key News

7.16 The Search Monitor

7.16.1 The Search Monitor Corporate Summary

7.16.2 The Search Monitor Business Overview

7.16.3 The Search Monitor Advertising Technology Services Major Product Offerings

7.16.4 The Search Monitor Advertising Technology Services Revenue in Global Market (2017-2022)

7.16.5 The Search Monitor Key News

7.17 The Trade Desk

7.17.1 The Trade Desk Corporate Summary

7.17.2 The Trade Desk Business Overview

7.17.3 The Trade Desk Advertising Technology Services Major Product Offerings

7.17.4 The Trade Desk Advertising Technology Services Revenue in Global Market (2017-2022)

7.17.5 The Trade Desk Key News

7.18 Verizon (Verizon Media)

7.18.1 Verizon (Verizon Media) Corporate Summary

7.18.2 Verizon (Verizon Media) Business Overview

7.18.3 Verizon (Verizon Media) Advertising Technology Services Major Product Offerings

7.18.4 Verizon (Verizon Media) Advertising Technology Services Revenue in Global Market (2017-2022)

7.18.5 Verizon (Verizon Media) Key News

7.19 Verve

7.19.1 Verve Corporate Summary

7.19.2 Verve Business Overview

7.19.3 Verve Advertising Technology Services Major Product Offerings

7.19.4 Verve Advertising Technology Services Revenue in Global Market (2017-2022)

7.19.5 Verve Key News

8 Conclusion

9 Appendix

9.1 Note

9.2 Examples of Clients

9.3 Disclaimer

List of Tables

Table 1. Advertising Technology Services Market Opportunities & Trends in Global Market

Table 2. Advertising Technology Services Market Drivers in Global Market

Table 3. Advertising Technology Services Market Restraints in Global Market

Table 4. Key Players of Advertising Technology Services in Global Market

Table 5. Top Advertising Technology Services Players in Global Market, Ranking by Revenue (2021)

Table 6. Global Advertising Technology Services Revenue by Companies, (US$, Mn), 2017-2022

Table 7. Global Advertising Technology Services Revenue Share by Companies, 2017-2022

Table 8. Global Companies Advertising Technology Services Product Type

Table 9. List of Global Tier 1 Advertising Technology Services Companies, Revenue (US$, Mn) in 2021 and Market Share

Table 10. List of Global Tier 2 and Tier 3 Advertising Technology Services Companies, Revenue (US$, Mn) in 2021 and Market Share

Table 11. By Type – Global Advertising Technology Services Revenue, (US$, Mn), 2021 & 2028

Table 12. By Type - Advertising Technology Services Revenue in Global (US$, Mn), 2017-2022

Table 13. By Type - Advertising Technology Services Revenue in Global (US$, Mn), 2023-2028

Table 14. By Application – Global Advertising Technology Services Revenue, (US$, Mn), 2021 & 2028

Table 15. By Application - Advertising Technology Services Revenue in Global (US$, Mn), 2017-2022

Table 16. By Application - Advertising Technology Services Revenue in Global (US$, Mn), 2023-2028

Table 17. By Region – Global Advertising Technology Services Revenue, (US$, Mn), 2021 & 2028

Table 18. By Region - Global Advertising Technology Services Revenue (US$, Mn), 2017-2022

Table 19. By Region - Global Advertising Technology Services Revenue (US$, Mn), 2023-2028

Table 20. By Country - North America Advertising Technology Services Revenue, (US$, Mn), 2017-2022

Table 21. By Country - North America Advertising Technology Services Revenue, (US$, Mn), 2023-2028

Table 22. By Country - Europe Advertising Technology Services Revenue, (US$, Mn), 2017-2022

Table 23. By Country - Europe Advertising Technology Services Revenue, (US$, Mn), 2023-2028

Table 24. By Region - Asia Advertising Technology Services Revenue, (US$, Mn), 2017-2022

Table 25. By Region - Asia Advertising Technology Services Revenue, (US$, Mn), 2023-2028

Table 26. By Country - South America Advertising Technology Services Revenue, (US$, Mn), 2017-2022

Table 27. By Country - South America Advertising Technology Services Revenue, (US$, Mn), 2023-2028

Table 28. By Country - Middle East & Africa Advertising Technology Services Revenue, (US$, Mn), 2017-2022

Table 29. By Country - Middle East & Africa Advertising Technology Services Revenue, (US$, Mn), 2023-2028

Table 30. Adform Corporate Summary

Table 31. Adform Advertising Technology Services Product Offerings

Table 32. Adform Advertising Technology Services Revenue (US$, Mn), (2017-2022)

Table 33. Adobe Corporate Summary

Table 34. Adobe Advertising Technology Services Product Offerings

Table 35. Adobe Advertising Technology Services Revenue (US$, Mn), (2017-2022)

Table 36. AdRoll Corporate Summary

Table 37. AdRoll Advertising Technology Services Product Offerings

Table 38. AdRoll Advertising Technology Services Revenue (US$, Mn), (2017-2022)

Table 39. Amazon (AWS) Corporate Summary

Table 40. Amazon (AWS) Advertising Technology Services Product Offerings

Table 41. Amazon (AWS) Advertising Technology Services Revenue (US$, Mn), (2017-2022)

Table 42. AT&T (WarnerMedia) Corporate Summary

Table 43. AT&T (WarnerMedia) Advertising Technology Services Product Offerings

Table 44. AT&T (WarnerMedia) Advertising Technology Services Revenue (US$, Mn), (2017-2022)

Table 45. CAKE Corporate Summary

Table 46. CAKE Advertising Technology Services Product Offerings

Table 47. CAKE Advertising Technology Services Revenue (US$, Mn), (2017-2022)

Table 48. Choozle Corporate Summary

Table 49. Choozle Advertising Technology Services Product Offerings

Table 50. Choozle Advertising Technology Services Revenue (US$, Mn), (2017-2022)

Table 51. Criteo Corporate Summary

Table 52. Criteo Advertising Technology Services Product Offerings

Table 53. Criteo Advertising Technology Services Revenue (US$, Mn), (2017-2022)

Table 54. Google Corporate Summary

Table 55. Google Advertising Technology Services Product Offerings

Table 56. Google Advertising Technology Services Revenue (US$, Mn), (2017-2022)

Table 57. LiveIntent Corporate Summary

Table 58. LiveIntent Advertising Technology Services Product Offerings

Table 59. LiveIntent Advertising Technology Services Revenue (US$, Mn), (2017-2022)

Table 60. Marin Software Corporate Summary

Table 61. Marin Software Advertising Technology Services Product Offerings

Table 62. Marin Software Advertising Technology Services Revenue (US$, Mn), (2017-2022)

Table 63. MediaMath Corporate Summary

Table 64. MediaMath Advertising Technology Services Product Offerings

Table 65. MediaMath Advertising Technology Services Revenue (US$, Mn), (2017-2022)

Table 66. Quantcast Corporate Summary

Table 67. Quantcast Advertising Technology Services Product Offerings

Table 68. Quantcast Advertising Technology Services Revenue (US$, Mn), (2017-2022)

Table 69. Singapore Telecommunications (Amobee) Corporate Summary

Table 70. Singapore Telecommunications (Amobee) Advertising Technology Services Product Offerings

Table 71. Singapore Telecommunications (Amobee) Advertising Technology Services Revenue (US$, Mn), (2017-2022)

Table 72. Sovrn Corporate Summary

Table 73. Sovrn Advertising Technology Services Product Offerings

Table 74. Sovrn Advertising Technology Services Revenue (US$, Mn), (2017-2022)

Table 75. The Search Monitor Corporate Summary

Table 76. The Search Monitor Advertising Technology Services Product Offerings

Table 77. The Search Monitor Advertising Technology Services Revenue (US$, Mn), (2017-2022)

Table 78. The Trade Desk Corporate Summary

Table 79. The Trade Desk Advertising Technology Services Product Offerings

Table 80. The Trade Desk Advertising Technology Services Revenue (US$, Mn), (2017-2022)

Table 81. Verizon (Verizon Media) Corporate Summary

Table 82. Verizon (Verizon Media) Advertising Technology Services Product Offerings

Table 83. Verizon (Verizon Media) Advertising Technology Services Revenue (US$, Mn), (2017-2022)

Table 84. Verve Corporate Summary

Table 85. Verve Advertising Technology Services Product Offerings

Table 86. Verve Advertising Technology Services Revenue (US$, Mn), (2017-2022)

List of Figures

Figure 1. Advertising Technology Services Segment by Type in 2021

Figure 2. Advertising Technology Services Segment by Application in 2021

Figure 3. Global Advertising Technology Services Market Overview: 2021

Figure 4. Key Caveats

Figure 5. Global Advertising Technology Services Market Size: 2021 VS 2028 (US$, Mn)

Figure 6. Global Advertising Technology Services Revenue, 2017-2028 (US$, Mn)

Figure 7. The Top 3 and 5 Players Market Share by Advertising Technology Services Revenue in 2021

Figure 8. By Type - Global Advertising Technology Services Revenue Market Share, 2017-2028

Figure 9. By Application - Global Advertising Technology Services Revenue Market Share, 2017-2028

Figure 10. By Region - Global Advertising Technology Services Revenue Market Share, 2017-2028

Figure 11. By Country - North America Advertising Technology Services Revenue Market Share, 2017-2028

Figure 12. US Advertising Technology Services Revenue, (US$, Mn), 2017-2028

Figure 13. Canada Advertising Technology Services Revenue, (US$, Mn), 2017-2028

Figure 14. Mexico Advertising Technology Services Revenue, (US$, Mn), 2017-2028

Figure 15. By Country - Europe Advertising Technology Services Revenue Market Share, 2017-2028

Figure 16. Germany Advertising Technology Services Revenue, (US$, Mn), 2017-2028

Figure 17. France Advertising Technology Services Revenue, (US$, Mn), 2017-2028

Figure 18. U.K. Advertising Technology Services Revenue, (US$, Mn), 2017-2028

Figure 19. Italy Advertising Technology Services Revenue, (US$, Mn), 2017-2028

Figure 20. Russia Advertising Technology Services Revenue, (US$, Mn), 2017-2028

Figure 21. Nordic Countries Advertising Technology Services Revenue, (US$, Mn), 2017-2028

Figure 22. Benelux Advertising Technology Services Revenue, (US$, Mn), 2017-2028

Figure 23. By Region - Asia Advertising Technology Services Revenue Market Share, 2017-2028

Figure 24. China Advertising Technology Services Revenue, (US$, Mn), 2017-2028

Figure 25. Japan Advertising Technology Services Revenue, (US$, Mn), 2017-2028

Figure 26. South Korea Advertising Technology Services Revenue, (US$, Mn), 2017-2028

Figure 27. Southeast Asia Advertising Technology Services Revenue, (US$, Mn), 2017-2028

Figure 28. India Advertising Technology Services Revenue, (US$, Mn), 2017-2028

Figure 29. By Country - South America Advertising Technology Services Revenue Market Share, 2017-2028

Figure 30. Brazil Advertising Technology Services Revenue, (US$, Mn), 2017-2028

Figure 31. Argentina Advertising Technology Services Revenue, (US$, Mn), 2017-2028

Figure 32. By Country - Middle East & Africa Advertising Technology Services Revenue Market Share, 2017-2028

Figure 33. Turkey Advertising Technology Services Revenue, (US$, Mn), 2017-2028

Figure 34. Israel Advertising Technology Services Revenue, (US$, Mn), 2017-2028

Figure 35. Saudi Arabia Advertising Technology Services Revenue, (US$, Mn), 2017-2028

Figure 36. UAE Advertising Technology Services Revenue, (US$, Mn), 2017-2028

Figure 37. Adform Advertising Technology Services Revenue Year Over Year Growth (US$, Mn) & (2017-2022)

Figure 38. Adobe Advertising Technology Services Revenue Year Over Year Growth (US$, Mn) & (2017-2022)

Figure 39. AdRoll Advertising Technology Services Revenue Year Over Year Growth (US$, Mn) & (2017-2022)

Figure 40. Amazon (AWS) Advertising Technology Services Revenue Year Over Year Growth (US$, Mn) & (2017-2022)

Figure 41. AT&T (WarnerMedia) Advertising Technology Services Revenue Year Over Year Growth (US$, Mn) & (2017-2022)

Figure 42. CAKE Advertising Technology Services Revenue Year Over Year Growth (US$, Mn) & (2017-2022)

Figure 43. Choozle Advertising Technology Services Revenue Year Over Year Growth (US$, Mn) & (2017-2022)

Figure 44. Criteo Advertising Technology Services Revenue Year Over Year Growth (US$, Mn) & (2017-2022)

Figure 45. Google Advertising Technology Services Revenue Year Over Year Growth (US$, Mn) & (2017-2022)

Figure 46. LiveIntent Advertising Technology Services Revenue Year Over Year Growth (US$, Mn) & (2017-2022)

Figure 47. Marin Software Advertising Technology Services Revenue Year Over Year Growth (US$, Mn) & (2017-2022)

Figure 48. MediaMath Advertising Technology Services Revenue Year Over Year Growth (US$, Mn) & (2017-2022)

Figure 49. Quantcast Advertising Technology Services Revenue Year Over Year Growth (US$, Mn) & (2017-2022)

Figure 50. Singapore Telecommunications (Amobee) Advertising Technology Services Revenue Year Over Year Growth (US$, Mn) & (2017-2022)

Figure 51. Sovrn Advertising Technology Services Revenue Year Over Year Growth (US$, Mn) & (2017-2022)

Figure 52. The Search Monitor Advertising Technology Services Revenue Year Over Year Growth (US$, Mn) & (2017-2022)

Figure 53. The Trade Desk Advertising Technology Services Revenue Year Over Year Growth (US$, Mn) & (2017-2022)

Figure 54. Verizon (Verizon Media) Advertising Technology Services Revenue Year Over Year Growth (US$, Mn) & (2017-2022)

Figure 55. Verve Advertising Technology Services Revenue Year Over Year Growth (US$, Mn) & (2017-2022)

Methodology/Research Approach

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

Research Programs/Design

Historical Data (2015-2019)	Industry Trends Competitive Landscape By Company Expansion Mergers and Acquisitions Market Segment by Type by Application By Regions/ Geography	Value Status and Outlook Value for Major Players Market Share Growth Rate Present Situation Analysis Value Market Share Growth Rate Present Situation Analysis
Influencing Factors	Market Environment Government Policy Technological Changes Market Risks	Market Drivers Growing Demand of Downstream Reduction in Cost
Market Forecast (2021-2026)	Overall Size by Type by Application By Regions/Geography	Key Data (Value) Market Share Growth Rate CAGR (2021-2026)

Market Size Estimation

Top-down and bottom-up approaches are used to validate the global Voluntary Carbon Offset market size market and estimate the market size for Company, regions segments, product segments and Application (end users).

The market estimations in this report are based on the marketed sale price of Voluntary Carbon Offset (excluding any discounts provided by the player, distributor, wholesaler or traders). The percentage splits, market share, and breakdowns of the product segments are derived on the basis of weights assigned to each of the segments on the basis of their utilization rate and average sale price. The regional splits of the overall Voluntary Carbon Offset market and its sub-segments are based on the percentage adoption or utilization of the given product in the respective region or country.

Major Company in the market is identified through secondary research and their market revenues determined through primary and secondary research. Secondary research included the research of the annual and financial reports of the top Company; whereas, primary research included extensive interviews of key opinion leaders and industry experts such as experienced front-line staff, directors, CEOs and marketing executives. The percentage splits, market share, Growth Rate and breakdowns of the product markets are determined through using secondary sources and verified through the primary sources.

All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or other factors are not accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from Market Intellix and presented in this report

The following figure shows an illustrative representation of the overall market size estimation process used for this study.

Market Breakdown and Data Triangulation

After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation, extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report. Extensive qualitative and further quantitative analysis is also done from all the numbers arrived at in the complete market engineering process to list key information throughout the report.

Data Source

Secondary Sources

Secondary sources include such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data, etc. This research study involves the usage of widespread secondary sources, directories, databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), and TRADING ECONOMICS, and News Network, statista, Federal Reserve Economic Data, annual reports, BIS Statistics, ICIS; company house documents; CAS(American Chemical Society); investor presentations; and SEC filings of companies. Secondary research was used to identify and collect information useful for the extensive, technical, market-oriented, and Hospitals study of the Voluntary Carbon Offset market. It was also used to obtain important information about the top companies, market classification and segmentation according to industry trends to the bottom-most level, and key developments related to market and technology perspectives.

Market Size	Segmental value Geographic Penetration Product Adoption Rate for Different market	Journals, Websites, and Press Releases Annual Reports and SEC Filings Company Websites and Press Releases Public and Paid Databases Market Intellix Data Repository
Market Position of Top Company	Product Financials Geographic value Mix Total Company value Business/Segmental value Mix
Qualitative Analysis	Influence Factors Market Potential Market Risks and Opportunities Industry Trends Geographical Features Government Policies	Company Websites and Press Releases Public and Paid Databases Annual Reports Industry Associations Market Intellix Data Repository

Primary Sources

In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product Company (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers, etc.

The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end use (product buyers), and related key executives from various key companies and organizations operating in the global market.

Primary research was conducted to identify segmentation Type, product price range, product Application, key Company, raw materials supply and the downstream demand, industry status and outlook, and key market dynamics such as risks, influence factors, opportunities, market barriers, industry trends, and key player strategies.

Key Executives Interviewed

Key Data Information from Primary Sources

Primary Sources	Parameters	Key Data
Market Segments(by Application, by Type)	Value by Type Status and Forecast Value by Application Value by Regions, Status and Forecast (2021-2026)	Value Market Share by Type Value Growth Rate by Type Value by Application Percentage and Growth Rate by Application Value Growth Rate and Market Share by Regions Market Size Status and Forecast (2021-2026)
Total Market	Overall Size, Status and Forecast	Market Size Status and Forecast (2021-2026)