
Adhesion Promoter Market : Segmented By Application (Plastics & Composites, Paints & Coatings, Rubber, Adhesives, Metals and Others); By Type (Silane, Maleic Anhydride, Chlorinated Polyolefins, Titanate & Zirconate and Others); By End-User (Building & Construction, Automotive & Transportation, Packaging, Electronics and Others); By Form (Liquid and Spray Forms); and Region – Global Analysis of Market Size, Share & Trends for 2019–2020 and Forecasts to 2030

Adhesion Promoter Market : Segmented By Application (Plastics & Composites, Paints & Coatings, Rubber, Adhesives, Metals and Others); By Type (Silane, Maleic Anhydride, Chlorinated Polyolefins, Titanate & Zirconate and Others); By End-User (Building & Construction, Automotive & Transportation, Packaging, Electronics and Others); By Form (Liquid and Spray Forms); and Region – Global Analysis of Market Size, Share & Trends for 2019–2020 and Forecasts to 2030
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Product Overview
Adhesion promoters are the coupling agents that function as the interface between an inorganic surface and organic polymer to enhance adhesion between the two materials. This chemical increases the adhesive strength of the coatings by strengthening the bond between the substrate and the coating. Adhesion parameter functions in any of the three ways, such as, as a primer between coating layers, a primer between substrate and coatings, or as an additive in the preparation of paints and coatings, rubbers, inks, and polymers among others. They are used in extremely high and low-temperature environments, low-surface energy products, and a wide range of applications such as paints and coatings. This material also aids in manufacturing weatherable paints and high-performance rubbers and also enhances the reliability of semiconductors and flat-panel displays.
Market Highlights
Global Adhesion Promoter Market is expected to project a notable CAGR of 5.4% in 2030.
Global Adhesion Promoter Market to reach USD 4.91 billion by 2030 from USD 2.84 billion in 2020 at a CAGR of 5.4% in the coming years, i.e., 2021-30. Global Adhesion Market is anticipated to witness lucrative growth opportunities in the coming years. This growth is attributed to the mounting use of the material in the automotive sector and electrical and electronic industry, rising public interest towards environment-friendly products, increasing application in the packaging industry. Mergers &acquisitions, technological advancements, and consistent research & development activities are some of the few strategies opted by the key market players.
Global Adhesion Promoter Market: Segments
Plastics and Composites segment to grow with the highest CAGR during 2020-30
Global Adhesion Promoter Market is bifurcated by application into Plastics & Composites, Paints & Coatings, Rubber, Adhesives, Metals, and Others. Among these, the plastics and composites segment held the largest market share of 33.4% in the year 2020. As per the Fatpos Global Analysis, plastics and composites is the most dominant segment and thus, is expected to rise at a CAGR of 5.4% during the forecast period. These materials are mostly used in the manufacturing of precision-engineered products, due to its beneficial product properties which comprise chemical resistance, flexibility, and lightweight. The segment’s growth is attributed to the mounting consumption of plastics in the automotive industry which leads to fuel savings by reducing overall car weight.
Silane segment to grow with the highest CAGR during 2020-30
Global Adhesion Promoter Market is bifurcated by type into Silane, Maleic Anhydride, Chlorinated Polyolefins, Titanate & Zirconate, and Others. Among these, the silane segment held the largest market share of 40.4% in the year 2020. As per the Fatpos Global Analysis, Silane is the most dominant segment and thus, is expected to rise at a CAGR of 5.4% during the forecast period. Silane is the most used adhesion promoter owing to its commendable chemical properties. It is used for ultra hydrophobic treatments in epoxy, urethane, and acrylic systems. Prices of Silanes and Titanate and Zirconate are higher, hence greater revenue mix when compared with the volume mix.
Building and Construction segment to grow with the highest CAGR during 2020-30
Global Adhesion Promoter Market is bifurcated by end-user into Building & Construction, Automotive & Transportation, Packaging, Electronics, and Others. Among these, the building and construction segment held the largest market share of in the year 2020. As per the Fatpos Global Analysis, building and construction is the most dominant segment and thus, is expected to rise at a CAGR of 5.4% during the forecast period. Building & Construction and Packaging are price-sensitive markets, while Automotive, electronics use higher ASP products.
Market Dynamics
Drivers
High demand in the automotive industry
Demand for adhesion promoters is rising in the automotive industry for improving the adhesion on inks on tire labeling and the strength of paints and coatings on automotive parts & components is anticipated to drive the demand for adhesion promoters in the coming years. Also, developments and innovations in advanced multilayers packaging and advance composites have led to an increase in demand of the adhesion promoters in the plastics and composites industry. The market’s growth is driven by the mounting consumption of plastics in the automotive industry which are being integrated to downsize the overall car weight and fosters energy efficiency.
Proliferating application in the paints and coatings industry
Adhesion promoter enhances the film adhesion by its affinity with the liquid coating and substrate. Wetting of the liquid coating to the substrate is a crucial process in the coatings industry. Besides, adhesion promoter’s application as a paint additive is projected to accelerate its demand in the paint industry. Adhesion promoters mixed with paints and coatings help the film to keep its functional and optical properties. Paint formulation, application conditions, ageing atmosphere, curing, are a few factors that influence adhesion, whereas, a perfect adhesion also depends on the choice of the adhesion promoter in the paints and coatings formulations. Silanes, chlorinated polyolefins, and others are the type of adhesion promoters which have their own properties that are used in various applications such as packaging, automotive, and paper, further escalating the product demand in the coming years.
Restraint
Environmental concerns
Adhesion promoters adversely impact the environment in terms of VOC contribution which has led the governments to impose stringent rules and statutory norms impeding the growth of the global market. Also, the underdeveloped recycling industry in the developing and under-developed economies is also inhibiting the growth of the global adhesion promoter’s market.
Global Adhesion Promoter Market: Key Players
3M
Company Overview, Business Strategy, Key Product Offerings, Financial Performance, Key Performance Indicators, Risk Analysis, Recent Development, Regional Presence, SWOT Analysis
Air Products and Chemicals, Inc.
AkzoNobel NV
ALTANA
Arkema SA
BASF SE
DowDuPont
Eastman Chemical Company
Evonik Industries AG
Mitsubishi Chemical
Mitsui Chemical
TOYOBO CO. LTD.
Other Prominent Players
Global Adhesion Promoter Market: Regions
Global Adhesion Promoter Market is segmented based on regional analysis into five major regions. These include North America, Latin America, Europe, Asia Pacific, and the Middle East and Africa.
As per our estimates, Asia-Pacific’s Adhesion Promoter Market value is estimated at $0.87 billion in 2020 and anticipated to grow at a CAGR of 5.4% during the forecast period of 2021-2030. Asia-Pacific is dominating the global adhesion promoters’ market and is projected to continue leading the market throughout the forecast period. Mounting demand for paints & coatings, plastics & composites, and rubber in the construction industry is driving the demand for adhesion promoters in the region. Growing application of the product in tire labeling and paints & coatings in the automotive industry is also fueling the growth of the market in the region. Economic growth is also one of the major factors leading to the growth of the market since it has necessitated the requirement of both institutional and commercial infrastructure spaces. Various global market players are establishing their manufacturing base in the region due to the easy availability of labor and raw materials.
Global Adhesion Promoter Market is further segmented by region into:
North America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United States and Canada
Latin America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – Mexico, Argentina, Brazil, and Rest of Latin America
Europe Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United Kingdom, France, Germany, Italy, Spain, Belgium, Hungary, Luxembourg, Netherlands, Poland, NORDIC, Russia, Turkey, and Rest of Europe
Asia Pacific Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – India, China, South Korea, Japan, Malaysia, Indonesia, New Zealand, Australia, and Rest of APAC
Middle East and Africa Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – North Africa, Israel, GCC, South Africa, and Rest of MENA
Global Adhesion Promoter Market report also contains analysis on:
Adhesion Promoter Market Segments:
By Application
Plastics & Composites
Paints & Coatings
Rubber
Adhesives
Metals
Others
By Type
Silane
Maleic Anhydride
Chlorinated Polyolefins
Titanate & Zirconate
Others
By End-User
Building & Construction
Automotive & Transportation
Packaging
Electronics
Others
By Form
Liquid
Spray Forms
Adhesion Promoter Market Dynamics
Adhesion Promoter Market Size
Supply & Demand
Market Current Trends/Issues/Challenges
Competition & Companies Involved in the Market
Value Chain of the Market
Market Drivers and Restraints
Global Adhesion Promoter Market Report Scope and Segmentation
Frequently Asked Questions
How big is the Adhesion Promoter market
What is the Adhesion Promoter market growth
Which segment accounted for the largest Adhesion Promoter market share
Who are the key players in the Adhesion Promoter market
What are the factors driving the Adhesion Promoter market
- 1.1 Research Objective
- 1.2 Scope of the Study
- 1.3 Definition
- 1.4 Assumptions & Limitations
Chapter 2: Executive Summary
- 2.1 Market Snapshot
Chapter 3: Market Dynamics Analysis and Trends
- 3.1 Market Dynamics
- 3.1.1 Market Growth Drivers
- 3.1.2 Market Restraints
- 3.1.3 Available Market Opportunities
- 3.1.4 Influencing Trends
Chapter 4: Market Factor Analysis
- 4.1 Porter’s Five Forces Analysis
- 4.2 Bargaining power of suppliers
- 4.3 Bargaining power of buyers
- 4.4 Threat of substitute
- 4.5 Threat of new entrants
- 4.6 Porter's Five Forces Analysis
- 4.7 Value Chain Analysis
- 4.8 Market Impact Analysis
- 4.9 Regional Impact
- 4.10 Pricing Analysis
- 4.11 Import-Export Analysis
Chapter 5: Competitive Landscape
- 5.1 Company Market Share/Positioning Analysis
- 5.2 Key Strategies Adopted by Players
- 5.3 Vendor Landscape
- 5.3.1 List of Suppliers
- 5.3.2 List of Buyers
Chapter 6: Adhesion Promoter Market Company Profiles
- 6.1 Competitive Landscape
- 6.1.1 Competitive Benchmarking
- 6.1.2 Adhesion Promoter Market Share by Manufacturer (2023)
- 6.1.3 Industry BCG Matrix
- 6.1.4 Heat Map Analysis
- 6.1.5 Mergers and Acquisitions
- 6.2 Air Products and Chemicals, Inc., AkzoNobel NV, ALTANA, Arkema SA, BASF SE, DowDuPont, Eastman Chemical Company, Evonik Industries AG, Mitsubishi Chemical, Mitsui Chemical, TOYOBO CO. LTD., Other Prominent Players, Global
- 6.2.1 Company Overview
- 6.2.2 Product/ Services Offerings
- 6.2.3 SWOT Analysis
- 6.2.4 Financial Performance
- 6.2.5 KEY Strategies
- 6.2.6 Key Strategic Moves and Recent Initiatives
Chapter 7: Adhesion Promoter Market, By Type
- 7.1 Overview
- 7.1.1 Market size and forecast
- 7.2 into Silane, Maleic Anhydride, Chlorinated Polyolefins, Titanate & Zirconate, and Others. Among these, the silane segment held the largest market share of 40.4% in the year 2020. As per the Fatpos Global Analysis, Silane is the most dominant segment and thus, is expected to rise at a CAGR of 5.4% during the forecast period. Silane is the most used adhesion promoter owing to its commendable chemical properties. It is used for ultra hydrophobic treatments in epoxy, urethane, and acrylic systems. Prices of Silanes and Titanate and Zirconate are higher, hence greater revenue mix when compared with the volume mix., Building and Construction segment to grow with the highest CAGR during 2020-30, Global Adhesion Promoter Market is bifurcated by end-user into Building & Construction, Automotive & Transportation, Packaging, Electronics, and Others. Among these, the building and construction segment held the largest market share of in the year 2020. As per the Fatpos Global Analysis, building and construction is the most dominant segment and thus, is expected to rise at a CAGR of 5.4% during the forecast period. Building & Construction and Packaging are price-sensitive markets, while Automotive, electronics use higher ASP products., Market Dynamics, Drivers, High demand in the automotive industry, Demand for adhesion promoters is rising in the automotive industry for improving the adhesion on inks on tire labeling and the strength of paints and coatings on automotive parts & components is anticipated to drive the demand for adhesion promoters in the coming years. Also, developments and innovations in advanced multilayers packaging and advance composites have led to an increase in demand of the adhesion promoters in the plastics and composites industry. The market’s growth is driven by the mounting consumption of plastics in the automotive industry which are being integrated to downsize the overall car weight and fosters energy efficiency., Proliferating application in the paints and coatings industry, Adhesion promoter enhances the film adhesion by its affinity with the liquid coating and substrate. Wetting of the liquid coating to the substrate is a crucial process in the coatings industry. Besides, adhesion promoter’s application as a paint additive is projected to accelerate its demand in the paint industry. Adhesion promoters mixed with paints and coatings help the film to keep its functional and optical properties. Paint formulation, application conditions, ageing atmosphere, curing, are a few factors that influence adhesion, whereas, a perfect adhesion also depends on the choice of the adhesion promoter in the paints and coatings formulations. Silanes, chlorinated polyolefins, and others are the type of adhesion promoters which have their own properties that are used in various applications such as packaging, automotive, and paper, further escalating the product demand in the coming years., Restraint, Environmental concerns, Adhesion promoters adversely impact the environment in terms of VOC contribution which has led the governments to impose stringent rules and statutory norms impeding the growth of the global market. Also, the underdeveloped recycling industry in the developing and under-developed economies is also inhibiting the growth of the global adhesion promoter’s market., Global Adhesion Promoter Market Key Players, 3M, Company Overview, Business Strategy, Key Product Offerings, Financial Performance, Key Performance Indicators, Risk Analysis, Recent Development, Regional Presence, SWOT Analysis, Air Products and Chemicals, Inc., AkzoNobel NV, ALTANA, Arkema SA, BASF SE, DowDuPont, Eastman Chemical Company, Evonik Industries AG, Mitsubishi Chemical, Mitsui Chemical, TOYOBO CO. LTD., Other Prominent Players, Global Adhesion Promoter Market Regions, Global Adhesion Promoter Market is segmented based on regional analysis into five major regions. These include North America, Latin America, Europe, Asia Pacific, and the Middle East and Africa., As per our estimates, Asia-Pacific’s Adhesion Promoter Market value is estimated at $0.87 billion in 2020 and anticipated to grow at a CAGR of 5.4% during the forecast period of 2021-2030. Asia-Pacific is dominating the global adhesion promoters’ market and is projected to continue leading the market throughout the forecast period. Mounting demand for paints & coatings, plastics & composites, and rubber in the construction industry is driving the demand for adhesion promoters in the region. Growing application of the product in tire labeling and paints & coatings in the automotive industry is also fueling the growth of the market in the region. Economic growth is also one of the major factors leading to the growth of the market since it has necessitated the requirement of both institutional and commercial infrastructure spaces. Various global market players are establishing their manufacturing base in the region due to the easy availability of labor and raw materials., Global Adhesion Promoter Market is further segmented by region into, North America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United States and Canada, Latin America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – Mexico, Argentina, Brazil, and Rest of Latin America, Europe Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United Kingdom, France, Germany, Italy, Spain, Belgium, Hungary, Luxembourg, Netherlands, Poland, NORDIC, Russia, Turkey, and Rest of Europe, Asia Pacific Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – India, China, South Korea, Japan, Malaysia, Indonesia, New Zealand, Australia, and Rest of APAC, Middle East and Africa Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – North Africa, Israel, GCC, South Africa, and Rest of MENA, Global Adhesion Promoter Market report also contains analysis on, Adhesion Promoter Market Segments
- 7.2.1 Key market trends, factors driving growth, and opportunities
- 7.2.2 Market Size Estimates and Forecasts to 2032, by region
- 7.2.3 Market analysis by country
Chapter 8: Adhesion Promoter Market, By Application
- 8.1 Overview
- 8.1.1 Market size and forecast
- 8.2 into Plastics & Composites, Paints & Coatings, Rubber, Adhesives, Metals, and Others. Among these, the plastics and composites segment held the largest market share of 33.4% in the year 2020. As per the Fatpos Global Analysis, plastics and composites is the most dominant segment and thus, is expected to rise at a CAGR of 5.4% during the forecast period. These materials are mostly used in the manufacturing of precision-engineered products, due to its beneficial product properties which comprise chemical resistance, flexibility, and lightweight. The segment’s growth is attributed to the mounting consumption of plastics in the automotive industry which leads to fuel savings
- 8.2.1 Key market trends, factors driving growth, and opportunities
- 8.2.2 Market Size Estimates and Forecasts to 2032, by region
- 8.2.3 Market analysis by country
Chapter 9: Analyst Viewpoint and Conclusion
- 9.1 Recommendations and Concluding Analysis
- 9.2 Potential Market Strategies
Chapter 10: RESEARCH METHODOLOGY
- 10.1 Overview
- 10.2 Data Mining
- 10.3 Secondary Research
- 10.4 Primary Research
- 10.4.1 Primary Interviews and Information Gathering Process
- 10.4.2 Breakdown of Primary Respondents
- 10.5 Forecasting Model
- 10.6 Market Size Estimation
- 10.6.1 Bottom-Up Approach
- 10.6.2 Top-Down Approach
- 10.7 Data Triangulation
- 10.8 Validation
Research Methodology:
Adhesion Promoter Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
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Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
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