Adult Sex Toy Market Growth, Analysis, and Forecast to 2028
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Global Adult Sex Toy Market Size was estimated at USD 2171.8 million in 2021 and is projected to reach USD 3746.3 million by 2028, exhibiting a CAGR of 8.1% during the forecast period.
Global Adult Sex Toy Market Overview:
Global Adult Sex Toy Market Report 2022 comes with the extensive industry analysis byMarket IntelliX with development components, patterns, flows and sizes. The report also calculates present and past market values to forecast potential market management through the forecast period between 2022-2028.This research study of Adult Sex Toy involved the extensive usage of both primary and secondary data sources. This includes the study of various parameters affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry.
Scope of the Adult Sex Toy Market
The Adult Sex Toy Market Research report incorporate value chain analysis for each of the product type. Value chain analysis offers in depth information about value addition at each stage.The study includes drivers and restraints for Adult Sex Toy Market along with their impact on demand during the forecast period. The study also provides key market indicators affecting thegrowth of the market. Research report includes major key player analysis with shares of each player inside market, growth rate and market attractiveness in different endusers/regions. Our study Adult Sex Toy Market helps user to make precise decision in order to expand their market presence and increase market share.
Impact of COVID-19 on Adult Sex Toy Market
Report covers Impact of Coronavirus COVID-19: Since the COVID-19 virus outbreak in December 2019, the disease has spread to almost every country around the globe with the World Health Organization declaring it a public health emergency. The global impacts of the coronavirus disease 2019 (COVID-19) are already starting to be felt, and will significantly affect the Adult Sex Toy market in 2020. The outbreak of COVID-19 has brought effects on many aspects, like flight cancellations; travel bans and quarantines; restaurants closed; all indoor/outdoor events restricted; over forty countries state of emergency declared; massive slowing of the supply chain; stock market volatility; falling business confidence, growing panic among the population, and uncertainty about future.
Global Adult Sex Toy Market Segmentation
Global Adult Sex Toy Market Research report comprises of Porter's five forces analysis to do the detail study about its each segmentation like Product segmentation, End user/application segment analysis and Major key players analysis mentioned as below;
By Type, Adult Sex Toy market has been segmented into:
Adult Vibrators
Dildos
Butt Plugs
Male Masturbators
Massagers
Erection Rings
By Application, Adult Sex Toy market has been segmented into:
Online Stores
Specialty Stores
Retail Outlets
Regional Analysis:
North America (U.S., Canada, Mexico)
Europe (Germany, U.K., France, Italy, Russia, Spain, Rest of Europe)
Asia-Pacific (China, India, Japan, Singapore, Australia, New Zealand, Rest of APAC)
South America (Brazil, Argentina, Rest of SA)
Middle East & Africa (Turkey, Saudi Arabia, Iran, UAE, Africa, Rest of MEA)
Competitive Landscape:
Competitive analysis is the study of strength and weakness, market investment, market share, market sales volume, market trends of major players in the market.The Adult Sex Toy market study focused on including all the primary level, secondary level and tertiary level competitors in the report. The data generated by conducting the primary and secondary research.The report covers detail analysis of driver, constraints and scope for new players entering the Adult Sex Toy market.
Top Key Players Covered in Adult Sex Toy market are:
LifeStyles Healthcare
Church & Dwight (Trojan)
BMS Factory
LELO
Reckitt Benckiser (Durex)
Luvu Brands (Liberator)
Doc Johnson
Fun Factory
Aneros Company
Bad Dragon
Crystal Delights
Happy Valley
Nalone
Jimmyjane
Lovehoney
WOW Tech (WOW Tech and Womanizer)
Tantus
Nanma Manufacturing Company
Lover Health
Leten
Beate Uhse
Pipedream Product
California Exotic Novelties
Adam & Eve
Tenga Co.
Ltd
Shenzhen Jizhimei Healthcare
Objective to buy this Report:
1. Adult Sex Toy analysis predicts the representation of this market, supply and demand, capacity, detailed investigations, etc.
2. Even the report, along with the international series, conducts an in-depth study of rules, policies and current policy.
3. In addition, additional factors are mentioned: imports, arrangement of commodity prices for the market, supply and demand of industry products, major manufacturers.
4. The report starts with Adult Sex Toy market statistics and moves to important points, with dependent markets categorized by market trend by application.
5. Applications of market may also be assessed based on their performances.
6. Other market attributes, such as future aspects, limitations and growth for all departments.
Chapter 1: Introduction
1.1 Research Objectives
1.2 Research Methodology
1.3 Research Process
1.4 Scope and Coverage
1.4.1 Market Definition
1.4.2 Key Questions Answered
1.5 Market Segmentation
Chapter 2:Executive Summary
Chapter 3:Growth Opportunities By Segment
3.1 By Type
3.2 By Application
Chapter 4: Market Landscape
4.1 Porter's Five Forces Analysis
4.1.1 Bargaining Power of Supplier
4.1.2 Threat of New Entrants
4.1.3 Threat of Substitutes
4.1.4 Competitive Rivalry
4.1.5 Bargaining Power Among Buyers
4.2 Industry Value Chain Analysis
4.3 Market Dynamics
4.3.1 Drivers
4.3.2 Restraints
4.3.3 Opportunities
4.5.4 Challenges
4.4 Pestle Analysis
4.5 Technological Roadmap
4.6 Regulatory Landscape
4.7 SWOT Analysis
4.8 Price Trend Analysis
4.9 Patent Analysis
4.10 Analysis of the Impact of Covid-19
4.10.1 Impact on the Overall Market
4.10.2 Impact on the Supply Chain
4.10.3 Impact on the Key Manufacturers
4.10.4 Impact on the Pricing
Chapter 5: Adult Sex Toy Market by Type
5.1 Adult Sex Toy Market Overview Snapshot and Growth Engine
5.2 Adult Sex Toy Market Overview
5.3 Adult Vibrators
5.3.1 Introduction and Market Overview
5.3.2 Historic and Forecasted Market Size (2016-2028F)
5.3.3 Key Market Trends, Growth Factors and Opportunities
5.3.4 Adult Vibrators: Geographic Segmentation
5.4 Dildos
5.4.1 Introduction and Market Overview
5.4.2 Historic and Forecasted Market Size (2016-2028F)
5.4.3 Key Market Trends, Growth Factors and Opportunities
5.4.4 Dildos: Geographic Segmentation
5.5 Butt Plugs
5.5.1 Introduction and Market Overview
5.5.2 Historic and Forecasted Market Size (2016-2028F)
5.5.3 Key Market Trends, Growth Factors and Opportunities
5.5.4 Butt Plugs: Geographic Segmentation
5.6 Male Masturbators
5.6.1 Introduction and Market Overview
5.6.2 Historic and Forecasted Market Size (2016-2028F)
5.6.3 Key Market Trends, Growth Factors and Opportunities
5.6.4 Male Masturbators: Geographic Segmentation
5.7 Massagers
5.7.1 Introduction and Market Overview
5.7.2 Historic and Forecasted Market Size (2016-2028F)
5.7.3 Key Market Trends, Growth Factors and Opportunities
5.7.4 Massagers: Geographic Segmentation
5.8 Erection Rings
5.8.1 Introduction and Market Overview
5.8.2 Historic and Forecasted Market Size (2016-2028F)
5.8.3 Key Market Trends, Growth Factors and Opportunities
5.8.4 Erection Rings: Geographic Segmentation
Chapter 6: Adult Sex Toy Market by Application
6.1 Adult Sex Toy Market Overview Snapshot and Growth Engine
6.2 Adult Sex Toy Market Overview
6.3 Online Stores
6.3.1 Introduction and Market Overview
6.3.2 Historic and Forecasted Market Size (2016-2028F)
6.3.3 Key Market Trends, Growth Factors and Opportunities
6.3.4 Online Stores: Geographic Segmentation
6.4 Specialty Stores
6.4.1 Introduction and Market Overview
6.4.2 Historic and Forecasted Market Size (2016-2028F)
6.4.3 Key Market Trends, Growth Factors and Opportunities
6.4.4 Specialty Stores: Geographic Segmentation
6.5 Retail Outlets
6.5.1 Introduction and Market Overview
6.5.2 Historic and Forecasted Market Size (2016-2028F)
6.5.3 Key Market Trends, Growth Factors and Opportunities
6.5.4 Retail Outlets: Geographic Segmentation
Chapter 7: Company Profiles and Competitive Analysis
7.1 Competitive Landscape
7.1.1 Competitive Positioning
7.1.2 Adult Sex Toy Sales and Market Share By Players
7.1.3 Industry BCG Matrix
7.1.4 Heat Map Analysis
7.1.5 Adult Sex Toy Industry Concentration Ratio (CR5 and HHI)
7.1.6 Top 5 Adult Sex Toy Players Market Share
7.1.7 Mergers and Acquisitions
7.1.8 Business Strategies By Top Players
7.2 LIFESTYLES HEALTHCARE
7.2.1 Company Overview
7.2.2 Key Executives
7.2.3 Company Snapshot
7.2.4 Operating Business Segments
7.2.5 Product Portfolio
7.2.6 Business Performance
7.2.7 Key Strategic Moves and Recent Developments
7.2.8 SWOT Analysis
7.3 CHURCH & DWIGHT (TROJAN)
7.4 BMS FACTORY
7.5 LELO
7.6 RECKITT BENCKISER (DUREX)
7.7 LUVU BRANDS (LIBERATOR)
7.8 DOC JOHNSON
7.9 FUN FACTORY
7.10 ANEROS COMPANY
7.11 BAD DRAGON
7.12 CRYSTAL DELIGHTS
7.13 HAPPY VALLEY
7.14 NALONE
7.15 JIMMYJANE
7.16 LOVEHONEY
7.17 WOW TECH (WOW TECH AND WOMANIZER)
7.18 TANTUS
7.19 NANMA MANUFACTURING COMPANY
7.20 LOVER HEALTH
7.21 LETEN
7.22 BEATE UHSE
7.23 PIPEDREAM PRODUCT
7.24 CALIFORNIA EXOTIC NOVELTIES
7.25 ADAM & EVE
7.26 TENGA CO.
7.27 LTD
7.28 SHENZHEN JIZHIMEI HEALTHCARE
Chapter 8: Global Adult Sex Toy Market Analysis, Insights and Forecast, 2016-2028
8.1 Market Overview
8.2 Historic and Forecasted Market Size By Type
8.2.1 Adult Vibrators
8.2.2 Dildos
8.2.3 Butt Plugs
8.2.4 Male Masturbators
8.2.5 Massagers
8.2.6 Erection Rings
8.3 Historic and Forecasted Market Size By Application
8.3.1 Online Stores
8.3.2 Specialty Stores
8.3.3 Retail Outlets
Chapter 9: North America Adult Sex Toy Market Analysis, Insights and Forecast, 2016-2028
9.1 Key Market Trends, Growth Factors and Opportunities
9.2 Impact of Covid-19
9.3 Key Players
9.4 Key Market Trends, Growth Factors and Opportunities
9.4 Historic and Forecasted Market Size By Type
9.4.1 Adult Vibrators
9.4.2 Dildos
9.4.3 Butt Plugs
9.4.4 Male Masturbators
9.4.5 Massagers
9.4.6 Erection Rings
9.5 Historic and Forecasted Market Size By Application
9.5.1 Online Stores
9.5.2 Specialty Stores
9.5.3 Retail Outlets
9.6 Historic and Forecast Market Size by Country
9.6.1 U.S.
9.6.2 Canada
9.6.3 Mexico
Chapter 10: Europe Adult Sex Toy Market Analysis, Insights and Forecast, 2016-2028
10.1 Key Market Trends, Growth Factors and Opportunities
10.2 Impact of Covid-19
10.3 Key Players
10.4 Key Market Trends, Growth Factors and Opportunities
10.4 Historic and Forecasted Market Size By Type
10.4.1 Adult Vibrators
10.4.2 Dildos
10.4.3 Butt Plugs
10.4.4 Male Masturbators
10.4.5 Massagers
10.4.6 Erection Rings
10.5 Historic and Forecasted Market Size By Application
10.5.1 Online Stores
10.5.2 Specialty Stores
10.5.3 Retail Outlets
10.6 Historic and Forecast Market Size by Country
10.6.1 Germany
10.6.2 U.K.
10.6.3 France
10.6.4 Italy
10.6.5 Russia
10.6.6 Spain
10.6.7 Rest of Europe
Chapter 11: Asia-Pacific Adult Sex Toy Market Analysis, Insights and Forecast, 2016-2028
11.1 Key Market Trends, Growth Factors and Opportunities
11.2 Impact of Covid-19
11.3 Key Players
11.4 Key Market Trends, Growth Factors and Opportunities
11.4 Historic and Forecasted Market Size By Type
11.4.1 Adult Vibrators
11.4.2 Dildos
11.4.3 Butt Plugs
11.4.4 Male Masturbators
11.4.5 Massagers
11.4.6 Erection Rings
11.5 Historic and Forecasted Market Size By Application
11.5.1 Online Stores
11.5.2 Specialty Stores
11.5.3 Retail Outlets
11.6 Historic and Forecast Market Size by Country
11.6.1 China
11.6.2 India
11.6.3 Japan
11.6.4 Singapore
11.6.5 Australia
11.6.6 New Zealand
11.6.7 Rest of APAC
Chapter 12: Middle East & Africa Adult Sex Toy Market Analysis, Insights and Forecast, 2016-2028
12.1 Key Market Trends, Growth Factors and Opportunities
12.2 Impact of Covid-19
12.3 Key Players
12.4 Key Market Trends, Growth Factors and Opportunities
12.4 Historic and Forecasted Market Size By Type
12.4.1 Adult Vibrators
12.4.2 Dildos
12.4.3 Butt Plugs
12.4.4 Male Masturbators
12.4.5 Massagers
12.4.6 Erection Rings
12.5 Historic and Forecasted Market Size By Application
12.5.1 Online Stores
12.5.2 Specialty Stores
12.5.3 Retail Outlets
12.6 Historic and Forecast Market Size by Country
12.6.1 Turkey
12.6.2 Saudi Arabia
12.6.3 Iran
12.6.4 UAE
12.6.5 Africa
12.6.6 Rest of MEA
Chapter 13: South America Adult Sex Toy Market Analysis, Insights and Forecast, 2016-2028
13.1 Key Market Trends, Growth Factors and Opportunities
13.2 Impact of Covid-19
13.3 Key Players
13.4 Key Market Trends, Growth Factors and Opportunities
13.4 Historic and Forecasted Market Size By Type
13.4.1 Adult Vibrators
13.4.2 Dildos
13.4.3 Butt Plugs
13.4.4 Male Masturbators
13.4.5 Massagers
13.4.6 Erection Rings
13.5 Historic and Forecasted Market Size By Application
13.5.1 Online Stores
13.5.2 Specialty Stores
13.5.3 Retail Outlets
13.6 Historic and Forecast Market Size by Country
13.6.1 Brazil
13.6.2 Argentina
13.6.3 Rest of SA
Chapter 14 Investment Analysis
Chapter 15 Analyst Viewpoint and Conclusion
Research Methodology:
Adult Sex Toy Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
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Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
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